The Media Minute delivers fast, actionable insights for today’s modern media seller. Each short episode breaks down the newest trends, noteworthy news, and advertising insight. The Media Minute cuts through industry noise to give sellers, managers, and marketers the clarity they need to stay sharp, stay informed, and stay ahead. Whether it’s the rise of creator-driven ecosystems, shifts in consumer attention, innovations in audio and video, or emerging revenue strategies, The Media Minute gi ...
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Themediaminute Podcasts
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Radio’s 2026 Reality Check: Why Audio Is Holding Steady While Others Slide
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While headlines predict turbulence for legacy media in 2026, new data tells a different story for radio. In this Media Minute, we break down Borrell Associates’ latest local advertising forecast and explain why radio is projected to have the smallest year-over-year decline of any traditional medium. From digital integration and streaming audio grow…
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In this episode of The Media Minute, we break down the latest Share of Ear findings from Edison Research. The results are a powerful reminder of radio’s unmatched reach. Despite the explosion of streaming services, AM/FM still commands nearly two-thirds of all ad-supported audio listening in the United States. We explore how radio maintains its dom…
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Audiences aren’t loyal to platforms anymore, they’re loyal to people. In this kickoff episode of The Media Minute, we break down how radio and podcast personalities are expanding into full 360° ecosystems across audio, video, social content, live events, merch, and more. Using insights from Inside Radio and Audacy, this short episode explains why f…
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