Best Ted Sobel Podcasts (2025)

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BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host 27:39

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10d ago27:39

27:39

We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of The Art of SEO, the host of the Marketing Speak podcast…

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BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory 34:13

17d ago34:13

34:13

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel, Volvo, Best Buy and many oth…

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BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots 31:45

27d ago31:45

31:45

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences aro…

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BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors 27:27

1M ago27:27

27:27

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by B…

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BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies 30:08

1M ago30:08

30:08

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across busines…

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BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso 29:08

2M ago29:08

29:08

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in aut…

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BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel 22:51

2M ago22:51

22:51

We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her work has illuminated the human stories behind some of history’s greatest scientific discoveries, earning her international acclaim and a devoted reade…

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BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery 30:29

2M ago30:29

30:29

Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated into more than 30 languages and continue to inspire readers around the world to see science through a more human lens. Known for blending meticulous rese…

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BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager 29:54

2M ago29:54

29:54

Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association and founder of Journey Bound Publishing, Veronica has spent her career guiding writers through the pr…

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BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing ... 37:58

2M ago37:58

37:58

We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he continue…

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BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast 33:35

3M ago33:35

33:35

This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who want to reach readers and build …

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BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls 23:32

3M ago23:32

23:32

We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing and has since built a care…

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BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster 39:03

3M ago39:03

39:03

Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery. She went on to share those experiences with the world in her New York Times bestselling book Good Morning, Monster, which has reached more than a million readers in over 30 languages, along with her …

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BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform 26:30

3M ago26:30

26:30

Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousands of books, to unpack the real story of what it takes to write and market a bestseller. Mark is not only a retired SEAL Commander but also the founder of SEALFit and Unbeatable Mind, programs that com…

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BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools 30:21

4M ago30:21

30:21

Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building calm, focus, and purpose under pressure, a self-published success with seven-figure earnings and an estimated 300,000 to 400,000 copies sold. A former Navy SEAL Commander and New York Times bestselling a…

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BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling 28:03

4M ago28:03

28:03

Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a multimillionaire by 25, Blake has proven what’s possible when focus meets ambition. In 2024, he co-founded Scaling.…

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BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos 20:46

4M ago20:46

20:46

We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relentless reporting, Tom’s work reshaped one of America’s most infamous stories and became a publishing phenomenon, selling over 750,…

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BTB150: Author Tom O’Neill and His Book Chaos 33:05

4M ago33:05

33:05

Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret …

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BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers 15:44

5M ago15:44

15:44

We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process!…

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BTB148: Process! | Mike Paton 37:59

5M ago37:59

37:59

What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams s…

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BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian 39:10

5M ago39:10

39:10

Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups like 100 Coaches Agency and Hult Ashridge. Navid draws on 25+ years of global leadership to help executives navigate high-stakes t…

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BTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy 15:45

5M ago15:45

15:45

We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of experience helping people live and lead with purpose. His book Inner Excellence, now translated into 27 languages, has quietly become a global suc…

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BTB145: Inner Excellence | Jim Murphy 27:07

6M ago27:07

27:07

Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all about training the heart…

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BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms 18:14

6M ago18:14

18:14

It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in entertainment and business, including Taylor Swift, Rihanna, Katie Couric, MTV, Paramount, and IKEA. But his strategies aren’t just for celebrities or major com…

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BTB143: The Guide to Going Viral | Brendan Kane 39:52

6M ago39:52

39:52

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once ga…

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BTB142 | Book Series Episode 18: Creating an Executable Strategy 28:03

6M ago28:03

28:03

Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you've made it this far, you're not just dreaming about sharing your book with the world—you’re committed to doing it right. This final chapter is all about turning ever…

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BTB141 | Book Series Episode 17: PR and Making Lists 16:05

6M ago16:05

16:05

We’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attention in the publishing world: traditional PR and what it really means to make a bestseller list. As we near the end of this audiobook journey, this chapter pulls back the curtain on some of the final, more…

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BTB140 | Book Series Episode 16: Your Launch Team 9:20

6M ago9:20

9:20

We’re back with episode 16 of our 18-part series, where we're putting the entire book Before the Bestseller up on our podcast for you to listen to. We’re just a couple of episodes away from the final chapter, and we hope you’ve been making great progress since you first started listening. In this episode, we’re talking about building a launch team …

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BTB139 | Book Series Episode 15: Gatekeepers 10:54

7M ago10:54

10:54

Today we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s reach: gatekeepers. These are the people your readers already trust—think podcasters, bloggers, authors, and professionals—and earning their support can take your book much further than trying to do it all…

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BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events 9:04

7M ago9:04

9:04

We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments when standard strategies just don’t cut it and you're ready to try something a little more daring. We’ll explore how some b…

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BTB137 | Book Series Episode 13: Ratings and Reviews 18:09

7M ago18:09

18:09

Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews. We dive deep into the practical details of why Amazon …

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BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy 9:04

7M ago9:04

9:04

Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller. Some authors build launch plans. Others just start handing out books. In this episode, we look at two very different appro…

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BTB135 | Book Series Episode 11: Podcast Guesting 20:12

7M ago20:12

20:12

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get a behind-the-scenes look at how authors can turn interviews into…

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BTB134 | Book Series Episode 10: Organic Social Media 10:32

7M ago10:32

10:32

We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case studies—authors who built audiences wit…

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BTB133 | Book Series Episode 9: Additional Pay-to-Play Strategies 14:11

7M ago14:11

14:11

Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller, where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid methods that could truly make a …

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BTB132 | Book Series Episode 8: Meta Ads 16:17

7M ago16:17

16:17

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29, your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing when used strategically. This episode distills insight…

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BTB131 | Book Series Episode 7: Amazon and Amazon Ads 16:30

7M ago16:30

16:30

Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually happens when someone searches for a book like you…

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BTB130 | Book Series Episode 6: FREE Reader Seeding 9:49

8M ago9:49

9:49

Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free? In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This isn’t about mass giveaways with no purpose—it’s about…

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BTB129 | Book Series Episode 5: Email Lists for Authors 8:22

8M ago8:22

8:22

In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you're launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy. This is Chapter 25 of the audiobook, episode…

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BTB128 | Book Series Episode 4: Your Author Twin and Time Hacks 15:55

8M ago15:55

15:55

In this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your ideal reader and build clear, actionable reader personas that go beyond vague categories—think specific, targeted g…

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BTB127 | Book Series Episode 3: Building your marketing team 18:49

8M ago18:49

18:49

In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international virtual assistants …

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BTB126 | Book Series Episode 2: Make marketing your book much easier 21:58

8M ago21:58

21:58

Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller, covering chapters 14 through 19, and breaking down exactly how to make your book marketing easier, smarter, and actually worth your time. You’ll learn: The Wheel of Fortune Method: A simple way to turn scatte…

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BTB125 | Book Series Episode 1: What you need to know before spending an hour or dollar on marketing your book 21:54

8M ago21:54

21:54

Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! Over the next 18 episodes, you'll get practical, proven strategies from everything I've learned — marketing books, spending over $10 million on campaigns, and working with hundreds of authors over the past six …

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BTB124: LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan 29:09

9M ago29:09

29:09

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Har…

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BTB123: Content Strategist Chris Jordan on Growing Your LinkedIn, Seeding Readers, and Driving Book Buzz 22:35

9M ago22:35

22:35

We're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon Turner, and many more. As a Content Strategist,…

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BTB122: Catherine Duncan's Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo Clinic 23:45

9M ago23:45

23:45

In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable insights…

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BTB121: Everyday Awakening | Life, Love, and Spiritual Lessons with Catherine Duncan 29:30

9M ago29:30

29:30

In this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares her powerful journey from surviving childhood cancer to becoming a compassionate chaplain and healer. We dive deep into the spiritual practices and life lessons Catherine has learned while helping th…

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BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success 31:07

10M ago31:07

31:07

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making co…

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BTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental Models 24:12

10M ago24:12

24:12

Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that fi…

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BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips 22:18

10M ago22:18

22:18

In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance of building solid relationships w…