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The History Factory Podcast

The History Factory Podcast

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Join us on the digital airwaves with The History Factory Podcast, which takes a refreshing look at the rich and sometimes provocative heritage of major U.S. and global organizations. Host Jason Dressel, Managing Director at History Factory, and his guests explore current events and other topics related to business heritage. Company history comes alive in this engaging, thought-provoking show.
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Spark Hunter

Fighter Steel Productions | Realm

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When the world’s most advanced AI evolves past the limits of human intelligence, the US government fears she has gone rogue and is determined to take her out. Now, over dinner with her Maker, a final meal will determine if she represents a new hope for the world… or its destruction. With sharpshooters in position, and the NSA listening to their every word, her Maker must determine if she is a threat to herself or others as he tries to protect his masterpiece. For she is a machine with an evo ...
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As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as …
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Host Erin Narloch sits down with Tara McRae, the new president and managing director of PUMA North America, to unravel the intricate dance between a brand’s storied past and its vibrant future. McRae, a veteran of iconic brands including Bose and Clarks, champions “true authenticity” as the bedrock of a successful brand.…
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In this episode, History Factory’s Erin Narloch interviews longtime employees of the Dickies archives Ann Richardson, director of trend development, and Corinna Wright, senior design manager. Ann and Corinna, who have been with Dickies for 50 and 28 years respectively, discuss their roles in merchandising, product development and the creation of th…
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In this final episode of A Williams Life before the Class of 1975's 50th reunion, host Gordon Earle is interviewed by Jon Earle, his producer, nephew and fellow Williams alum ('09). Gordon reflects on his positive experience talking with fellow classmates, most of whom he didn't know, or knew only slightly during his undergraduate years. He discuss…
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What goes into the 75-year legacy of one of the world’s most iconic footwear brands? Erin Narloch interviews Sandra Trapp, senior manager of history management and adidas global brands brand partnerships, on the adidas archival collection, its history and its role in the company. Founded in 2009, the collection holds around 40,000 catalog pieces, i…
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This episode of A Williams Life features a conversation with Jackie Laughlin, who was known during her undergraduate years at the College as Jackie Meadows. And that's one of the aspects of Jackie's life that makes her time at Williams so unique. Because she was not only a student, like most of her classmates, but also—during her senior year—a wife…
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Utah State University (USU) owns the Outdoor Recreation Archive, a living archives documenting the history of outdoor gear. Since its inception, it has been accessed by some of the world’s most recognizable brands, including REI, Nike, Columbia and others. Host Erin Narloch sits down with Chase Anderson, industry relations manager for outdoor produ…
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In this podcast episode, we talk with Halley Knigge, REI’s divisional vice president of communications, and Will Dunn, Co-op Living Archive and impact communications program manager, on the creation of REI’s Living Archive and the impact of the collection. The archives includes artifacts from the 1880s to the present day, serving as a portal for bu…
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In this new episode, Jason Dressel hosts Susan Morrison, author of “Lorne: The Man Who Invented Saturday Night Live,” on “The History Factory Podcast.” Morrison discusses Lorne Michaels’ leadership style, emphasizing his intuitive management, remote presence and minimal praise. She highlights Michaels’ ability to maintain SNL’s format while evolvin…
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This episode of A Williams Life will take us on a journey from the banks of the Mississippi, to Williamstown, to the bond trading world of Wall Street, and finally to the dazzling universe of artificial intelligence. Our guide will be Jon Myers, a self-taught inventor and entrepreneur, who has spent many years founding and investing in technology c…
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This episode is a about the history of the United States. It chronicles major events, from the arrival of Paleo-Indians to the early 2020s, including European colonization, the Revolutionary War, westward expansion, the Civil War and Reconstruction, industrialization, the World Wars, the Cold War, and significant social and political movements.…
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This episode provides a comprehensive overview of the United Kingdom, covering its history from the Acts of Union to the present day, highlighting its political system, economy, and cultural influences. Geographical details, demographics, and various aspects of British culture, including literature, music, and cinema, are extensively described.…
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The episodes goes over the history of Germany. It comprehensively covers German history, from prehistory and the early Germanic tribes through the Roman era, the Middle Ages (including the Holy Roman Empire and the Hanseatic League), the early modern period, the German Empire, the Weimar Republic, Nazi Germany, the Cold War division, and the modern…
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In our latest podcast episode, we gave the mic to our own people to discuss our recently released report, “The Heritage Gap.” CEO Jason Dressel is joined by Adrian Gianforti, Director of Marketing and Communications, Erin Narloch, Senior Director of Business Insights and Performance, and Andrew Rugg, President of Certus Insights, to discuss key fin…
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This episode of A Williams Life features a conversation with Reggie Garrett, a Seattle-based singer/songwriter, who plays a wide range of music, including folk, blues, Celtic and more, with individual musicians as well as his band The SnakeOil Peddlers. One reviewer noted his “mellifluous voice reminiscent of Bill Withers or Terry Callier that draw…
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Join us on the open road to celebrate the Ford Mustang’s 60th birthday with Ted Ryan, Ford’s archives and heritage brand manager. He and History Factory CEO Jason Dressel discuss the iconic vehicle’s seven generations and its impact on pop culture—including its appearance in more than 8,000 movies and videos—and the most popular models today. Ryan …
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In this episode, we dive into nostalgia’s dual role as a management and creative tool. Dr. Agnes Arnold-Forster and History Factory’s Erin Narloch discuss how nostalgia is used in marketing to evoke emotional connections with brands and how organizations use it as a management tool to foster employee loyalty and engagement. Tune in for this convers…
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In this episode, host Erin Narloch sits down with author and social historian Virginia Nicholson to discuss her latest book, All the Rage: Stories from the Front Line of Beauty Virginia, known for her compelling exploration of women’s lives and social history, shares insights from her research into the complex relationship between women and their a…
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Polly Wood-Holland is a scenic artist and designer for film, TV, and theater. She's worked on many iconic Broadway productions, including The Lion King, Phantom of the Opera, Spamalot, and Mary Poppins. On this episode, we discuss the projects, mentors, and serendipitous moments that have shaped her career, as well as her experiences with legendary…
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In this episode of “The History Factory Podcast,” Jason Dressel sits down with Dr. Clay Routledge, a leading expert in existential psychology and human motivation. They delve into the complex, often misunderstood emotion of nostalgia, which is deeply influential in our lives. Dr. Routledge discusses his research on how nostalgic feelings can be a p…
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In the latest episode of “The History Factory Podcast,” CEO Jason Dressel and Dr. Lindsay Sarah Krasnoff, an esteemed historian and sports diplomacy expert, have a riveting conversation about the multifaceted role of businesses and brands in the upcoming Paris 2024 Olympics. They discuss the intricate involvement of conglomerates like LVMH, explori…
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In this episode, host Jason Dressel sits down with Madeline Qi and Tyler Albertario from GLAAD organization to explore the organization’s history and profound impact on LGBTQ+ advocacy and culture. As we celebrate Pride Month and reflect on the legacy of the Stonewall Uprising, Madeline and Tyler discuss GLAAD’s unique approach to advancing LGBTQ+ …
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On this episode of "A Williams Life," we delve into the enduring friendship of classmates Will Parish and Perk Perkins, whose bond spans 50 years. Starting in the fall of 1975, they embarked on a 20-month journey, crossing five oceans and seas, and exploring 35 countries—an experience they chronicled in their book, "Around the World in a Jeep.” We …
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In this episode, host Erin Narloch sits down with Anders Sjöman, an expert in history marketing and preservation, at the renowned Center for Business History in Stockholm. Together, they delve into the fascinating world of business archives and the power of storytelling in corporate heritage. Anders shares his personal journey, from a background in…
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In this episode, host Jason Dressel interviews Lou Ferrante, a former mafia associate turned author, about the history of the American Mafia. Ferrante traces the mafia’s origins to Sicily in the Middle Ages and explores its evolution in American society. He discusses mafia ethics, business practices, and their impact on various industries, providin…
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History Factory’s Erin Narloch, senior director of business insight and performance, sits down with Brigette Jones, public historian, consultant and researcher, to discuss the current state of brands leveraging or adopting inclusive practices to better connect to their customers while also acknowledging their pasts. Via the “Journey to Jubilee” tou…
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Historian and archivist Catherine Acosta from Vans joins History Factory’s Erin Narloch for a behind-the-scenes take on the iconic Southern California brand. In a conversation covering topics including “Fast Times at Ridgemont High,” common challenges and the corporate archivist role today, Catherine breaks down how Vans is bringing its heritage to…
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Pamela Hawkes is a national leader in historic preservation. On this episode, she discusses her time at Williams, early inspirations, and takes us on a tour of three projects—the renovation of the Crandall Public Library in Glens Falls, NY, the restoration of Georgia O'Keeffe's home and studio in New Mexico, and the design of a girls' boarding scho…
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Historian and consultant Dr. Lindsay Sarah Krasnoff sits down with us on the next episode of “The History Factory Podcast” to talk about the history of basketball, its rise in popularity over time and the sport’s globalization. As the NBA season kicks off this week, History Factory CEO Jason Dressel dives into the history of basketball and how we m…
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“The History Factory Podcast” welcomes Dave Moore, archive and digital asset manager at Carhartt, to chat with guest host and History Factory Senior Director of Business Insight and Performance Erin Narloch. The two discuss Carhartt’s origins, why it is synonymous with quality work apparel, its evolution into a brand that influences celebrity fashi…
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Dr. Frank "Rick" Richards is a world-leading expert on parasitic and tropical infections. He's traveled to some of the poorest and most remote locations of our planet to fight diseases that have harmed millions. During his long tenure at the Carter Center in Atlanta, where he has worked closely with former President Jimmy Carter, Rick played a lead…
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On the latest episode of “The History Factory Podcast,” Jason Dressel hosts New York Times columnist and author James Stewart to discuss his and co-author Rachel Abrams’ new book “Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy.” Listen to learn more about how the ViacomCBS empire and Redstone family dynamic are remini…
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In the second episode of the History Factory Podcast, CEO Jason Dressel sits down with Amy Bernstein, editor of Harvard Business Review. They discuss HBR’s 100 years of thought leadership, including its origin story as a quarterly magazine and its growth into the multimedia giant it is today. Facilitating worldwide discussions among the biggest bus…
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We’re starting fresh this season. For starters, we decided to go back to basics and rebrand as the History Factory Podcast. Why? Because we want to continue to serve you, our listeners, with content that best fulfills our mission of making clients’ history and heritage infinitely useful in pursuit of their missions. And that starts with our name. F…
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Denise Littlefield Sobel takes us on a highly personal journey through her varied and interesting life. It starts with her experience as a member of the first class of women to enroll at Williams for a full four-year term. Denise talks candidly about her mental health struggles as a student, including serious bouts of depression. Continuing in this…
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As the U.S. banking world grapples with the collapse of Silicon Valley Bank, we explore what makes this banking crisis unique from a historical perspective on this month’s “History Factory Plugged In.” History Factory’s founder, Bruce Weindruch, joins CEO Jason Dressel to discuss the sequence of events that led to this, as well as the vulnerabiliti…
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In recognition of International Holocaust Remembrance Day, History Factory’s Jason Dressel sits down with author Karen Baum Gordon to discuss her book The Last Letter: A Father’s Struggle, a Daughter’s Quest, and the Long Shadow of the Holocaust, which explores the Holocaust’s impact on her family through the generations, the lost fragments of her …
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Ahead of CES, the annual bellwether event for technology and consumer electronics, we sat down with Gary Shapiro, CEO of the Consumer Technology Association (CTA), to discuss the organization’s evolution during his 40-plus year tenure, CES’ transformation into a truly global event, and how the show pushes to solve the world’s problems.Company histo…
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Spark Hunter concludes with a resounding transcendent moment. The Maker (Mark Rylance) watches in awe as his creation (Rebecca Ferguson) transcends to a new level of consciousness and ethical awareness. Is it a source of hope for all humanity? Also with John Douglas Thompson. For discussion of issues raised by Spark Hunter, listen to All Things Hav…
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Host Jason Dressel talks with historian and author Jan Lucassen about the history of work as chronicled in Lucassen’s book “The Story of Work: A New History of Humankind.” They cover topics including the evolution of hunting and gathering societies, the development of farming and agriculture, the Industrial Revolution and, most recently, the prolif…
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Spark Hunter claws her way back from the brink of the abyss. The robot (Rebecca Ferguson) is on a journey that feels all too human. Has evolution left her with weaknesses and flaws that even she can’t overcome? She makes a dreaded discovery and the Maker’s (Mark Rylance) guilt cascades across the dinner table. For discussion of issues raised by Spa…
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Spark Hunter in Colombia, where her innocence is tested. Twice. Music is the universal language, but is it enough to keep the robot (Rebecca Ferguson) from self-destructing? Her Maker (Mark Rylance), the genius roboticist, is desperate and running out of options. What happens when human and machine connect on a level once thought impossible? For di…
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Just in time for National Blue Jeans Day, “History Factory Plugged In” welcomes Levi Strauss & Co historian and archives manager Tracey Panek. She and host Jason Dressel, CEO of History Factory, discuss the globally known heritage brand’s origins during the gold rush of 1849 and the birth of the modern blue jeans that would ultimately take the pop …
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