Best The Alexander Brand Network Podcasts (2025)

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K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence 32:04

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3d ago32:04

32:04

In this episode, Steve Fretzin and K'Lee Terrazas discuss: The importance of lead generation for building and sustaining a business Common blind spots lawyers face in marketing and business development How intake processes affect client acquisition and law firm growth The role of coaching, auditing, and systems in scaling effectively Key Takeaways:…

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Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships 30:11

6d ago30:11

30:11

In this episode, Steve Fretzin and Ed Alexander discuss: Challenges and risks in forming and managing law firm partnerships Strategic considerations and planning for succession and law firm exits The importance of communication, expectations, and alignment in business relationships Diversifying marketing and building sustainable value in a law prac…

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Ral West: Business Growth Through Delegation, Automation, and Client Clarity 30:32

10d ago30:32

30:32

In this episode, Steve Fretzin and Ral West discuss: The importance of measuring and tracking the right business metrics The challenges and necessity of delegation for growth Using automation and systems to save time and increase efficiency Identifying ideal clients and aligning business with long-term vision Key Takeaways: Profitability isn’t guar…

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Phyllis Sisenwine: Swing the Bat and Build the Business 34:05

13d ago34:05

34:05

In this episode, Steve Fretzin and Phyllis Sisenwine discuss: The importance of networking and relationship-building for professional growth Effective time management and productivity strategies How to leverage speaking engagements and visibility opportunities The role of follow-up, asking for referrals, and accountability in business development K…

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Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline 30:24

17d ago30:24

30:24

In this episode, Steve Fretzin and Jerold Rothkoff discuss: The importance of time management and daily structure for lawyers How networking, marketing, and relationship-building drive law practice growth The role of delegation, staff investment, and team-building in sustaining a firm Learning from mentors, conferences, and coaches to avoid reinven…

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Chris Ducker: Building a Business That Truly Supports the Life You Want 36:49

20d ago36:49

36:49

In this episode, Steve Fretzin and Chris Ducker discuss: The role of coaching and masterminds in personal and professional growth The importance of niching down in business and branding Balancing lifestyle design with entrepreneurship and long-term success Learning from mistakes and validating ideas before scaling Key Takeaways: Niching down to ser…

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Joanne Black: The Mindset and Language Shifts That Transform Referral Success 31:49

24d ago31:49

31:49

In this episode, Steve Fretzin and Joanne Black discuss: The challenges and misconceptions around asking for referrals How language and specificity shape successful client introductions The role of accountability, systems, and consistency in business development Building stronger client relationships through follow-up, gratitude, and personal touch…

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BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency 37:28

27d ago37:28

37:28

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You’ll hear how staying true to yourself, choosing opportunities wisely, and turning passions into profes…

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BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action 37:24

1M ago37:24

37:24

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You’ll discover ho…

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Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success 34:29

1M ago34:29

34:29

In this episode, Steve Fretzin and Jordan Whelan discuss: The evolving landscape of legal marketing and SEO strategies Identifying and targeting the right audience through buyer personas Leveraging video, local SEO, and low-cost marketing tactics for visibility The role of mindset, metaphysics, and visualization in business growth Key Takeaways: A …

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Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients 33:12

1M ago33:12

33:12

In this episode, Steve Fretzin and Viktoria Altman discuss: Risk and mindset in legal marketing How to evaluate and choose marketing vendors Niche focus and ideal client definition as a growth strategy The emerging impact of AI on search, ads, and brand identity Key Takeaways: Lawyers should stop chasing random acts of marketing and instead copy pr…

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Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value 35:31

1M ago35:31

35:31

In this episode, Steve Fretzin and Matt Dixon discuss: Client relationship dynamics in professional services Shifts in legal business development and rainmaking strategies The role of value creation in winning and retaining clients Evolving mindsets and habits of successful professionals Key Takeaways: Top rainmakers (“activators”) don’t wait for p…

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Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling 35:50

2M ago35:50

35:50

In this episode, Steve Fretzin and Stephen Seckler discuss: How lawyers can better align their personalities with business development Navigating career transitions within the legal profession How meaningful networking creates long-term career momentum Leveraging authenticity and consistency to build a professional brand Key Takeaways: Lawyers who …

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Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition 33:01

2M ago33:01

33:01

In this episode, Steve Fretzin and Chris Earley discuss: Shifting the lawyer's mindset from traditional practice to intentional business building Using content and social media to establish visibility and credibility Leveraging coaching, mentorship, and masterminds to level up professionally Bringing authenticity and consistency into legal marketin…

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Nick Werker: The Overlooked Power of Intake and Client Communication 34:30

2M ago34:30

34:30

In this episode, Steve Fretzin and Nick Werker discuss: The importance of proper phone handling in law firm intake processes How customer experience begins with an intentional communication strategy Shifting lawyer mindsets around sales and client engagement The evolving standards of professionalism and wellness in legal practice Key Takeaways: Sol…

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Ruby Powers: How Content Creation Drives Legal Practice and Client Connection 33:09

2M ago33:09

33:09

In this episode, Steve Fretzin and Ruby Powers discuss: The role of content creation in modern legal practice Building a personal brand as a legal professional Leveraging technology and AI in law firm marketing The intersection of entrepreneurship and legal career growth Key Takeaways: A thoughtfully created core asset—such as a podcast episode, we…

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Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve 31:33

2M ago31:33

31:33

In this episode, Steve Fretzin and Barbara Kaplan discuss: The importance of storytelling in building a compelling professional brand How lawyers can identify and attract their ideal clients Strategies to overcome self-doubt and inner critics in professional development The role of niching and differentiation in legal marketing and client acquisiti…

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David Schnurman: Building Resilience and Business Through Optimism and Action 32:32

2M ago32:32

32:32

In this episode, Steve Fretzin and David Schnurman discuss: Building a resilient mindset through optimism, reflection, and habit formation Lessons from career pivots and entrepreneurial problem-solving in the legal space Cultivating emotional regulation through gratitude, compassion, and non-judgment Embracing technology and AI to repurpose content…

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Joe Jones: What It Takes to Shift from Lawyer to Founder 29:52

2M ago29:52

29:52

In this episode, Steve Fretzin and Joe Jones discuss: The transition from traditional legal practice to entrepreneurship Strategies for evaluating and managing professional risk Tools and systems that support solo and startup legal ventures The mindset and preparation needed to pursue legal tech innovation Key Takeaways: Successfully transitioning …

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Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy 35:20

2M ago35:20

35:20

In this episode, Steve Fretzin and Dan Lear discuss: The evolution of modern sales philosophy and methodology Relationship-building and persistence in business development The impact of information access on buyer behavior and expectations Qualifying clients and aligning offerings with real needs Key Takeaways: Hard-selling and product-pushing tact…

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Gavin Sharpe: Becoming a Rainmaker Starts with Mindset 31:04

2M ago31:04

31:04

In this episode, Steve Fretzin and Gavin Sharpe discuss: The role of emotional intelligence and mindset in personal and professional growth Challenges and misconceptions around business development for lawyers The importance of authenticity and strategic networking in rainmaking Personal evolution through coaching, self-awareness, and internal firm…

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Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert 33:09

3M ago33:09

33:09

In this episode, Steve Fretzin and Janet Falk discuss: The evolving role of public relations and marketing strategies for legal professionals Maximizing visibility and credibility through content and media engagement Leveraging platforms like LinkedIn and newsletters to strengthen personal branding Understanding AI’s impact on online search and cre…

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Ben Walker: Mastering RFPs to Grow Your Business 30:06

3M ago30:06

30:06

In this episode, Steve Fretzin and Ben Walker discuss: Navigating the complexities of government contracting and responding to requests for proposals (RFPs) Strategies for effective employee retention and building long-term professional relationships Lessons learned through costly mistakes in vendor selection and employee hiring Marketing and sales…

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Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember 34:39

3M ago34:39

34:39

In this episode, Steve Fretzin and Sue Kirchner discuss: The role of personal and firm branding in professional services Differentiation strategies in a competitive legal marketplace The evolving dynamics between name-based and value-based branding Branding’s impact on mergers, acquisitions, and business longevity Key Takeaways: Law firms that remo…

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Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility 30:37

3M ago30:37

30:37

In this episode, Steve Fretzin and Rafi Arbel discuss: Persistence is a key element in long-term marketing and outreach The impact of in-person networking on professional relationships Blending digital tools with personal follow-up strategies System-building as a solution for scaling and stabilizing a business Key Takeaways: Attending legal trade s…

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Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead 31:12

3M ago31:12

31:12

In this episode, Steve Fretzin and Seth Price discuss: Challenges of marketing and business development for lawyers and law firms Strategic differences between B2B and B2C legal marketing Importance of content creation and personal branding in legal marketing Lessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeawa…

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Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention 30:06

3M ago30:06

30:06

In this episode, Steve Fretzin and Claire Parsons discuss: Integrating mindfulness into high-pressure professional environments Navigating mental health challenges while maintaining demanding careers Rethinking traditional views on business development for introverts Building emotional resilience and clarity through intentional daily practices Key …

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Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First 32:42

3M ago32:42

32:42

In this episode, Steve Fretzin and Shireen Hilal discuss: Navigating modern law firm strategy in a rapidly evolving legal market Improving internal operations and team culture to boost law firm performance Enhancing client engagement and retention amid budget constraints Leveraging cross-selling and business development tactics within law firms Key…

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Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values 32:32

3M ago32:32

32:32

In this episode, Steve Fretzin and Christopher Anderson discuss: Urgency and intentionality in how professionals approach time and life decisions Operational and structural challenges faced by small and large law firms Personal clarity and value-driven goal setting in legal careers Misalignment between perceived business needs and actual areas for …

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Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It 31:37

3M ago31:37

31:37

In this episode, Steve Fretzin and Adam Ouellette discuss: The long-term impact of unmanaged stress in the legal profession Shifting from reactive to responsive behavior in work and life The necessity of integrating systems, organization, and delegation in law practices Exploring effective breathing and mindfulness practices for emotional regulatio…

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Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership 30:32

4M ago30:32

30:32

In this episode, Steve Fretzin and Viki Johnston discuss: Navigating the transition from individual contributor to effective leader Developing communication skills that foster trust and clarity Understanding how mindset and self-awareness shape professional success Using behavioral tools to improve collaboration and team dynamics Key Takeaways: Rol…

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Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage 30:13

4M ago30:13

30:13

In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…

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Nick Augustine: Creating Connection and Legacy in Your Practice 31:35

4M ago31:35

31:35

In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…

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Howard Ankin: Finding Business Growth through Ethical Branding and Advertising 34:21

4M ago34:21

34:21

In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …

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Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink 30:36

4M ago30:36

30:36

In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…

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Mark Murphy: Why Law Firms Keep Hiring the Wrong People 33:44

4M ago33:44

33:44

In this episode, Steve Fretzin and Mark Murphy discuss: The challenges and nuances of hiring the right talent for law firms The critical distinction between attitude and skills in recruitment How leadership traits can hinder effective hiring decisions Practical strategies for improving the legal hiring and interview process Key Takeaways: Eighty-ni…

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Susie Pontefract: Servant Leadership that Unlocks Team Potential in a Diverse Workforce 31:41

4M ago31:41

31:41

In this episode, Steve Fretzin and Susie Pontefract discuss: Evolving leadership across generational landscapes Embedding purpose-driven organizational strategies Building cultures of human potential Personal values shaping leadership impact Key Takeaways: Leadership requires letting go of ego and creating intentional space for others to step in, l…

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John Morgan: Blueprints for Organizational Transformation 38:14

4M ago38:14

38:14

In this episode, Steve Fretzin and John Morgan discuss: Business growth and scaling strategies Importance of partnerships and accountability Technological innovation in professional services Entrepreneurial mindset and vision Key Takeaways: Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for …

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Gerard Virga: Turning Client Crisis into Clarity with Structure, Tools, and Communication 35:09

5M ago35:09

35:09

In this episode, Steve Fretzin and Gerard Virga discuss: Navigating emotional complexity and client crises in family law Evolving business development practices in solo and small firm legal settings Expanding legal services through education, technology, and content creation Managing personal and professional balance to prevent burnout in law pract…

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Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution 32:00

5M ago32:00

32:00

In this episode, Steve Fretzin and Tim Sawyer discuss: Mentorship and mastermind groups as catalysts for professional growth Universal business models shaping success across industries including legal Emotional authenticity as a foundation for impactful branding and client engagement Discomfort as a necessary stage in the journey toward meaningful …

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Tyson Mutrux: What Every Lawyer Needs to Know About Mindset, Money, and Operations 32:40

5M ago32:40

32:40

In this episode, Steve Fretzin and Tyson Mutrux discuss: The importance of cultivating the right mindset for professional growth Building and scaling a law firm through strategic hiring and systematized operations The power of networking and targeted referrals in developing a legal practice Utilizing peer groups, coaching, and mentorship as tools f…

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Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity 34:07

5M ago34:07

34:07

In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for firms of any size Ways small and solo firms can compete with major legal players How legal entrepreneurship is evolving through collaboration Key Takeaways: Small law…

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Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit 28:36

5M ago28:36

28:36

In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating the effectiveness of social media versus SEO in legal marketing Utilizing modern website tools and AI-driven bots for better client engagement Key Takeawa…

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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI 31:53

5M ago31:53

31:53

In this episode, Steve Fretzin and Jody Glidden discuss: The evolution and growing impact of AI in professional services Challenges lawyers face in client relationship management The limitations and future of traditional CRMs Strategies for maintaining and expanding client relationships Key Takeaways: 43% of clients leave law firms not because of s…

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Kyle Hebenstreit: Boutique Law in Motion with Private Equity Client Personas and Digital Platforms 33:32

5M ago33:32

33:32

In this episode, Steve Fretzin and Kyle Hebenstreit discuss: The evolving legal industry landscape due to institutional capital and Big Four involvement Rising competition and channel fragmentation in legal marketing Strategic marketing approaches tailored to client personas and firm types Operational and budgetary decisions that influence long-ter…

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Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing 31:33

5M ago31:33

31:33

In this episode, Steve Fretzin and Ed Levy discuss: Building and nurturing authentic client relationships in professional services Increasing referrals through trust and engagement The psychological value of personalized client appreciation The role of networking and peer communities in growing a legal practice Key Takeaways: Small, personal gestur…

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Alex Geisler: Creating Sticky Client Relationships in Law 34:43

5M ago34:43

34:43

In this episode, Steve Fretzin and Alex Geisler discuss: Building long-term client loyalty in legal practice Structuring legal work around client expectations and needs Improving legal service delivery through lean process thinking Developing deeper relationships through proactive, strategic communication Key Takeaways: Long-term client loyalty is …

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Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation 36:29

6M ago36:29

36:29

In this episode, Steve Fretzin and Judy Barton discuss: Cultivating meaningful and lasting business relationships Effective networking techniques for lawyers and financial professionals Establishing credibility and attracting opportunities The importance of integrity in business Key Takeaways: Effective networking is not about collecting contacts b…

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Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships 32:05

6M ago32:05

32:05

In this episode, Steve Fretzin and Michael Vater discuss: Growth and networking beyond traditional legal marketing Leveraging legal tech and AI to enhance efficiency Building strategic partnerships for sustainable growth Effectively balancing leadership, operations, and legal work Key Takeaways: Lawyers should build strategic partnerships with real…

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Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations 32:17

6M ago32:17

32:17

In this episode, Steve Fretzin and Tom Ciesielka discuss: The role of public relations and reputation management in the legal industry The importance of media visibility and thought leadership for lawyers Balancing legal ethics, confidentiality, and public exposure in marketing The impact of social media on modern public relations strategies Key Ta…