Best Steve Fretzin Podcasts (2025)

1
Beyond Billable Hours: Steve Fretzin on Building a Prosperous Practice 34:58

Play Pause

21d ago34:58

34:58

On this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing speaks with Steve Fretzin, founder of Fretzin, Inc., renowned for his groundbreaking Sales-Free Selling method. Steve shares compelling insights on how attorneys can build thriving, sustainable practices without traditional selling tactics, and how he turned a near-f…

1
Joanne Black: The Mindset and Language Shifts That Transform Referral Success 31:49

21h ago31:49

31:49

In this episode, Steve Fretzin and Joanne Black discuss: The challenges and misconceptions around asking for referrals How language and specificity shape successful client introductions The role of accountability, systems, and consistency in business development Building stronger client relationships through follow-up, gratitude, and personal touch…

1
Why Lawyers Struggle with Business Development and How to Fix It 19:49

3d ago19:49

19:49

Episode Summary In this premier episode of Be That Lawyer: Coach’s Corner, internationally recognized lawyer coach and five-time author Steve Fretzin shares his remarkable journey and reveals why so many attorneys struggle with business development—and how to overcome it. From surviving a near-fatal plane crash to building one of the most successfu…

1
BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency 37:28

4d ago37:28

37:28

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You’ll hear how staying true to yourself, choosing opportunities wisely, and turning passions into profes…

1
BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action 37:24

8d ago37:24

37:24

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You’ll discover ho…

1
Robert Ingalls - Law Pods 28:08

8d ago28:08

28:08

Send us a text LTL – Robert Ingalls - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Robert Ingalls is a former attorney who now runs LawPods, a company that helps law firms create and market podcasts. He calls himself a “recovering lawyer” and has found his true passion in helping others share t…

1
Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success 34:29

11d ago34:29

34:29

In this episode, Steve Fretzin and Jordan Whelan discuss: The evolving landscape of legal marketing and SEO strategies Identifying and targeting the right audience through buyer personas Leveraging video, local SEO, and low-cost marketing tactics for visibility The role of mindset, metaphysics, and visualization in business growth Key Takeaways: A …

1
Trick or Treat - Shawn Tuma 1:08:10

13d ago1:08:10

1:08:10

Shawn Tuma has been fighting cyber villains since before “cybersecurity” was even a thing. As Co-Chair of Spencer Fane’s Data Privacy & Cybersecurity Practice, he’s the guy companies call when the unthinkable happens—whether it’s ransomware, data theft, or an IT guy whose credentials include “brother of a cousin.” In this fantastic episode of Couns…

1
Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients 33:12

15d ago33:12

33:12

In this episode, Steve Fretzin and Viktoria Altman discuss: Risk and mindset in legal marketing How to evaluate and choose marketing vendors Niche focus and ideal client definition as a growth strategy The emerging impact of AI on search, ads, and brand identity Key Takeaways: Lawyers should stop chasing random acts of marketing and instead copy pr…

1
Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value 35:31

18d ago35:31

35:31

In this episode, Steve Fretzin and Matt Dixon discuss: Client relationship dynamics in professional services Shifts in legal business development and rainmaking strategies The role of value creation in winning and retaining clients Evolving mindsets and habits of successful professionals Key Takeaways: Top rainmakers (“activators”) don’t wait for p…

1
Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling 35:50

22d ago35:50

35:50

In this episode, Steve Fretzin and Stephen Seckler discuss: How lawyers can better align their personalities with business development Navigating career transitions within the legal profession How meaningful networking creates long-term career momentum Leveraging authenticity and consistency to build a professional brand Key Takeaways: Lawyers who …

1
Local Marketing and Balanced Living in Estate Planning Law 27:38

22d ago27:38

27:38

In this episode from BSPE Legal Marketing’s Law Firm Accelerator Podcast, Viktoria Altman interviews Tim O'Brien from O'Brien Estate Law. Tim discusses transitioning from international consulting to a hyper-local law practice emphasizing balanced living, targeted marketing, and genuine community involvement. Podcast Takeaways: Maintain active commu…

1
RJon Robins - Profit First for Lawyers 27:33

22d ago27:33

27:33

Send us a text LTL – RJon Robins - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. RJon Robins is an entrepreneur, attorney, and author who helps small law firm owners grow and manage their businesses more effectively. He runs multiple businesses that provide management support to small law firms,…

1
Estate Planning in the Digital Age with Attorney Mary Liberty 25:44

23d ago25:44

25:44

In this episode of the BSPE Legal Marketing podcast, Viktoria Altman speaks with attorney Mary Liberty, founder of Illinois Estate Law, about how embracing automation, flat-fee pricing, and strategic marketing has accelerated the growth of her estate planning firm. Mary shares practical insights into creating an efficient, client-focused practice, …

1
Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition 33:01

25d ago33:01

33:01

In this episode, Steve Fretzin and Chris Earley discuss: Shifting the lawyer's mindset from traditional practice to intentional business building Using content and social media to establish visibility and credibility Leveraging coaching, mentorship, and masterminds to level up professionally Bringing authenticity and consistency into legal marketin…

1
Nick Werker: The Overlooked Power of Intake and Client Communication 34:30

29d ago34:30

34:30

In this episode, Steve Fretzin and Nick Werker discuss: The importance of proper phone handling in law firm intake processes How customer experience begins with an intentional communication strategy Shifting lawyer mindsets around sales and client engagement The evolving standards of professionalism and wellness in legal practice Key Takeaways: Sol…

1
Ruby Powers: How Content Creation Drives Legal Practice and Client Connection 33:09

1M ago33:09

33:09

In this episode, Steve Fretzin and Ruby Powers discuss: The role of content creation in modern legal practice Building a personal brand as a legal professional Leveraging technology and AI in law firm marketing The intersection of entrepreneurship and legal career growth Key Takeaways: A thoughtfully created core asset—such as a podcast episode, we…

1
Shift Happens - Jane McBride 1:07:44

1M ago1:07:44

1:07:44

In this episode, we sit down with Jane McBride—lawyer-turned-coach, corporate counsel whisperer, and believer in making bold career shifts before burnout steeps in. A true New Yorker who cut her teeth at NYU Law and in the corporate trenches of big firm life, Jane eventually traded Manhattan’s Village streets for the California coast. After years a…

1
Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve 31:33

1M ago31:33

31:33

In this episode, Steve Fretzin and Barbara Kaplan discuss: The importance of storytelling in building a compelling professional brand How lawyers can identify and attract their ideal clients Strategies to overcome self-doubt and inner critics in professional development The role of niching and differentiation in legal marketing and client acquisiti…

1
Mark Shaiken - Author/Attorney What Makes Me...Me 41:10

1M ago41:10

41:10

Send us a text LTL – Mark Shaiken 2.1 - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Mark Shaiken is a retired bankruptcy attorney who spent nearly four decades practicing law across five states. After stepping away from the courtroom, he became an author and photographer, writing legal thrille…

1
David Schnurman: Building Resilience and Business Through Optimism and Action 32:32

1M ago32:32

32:32

In this episode, Steve Fretzin and David Schnurman discuss: Building a resilient mindset through optimism, reflection, and habit formation Lessons from career pivots and entrepreneurial problem-solving in the legal space Cultivating emotional regulation through gratitude, compassion, and non-judgment Embracing technology and AI to repurpose content…

1
Joe Jones: What It Takes to Shift from Lawyer to Founder 29:52

1M ago29:52

29:52

In this episode, Steve Fretzin and Joe Jones discuss: The transition from traditional legal practice to entrepreneurship Strategies for evaluating and managing professional risk Tools and systems that support solo and startup legal ventures The mindset and preparation needed to pursue legal tech innovation Key Takeaways: Successfully transitioning …

1
Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy 35:20

2M ago35:20

35:20

In this episode, Steve Fretzin and Dan Lear discuss: The evolution of modern sales philosophy and methodology Relationship-building and persistence in business development The impact of information access on buyer behavior and expectations Qualifying clients and aligning offerings with real needs Key Takeaways: Hard-selling and product-pushing tact…

1
Marching to Your Own Brew - Brandon Dean 1:13:36

2M ago1:13:36

1:13:36

In this episode of Counsel Brew, we sit down with Brandon Dean, President of AVIO Consulting, euphonium enthusiast, startup veteran, and self-proclaimed maven of coffee precision. But before he was leading a specialized IT services and systems integration firm helping companies accelerate their digital evolution, Brandon was a band kid, a drum majo…

1
Gavin Sharpe: Becoming a Rainmaker Starts with Mindset 31:04

2M ago31:04

31:04

In this episode, Steve Fretzin and Gavin Sharpe discuss: The role of emotional intelligence and mindset in personal and professional growth Challenges and misconceptions around business development for lawyers The importance of authenticity and strategic networking in rainmaking Personal evolution through coaching, self-awareness, and internal firm…

1
How Empathy and Social Media Propel Saint Yves Law’s Growth 31:32

2M ago31:32

31:32

In this episode of BSPE Legal Marketing’s Law Firm Accelerator, Marie-Yves Nadine Jean-Baptiste, founder of Saint Yves Law, discusses how authenticity, empathy, and strategic social media engagement power her inclusive and community-focused law practice. Marie-Yves shares how she leverages platforms like TikTok to build genuine connections with pot…

1
Nick Pavilidis - Spooky World of Ghostwriting 44:16

2M ago44:16

44:16

Send us a text LTL – Nick Pavlidis - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Nick Pavlidis is a ghostwriter, business strategist, and entrepreneur who helps thought leaders grow their influence and income through content. He also leads Podfest, a major conference for independent podcasters…

1
Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert 33:09

2M ago33:09

33:09

In this episode, Steve Fretzin and Janet Falk discuss: The evolving role of public relations and marketing strategies for legal professionals Maximizing visibility and credibility through content and media engagement Leveraging platforms like LinkedIn and newsletters to strengthen personal branding Understanding AI’s impact on online search and cre…

1
Ben Walker: Mastering RFPs to Grow Your Business 30:06

2M ago30:06

30:06

In this episode, Steve Fretzin and Ben Walker discuss: Navigating the complexities of government contracting and responding to requests for proposals (RFPs) Strategies for effective employee retention and building long-term professional relationships Lessons learned through costly mistakes in vendor selection and employee hiring Marketing and sales…

1
Authentic Branding and Client-Centric Legal Marketing with Christopher S. Nudo 27:48

2M ago27:48

27:48

In this episode of BSPE Legal Marketing, Viktoria Altman hosts Christopher S. Nudo of NTegrity Law. Christopher dives into his approach to estate planning, probate, and business succession, emphasizing authenticity, personal values, and innovative digital marketing strategies essential for modern law firms. Podcast Takeaways: Embrace transparency i…

1
Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember 34:39

2M ago34:39

34:39

In this episode, Steve Fretzin and Sue Kirchner discuss: The role of personal and firm branding in professional services Differentiation strategies in a competitive legal marketplace The evolving dynamics between name-based and value-based branding Branding’s impact on mergers, acquisitions, and business longevity Key Takeaways: Law firms that remo…

1
The Rainmaker Blend - Steve Fretzin 1:00:11

2M ago1:00:11

1:00:11

In this episode of Counsel Brew, we sit down with Steve Fretzin—legal business coach, host of the Be That Lawyer podcast, author, entrepreneur, and recovering sweetened coffee drinker turned black coffee purist. Steve opens up about his personal path from his childhood marked by adversity to building a career focused on helping lawyers step out of …

1
Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility 30:37

2M ago30:37

30:37

In this episode, Steve Fretzin and Rafi Arbel discuss: Persistence is a key element in long-term marketing and outreach The impact of in-person networking on professional relationships Blending digital tools with personal follow-up strategies System-building as a solution for scaling and stabilizing a business Key Takeaways: Attending legal trade s…

1
Hon. Al Dover (ACBA) / Superior Court Judge to Mediator 40:48

2M ago40:48

40:48

Send us a text LTL – Hon. Al Dover - Show Notes lovethylawyer.com A transcript of this podcast is easily available atlovethylawyer.com. Go tohttps://www.lovethylawyer.com/blog for transcripts. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Hon. Al Dover Judge Al Dover is a retired superior court…

1
Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead 31:12

2M ago31:12

31:12

In this episode, Steve Fretzin and Seth Price discuss: Challenges of marketing and business development for lawyers and law firms Strategic differences between B2B and B2C legal marketing Importance of content creation and personal branding in legal marketing Lessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeawa…

1
Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention 30:06

2M ago30:06

30:06

In this episode, Steve Fretzin and Claire Parsons discuss: Integrating mindfulness into high-pressure professional environments Navigating mental health challenges while maintaining demanding careers Rethinking traditional views on business development for introverts Building emotional resilience and clarity through intentional daily practices Key …

1
Ursula Jones Dickson - District Attorney of Alameda County 45:18

2M ago45:18

45:18

Send us a text LTL – DA Ursula Jones Dickson - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Ursula Jones Dickson is the District Attorney of Alameda County. Before this role, she served as a Deputy District Attorney for 14 years, handling a wide range of criminal cases, and later served as a Su…

1
Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First 32:42

2M ago32:42

32:42

In this episode, Steve Fretzin and Shireen Hilal discuss: Navigating modern law firm strategy in a rapidly evolving legal market Improving internal operations and team culture to boost law firm performance Enhancing client engagement and retention amid budget constraints Leveraging cross-selling and business development tactics within law firms Key…

1
Do it Scared - Tina Young 1:15:58

3M ago1:15:58

1:15:58

In this episode of Counsel Brew, we sip and savor the inspiring journey of Tina Young, founder and CEO of Marketwave, a purpose-driven marketing agency that proves branding starts from the inside out. From intern to agency founder, Tina’s path is steeped in bold decisions. She shares how early career risks, big-idea pitches, and a deep belief in Co…

1
Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values 32:32

3M ago32:32

32:32

In this episode, Steve Fretzin and Christopher Anderson discuss: Urgency and intentionality in how professionals approach time and life decisions Operational and structural challenges faced by small and large law firms Personal clarity and value-driven goal setting in legal careers Misalignment between perceived business needs and actual areas for …

1
Bree Sullivan-Howell / Southern Belle 30:15

3M ago30:15

30:15

Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. Bree Sullivan-Howell is a seasoned family law attorney based in South Georgia with over two decades of legal experience. She's known for her hands-on courtroom work, her dedication to helping families, and for authoring several books about navigating di…

1
Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It 31:37

3M ago31:37

31:37

In this episode, Steve Fretzin and Adam Ouellette discuss: The long-term impact of unmanaged stress in the legal profession Shifting from reactive to responsive behavior in work and life The necessity of integrating systems, organization, and delegation in law practices Exploring effective breathing and mindfulness practices for emotional regulatio…

1
Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership 30:32

3M ago30:32

30:32

In this episode, Steve Fretzin and Viki Johnston discuss: Navigating the transition from individual contributor to effective leader Developing communication skills that foster trust and clarity Understanding how mindset and self-awareness shape professional success Using behavioral tools to improve collaboration and team dynamics Key Takeaways: Rol…

1
Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage 30:13

3M ago30:13

30:13

In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…

1
Atlantis by Yacht - Stephanie Almeter 1:08:46

3M ago1:08:46

1:08:46

Stephanie Almeter didn’t just grow up wanting to be a lawyer—she knew she would be one. Fast forward to today, she’s a seasoned trial lawyer, former President of the Dallas Women Lawyers Association, and a fierce advocate for mentorship and community among women in law. In this episode, we sip and chat with Stephanie about the realities of being an…

1
Shekar Jayaraman on Winning Against Google & Authentic Legal Marketing 21:53

3M ago21:53

21:53

In this compelling episode of the Law Firm Accelerator by BSPE Legal Marketing, attorney Shekar Jayaraman from Jayaraman Law shares his strategies for successfully combining estate planning and litigation with authentic, client-focused marketing. Shekar reveals how his proactive approach and genuine engagement have propelled his firm's growth, incl…

1
Nick Augustine: Creating Connection and Legacy in Your Practice 31:35

3M ago31:35

31:35

In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…

1
Brett Trembly - Virtual Office Staff / Change Your Life 29:35

3M ago29:35

29:35

Send us a text Brett Trembly - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Brett Trembly is a business attorney and the founder of Trembly Law Firm in Miami. He’s also the co-founder of Get Staffed Up, a company that provides virtual staff to law firms. Over the years, Brett built his firm fro…

1
Howard Ankin: Finding Business Growth through Ethical Branding and Advertising 34:21

3M ago34:21

34:21

In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …

1
Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink 30:36

3M ago30:36

30:36

In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…