Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out. Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business. Whether you’re just starting or looking to refine and simplify what you’ve built, ...
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Sumantha McMahon Podcasts

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178 Navigating Unkindness & Other Challenges
22:03
22:03
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22:03This episode is a little different. I share honest reflections on unkindness, noisy social media, tricky client situations, and boundaries. As tutors and education business owners, these challenges can feel heavy and affect both mindset and business growth. I talk about the power of choice, how to manage social media noise, maintain boundaries, and…
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In this episode I explore how the idea of “enough” shifts as your business and priorities evolve. I share how tutors and education business owners can reassess their definition of success to align marketing, sales and growth with what truly matters. This episode will help you build a balanced, sustainable and meaningful tutoring business. Enjoy :-)…
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177 Stop Selling Your Offer. Do This Instead.
20:53
20:53
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20:53Are you a tutor or education business owner who wants to grow without feeling salesy? In this episode, I share how to sell through real connection and understand your clients’ true motivations. I explain why selling the transformation matters more than features and how to simplify your offers to make it easy for clients to say yes. You will learn p…
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In this episode I share why tutors and education business owners hesitate to act. Fear, perfectionism and overwhelm can block marketing, sales and growth. I show how small, simple steps build momentum, boost confidence and help you grow your tutoring business. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported…
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176 Consistency - It Deserves Its Own Episode!
12:01
12:01
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12:01Consistency drives success in business. In this episode, I share why it matters for tutors and education business owners and how to apply it to marketing, sales and your offers. Discover how consistency builds trust, strengthens your brand and grows your tutoring business. Learn the difference between frequency and consistency and why it matters fo…
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PS 115 Your Energy Is Your Most Valuable Business Asset
2:50
2:50
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2:50Your energy is your most valuable business asset. In this episode, I share how protecting it can improve your tutoring or education business. I give simple tips to set boundaries, stay creative and boost marketing, sales and business growth. Work smarter, protect your energy and grow your business with confidence. Enjoy :-) Sumantha _______________…
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175 Courage, Intuition & Franchising with Deborah Salsbury
51:04
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51:04This is a story about passion, emotions and sheer determination. Listen to Deborah's story, as she talks about being the teacher she needed, her mother needed and her daughter needed. Through her determination to help the next generation, she set up her franchise, The Reading Doctor, and in this episode, she tells us exactly how she did it, and the…
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PS 114 You Don’t Need Permission to Change Your Mind
2:14
2:14
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2:14Many tutors hold onto offers or pricing out of fear of change. But your business should serve you as much as your clients. In this episode, I share how letting go of what no longer works can reignite your enthusiasm, strengthen your marketing, and make sales easier. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've sup…
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174 How To Make Big Changes Without Losing Clients (e.g. A Price Increase)
18:34
18:34
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18:34Making changes in your tutoring or education business can feel uncomfortable. Price increases, new programmes, or shifting how you work often bring fear of losing clients. In this episode, I share simple strategies to communicate changes with confidence, use value stacking to show impact, and keep client trust. You will also hear why evolving your …
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PS 113 Don’t Compare Your Chapter One to Someone Else’s Chapter Twenty
1:59
1:59
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1:59Comparing yourself to others is natural, but it can stop you seeing your own progress. Behind every successful tutor or business owner is a messy chapter one. In this episode, I share how to reframe comparison so it drives growth instead of doubt. You will learn how to turn admiration into action and take steps that move your tutoring or education …
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173 This Underrated Learning Technique Will Make Your Business Stronger
18:35
18:35
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18:35In this episode I share a simple practice you can use to grow your tutoring or education business. By paying attention to your own experiences as a consumer, you can strengthen your marketing, improve sales and create better client relationships. I give practical examples on marketing, content, pricing, boundaries, delivery and systems. These will …
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PS 112 Your First Idea Doesn’t Have to Be Your Final
3:11
3:11
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3:11Launching something new does not need to be perfect. Business is an experiment, and the first version of your course, class, or programme is only the beginning. In this episode, I share why adapting as you go helps you grow, and why your audience values consistency and care more than perfection. If you are a tutor or education business owner, this …
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172 This WILL Make Your Content Work Hard For You
22:31
22:31
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22:31In this episode, I show you how to make your content work harder for your tutoring or education business. Creating more posts is not the answer. Instead, I explain how to plan strategically so your content builds trust, starts conversations, and positions you as the go-to in your niche. You will learn why understanding your audience is key to marke…
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PS 111 You’re Allowed to Slow Down Without Losing Momentum
1:49
1:49
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1:49It is easy to feel pressure to keep moving in business. But momentum is not the same as speed. In this episode, I share why slowing down in your tutoring or education business can strengthen your marketing, sales, and long term growth. From posting less often to focusing on existing clients, steady progress often leads to better results. Enjoy :-) …
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171 You DON'T Need A Big Following To Make Sales
21:39
21:39
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21:39Think you need a huge following to make sales? You don’t, and in this episode I’ll show you why. I’m breaking down simple, effective marketing and sales strategies that work no matter the size of your audience. If you’re a tutor or education business owner, this is for you. You’ll learn: Why small audiences can still convert The difference between …
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In this episode, I talk about the power of reflecting on your journey and celebrating your progress. Take a moment to appreciate how far you’ve come. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with…
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In this episode, I explore the evolving landscape of marketing, emphasising its importance for businesses even in a word-of-mouth-driven ecosystem. I discuss changing consumer behaviour, the necessity of a strong offering, and the need for marketing content to resonate with your audience. The conversation highlights the importance of understanding …
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PS 109 Resistance Means You’re Onto Something
1:31
1:31
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1:31In this episode, I share how feeling resistance is a sign you’re about to do something important. Inspired by The War of Art, I encourage you to see resistance as proof of growth and to keep going. Resistance means you’re onto something. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and ed…
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169 Learning From Heavy-Weight Entrepreneurs
24:51
24:51
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24:51In this episode, I share lessons from top business and marketing minds — and how we can apply them in the education space. It’s easy to stay in our niche, but doing so can limit our growth. I explore what happens when we step outside and learn from others. We cover pricing, client experience, creative thinking, and standing out in a busy market. Ta…
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In this episode, I explain why mindset comes before strategy. True progress starts with confidence and belief in yourself. Focus on mindset first for real results. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor,…
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168 You Don't Need Perfection To Make Money
15:14
15:14
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15:14Are you holding back from launching or growing your tutoring business because things aren’t perfect yet? In this episode, I share why you don’t need a flawless plan, niche, or website to start making progress. You’ll learn how to build visibility, attract clients, and grow your business with simple, clear steps. I also cover how to approach pricing…
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PS 107 You Don’t Need to Hustle to Be Worthy
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1:44
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1:44In this episode, I share why you don’t need to hustle nonstop to be worthy. Your value isn’t measured by productivity - rest and balance matter too. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with …
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167 Thinking About Starting a Membership? Here’s What I’ve Learned in 4 Years
11:21
11:21
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11:21Thinking of starting a membership for your tutoring or education business? Or want to improve the one you already have? In this episode, I share five lessons from running my Mastermind for over four years. You'll learn how to build a sustainable membership, keep members engaged, and focus on retention as well as sales. Whether you're looking to gro…
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In this episode, I share why it’s important to reconnect with your vision, not just your daily tasks. Let your vision remind you why you started and guide your next steps. Take a moment to revisit your bigger picture and keep moving towards the future you want. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supporte…
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166 Own Your Space (On LinkedIn & Elsewhere)
11:15
11:15
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11:15In this episode, I talk about how to show up confidently on LinkedIn as a tutor or education business owner. If you feel unsure about what to post or how to build visibility, you're not alone. I share simple ways to use LinkedIn with purpose, build real connections, and grow your business without pressure. You’ll also hear why confidence matters mo…
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In this episode, I share why business success is about finding your own pace, not rushing to keep up with others. I talk about the importance of checking in with yourself, taking breaks, and building something sustainable. Remember, steady progress is powerful - honour your rhythm. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMa…
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165 Hugh Viney: Building A Business That Doesn't Need You (And Other Lessons Learnt)
1:02:36
1:02:36
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1:02:36This is one of the most powerful discussions I've had on the podcast. Hugh Viney, CEO of Minerva Tutors and Minerva Virtual Academy, shares his honest methods that helped him: Create a tuition business that didn't need him Create an online school using a £50k loan from his tuition business My favourite thing about this conversation is how Hugh brea…
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I share how “success leaves clues” and how they can be used to encourage you to notice what works for others, then adapt those ideas to suit your own education business. Find what feels right for you and let it guide your journey. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education…
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164 I Thought I Couldn't Afford It, but I spent £20k On Fertility Treatment! Atomicon 2025 Reflections.
23:27
23:27
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23:27In this episode, I reflect on attending Atomicon 2025 and how it changed my mindset around investing in my business. I share why stepping outside the education space can spark powerful ideas, and how spending wisely can lead to real growth. You'll hear practical tips on marketing, sales, and follow-ups, especially if you’ve ever been ghosted by enq…
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This episode highlights the value of quiet wins in business. While big achievements are celebrated, it’s the small, unseen moments that build real success and trust over time. Don’t overlook the magic in what happens behind the scenes. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and educ…
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163 Feeling Awkward About Selling? How to Master Clear Sales Messaging for Your Business
11:47
11:47
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11:47In this episode of Upgrade Your Education Business, I share practical strategies to help tutors and education business owners confidently approach sales. You'll learn how clear messaging, direct offers, and strategic sales conversations can boost your client conversions. I'll also reveal why comparing your sales to others can be misleading, and how…
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In this episode, I share why it’s important to run your business your way. I talk about ignoring advice that doesn’t suit you and building a business that feels good and fits your life. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turn…
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162 Tackling Tricky Topics I See Being Discussed
20:42
20:42
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20:42Struggling with tricky client situations? This episode is for you. Sumantha covers: Handling discount requests without undervaluing yourself When to enforce your terms and when to make exceptions Choosing between hourly rates or block payments How to sell group classes when clients want one-to-ones Adapt advice to fit your business - small tweaks c…
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PS 101 Perfectly Imperfect Progress - That's The Point
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1:52This episode tackles perfectionism in business and why progress matters more - it's not just a catchy phrase. I share tips on embracing imperfect action, learning as you go, and building momentum; because growth comes from moving forward, not waiting for things to be perfect. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon an…
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161 Sumantha and Sarah Answering Questions From The Community
35:20
35:20
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35:20Get ready for a pinch of silliness, some laughs and A LOT of value! Sarah Capewell and I recorded this spontaneous episode to answer some excellent questions from our community. Here's what we covered: What to do when you're fully booked and don't want to add more evening lessons or teach at weekends When planning for tutoring, where to start with …
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PS 100 Is The Fear Of Being Bored Affecting Our Businesses?
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2:05In a day and age where 'shiny object syndrome' is a thing, in this soundbite, I explore whether it boils down to us being afraid of boredom ... I'd love to know your thoughts. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned profess…
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160 Keep Your Tutoring Business Fully Booked (Without It Consuming You)
17:04
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17:04It's time to break that feast and famine cycle in our businesses - without it meaning working all the time! When you're a small business owner, it's easy to be on the constant treadmill of chasing new clients. Often, it's driven by fear of the 'famine'. But, as I explore in this episode, it doesn't have to be that way. This episode is for you if yo…
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PS 99 Building Boundaries as a Business Owner
2:46
2:46
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2:46So much falls under the 'boundaries' umbrella. In this short soundbite, I navigate through a few boundaries we need to pay attention to as education business owners. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tuto…
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159 Why Community Matters When Growing a Tutoring Business
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10:47Community is so powerful - we know this - but how do we find the right one for us? In this episode, I talk about the benefits of being in the right kind of community and how it can massively impact our businesses. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.…
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I think you'll like this reframe. Rejection stings—it’s natural. But what if you reframed it as redirection? Enjoy this week's short soundbite! Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as…
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158 The Business Skills Every Tutor Needs (Beyond Teaching!)
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14:14Running a tutoring business, whether you're an independent tutor or hire tutors or whatever - it's not a “less serious” version of running a business. It is a business. So, in this episode, I share 5 key areas to pay attention to so you can keep doing what you love for longer. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon a…
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Nope, this isn't woo woo! Yep, this is powerful. Gratitude isn't just a feel-good practice. It's a game changer for our mindset. Tune into this short soundbite to find out why! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned profes…
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157 Getting Clients Through Word-of-Mouth (Without Feeling Awkward!)
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9:05It's time to make word of mouth intentional and not a happy accident! In this episode, I share some simple and effective tips to encourage referrals in a way that doesn't feel uncomfortable. And if you're a Masterminder, here is the link to the training to attract more enquiries (including word of mouth referrals). Eunice - hyperlink this line to t…
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Saying no isn’t about being difficult—it’s about being intentional. In this short soundbite, I cast a light on the importance of mastering this two-letter word - 'no'! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tu…
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156 How to Stand Out in a Crowded Tutoring Market
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19:17Standing out isn't about looking better than your competition. It's about being you. In this episode, I share practical and strategic ideas to help you attract the right clients. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned prof…
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PS 95 From Imposter Syndrome to Expert Mindset
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2:14I'm no expert in imposter syndrome, and it can be pretty complex. But I have had experience in supporting people who experience it. In this short episode, I share a tip that may well unlock a new mindset ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a …
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155 Nicola Lutz: Making Selling Less Intimidating
40:11
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40:11Nicola Lutz joins me for this conversation on how to make selling effective without losing authenticity. She highlights a particularly important point - we need to be doing something every day to move the needle on our sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education busi…
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We often focus on doing. But space is just as important. In this short soundbite, I explore the role reflection plays in growth. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a bu…
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154 Group Classes: How to Make the Transition Smooth and Profitable
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25:26Group classes are a fabulous way to support students who thrive in that environment while earning more without teaching more. BUT, they can also come with a lot of admin. In this episode, I share key considerations to make sure your transition is smooth, you price your groups correctly and share tips to promote them successfully. Enjoy :-) Sumantha…
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PS 93 Breaking Free from the Scarcity Mindset
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1:30As small business owners, it's easy to fall into the scarcity mindset. In this short soundbite, I offer some reframes for you to lean on whenever you have a moment of doubt. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professio…
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