Best Teradata Podcasts (2025)

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Ep.74 Autodesk: Reinventing relationships with the power of ABM 34:52

4d ago34:52

34:52

In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

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Why AI Isn’t Enough for a Winning Marketing Strategy 34:46

10d ago34:46

34:46

Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explai…

1
AI Adoption and Experiments with Microsoft’s Jen Kattula 39:40

24d ago39:40

39:40

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using …

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Ep. 73 Hexagon: Elevating ABM with client-centric precision 30:55

1M ago30:55

30:55

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

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The Next 90 Days of Your AI Rollout 41:55

1M ago41:55

41:55

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of wha…

1
Ep.72 Grant Thornton: Driving growth in global markets 33:21

2M ago33:21

33:21

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.

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AI is Changing the Consumer Journey, According to Google and BCG Research 37:50

2M ago37:50

37:50

Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are str…

1
How US Bank and Supergood Made an AI-Driven Campaign 35:41

3M ago35:41

35:41

Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, li…

1
Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth 34:16

3M ago34:16

34:16

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.

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The Basics of AI Marketing (And What the Future Holds) 39:29

3M ago39:29

39:29

Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upen…

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Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows 43:20

4M ago43:20

43:20

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a…

1
Ep. 70 Bonus episode: ABM as the catalyst for client-centricity 29:27

4M ago29:27

29:27

In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

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Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year 28:22

4M ago28:22

28:22

In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.

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Marketing AI Trends That Emerged from CES 1:00:43

4M ago1:00:43

1:00:43

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyo…

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Ep.68 Roche: Passion, personalization and the future of account-based experiences 28:34

5M ago28:34

28:34

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

1
Embedding Artificial Intelligence in the World’s Largest Companies 38:42

6M ago38:42

38:42

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the…

1
How Teradata Uses AI to Create Brand Stickiness and More 46:50

6M ago46:50

46:50

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where …

1
Truly Understanding Consumer Behavior - with the Help of AI 38:05

7M ago38:05

38:05

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the futu…

1
Navigating the Security Risks Posed by Gen AI with Varonis' Matt Radolec 19:25

7M ago19:25

19:25

In this episode of the SecurityANGLE, our cybersecurity-focused series, I’m joined by Matt Radolec, VP of Incident Response, Cloud Operations, & SE EU at Varonis, for a conversation about navigating the security risks posed by generative AI and thoughts on how organizations can adopt AI but also manage to mitigate risk at the same time. Varonis hos…

1
Exploring Data Warehouse Security Strategies with Teradata's Billy Spears 38:03

7M ago38:03

38:03

This episode of the SecurityANGLE features host Shelly Kramer, managing director and principal analyst at theCUBE Research, and Jo Peterson, analyst, engineer, and member of theCUBE Collective community of independent analysts and Teradata CISO Billy Spears for a conversation exploring data warehouse security strategies. Today, the average size of …

1
The Secret to Success with AI? Building the Right Marketing Organization 47:14

7M ago47:14

47:14

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing le…

1
AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay 43:52

8M ago43:52

43:52

Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at ever…

1
Deception Technology: Changing the Game for Cybercriminals 33:23

8M ago33:23

33:23

Shelly Kramer, managing director and principal analyst at theCUBE Research is joined by fellow analyst and frequent co-host Jo Peterson on the SecurityANGLE podcast for a conversation about deception technology, a strategy designed to attract cybercriminals away from an enterprise’s true assess and divert them to a decoy or trap, is gaining tractio…

1
Ep.67 Riverbed: Bridging the global-regional marketing divide 24:54

8M ago24:54

24:54

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

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IBM Security's Sam Hector Unpacking IBM's Cost of a Data Breach Report 41:12

8M ago41:12

41:12

In this episode of the SecurityANGLE, I'm joined by Global Strategy Leader for IBM Security Sam Hector for a deep dive into one of my favorite annual reports, the 19th annual IBM Cost of a Data Breach Report. This year’s report is based on insights from 604 organizations impacted by data breaches between March 2023 and February 2024. The research i…

1
Achieving a State of Cyber Resiliency is all about a Proactive Approach 27:20

8M ago27:20

27:20

In this episode of the SecurityANGLE our conversation revolves around cyber resiliency and how embracing a proactive security approach can not only help address gaps in visibility, but also ensure organizations the business resilience they seek, as well as help them keep up with the rapid pace of innovation that is our reality today. My guest today…

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The New Dimensions of Your AI Marketing Technology 35:44

8M ago35:44

35:44

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively com…

1
Ep.66 Building strategic partnerships with CxOs 38:00

9M ago38:00

38:00

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell

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Black Hat 2024: Key Takeways, State of Cybersecurity 2024, Vendors to Watch 33:10

9M ago33:10

33:10

In this episode of the SecurityANGLE, Jo Peterson and I break down some key takeaways from Black Hat 2024, a look at Ivanti's State of Cybersecurity 2024 Report and some of its findings, as well as an overview of some of the briefings we were most interested in, along with vendors who either had interesting news and/or cool product launches/updates…

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Secure Enterprise Browsers Gain in Popularity — and With Good Reason 31:52

9M ago31:52

31:52

In this episode of the SecurityANGLE, our podcast series on all things security, Shelly Kramer, managing director and principal analyst at theCUBE Research. I’m joined by my friend and fellow analyst, Jo Peterson, for a conversation today about Secure Enterprise Browsers and how we see these as the new endpoint. Browsers. It’s hard to think that th…

1
Using AI to Champion Consumer Needs 35:28

9M ago35:28

35:28

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an atte…

1
Global Outage Sparks Renewed Interest in Business Resilience and Continuity 22:30

9M ago22:30

22:30

This episode of the SecurityANGLE features Shelly Kramer, managing director and principal analyst at theCUBE Research and Tanium CEO Dan Streetman, for a conversation about the renewed interest in business resilience and business continuity following the massive CrowdStrike outage of a few weeks past as well as the fact that multi-cloud is becoming…

1
Zscaler ThreatLabz 2024 Ransomware Report 40:27

10M ago40:27

40:27

In this episode of the SecurityANGLE, host Shelly Kramer, managing director and principal analyst at theCUBE Research reviews the findings from Zscaler ThreatLabz' 2024 Ransomware Report with Brett Stone-Gross, senior director of threat intelligence at Zscaler, for a walk through the newly released Zscaler ThreatLabz 2024 Ransomware Report.…

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Ep. 65 Teradata: ABM is both an art and a science 27:55

10M ago27:55

27:55

In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

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Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs 40:47

10M ago40:47

40:47

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitab…

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Sonicwall’s 2024 Mid-Year Cyber Threat Report 29:30

10M ago29:30

29:30

In this episode of the SecurityANGLE, host Shelly Kramer, managing director and principal analyst at theCUBE Research, is joined by Douglas McKee, executive director, threat research at SonicWall to unpack some of the key findings from SonicWall's 2024 Mid-Year Cyberthreat Report. This year’s report takes a look at the rapidly evolving threat lands…

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Ep. 64 Workhuman: Earning a seat at the executive table 38:41

10M ago38:41

38:41

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

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Are You Placing the Right Bets In Your AI Strategy? 42:14

11M ago42:14

42:14

Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not put…

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Ep. 63 Bonus episode: It’s time to Rethink ABM 35:29

11M ago35:29

35:29

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly sh…

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Breaking Down the Nuances of Microsoft Copilot for Security with Rob May 29:31

11M ago29:31

29:31

By SiliconANGLE

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Trustwise's Optimize.ai Launches, All Eyes on Gen AI Safety and Efficiency 32:03

11M ago32:03

32:03

In this episode of the SecurityANGLE, host Shelly Kramer, managing director and principal analyst at theCUBE Research is joined by Manoj Saxena, founder and chairman of Trustwise, for a conversation about AI and the role technology can play in AI application performance, risk management, and corporate sustainability initiatives. Trustwise is offici…

1
Venture Capital, AI, and Marketing: Where Are The Opportunities? 39:35

11M ago39:35

39:35

Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup…

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Startups like Pictory Tap LLMs to Improve Your Marketing Workflow 34:24

12M ago34:24

34:24

Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white …

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MediaMonks is Pushing Marketing Boundaries with AI 42:13

1y ago42:13

42:13

Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmen…

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The Age of Agents is Coming and It Will Upend Marketing 39:57

1y ago39:57

39:57

Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of age…

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A Dive into Software Supply Chain Security with Schneider Electric’s Cassie Crossley 48:08

1y ago48:08

48:08

In this episode of the SecurityANGLE, Shelley Kramer, managing director and principal analyst at theCUBE Research, is joined by fellow analyst, engineer and member of theCUBE Collective community, Jo Peterson, for a conversation with Cassie Crossley, VP of supply chain security, cybersecurity and product security office at Schneider Electric. Check…

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Ep. 62 Why you should make your clients the center of your world 39:37

1y ago39:37

39:37

Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

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How Salesforce Uses AI and Cloud to Improve Customer Relationships 38:11

1y ago38:11

38:11

Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.…

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Unpacking Zscaler ThreatLabz’s 2024 State of AI Security Report 41:08

1y ago41:08

41:08

In this episode of the SecurityANGLE, host Shelly Kramer, managing director and principal analyst at theCUBE Research, is joined by Zscaler’s CSO, Deepen Desai, for a conversation about the findings in the company’s newly released 2024 AI Security Report. The survey relied on more than 18 billion transactions across the company’s cloud security pla…

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CPG and Why The Best AI Projects Start with a Business Problem 38:01

1y ago38:01

38:01

Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of chall…

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