BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Steve Fretzin Podcasts
Focusing on, but not limited to, Alameda County California attorneys, we meet and get to know practicing attorneys, people connected to the legal profession, and those affected by the justice system. How they got there, what they're doing, how they experience the practice of law and their connection to it.
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Welcome to Counsel Brew, with your co-hosts Shereen El Domeiri and Nicola Hobeiche, two fully brewed badass lawyers who blazed their own trails from courtroom to boardroom and beyond. Grab a cup of coffee or tea, and enjoy our enlightening conversations with amazing guests who share their journeys and bring invaluable wisdom on navigating, defining, and finding success in life. These compelling narratives of forging distinctive paths will provide the recipe for creating success on your terms ...
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Welcome to Around the Ladder – the podcast where we explore the twists, turns, and unexpected detours of career journeys. Many of us are familiar with the phrase ”climbing the corporate ladder,” but what happens when your path doesn’t follow a straight line? I became fascinated by the idea of going around the ladder – carving out a different kind of career path. My own journey took this route. After 25 years as an employee, I stepped away for a year and emerged as a consultant and business o ...
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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Around the Ladder: Selling for People Who Hate Selling with Steve Fretzin
37:54
37:54
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37:54In this episode of Around the Ladder, Erika Steinberg welcomes business development expert Steve Fretzin to discuss unconventional career journeys, particularly in the legal industry. Steve shares his unique path from sales professional to renowned coach for attorneys, emphasizing that career success often comes from zigzags and pivots rather than …
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The Rainmaker Blend - Steve Fretzin
1:00:11
1:00:11
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1:00:11In this episode of Counsel Brew, we sit down with Steve Fretzin—legal business coach, host of the Be That Lawyer podcast, author, entrepreneur, and recovering sweetened coffee drinker turned black coffee purist. Steve opens up about his personal path from his childhood marked by adversity to building a career focused on helping lawyers step out of …
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Marching to Your Own Brew - Brandon Dean
1:13:36
1:13:36
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1:13:36In this episode of Counsel Brew, we sit down with Brandon Dean, President of AVIO Consulting, euphonium enthusiast, startup veteran, and self-proclaimed maven of coffee precision. But before he was leading a specialized IT services and systems integration firm helping companies accelerate their digital evolution, Brandon was a band kid, a drum majo…
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Around The Ladder Peeling Back the Myths of Success With Kelly Marshall
36:03
36:03
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36:03In this episode of Around the Ladder, host Erika Steinberg welcomes Kelly Marshall—bookkeeper, financial coach, and entrepreneur—to discuss unconventional career paths, entrepreneurship, and redefining success. The conversation explores Kelly’s journey from corporate banking to building a purpose-driven business, the challenges and rewards of entre…
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Gavin Sharpe: Becoming a Rainmaker Starts with Mindset
31:04
31:04
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31:04In this episode, Steve Fretzin and Gavin Sharpe discuss: The role of emotional intelligence and mindset in personal and professional growth Challenges and misconceptions around business development for lawyers The importance of authenticity and strategic networking in rainmaking Personal evolution through coaching, self-awareness, and internal firm…
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Nick Pavilidis - Spooky World of Ghostwriting
44:16
44:16
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44:16Send us a text LTL – Nick Pavlidis - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Nick Pavlidis is a ghostwriter, business strategist, and entrepreneur who helps thought leaders grow their influence and income through content. He also leads Podfest, a major conference for independent podcasters…
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Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
33:09
33:09
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33:09In this episode, Steve Fretzin and Janet Falk discuss: The evolving role of public relations and marketing strategies for legal professionals Maximizing visibility and credibility through content and media engagement Leveraging platforms like LinkedIn and newsletters to strengthen personal branding Understanding AI’s impact on online search and cre…
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Ben Walker: Mastering RFPs to Grow Your Business
30:06
30:06
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30:06In this episode, Steve Fretzin and Ben Walker discuss: Navigating the complexities of government contracting and responding to requests for proposals (RFPs) Strategies for effective employee retention and building long-term professional relationships Lessons learned through costly mistakes in vendor selection and employee hiring Marketing and sales…
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Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember
34:39
34:39
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34:39In this episode, Steve Fretzin and Sue Kirchner discuss: The role of personal and firm branding in professional services Differentiation strategies in a competitive legal marketplace The evolving dynamics between name-based and value-based branding Branding’s impact on mergers, acquisitions, and business longevity Key Takeaways: Law firms that remo…
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Around the Ladder: Motherhood & Meaningful work with Merrilyn Gibbs
34:21
34:21
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34:21Host: Erika Steinberg Guest: Merrilyn Gibbs, Founder of Assistants4Hire Episode Title: Carving Your Own Path: From College Golf Coach to Entrepreneur with Merrilyn Gibbs Episode Summary On this episode of Around the Ladder, host Erika Steinberg welcomes Merrilyn Gibbs, founder of Assistants4Hire, to share her inspiring journey from college golf coa…
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Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
30:37
30:37
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30:37In this episode, Steve Fretzin and Rafi Arbel discuss: Persistence is a key element in long-term marketing and outreach The impact of in-person networking on professional relationships Blending digital tools with personal follow-up strategies System-building as a solution for scaling and stabilizing a business Key Takeaways: Attending legal trade s…
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Hon. Al Dover (ACBA) / Superior Court Judge to Mediator
40:48
40:48
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40:48Send us a text LTL – Hon. Al Dover - Show Notes lovethylawyer.com A transcript of this podcast is easily available atlovethylawyer.com. Go tohttps://www.lovethylawyer.com/blog for transcripts. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Hon. Al Dover Judge Al Dover is a retired superior court…
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Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead
31:12
31:12
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31:12In this episode, Steve Fretzin and Seth Price discuss: Challenges of marketing and business development for lawyers and law firms Strategic differences between B2B and B2C legal marketing Importance of content creation and personal branding in legal marketing Lessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeawa…
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Around the Ladder: Practical Tools for Introverted Leaders with Madeline Schwarz
37:08
37:08
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37:08Host: Erika Steinberg Guest: Madeline Schwarz, Communication Coach Episode Overview Welcome to Around the Ladder, the podcast exploring the unexpected twists and turns of real career journeys. In this episode, host Erika Steinberg sits down with Madeline Schwarz, a communication coach who specializes in helping creatives and introverts find their v…
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Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
30:06
30:06
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30:06In this episode, Steve Fretzin and Claire Parsons discuss: Integrating mindfulness into high-pressure professional environments Navigating mental health challenges while maintaining demanding careers Rethinking traditional views on business development for introverts Building emotional resilience and clarity through intentional daily practices Key …
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Ursula Jones Dickson - District Attorney of Alameda County
45:18
45:18
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45:18Send us a text LTL – DA Ursula Jones Dickson - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Ursula Jones Dickson is the District Attorney of Alameda County. Before this role, she served as a Deputy District Attorney for 14 years, handling a wide range of criminal cases, and later served as a Su…
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Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
32:42
32:42
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32:42In this episode, Steve Fretzin and Shireen Hilal discuss: Navigating modern law firm strategy in a rapidly evolving legal market Improving internal operations and team culture to boost law firm performance Enhancing client engagement and retention amid budget constraints Leveraging cross-selling and business development tactics within law firms Key…
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In this episode of Counsel Brew, we sip and savor the inspiring journey of Tina Young, founder and CEO of Marketwave, a purpose-driven marketing agency that proves branding starts from the inside out. From intern to agency founder, Tina’s path is steeped in bold decisions. She shares how early career risks, big-idea pitches, and a deep belief in Co…
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Around the Ladder: A COO’s Guide to Building with Balance with Erin Alli
37:20
37:20
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37:20On this episode of Around the Ladder, host Erika Steinberg welcomes Erin Alli, founder of Essential Assistance, to discuss the realities of entrepreneurship, the importance of operational support, and how to build a business that allows for true freedom. Erin shares her journey from sales and management to becoming a fractional COO and operations e…
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Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values
32:32
32:32
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32:32In this episode, Steve Fretzin and Christopher Anderson discuss: Urgency and intentionality in how professionals approach time and life decisions Operational and structural challenges faced by small and large law firms Personal clarity and value-driven goal setting in legal careers Misalignment between perceived business needs and actual areas for …
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Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. Bree Sullivan-Howell is a seasoned family law attorney based in South Georgia with over two decades of legal experience. She's known for her hands-on courtroom work, her dedication to helping families, and for authoring several books about navigating di…
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Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It
31:37
31:37
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31:37In this episode, Steve Fretzin and Adam Ouellette discuss: The long-term impact of unmanaged stress in the legal profession Shifting from reactive to responsive behavior in work and life The necessity of integrating systems, organization, and delegation in law practices Exploring effective breathing and mindfulness practices for emotional regulatio…
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Around the Ladder: Following Your Gut, Not the Ladder with Shauna Bryce
34:36
34:36
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34:36In this episode of Around the Ladder, Erika Steinberg welcomes Shauna Bryce, a Harvard Law School and Johns Hopkins graduate, and the founder of Bryce Legal. Shauna shares her journey from a traditional legal career to becoming a renowned coach and consultant helping lawyers achieve success, fulfillment, and happiness. Their conversation explores h…
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Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership
30:32
30:32
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30:32In this episode, Steve Fretzin and Viki Johnston discuss: Navigating the transition from individual contributor to effective leader Developing communication skills that foster trust and clarity Understanding how mindset and self-awareness shape professional success Using behavioral tools to improve collaboration and team dynamics Key Takeaways: Rol…
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Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage
30:13
30:13
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30:13In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…
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Atlantis by Yacht - Stephanie Almeter
1:08:46
1:08:46
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1:08:46Stephanie Almeter didn’t just grow up wanting to be a lawyer—she knew she would be one. Fast forward to today, she’s a seasoned trial lawyer, former President of the Dallas Women Lawyers Association, and a fierce advocate for mentorship and community among women in law. In this episode, we sip and chat with Stephanie about the realities of being an…
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Around the Ladder: Embracing Change and Finding Purpose with EvolveMe
46:15
46:15
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46:15In this episode of Around the Ladder, host Erika Steinberg welcomes Judy Schoenberg and Linda Lautenberg, co-founders of EvolveMe, for a candid conversation about career reinvention in midlife. Together, they explore the unique challenges and opportunities faced by women looking to relaunch, pivot, or level up their careers, and discuss how EvolveM…
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Nick Augustine: Creating Connection and Legacy in Your Practice
31:35
31:35
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31:35In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…
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Brett Trembly - Virtual Office Staff / Change Your Life
29:35
29:35
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29:35Send us a text Brett Trembly - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Brett Trembly is a business attorney and the founder of Trembly Law Firm in Miami. He’s also the co-founder of Get Staffed Up, a company that provides virtual staff to law firms. Over the years, Brett built his firm fro…
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Howard Ankin: Finding Business Growth through Ethical Branding and Advertising
34:21
34:21
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34:21In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …
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Around the Ladder: Finding Your Brand Voice in a Crowded Market with Laurel Carpenter
30:42
30:42
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30:42In this inspiring episode of Around the Ladder, host Erika Steinberg sits down with Laurel Carpenter to explore her unconventional career journey from nonprofit leadership and social work to thriving as a brand strategist and copywriter. Laurel shares how pivotal moments, unexpected challenges, and a willingness to pivot led her to co-found Pearl C…
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Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink
30:36
30:36
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30:36In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…
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Smarter Social Media: How Real Estate Agents Can Save Time and Get Results with AI
19:17
19:17
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19:17Tired of spending hours creating content that doesn’t convert? In this episode of the Brokers Open Podcast, we break down how real estate agents can use AI tools to simplify social media marketing, create better content faster, and actually drive results—without being glued to your phone all day. 🤖 You’ll learn: How top agents are using AI to plan …
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Mark Murphy: Why Law Firms Keep Hiring the Wrong People
33:44
33:44
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33:44In this episode, Steve Fretzin and Mark Murphy discuss: The challenges and nuances of hiring the right talent for law firms The critical distinction between attitude and skills in recruitment How leadership traits can hinder effective hiring decisions Practical strategies for improving the legal hiring and interview process Key Takeaways: Eighty-ni…
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Around the Ladder: The Power of Saying Yes! with Candice Miller
39:08
39:08
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39:08In this episode of Around the Ladder, host Erika Steinberg welcomes Candice Miller, a dynamic professional whose career has spanned banking, strategy, and the legal industry. Candice shares her journey from a traditional corporate path to entrepreneurship, highlighting the twists, risks, and lessons that shaped her along the way. Listeners will gai…
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In this powerful and refreshingly real episode, we sit down with Ty Bradshaw—trainer, coach, and all-around motivator—to pour over what it actually takes to grow stronger in body, mind, and life. From 4:45 a.m. workouts to relationship check-ins, Ty reminds us that real growth doesn’t come from shortcuts—it comes from showing up, again and again, i…
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Susie Pontefract: Servant Leadership that Unlocks Team Potential in a Diverse Workforce
31:41
31:41
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31:41In this episode, Steve Fretzin and Susie Pontefract discuss: Evolving leadership across generational landscapes Embedding purpose-driven organizational strategies Building cultures of human potential Personal values shaping leadership impact Key Takeaways: Leadership requires letting go of ego and creating intentional space for others to step in, l…
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Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Steve Fretzin Steve Fretzin is a business coach who only works with lawyers, teaching them how to bring in clients and run their practices. He also host…
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John Morgan: Blueprints for Organizational Transformation
38:14
38:14
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38:14In this episode, Steve Fretzin and John Morgan discuss: Business growth and scaling strategies Importance of partnerships and accountability Technological innovation in professional services Entrepreneurial mindset and vision Key Takeaways: Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for …
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Around the Ladder: Navigating Entrepreneurship and Charity with Morgan Katz
30:05
30:05
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30:05In this episode of Around the Ladder, host Erika Steinberg sits down with Morgan Katz, founder and CEO of Ticketnology, to explore her unconventional career path from live event management to tech entrepreneurship. Morgan shares insights on identifying as an entrepreneur later in life, building a tech platform from scratch, and her passion project-…
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Gerard Virga: Turning Client Crisis into Clarity with Structure, Tools, and Communication
35:09
35:09
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35:09In this episode, Steve Fretzin and Gerard Virga discuss: Navigating emotional complexity and client crises in family law Evolving business development practices in solo and small firm legal settings Expanding legal services through education, technology, and content creation Managing personal and professional balance to prevent burnout in law pract…
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Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution
32:00
32:00
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32:00In this episode, Steve Fretzin and Tim Sawyer discuss: Mentorship and mastermind groups as catalysts for professional growth Universal business models shaping success across industries including legal Emotional authenticity as a foundation for impactful branding and client engagement Discomfort as a necessary stage in the journey toward meaningful …
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Around the Ladder: From Anthropology to Authenticity with Dr. Erika Powell
35:44
35:44
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35:44In this episode of Around the Ladder, host Erika Steinberg sits down with Dr. Erika Powell, a coach, facilitator, and consultant celebrated for her unique blend of connection, creativity, and authenticity in leadership development. Dr. Powell shares her journey from a diverse academic background in anthropology, linguistics, education, and art, to …
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A Cuppa Time - Claire Hetherington Darr
1:04:14
1:04:14
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1:04:14In this heartwarming and hilarious episode of Counsel Brew, we sit down with the radiant Claire Darr—executive coach, public speaker, former corporate attorney, and (fun fact) competitive dancer—to sip some tea (literally and figuratively) and dive deep into the art of personal and professional growth. Claire’s favorite brew? A good cup of tea—the …
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Tyson Mutrux: What Every Lawyer Needs to Know About Mindset, Money, and Operations
32:40
32:40
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32:40In this episode, Steve Fretzin and Tyson Mutrux discuss: The importance of cultivating the right mindset for professional growth Building and scaling a law firm through strategic hiring and systematized operations The power of networking and targeted referrals in developing a legal practice Utilizing peer groups, coaching, and mentorship as tools f…
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Jennifer Gardner - Mastering Legal Strategy and Emotional Intelligence
32:05
32:05
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32:05Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. Jennifer Gardner is an attorney who focuses on resolving conflicts in areas like business and entertainment. She also helps people develop strong communication and persuasion skills. She has successfully managed her own law practice for many years, lead…
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Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity
34:07
34:07
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34:07In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for firms of any size Ways small and solo firms can compete with major legal players How legal entrepreneurship is evolving through collaboration Key Takeaways: Small law…
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Around the Ladder: Resumes, Realizations, and the Road to Reinvention with Anne Ryan
30:38
30:38
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30:38In this episode of Around the Ladder, host Erika Steinberg sits down with Anne Ryan, a resume and LinkedIn coach who has helped thousands—from students to executives—unlock their unique strengths and land meaningful roles. Anne shares her unconventional journey from two decades in tech to entrepreneurship, her passion for helping others find purpos…
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Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
28:36
28:36
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28:36In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating the effectiveness of social media versus SEO in legal marketing Utilizing modern website tools and AI-driven bots for better client engagement Key Takeawa…
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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI
31:53
31:53
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31:53In this episode, Steve Fretzin and Jody Glidden discuss: The evolution and growing impact of AI in professional services Challenges lawyers face in client relationship management The limitations and future of traditional CRMs Strategies for maintaining and expanding client relationships Key Takeaways: 43% of clients leave law firms not because of s…
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