Best The Lauder Institute Podcasts (2025)

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How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute 11:09

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1d ago11:09

11:09

95% of your market isn’t buying today. So why are you still selling like they are? This mini episode of Marketing in the Madness drops the honest truth about the 95/5 Rule and why long-term brand fame beats short-term sales hype every single time! In this cut from our full conversation, we get into: 👉 Why showing up consistently matters more than p…

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From Snickers to Pedigree: How Mars Uses AI to Transform Brands 19:03

8d ago19:03

19:03

AI is everywhere right now, but how are the world’s biggest brands actually using it to create growth, innovation, and personalisation that truly matters? In this episode of Marketing in the Madness, Katie Street sits down with Balki Subramanian, Chief Digital & Information Officer at Mars Food & Nutrition, to uncover how Mars is approaching AI acr…

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AI vs Human Creativity: Why People Still Matter 10:43

15d ago10:43

10:43

Can AI do 90% of your job? Maybe. But the last 10% - story, judgment, and real human connection - is where careers are won. In this conversation with Chris Croft, we get honest about using AI boldly without losing your voice, why brand polish matters less than authenticity, and why people skills are the new moat. What we cover: - Authenticity > aes…

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Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities 44:35

22d ago44:35

44:35

What if one tiny mistake could change your whole life? Katie Street sits down with international trainer, author, and LinkedIn Learning superstar Chris Croft. His story is anything but ordinary. From turning down an opportunity that could have ended his career before it even started, to accidentally creating a viral project management rap, Chris sh…

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How Coty Is Winning at Social Commerce from Gucci to Kylie Cosmetics 20:56

27d ago20:56

20:56

Welcome to Marketing the Madness - live from Shoptalk Europe (once again)! In this episode, Katie Street sits down with Pierric Duthoit, Chief Digital Officer at Coty, the powerhouse behind some of the world’s most iconic beauty and fragrance brands, including Gucci, Burberry, Calvin Klein, Kylie Cosmetics, and CoverGirl! Together, they dive into t…

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Beyond The Bots: Why Human Connection and Video Win in B2B Marketing 7:48

29d ago7:48

7:48

In today’s sea of sameness, AI tools and ChatGPT generated content are everywhere - but are they enough to build trust? In this talk, Katie Street shares why human connection, authenticity, and video-first content are the real game-changers in B2B marketing. From LinkedIn growth strategies to building personal brands that outperform corporate logos…

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This Strategy Helped Me Generate More Leads (And Changed My Business Forever) 23:56

1M ago23:56

23:56

Send us a text Struggling to generate leads for your B2B business? In this episode, Katie Street reveals the exact strategy that helped her cut through the noise, stand out from the competition, and win more clients - even in a tough market! Here's what she reveals: - Why most B2B marketing is boring (and how to fix it) - The human-first strategy t…

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The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader 15:51

2M ago15:51

15:51

Send us a text What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000 marketers and salespeople across 180 countries how to build campaigns that truly land! From global…

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Inside Holland & Barrett’s AI-Powered Customer Experience Strategy 14:44

2M ago14:44

14:44

Send us a text In this live episode from Shoptalk Europe in Barcelona, Katie Street sits down with Lidia Muravieva, Chief Experience Officer at Holland & Barrett, to explore how one of the UK’s most established health and wellness retailers is transforming its entire customer journey! This isn’t just another digital transformation story, it’s about…

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Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret 12:52

2M ago12:52

12:52

Send us a text In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that. Live from Shoptalk Barcelona, Katie Street chats with Sara Sjöberg, CEO of Swedish kidswear brand Polarn O. Pyret (POP), about how they’re t…

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What’s Actually Going on with Marketing in 2025? 12:57

2M ago12:57

12:57

Send us a text This one hits different. This episode is the shorter version of our full episode with Joe Glover (which dropped last week) but trust us, it still packs a punch! Katie catches up with Joe Glover, founder of The Marketing Meetup, to talk about how marketing really feels right now. From the rise of zero-click search and AI discovery, to…

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EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce 20:34

2M ago20:34

20:34

Send us a text Live from Shoptalk Barcelona, we’re switching it up. This episode sees EPAM’s Mark Simpson, Director of Global Alliances, take the hot seat as guest host - interviewing Ana Machado da Silva, Senior Head of Product Management & Experience at Boden. They reveal the tech transforming Boden’s customer journey, why Shopify is more than a …

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How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement 59:47

2M ago59:47

59:47

Send us a text What does it really take to cut through the noise in today’s marketing world? In this episode, Katie Street sits down with Joe Glover - founder of The Marketing Meetup, LinkedIn legend, and all-round positively lovely human - to talk about the power of showing up as your ACTUAL self, building communities with meaning, and why kindnes…

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Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail 21:40

2M ago21:40

21:40

Send us a text In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe. From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker is keeping things fresh, future-ready and fiercely relevant - especially with Gen Z. Spoiler: it’…

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How PayFit is Harnessing AI 9:55

2M ago9:55

9:55

Send us a text In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine. PayFit, one of Europe’s leading HR tech platforms, has been on a big transformation journey - from classic sales-led to a smarter, more connected, multi-channel mo…

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How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing 24:37

3M ago24:37

24:37

Send us a text What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores. Together, they unpacked: Subscr…

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Inside PayFit: Revolutionising HR and Marketing with AI Automation 42:46

3M ago42:46

42:46

Send us a text With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed? In this special episode of Marketing in the Madness, recorded in Paris, host Katie Street is joi…

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Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry 18:36

3M ago18:36

18:36

Send us a text What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends? Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clin…

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Are Websites Over? What’s Next for eCommerce, Social Commerce & AI 10:47

3M ago10:47

10:47

Send us a text In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the next decade of online retail. Together, we explore: ✅ Why traditional transactional websites a…

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Behind Jägermeister’s Digital Transformation at Shoptalk Europe 31:09

3M ago31:09

31:09

Send us a text In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes. Live from Shoptalk Europe in Barcelona, we unpack how this iconic FMCG brand is evolving from heritag…

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How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner 58:41

3M ago58:41

58:41

Send us a text What does it take to build one of the UK’s most influential sneaker platforms from scratch? In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfiltered conversation on building a business that’s as much about community as it is about commerce. Startin…

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Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce 47:05

4M ago47:05

47:05

Send us a text In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando. We’re talking: - Live shopping that actually converts, - Why Gen Z doesn’t care about your editorial content - How employee-generat…

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How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing 37:32

4M ago37:32

37:32

Send us a text What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip. From AI-powered bra…

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How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide 44:07

5M ago44:07

44:07

Send us a text In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience. In this episode of Marketing in the Madness, our host Katie Street sits down with Elizabeth Azide, Senior Director of Marketing for EMEA at BigCommerce, the glo…

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The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute 40:22

5M ago40:22

40:22

Send us a text Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces. From Amazon and Zalando to building internal dropshipping models, Giedre shares her fascinating insight…

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Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator 48:31

5M ago48:31

48:31

Send us a text What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness! Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital a…

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Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences 24:12

6M ago24:12

24:12

Send us a text In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation. With 260,000+ users and a fas…

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Contentful Does Bake-off: Personalizing The Digital Experience 32:15

6M ago32:15

32:15

Send us a text Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies. 🎤 Our speakers: Charlotte T…

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Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75 18:10

6M ago18:10

18:10

Send us a text In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility! If you’re serious about standing out in the competitiv…

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The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74 48:02

6M ago48:02

48:02

Send us a text Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪 At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Ra…

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Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73 46:36

7M ago46:36

46:36

Send us a text Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research. From revolutionising tampons with d…

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The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72 47:05

7M ago47:05

47:05

Send us a text This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch. We explore why businesses must do more to support women during this p…

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99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71 45:41

7M ago45:41

45:41

Send us a text B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade. Alison reveals how she sta…

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AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70 38:38

7M ago38:38

38:38

Send us a text AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarr…

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These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69 50:55

8M ago50:55

50:55

Send us a text Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore. Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates h…

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What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68 51:25

8M ago51:25

51:25

Send us a text In this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond. Nishma shares her inspiring caree…

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The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67 40:18

8M ago40:18

40:18

Send us a text Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬 We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media! With over 200,000 TikTok followers, 3.7M LinkedIn post impre…

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How to Harness AI, Build Communities, and Rethink Business Models 43:19

8M ago43:19

43:19

Send us a text This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world. In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integrati…

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How to Control Content Chaos with Tech, AI and Personalisation in 2025 51:49

9M ago51:49

51:49

Send us a text Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink h…

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Breaking Barriers: Women in Leadership and Speaking Up for Change 28:27

9M ago28:27

28:27

Send us a text In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership …

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AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer 28:41

9M ago28:41

28:41

Send us a text In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities…

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Make It Human: How to Win in B2B Marketing in 2025 18:19

10M ago18:19

18:19

Send us a text In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpa…

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Is The Future of Marketing Humans and AI’s Combined!? 19:48

10M ago19:48

19:48

Send us a text Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’. In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and…

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Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor 15:00

10M ago15:00

15:00

Send us a text In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushi…

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Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O’Connor 39:53

10M ago39:53

39:53

Send us a text In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world…

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Breaking Traditional The Mould of Success: Advocating Women in Leadership 39:09

11M ago39:09

39:09

Send us a text Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://ww…

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Beyond Efficiency: How AI is Redefining Marketing 41:58

11M ago41:58

41:58

Send us a text AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity. Wel…

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Why diversity is the key driver for innovation at Uber #BONUS 10:42

11M ago10:42

10:42

Send us a text As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial. In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the inte…

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Revolutionising Enterprise eCommerce: Are You Ready? 41:05

11M ago41:05

41:05

Send us a text From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market. In the fas…

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How Uber Is Transforming Advertising, One Ride at a Time 36:54

12M ago36:54

36:54

Send us a text Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time. This week on M…