Best The Aurora Tech Award Podcasts (2025)

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#72: Concept to acquisition with Chris Tilkov, DocuSketch 19:45

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6d ago19:45

19:45

Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what key lessons can other business leaders, including marketers, take from that journey? Joining me today is Chris Tilkov, General Manag…

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Should You Chase VC to Build? A founder-Investor-Analyst Perspective 41:56

8d ago41:56

41:56

What’s the real state of women raising capital in emerging markets? Where do the pitfalls show up — and how can the key players in the ecosystem, from incubators to VC firms to women founders themselves, change the narrative? To unpack this, we brought together a powerhouse trio: data analyst Hangul Lee Song, investor Eugenia Dunaeva, and femtech f…

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#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop 21:58

13d ago21:58

21:58

We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy…

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Women In The Building: Trailer 1:47

11d ago1:47

1:47

There’s a sea of business content out there — but little catered specifically to women building businesses in emerging markets. We’re here to change that. It’s Women in the Building, a podcast by the team behind the Aurora Tech Award. New episodes coming every two weeks — stay tuned!By The Aurora Tech Award

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#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99 19:42

21d ago19:42

19:42

This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they…

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#69: How AI is Transforming Project Management with Alan Mosca, nPlan 27:14

28d ago27:14

27:14

If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…

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#68: Improving lead quality with Derek Gerber, Power Digital 26:03

1M ago26:03

26:03

Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…

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#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks 23:51

1M ago23:51

23:51

Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…

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#66: Building a culture of AI innovation with Michael Domanic, UserTesting 21:21

2M ago21:21

21:21

Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback. Today, we'…

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#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix 23:03

2M ago23:03

23:03

Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how customer trust is built (or broken) through simplicity, personalization, and empowered employees. Today, we're…

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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital 25:40

2M ago25:40

25:40

Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights. It also re…

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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM 23:41

2M ago23:41

23:41

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your cus…

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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran 21:21

3M ago21:21

21:21

Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

3M ago23:19

23:19

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have "agentic" and "AI" in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…

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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 22:40

3M ago22:40

22:40

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…

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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 17:36

3M ago17:36

17:36

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we're going to talk abou…

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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 20:44

3M ago20:44

20:44

Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …

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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 20:43

4M ago20:43

20:43

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

4M ago16:31

16:31

What's harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today's guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…

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#55: AI and small businesses with Aparna Khurjekar, Verizon Business 23:51

4M ago23:51

23:51

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…

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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 25:29

4M ago25:29

25:29

What if rebranding wasn't just about a new logo and tagline, but about transforming an 80,000-person company's entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I'm joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…

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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 23:50

5M ago23:50

23:50

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we're going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I'd like to welcome Kristin Russel, Chief Marketing Officer a…

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

5M ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we're going to look at how marketing and commu…

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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 24:06

5M ago24:06

24:06

Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we're going to talk about helping companies sc…

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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 28:46

5M ago28:46

28:46

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I'd like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 27:04

6M ago27:04

27:04

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday's tech advantage still applies. Today we're going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you're already behind. To help me discuss this, I'd like to wel…

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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:18

6M ago30:18

30:18

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we're going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I'd like to welcome Tiffany Grinstead, Vice President – P…

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

6M ago21:35

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Direct…

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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane 18:55

6M ago18:55

18:55

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I'm joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…

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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk 29:45

7M ago29:45

29:45

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we're going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I'd like to welcome Steve Blum, Chief Operati…

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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint 31:22

7M ago31:22

31:22

When your site is technically "up" but takes too long to load, customers don't care—it might as well be down. Why is "slow" the new "down", and how is that reshaping the way organizations think about digital experience? Today I'm joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…

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#43: Localizing video using AI with Guy Piekarz from Panjaya 22:08

7M ago22:08

22:08

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…

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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro 22:41

8M ago22:41

22:41

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…

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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto 29:57

8M ago29:57

29:57

Payroll isn't exactly what you'd call exciting—so how do you take a - let's face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience's attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…

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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™ 27:29

9M ago27:29

27:29

Is your brand's story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…

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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments 28:20

9M ago28:20

28:20

As small and medium-sized businesses navigate economic uncertainty, here's a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we're joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…

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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck 24:19

10M ago24:19

24:19

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we're joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they've built not one but three successful…

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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com 31:35

10M ago31:35

31:35

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we're joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…

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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo 27:30

11M ago27:30

27:30

In a world where sales cycles are getting longer, what's holding your business back from reaching the right person at the right time? Today, we're joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…

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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign 31:33

11M ago31:33

31:33

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we're joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…

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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze 26:55

11M ago26:55

26:55

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we're excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…

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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company 12:29

12M ago12:29

12:29

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we're diving into the role of strong content creation and optimiz…

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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran 27:26

12M ago27:26

27:26

Is your B2B buying experience stuck in the past? If you're making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we're discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We'll dive into how B2B companies are adopting …

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#31: Getting the most out of AI with the right data approach with Emily He, Gong 27:04

1y ago27:04

27:04

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we're going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in…

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#30: The power of gratitude in business with Brendan Kamm, Thnks 28:26

1y ago28:26

28:26

Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we're exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We'll discuss how small, mean…

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#29: AI as a collaborative teammate with Shannon Duffy, Asana 24:10

1y ago24:10

24:10

What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we're going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marke…

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#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions 25:49

1y ago25:49

25:49

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we're going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joini…

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#27: Overcoming data silos with Brian Gates, RainFocus 22:53

1y ago22:53

22:53

Welcome to today's episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We'll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian…

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#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast 25:07

1y ago25:07

25:07

In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT …

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#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk 27:25

1y ago27:25

27:25

Today we're going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We'll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguish…