Your guide to a conceptual and intelligent Jiu-Jitsu approach. BJJ black belt Steve Kwan and a slate of expert guests explain the concepts, strategies, and tactics behind the gentle art of Brazilian Jiu-Jitsu.
…
continue reading
Steve Kwan Podcasts
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.
…
continue reading
What is it that allows some people to push themselves beyond their limitations? Why can some people survive situations others do not? On this podcast we try to find out the answers. Stephan Kesting, is a lifelong martial artist, BJJ black belt, career firefighter, and outdoorsman. Join us as he talks to fighters, adventurers, competitors, coaches, firefighters, trainers and other people living the strenuous life. Stephan also runs Grapplearts.com, where he has published many hundreds of mart ...
…
continue reading
Reflections on the martial art of Brazilian Jiu Jitsu and how we can translate its lessons to personal development, peak performance, and leadership.
…
continue reading
1
Asians Represent!
Daniel Kwan, Agatha Cheng, Jeremy Blum, Drew Quon, Steve Huynh, Liana Mackenzie, & Emma Yasui
Asians Represent! Is here to celebrate and examine Asian representation in tabletop games and pop culture. We do this by creating conversation, introducing new perspectives to the broader gaming community, and creating spaces for new voices in the industry.
…
continue reading
1
436 - How Training Your Submissions as Positions Takes Your Game to the Next Level, with Steve Kwan from BJJ Mental Models
58:08
58:08
Play later
Play later
Lists
Like
Liked
58:08Today the tables get turned and I end up on the other end of the microphone as Steve Kwan from BJJ Mental Models picks my brain about the huge benefits that arise to treating your jiu-jitsu submissions as positions first, and submissions second. I promise this will make perfect sense by the end of the episode, and may change how you approach your t…
…
continue reading
1
Marketing Is Not a Line Item - Bill Harper
35:03
35:03
Play later
Play later
Lists
Like
Liked
35:03My guest this week is Bill Harper, a guy who's been building brands longer than most people have been talking about branding. He's the Chief Creative Officer/CEO of BrandBossHQ , his fifth agency, where he helps businesses find the story that actually scales. Bill has worked with more than 300 brands, helped drive over $2.5 billion — that’s with a …
…
continue reading
In this week's mini-episode, we introduce the last mile problem, which explains why it gets harder to achieve our goals as we near the end (or "last mile"). The last mile problem is commonly caused by complexity, complacency, consistency, or confidence. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeint…
…
continue reading
1
Ep. 361: Submission Series: The Kimura, feat. Stephan Kesting
58:53
58:53
Play later
Play later
Lists
Like
Liked
58:53This week, we're joined by Stephan Kesting! In this episode, Stephan teaches the Kimura as both a submission and a positional system: its ancient origins, key positional variations, and how it functions as a control framework rather than just a finishing move. Topics include finishing mechanics, leverage physics, the "fat old lazy man" Kimura, and …
…
continue reading
1
Marketing With a Soul - Alan Bethke & Matthew Bershadker
47:48
47:48
Play later
Play later
Lists
Like
Liked
47:48Last time, Alan Bethke, SVP of Marketing at Subaru of America, joined me on the show. We talked about the heart of Subaru’s “Love” campaign and why this brand has such a unique emotional connection with its customers. If you missed that episode, definitely go back and listen — though not yet, after this one. It’s truly one of the most memorable con…
…
continue reading
In this week's mini-episode, we introduce the four types of guard: hook, clamp, frame, and hybrid. Every guard in Jiu-Jitsu can be classified into one of these types. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintro ⬆️ LEVEL UP with BJJ Mental Models Premium! The world's LARGEST library of Jiu-Jitsu…
…
continue reading
1
435 - Roy Dean and the Origins of BJJ in North America
1:02:36
1:02:36
Play later
Play later
Lists
Like
Liked
1:02:36Renowned BJJ blackbelt Roy Dean came onto The Strenuous Life Podcast to talk about his research into how BJJ got started in North America, martial arts culture in Japan, the power of Judo in self defense situations, the importance of role models in shaping one's conception of masculinitym and more. If you get a chance, please give this show a ratin…
…
continue reading
1
Ep. 360: The Perfect Training Camp, feat. Josh McKinney
59:56
59:56
Play later
Play later
Lists
Like
Liked
59:56This week, we're joined again by Josh McKinney! In this episode, Josh explains how to structure the perfect Jiu-Jitsu competition camp. Topics include: offense vs. defense days, performance days, intensity vs. recovery, overtraining, saying no to unsafe rolls, and advice for non-competitors. Follow Josh McKinney on Instagram: https://www.instagram.…
…
continue reading
1
From ROI to Relationships - Tifenn Dano Kwan
31:06
31:06
Play later
Play later
Lists
Like
Liked
31:06My guest this week is Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn’s mission as a data-driven leader is to shape the future of work through superior digital experiences, great teams, and technology that customers love. What a novel idea. At Amplitude, she drives global marketing strategy and leads a team focused on helping organiz…
…
continue reading
In this week's mini-episode, we discuss the concept of the knee line: an imaginary line connecting your two knees. When the two points of this line combine with your groin, these three points create a triangle. That triangle is the basis for how we use our legs to clamp or wedge our opponent in place. To clamp or wedge their body part in place with…
…
continue reading
1
Ep. 359: Old Bastard Closed Guard, feat. Mike Mahaffey & Jesse Walker
52:51
52:51
Play later
Play later
Lists
Like
Liked
52:51This week, we're joined by Mike Mahaffey (Old Bastard BJJ) and Jesse Walker (Rough Hands BJJ)! Mike and Jesse explain the "old bastard" style of closed guard: a way to play the position without relying on strength, speed, or athleticism. Follow Mike Mahaffey: https://instagram.com/oldbastardbjj https://threads.com/@oldbastardbjj Follow Jesse Walker…
…
continue reading
My guest this week is John Jorgenson, CMO at Cambium Learning Group. John spent his first seven years at Cambium leading marketing for two of its brands, where he helped grow Learning A-Z into its largest division. Now, as Enterprise CMO, he works alongside the Cambium executive team to shape strategy, creativity, and culture. What sets John apart …
…
continue reading
In this week's mini-episode, we discuss the curse of knowledge: a cognitive bias explaining why it's hard for experts to relate to beginners. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintro Don't forget to check out BJJ Mental Models Premium! If you love the podcast, you'll definitely love our prem…
…
continue reading
1
434 - High-Percentage BJJ Competition Strategies with Beatrice 'Berimbozo' Jin
54:34
54:34
Play later
Play later
Lists
Like
Liked
54:34Beatrice Jin shares the competition strategies that have allowed her to become the American National adult black belt middleweight champion and one of the top ranked black belts in the world. From guard pulls to sweeps to takedowns to pin escapes to conditioning to KO grips to structuring open mats so that they become a competitive advantage for yo…
…
continue reading
In this episode, Rob Biernacki confronts a growing trend of competitors refusing to tap and taking serious injuries at low-level tournaments. Rob argues that reckless "tough-guy" behavior, poor finishing mechanics, and bad coaching culture are fueling unnecessary damage for hobbyists. Rob calls for smarter, safer training values, reminding athletes…
…
continue reading
1
Curiosity Fuels Leadership - Kimberley Gardiner
37:17
37:17
Play later
Play later
Lists
Like
Liked
37:17My guest this week is Kimberley Gardiner, the CMO of Tractor Supply Company. Since 2022, she's been leading the charge on all things marketing for the country's largest rural lifestyle retailer, from big national campaigns to loyalty programs that keep their 30 million-plus Neighbor’s Club members engaged. Kimberley’s career isn't just impressive, …
…
continue reading
In this week's mini-episode, we discuss center of gravity: your body's "tipping point" of balance. Your center of gravity is around 56% of the way up your body (around your pelvis) when standing upright, but moves as your body moves. Understanding your center of gravity is key to preventing it from being used against you. With practice, your center…
…
continue reading
1
Ep. 357: The Truth About Burnout, feat. Jeff Shaw
58:38
58:38
Play later
Play later
Lists
Like
Liked
58:38This week, we're joined again by Jeff Shaw from Bellingham BJJ! In this episode, Jeff talks about the causes and cures for burnout in Jiu-Jitsu. Topics include: plateaus, the “blue belt blues,” the unique pressures faced by instructors and gym owners, keeping training sustainable, protecting consistency, staying playful, reframing expectations, and…
…
continue reading
1
Customer Experience Unfiltered - Jay Baer
29:31
29:31
Play later
Play later
Lists
Like
Liked
29:31My guest this week is someone who doesn’t just talk the talk—he’s lived it, built it, and continues to help others do the same. Jay Baer is one of the most dynamic voices in business growth, customer experience, and marketing. He’s a New York Times bestselling author of seven business books, the founder of five multimillion-dollar companies, and a …
…
continue reading
In this week's mini-episode, we discuss tipping points: the idea that once you have sufficient leverage or momentum, your desired outcome can no longer be denied. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintro Don't forget to check out BJJ Mental Models Premium! If you love the podcast, you'll def…
…
continue reading
1
433 - How Jiu-Jitsu Builds an Unshakeable Self Confidence, with Alicia Reitz
51:07
51:07
Play later
Play later
Lists
Like
Liked
51:07Alicia Reitz and I dive deep into how BJJ can be used to develop a strong sense of self confidence for everyone, and how that self confidence can then be put to good use in self defense and the the rest of your life. We also digress a little into specifics of the social media drama that I was involved in recently, which certainly raised my blood pr…
…
continue reading
1
Ep. 356: Safer Jiu-Jitsu Competitions, feat. Dr. Jen Case
57:04
57:04
Play later
Play later
Lists
Like
Liked
57:04This week, we're joined by Dr. Jen Case! Jen is a 13x IBJJF masters world champion, BJJ black belt under Renato Tavares, coach at Charlotte Jiu-Jitsu Academy, and PhD in Human Nutrition & Performance. In this episode, Jen covers the risks of Jiu-Jitsu competition and how it can be made safer. Follow Jen on Instagram: https://www.instagram.com/drjen…
…
continue reading
1
Radical Transparency in Business - Kevin Akeroyd
33:58
33:58
Play later
Play later
Lists
Like
Liked
33:58My guest this week is Kevin Akeroyd, a veteran tech CEO with a career spanning Fortune 500 giants, private equity powerhouses, and venture-backed disruptors. He’s currently leading Sovos, a PE-backed tax and compliance AI SaaS platform. Before that, Kevin was CEO of Magna Global, the world’s largest contingent workforce technology provider. And pri…
…
continue reading
In this week's mini-episode, we discuss what makes solid frames: relying on bone structure, and minimizing the joints involved. We explain the difference between short-range and long-range frames, and when to use them. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintro Don't forget to check out BJJ Me…
…
continue reading
1
Daniel & Drew Take a Break | No Dice, No Problem #40
49:46
49:46
Play later
Play later
Lists
Like
Liked
49:46The crew reflect on Drew's first month of graduate school, Daniel's first time doing voice over work, and of course...fan questions! All on this episode of No Dice, No Problem! Scorched Basin Kickstarter campaign (Daniel gets paid for his voice over work based on the number of backers who uses this link): https://www.kickstarter.com/projects/homiea…
…
continue reading
1
Ep. 355: Jiu-Jitsu Tape Study, feat. Corey Guitard
1:02:42
1:02:42
Play later
Play later
Lists
Like
Liked
1:02:42This week, we're joined by Corey Guitard from 10th Planet Jiu Jitsu Calgary! In this episode, Corey explains how tape study in Jiu-Jitsu (such as video feedback and instructionals) builds structured, efficient learning. Follow Corey on Instagram: https://www.instagram.com/10thplanetcalgary Train with Corey at 10th Planet Jiu Jitsu in Calgary: https…
…
continue reading
1
Behind E.L.F. Beauty’s Viral Success with Laurie Lam
30:11
30:11
Play later
Play later
Lists
Like
Liked
30:11My guest this week is Laurie Lam, the Chief Brand Officer at E.L.F. Beauty, the powerhouse behind E.L.F. Cosmetics, E.L.F. Skin, and Well People. With nearly two decades of experience shaping global brands, Laurie is a dynamic marketer and strategic innovator who’s redefining what an authentic, accessible beauty company looks like. Before joining E…
…
continue reading
In this week's mini-episode, we discuss Priit's 45° Rule, a helpful tip for surviving (and escaping) bad positions. The "rule" tells us: When your legs have been neutralized (ie. guard is passed), get your shoulders at 45 degrees relative to the floor. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintr…
…
continue reading
1
432 - Hybrid Training 4: Optimal Conditioning for Winning BJJ Tournaments, with James Deirmendjian
57:54
57:54
Play later
Play later
Lists
Like
Liked
57:54James Deirmendjian a strength and conditioning coach specialising in combat and tactical athletes who ALSO competes in BJJ, fighting against much younger opponents. As such he was the perfect choice to finish our 4-part series on hybrid training and the science of developing strength and endurance at the same time. In this episode James and I touch…
…
continue reading
1
Ep. 354: How Goals Evolve, feat. Thomas Rozdzynski
57:30
57:30
Play later
Play later
Lists
Like
Liked
57:30This week, we're joined by Thomas Rozdzynski from RŌL Academy! In this episode, Thomas discusses how students’ Jiu-Jitsu goals evolve over time, the importance of coach–student communication, and balancing fun with measurable progress for long-term success. Follow Thomas on Instagram: https://www.instagram.com/rozdzynskibjj Train with Thomas at RŌL…
…
continue reading