Welcome to SpotLight Sioux Falls! This is the source of news for everything from featuring local business leaders and their stories, foodie news, events, quirky and fun things to do and just about anything you can imagine in this wonderful City of Sioux Falls, SD! Whether you are looking for a place to get out and hike, hitting up a local concert or learning the back stories from the business owners in your community, you will find it at the intersection of Commerce and Culture - SpotLight S ...
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Steve Schmidt Melissa Goodwin Podcasts
Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire yo ...
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What Makes This Tornado Proof Home Last 100 Years?
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18:35In this episode of Spotlight Sioux Falls, we meet Ryan Senden of Senden Construction, a builder specializing in timber frame homes designed to withstand fire, tornadoes, and the test of time. Ryan shares what drew him to timber construction, why it’s both structurally strong and aesthetically beautiful, and how his crew brings artistry and precisio…
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Building a Stronger Sioux Falls: Can Small Businesses Change a City?
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54:14In this episode of Spotlight Sioux Falls, we sit down with Brienne Maner, President of Startup Sioux Falls, and Megan Raposa, founder of Sioux Falls Simplified. Together, they share their stories of building businesses, supporting entrepreneurs, and creating community in Sioux Falls. Brienne explains how Startup Sioux Falls provides resources, prog…
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Big Beautiful Bill Explained: Tax Moves to Make Before Dec 31
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46:49The “Big Beautiful Bill” could save small business owners thousands in taxes — but only if you act before December 31. In this episode of Spotlight Sioux Falls, Jim Walsh, President of Walsh & Company, breaks down what the Big Beautiful Bill really means, how it impacts small business owners, and the moves you need to make now. From credits vs. ded…
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Can Crystals & Energy Psychology Really Heal?
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34:54In this episode of Spotlight Sioux Falls, we sit down with Kara Baas, Licensed Professional Counselor and owner of New Day Counseling Services in Brandon, SD. Kara blends traditional Cognitive Behavioral Therapy (CBT) with powerful tools from energy psychology, including EFT tapping, body code, Reiki, crystals, and aromatherapy. She shares how trau…
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Leidy Eyebrows: Brows That Transform Confidence
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47:41In this episode of Spotlight Sioux Falls, we sit down with Gladys, founder of Leidy Eyebrows, a beauty and skincare studio dedicated to health, confidence, and style. Gladys shares her inspiring journey from starting in Colombia nearly three decades ago to opening her business in Sioux Falls, where she now offers everything from eyebrow micropigmen…
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Infrared Thermography: A Safer, Radiation-Free Breast Screening Option
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26:11Discover a safer, radiation-free way to detect health issues early with Melissa Tripp of InfraMed Thermography in Sioux Falls. In this episode of Spotlight Sioux Falls, Melissa shares how infrared thermography is transforming breast health screenings and preventive care. From detecting inflammation and circulation issues to identifying early warnin…
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Inside Elevate Wellness: Mind-Body Healing in One Place
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39:59Veronica Sherwood, owner of Elevate Mind Psychiatry and Elevate Wellness Institute, is transforming the way Sioux Falls approaches mental health and wellness. In this episode, Veronica shares how her clinic combines diagnosing, medication management, massage therapy, physical therapy, body contouring, neurofeedback, and more—all under one roof—to t…
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Beyond Hormones: How Radiant Health and Hormone Therapy Transforms Lives
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32:23At Radiant Health & Hormone in Sioux Falls, Jessica Morrell and her team are redefining what healthcare can look like. In this episode, Jessica shares why she started Radiant, what was missing in traditional medicine, and how their approach goes beyond hormones to address the root causes of health concerns. From personalized hormone therapy and gut…
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Toxic Workplaces? Cota Consulting Knows Exactly What to Do
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42:02🎟 Register for the 3rd Annual Leadership & Culture Summit: https://www.eventcreate.com/e/3rd-annual-leadership-cul Christina Cota Donovan from Cota Coaching & Consulting joins us to talk about the real reasons employees quit, how to fix broken culture, and what it actually means to lead well in 2025. If you’ve ever struggled with onboarding, retent…
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How Hyperbaric Oxygen Therapy Is Changing Healing in Sioux Falls
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41:07Explore the healing power of oxygen with Dr. Todd from Midwest Hyperbarics in Sioux Falls. In this episode of Spotlight Sioux Falls, we go deep — literally — into how hyperbaric oxygen therapy is being used to treat chronic wounds, injuries, post-radiation damage, neuropathies, fibromyalgia, and more. As an ENT surgeon and now a hyperbarics clinic …
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Kore Cares: Inside the Home Care Revolution Led by Women in Sioux Falls
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34:28Discover the powerful story behind Kore Cares, one of South Dakota’s fastest-growing home care agencies. CEO and Co-Founder Gabrielle Hoing shares how she started with a single client and a leap of faith — and grew into a team of over 200, serving more than 95 communities across the state. In this emotional and insightful interview, you'll hear how…
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Why You Should Never Bet Against The American Small Business Owner
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39:56Tim Mages, CEO at Expansion Capital Group, gives us the proof as to how providing capital to the Small Business Owner is driving the economy forward. Whether that capital allows them to take on new projects, which will require additional new hires, it's fueling the American Economy that is driving us forward. Discover how swift business funding app…
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The Midwest Laundromat King: How SBL Ventures Built 23 Locations
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47:35What do you get when you mix Cheez-Its, clogged drains, and a vision for doing business the right way? You get SBL Ventures — a laundromat business built on grit, systems, and service. In this episode of Spotlight Sioux Falls, we sit down with Jon Schemmel, a former college athletic director who now oversees 23 locations and a 35-person team. Jon s…
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What Happens When You Combine LUXURY and INNOVATION in a $7.5M Home?
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33:10In Part 2 of our sit-down with Spencer Mannes of Core Companies, we go beyond real estate listings and into the full scope of custom home building in Sioux Falls — including the details behind a $7.5 million property with over 14,000 square feet, a racquetball court, and an in-ground pool house. From lot acquisition to drafting, design, and buildin…
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Ark Academy: Why Sioux Falls Parents Are Loving This New Daycare
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41:32Ark Academy is more than just a daycare — it’s a faith-led mission to care for and grow the next generation in Sioux Falls. In this episode, we sit down with Hollie and Brock Scott, the husband-and-wife founders of Ark Academy, to learn how their personal story, passion for children, and shared values led to the creation of a childcare center focus…
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Why Families Are Flocking Back to Small-Town South Dakota
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34:34What if the key to saving small towns isn’t more people — but the right people? Meet Jessica Meyers, founder of Porchlight, a South Dakota-based startup reshaping the future of rural America. In this episode of Spotlight Sioux Falls, Jessica explains how her company recruits high-skill professionals to rural jobs — from paramedics to chemists — whi…
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She Transforms Chaos Into Calm: A New Dawn in Home Organization
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37:50What if your clutter could finally be cleared — not just your stuff, but your stress too? In this episode of Spotlight Sioux Falls, we sit down with DJ Blomgren of A New Dawn Solutions, a one-of-a-kind home organizer who helps people tackle transitions big and small. From organizing chaotic closets to clearing decades of heirlooms, DJ brings compas…
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From Corporate America to Cosmetic Tattooing: Rachel’s Bold Leap
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27:07In this episode of Spotlight Sioux Falls, we sit down with Rachel Lemons, founder of Victory Ink, to explore the unexpected journey from corporate executive assistant to licensed cosmetic tattoo artist, trainer, and business owner. Rachel shares how losing her mother and finding faith pushed her to create a business that helps women feel beautiful,…
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Real Talk About Interest Rates, Mortgages & What Buyers Should Do Now
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23:36In this episode of Spotlight Sioux Falls, we sit down with Kaleigh Reid, mortgage lender at Security National Bank, to talk real estate, interest rates, and how she helps homebuyers navigate one of the biggest decisions of their lives — without the fluff. Kaleigh shares her unexpected journey from beauty school to banking, and how her relationship-…
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What's the SECRET to Printing Thousands of Shirts in Just One Day?
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24:35In this episode of Spotlight Sioux Falls, we hit the road to Tea, SD, to meet Roxie Kelly, the creative force behind Yours on the Spot — a high-volume, zero-minimum print shop bringing custom merch to events and businesses across the region. From mobile pop-up print shops at youth tournaments to in-store customization for pets, hats, hoodies, and e…
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What Happens Inside a Modern IV Therapy Clinic?
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31:34In this episode of Spotlight Sioux Falls, we sit down with Jenny Haiar, a registered nurse and founder of IV & Co, a modern wellness spa using IV therapy to help clients feel their best — fast. Jenny shares how 20 years in nursing and a vision for proactive, affordable care led her to build a clinic that feels more like a luxury spa than a hospital…
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How to Build a Remote Workforce: Insights from Solvo Global
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33:50In this episode of Spotlight Sioux Falls, we sit down with John Parks, a Sioux Falls-based leader at Solvo Global, a company helping U.S. businesses solve staffing shortages through highly skilled global teammates. John walks us through how Solvo operates in 20 countries and has placed over 35,000 remote employees in roles ranging from virtual assi…
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Watch How Robots Learn From Master Painters!
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38:40Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installe…
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The Man Behind Sioux Falls’ Most Loved Donut Shop
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28:38Fresh-roasted coffee. Farm-grown wheat buns. Drone donut drops. Welcome to Flyboy Donuts—where nostalgia meets next-level innovation. In this episode of Spotlight Sioux Falls, we meet Ben Duenwald, the visionary founder of Flyboy Donuts. A former food scientist turned entrepreneur, Ben has grown a small donut shop in Tea, SD into a multi-location b…
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Inside A $2.8M Sioux Falls Home With Realtor Spencer Mannes
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8:11In this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laund…
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The Truth About Growing on YouTube and Social Media in 2025
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18:04In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whet…
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From Idea To Impact: Building Spotlight Sioux Falls
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22:24In this special episode, Spotlight Sioux Falls hosts Steve Schmidt and Melissa Goodwin sit down to reflect on what’s been built so far — and where it’s all headed. They talk about what surprised them most behind the scenes, how the podcast is growing faster than traditional media in the region, and why small businesses are embracing content as thei…
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MB Wellness: How Functional Fitness Helps Sioux Falls Move Pain-Free
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21:29In this episode of Spotlight Sioux Falls, we meet William Sturgeon, founder of MB Wellness, a space that goes way beyond the gym. William is part coach, part educator, and part functional movement expert — and his mission is to help people move better, live with less pain, and build strength that actually translates to life. From shoulder pain and …
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What Could Go Wrong? IT Mistakes You Don’t Know You’re Making
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31:06In this episode of Spotlight Sioux Falls, we go behind the firewalls and into the cornfields with Kevin Huber, CEO of IT Outlet, a nationally trusted tech integrator based just outside Brandon, South Dakota. From securing global enterprise systems to helping small businesses avoid major IT disasters, IT Outlet does it all — with personality, purpos…
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Inside the Ballpark: Secrets from the Sioux Falls Canaries Stadium
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25:26Step into the heart of Sioux Falls baseball with this exclusive behind-the-scenes look at the Canaries Stadium! 🧢 From the high-energy announcer booth to an inside look at the players' dugout, and a one-on-one with the stadium’s new chef reimagining ballpark eats—this episode takes you where fans don’t usually go. We met the voices, the players, an…
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The Prosperity Blueprint: How to Build Without Debt, Burnout, or BS
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32:20In this episode of Spotlight Sioux Falls, we sit down with Andrea Smith, founder of The Prosperity Blueprint, veteran, and owner’s rep. Andrea shares how her journey — from military service to engineering to single motherhood — led to the creation of a system that helps business owners and real estate developers think more strategically, manage ris…
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She Doesn’t Do Ads—She Builds Growth Machines | Emily Spellerberg
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17:49In this episode of Spotlight Sioux Falls, we sit down with Emily Spellerberg — a powerhouse in marketing, real estate, and systems thinking. Emily shares how her background in strategic marketing at Lawrence & Schiller and Sanford Health evolved into a consulting practice that helps Sioux Falls businesses grow smarter, not harder. From transforming…
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Sioux Falls Chiropractor That Treats You Like a VIP
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21:35What do Disney World and a chiropractic clinic have in common? According to Dr. Cole Snyder, it’s all about the experience. In this episode of Spotlight Sioux Falls, we meet the passionate owner of Envive Chiropractic, a downtown clinic that’s redefining what care looks like through connection, customization, and hospitality. From his fifth-grade d…
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Harmony and Hustle: A Family That Sings (And Cleans) Together
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35:05What happens when a messy guy and a mom of four take over a cleaning business they didn’t want? They build one of Sioux Falls' most trusted companies. In this episode of Spotlight Sioux Falls, we sit down with Amy and Tim Hoback, owners of Kleenrite Company (spelled K-L-E-E-N-R-I-T-E), a family-run commercial cleaning company that’s been serving Si…
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How This Sioux Falls Doctor Is Helping Communities Get Healthier
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27:25What does public health actually mean? And why should you care? In this episode of Spotlight Sioux Falls, we sit down with Dr. Sandra Melstad, the founder of SLM Consulting and a leading public health expert, to explore the connection between where you live, your access to resources, and your long-term health. 🎯 We dive into: Why your zip code can …
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Why Families Are Moving to Sioux Falls | The Midwest’s Best-Kept Secret
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20:25Welcome to the premiere episode of Spotlight Sioux Falls, where we sit down with the people shaping our city! This week, we’re joined by Jenny Downey, a longtime local and passionate realtor with Hegg. From Brandon roots to becoming a top agent in Sioux Falls, Jenny shares what buyers need to know—from navigating school districts and discovering hi…
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We were stuck. No ideas, no growth, and no clue what to do next. In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked. 🎙 You’ll hear: H…
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Is Your Business Innovative or Just Boring?
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38:11In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. …
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Are your LinkedIn DMs helping your pipeline or getting you ghosted? In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results. 🎙️ They cover: The three DM streams that…
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Early-Stage Startup Advice You Don’t Hear Enough
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35:05In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising. They reveal: The exact strategies that worked for organic growth Why email and content were game-changers The cost of over-automating too early Lessons learned…
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The Best LinkedIn Content Strategy for 2025
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25:03Tired of posting on LinkedIn and getting no engagement? In this episode of The A/B Test, we break down the art of writing LinkedIn posts that actually get read and drive engagement. From crafting compelling hooks to leveraging AI wisely, we share everything you need to create impactful LinkedIn content. 🎧 Tune in to hear: ✔️ The biggest mistakes pe…
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The Hard Truth About Running a Business Together
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43:12Thinking about going into business with your spouse? In this episode of The A/B Test Podcast, Melissa and Steve share the raw truth about running a business together. From financial struggles and personal challenges to learning how to balance work and life, they unpack everything they’ve learned along the way. 🎧 Tune in to hear: ✔️ The real struggl…
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The Evolution of B2B Content & Lead Gen in 2025
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47:01What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generati…
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B2B Lead Generation: How to Make an Offer That Converts
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48:15Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself. 🎧 Tune in to learn: ✔️ What makes an offer irresistible ✔️ Common offer mistakes (and how to avoid th…
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How to Make $1M on LinkedIn: DMs, Lives, and More
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32:23Can you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to: Optimize your profile for success. Use DMs and LinkedIn Live to build meaningful connections. Leverage tools like Sales Navigator and automation to …
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How to Turn $250K Into $1M+: The Exact Revenue Blueprint
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23:33What would you do with $250K to generate $1M in revenue? In this episode, we break down a practical and scalable strategy to build a $5M pipeline using a $20K monthly budget. From outbound email and LinkedIn ads to podcasting and ABM, we share actionable insights and tips to maximize ROI and hit your revenue goals. 🎧 Tune in to learn how to create …
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2025 Predictions: B2B Sales, Marketing, and All Things AI
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56:46Get ready for 2025! In this episode, we explore the major trends shaping sales and marketing in the coming year. From AI’s growing influence to the rise of corporate influencers and the evolving role of personalization, we’re covering what businesses need to know to stay ahead. Plus, insights on TikTok as a tool for engagement and how mindset plays…
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Holiday Sweaters and Business Pivots: Knowing When to Make a Change
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54:53Steve and Melissa are feeling festive—and reflective—in this holiday-themed episode. Donning their best Christmas outfits, they chat about the joys and stresses of the holiday season and how it mirrors the tough decisions we face in business and life. The centerpiece of their conversation? Pivots. They discuss legendary companies that made game-cha…
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When a Horse Takes a Bite Out of Your Ride—and AI Takes a Bite Out of Business as Usual
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46:43In this episode, Steve and Melissa take you on a wild ride—literally. Fresh off their Thanksgiving trip to the Black Hills of South Dakota, they recount their visit to a horse ranch where a horse got a little too curious and left a permanent mark on their car. But the real bite of this episode? AI. From business applications to personal hacks, they…
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Mastering LinkedIn: How to Sell, Market, and Grow in 2025
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43:58In Episode 5 of The A/B Test Podcast, we break down everything LinkedIn: the history, the evolution, and how to make it work for you in 2024. Here’s what you’ll learn: The surprising number of active LinkedIn users and why it matters. The history and evolution of the platform—from networking tool to marketing machine. How to use LinkedIn for sellin…
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