BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Focusing on, but not limited to, Alameda County California attorneys, we meet and get to know practicing attorneys, people connected to the legal profession, and those affected by the justice system. How they got there, what they're doing, how they experience the practice of law and their connection to it.
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The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
30:06
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30:06In this episode, Steve Fretzin and Claire Parsons discuss: Integrating mindfulness into high-pressure professional environments Navigating mental health challenges while maintaining demanding careers Rethinking traditional views on business development for introverts Building emotional resilience and clarity through intentional daily practices Key …
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TRP 251: The Power of Follow Up for Rainmakers with Jason Levin
27:42
27:42
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27:42In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Levin, business development coach and author of Relationships to Infinity: The Art and Science of Keeping in Touch. The conversation explores the critical role of follow-up in building a sustainable legal practice. Jason outlines how many law firm partners approach client …
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Ursula Jones Dickson - District Attorney of Alameda County
45:18
45:18
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45:18Send us a text LTL – DA Ursula Jones Dickson - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Ursula Jones Dickson is the District Attorney of Alameda County. Before this role, she served as a Deputy District Attorney for 14 years, handling a wide range of criminal cases, and later served as a Su…
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Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
32:42
32:42
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32:42In this episode, Steve Fretzin and Shireen Hilal discuss: Navigating modern law firm strategy in a rapidly evolving legal market Improving internal operations and team culture to boost law firm performance Enhancing client engagement and retention amid budget constraints Leveraging cross-selling and business development tactics within law firms Key…
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Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values
32:32
32:32
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32:32In this episode, Steve Fretzin and Christopher Anderson discuss: Urgency and intentionality in how professionals approach time and life decisions Operational and structural challenges faced by small and large law firms Personal clarity and value-driven goal setting in legal careers Misalignment between perceived business needs and actual areas for …
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TRP 250: Reinventing Oneself as a Rainmaker with Heidi Brown
23:30
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23:30In this milestone 250th episode, Scott Love welcomes back Professor Heidi Brown for a candid conversation on the theme of reinvention. Heidi shares her personal journey of navigating multiple career shifts—from practicing attorney to academic and author—and how those transitions required introspection, courage, and authenticity. Drawing from her ex…
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Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. Bree Sullivan-Howell is a seasoned family law attorney based in South Georgia with over two decades of legal experience. She's known for her hands-on courtroom work, her dedication to helping families, and for authoring several books about navigating di…
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Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It
31:37
31:37
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31:37In this episode, Steve Fretzin and Adam Ouellette discuss: The long-term impact of unmanaged stress in the legal profession Shifting from reactive to responsive behavior in work and life The necessity of integrating systems, organization, and delegation in law practices Exploring effective breathing and mindfulness practices for emotional regulatio…
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Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership
30:32
30:32
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30:32In this episode, Steve Fretzin and Viki Johnston discuss: Navigating the transition from individual contributor to effective leader Developing communication skills that foster trust and clarity Understanding how mindset and self-awareness shape professional success Using behavioral tools to improve collaboration and team dynamics Key Takeaways: Rol…
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TRP 249: Delegating for Rainmakers with Sarah Tetlow
28:25
28:25
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28:25In Episode 249 of The Rainmaking Podcast, Scott Love welcomes back productivity strategist and international speaker Sarah Tetlow to discuss the power of effective delegation for rainmakers. Sarah introduces her TORQUE model—Trust, Organized, Repetition, Quality, Understanding, and Eliminate control—as a strategic framework for lawyers and professi…
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Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage
30:13
30:13
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30:13In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…
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Nick Augustine: Creating Connection and Legacy in Your Practice
31:35
31:35
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31:35In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…
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TRP 248: Rainmaking on LinkedIn with Justin Nassiri
27:37
27:37
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27:37In this episode of The Rainmaking Podcast, host Scott Love speaks with Justin Nassiri, founder of Executive Presence, about how professionals can use LinkedIn as a high-leverage platform for building relationships and generating new business. Drawing from his experience helping executives create authentic, effective content, Justin explains that Li…
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Brett Trembly - Virtual Office Staff / Change Your Life
29:35
29:35
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29:35Send us a text Brett Trembly - Show Notes lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Brett Trembly is a business attorney and the founder of Trembly Law Firm in Miami. He’s also the co-founder of Get Staffed Up, a company that provides virtual staff to law firms. Over the years, Brett built his firm fro…
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Howard Ankin: Finding Business Growth through Ethical Branding and Advertising
34:21
34:21
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34:21In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …
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Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink
30:36
30:36
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30:36In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…
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TRP 247: The Activator Advantage: What Today’s Rainmakers do Differently with Matt Dixon
30:38
30:38
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30:38In this episode of The Rainmaking Podcast, host Scott Love speaks with Matt Dixon—bestselling author of The Challenger Sale and The Jolt Effect—about his latest research and book, The Activator Advantage: What Today’s Rainmakers Do Differently. Based on data from the Rainmaker Genome Project, Matt introduces five rainmaker profiles, highlighting th…
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Smarter Social Media: How Real Estate Agents Can Save Time and Get Results with AI
19:17
19:17
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19:17Tired of spending hours creating content that doesn’t convert? In this episode of the Brokers Open Podcast, we break down how real estate agents can use AI tools to simplify social media marketing, create better content faster, and actually drive results—without being glued to your phone all day. 🤖 You’ll learn: How top agents are using AI to plan …
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Mark Murphy: Why Law Firms Keep Hiring the Wrong People
33:44
33:44
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33:44In this episode, Steve Fretzin and Mark Murphy discuss: The challenges and nuances of hiring the right talent for law firms The critical distinction between attitude and skills in recruitment How leadership traits can hinder effective hiring decisions Practical strategies for improving the legal hiring and interview process Key Takeaways: Eighty-ni…
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Susie Pontefract: Servant Leadership that Unlocks Team Potential in a Diverse Workforce
31:41
31:41
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31:41In this episode, Steve Fretzin and Susie Pontefract discuss: Evolving leadership across generational landscapes Embedding purpose-driven organizational strategies Building cultures of human potential Personal values shaping leadership impact Key Takeaways: Leadership requires letting go of ego and creating intentional space for others to step in, l…
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TRP 246: Lessons Learned From Rainmakers with Steve Fretzin
25:52
25:52
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25:52In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success sta…
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Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Steve Fretzin Steve Fretzin is a business coach who only works with lawyers, teaching them how to bring in clients and run their practices. He also host…
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John Morgan: Blueprints for Organizational Transformation
38:14
38:14
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38:14In this episode, Steve Fretzin and John Morgan discuss: Business growth and scaling strategies Importance of partnerships and accountability Technological innovation in professional services Entrepreneurial mindset and vision Key Takeaways: Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for …
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Gerard Virga: Turning Client Crisis into Clarity with Structure, Tools, and Communication
35:09
35:09
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35:09In this episode, Steve Fretzin and Gerard Virga discuss: Navigating emotional complexity and client crises in family law Evolving business development practices in solo and small firm legal settings Expanding legal services through education, technology, and content creation Managing personal and professional balance to prevent burnout in law pract…
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TRP 245: The Vision of a Rainmaker with Barbara Koenen-Geerdink
21:33
21:33
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21:33In this episode of The Rainmaking Podcast, host Scott Love speaks with Barbara Koenen-Geerdink, former CMO of the largest law firm in the Middle East and co-founder of Boost, about the mindset and vision necessary to become a successful rainmaker. Barbara emphasizes that building a book of business is a long-term journey, best started early in one’…
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Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution
32:00
32:00
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32:00In this episode, Steve Fretzin and Tim Sawyer discuss: Mentorship and mastermind groups as catalysts for professional growth Universal business models shaping success across industries including legal Emotional authenticity as a foundation for impactful branding and client engagement Discomfort as a necessary stage in the journey toward meaningful …
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Tyson Mutrux: What Every Lawyer Needs to Know About Mindset, Money, and Operations
32:40
32:40
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32:40In this episode, Steve Fretzin and Tyson Mutrux discuss: The importance of cultivating the right mindset for professional growth Building and scaling a law firm through strategic hiring and systematized operations The power of networking and targeted referrals in developing a legal practice Utilizing peer groups, coaching, and mentorship as tools f…
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TRP 244: Tips For Making a Pitch with Scott Love
13:56
13:56
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13:56In this solo episode of The Rainmaking Podcast, host Scott Love shares a tactical framework for creating a powerful client pitch by focusing on what truly sets you apart. Drawing from his own experiences in legal recruiting and professional speaking, Scott introduces his “1-3-5” model: one distinct differentiator, three unique attributes, and five …
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Jennifer Gardner - Mastering Legal Strategy and Emotional Intelligence
32:05
32:05
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32:05Send us a text lovethylawyer.com A transcript of this podcast is available at lovethylawyer.com. Jennifer Gardner is an attorney who focuses on resolving conflicts in areas like business and entertainment. She also helps people develop strong communication and persuasion skills. She has successfully managed her own law practice for many years, lead…
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Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity
34:07
34:07
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34:07In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for firms of any size Ways small and solo firms can compete with major legal players How legal entrepreneurship is evolving through collaboration Key Takeaways: Small law…
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TRP 243: Image-Building for Rainmakers with Lee Heyward
23:17
23:17
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23:17In this episode of The Rainmaking Podcast, host Scott Love speaks with Lee Heyward, brand strategist and founder of The Prosperous Image, about how law firm leaders can align their external image with their internal values to attract the right clients and create stronger teams. Lee outlines her “Image Mastery System,” which includes five core eleme…
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Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
28:36
28:36
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28:36In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating the effectiveness of social media versus SEO in legal marketing Utilizing modern website tools and AI-driven bots for better client engagement Key Takeawa…
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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI
31:53
31:53
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31:53In this episode, Steve Fretzin and Jody Glidden discuss: The evolution and growing impact of AI in professional services Challenges lawyers face in client relationship management The limitations and future of traditional CRMs Strategies for maintaining and expanding client relationships Key Takeaways: 43% of clients leave law firms not because of s…
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TRP 242: The Business Development Positioning with Bob Wiesner
26:20
26:20
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26:20In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Wiesner—author of Winning is Better and partner at The Artemis Partnership—about how professionals can use strategic business development positioning to win more consistently. Known as “The Pitch Doctor,” Bob breaks down his five-part framework for effective positioning: def…
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Kyle Hebenstreit: Boutique Law in Motion with Private Equity Client Personas and Digital Platforms
33:32
33:32
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33:32In this episode, Steve Fretzin and Kyle Hebenstreit discuss: The evolving legal industry landscape due to institutional capital and Big Four involvement Rising competition and channel fragmentation in legal marketing Strategic marketing approaches tailored to client personas and firm types Operational and budgetary decisions that influence long-ter…
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Send us a text A transcript of this podcast is easily available at lovethylawyer.com. Go to https://www.lovethylawyer.com/blog for transcripts. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Phil Schnayerson Phil Schnayerson is a longtime criminal defense attorney with decades of experience prac…
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Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing
31:33
31:33
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31:33In this episode, Steve Fretzin and Ed Levy discuss: Building and nurturing authentic client relationships in professional services Increasing referrals through trust and engagement The psychological value of personalized client appreciation The role of networking and peer communities in growing a legal practice Key Takeaways: Small, personal gestur…
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TRP 241: The Real A.I. with Dave Sanderson
27:10
27:10
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27:10In this episode of The Rainmaking Podcast, host Scott Love speaks with Dave Sanderson—speaker, author, and survivor of the “Miracle on the Hudson”—about how professionals can create powerful business relationships through what he calls the “real AI”: authentic interactions. Drawing from his experience in sales and crisis leadership, Dave introduces…
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Alex Geisler: Creating Sticky Client Relationships in Law
34:43
34:43
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34:43In this episode, Steve Fretzin and Alex Geisler discuss: Building long-term client loyalty in legal practice Structuring legal work around client expectations and needs Improving legal service delivery through lean process thinking Developing deeper relationships through proactive, strategic communication Key Takeaways: Long-term client loyalty is …
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Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
36:29
36:29
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36:29In this episode, Steve Fretzin and Judy Barton discuss: Cultivating meaningful and lasting business relationships Effective networking techniques for lawyers and financial professionals Establishing credibility and attracting opportunities The importance of integrity in business Key Takeaways: Effective networking is not about collecting contacts b…
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TRP 240: Visibility Through Guesting on Podcasts with Jessica Rhodes
26:10
26:10
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26:10In this episode of The Rainmaking Podcast, host Scott Love speaks with Jessica Rhodes, founder of Interview Connections, about how professionals can leverage podcast guest appearances to boost visibility, build credibility, and attract more clients. Jessica explains why guesting on podcasts is one of the most scalable, evergreen ways for profession…
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Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
32:05
32:05
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32:05In this episode, Steve Fretzin and Michael Vater discuss: Growth and networking beyond traditional legal marketing Leveraging legal tech and AI to enhance efficiency Building strategic partnerships for sustainable growth Effectively balancing leadership, operations, and legal work Key Takeaways: Lawyers should build strategic partnerships with real…
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Alban Brooke - The Journey from Law to Podcasting
44:52
44:52
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44:52Send us a text lovethylawyer.com A transcript of this podcast is easily available at lovethylawyer.com. Alban Brooke is the head of marketing at Buzzsprout, a prominent podcast hosting company with over 120,000 active podcasts. Before joining Buzzsprout, Alban began his professional journey in law, working as an associate attorney and paralegal. He…
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Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
32:17
32:17
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32:17In this episode, Steve Fretzin and Tom Ciesielka discuss: The role of public relations and reputation management in the legal industry The importance of media visibility and thought leadership for lawyers Balancing legal ethics, confidentiality, and public exposure in marketing The impact of social media on modern public relations strategies Key Ta…
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TRP 239: Law Firm Partner Compensation with Chuck Curtis
23:24
23:24
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23:24In this episode of The Rainmaking Podcast, host Scott Love speaks with Chuck Curtis, legal industry consultant and former director of lateral partner hiring at Pillsbury, about navigating the complexities of law firm partner compensation. With decades of experience at firms like Latham & Watkins and PricewaterhouseCoopers, Chuck shares practical in…
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Jim Ries: The Giver’s Guide to Business Development & Networking Mastery
36:23
36:23
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36:23In this episode, Steve Fretzin and Jim Ries discuss: Why business development is a critical yet often overlooked skill for lawyers The role of networking in long-term professional success How adopting a giver’s mentality leads to stronger professional relationships Best practices and common mistakes in networking and relationship-building Key Takea…
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David Ackert: Build Meaningful and Strategic Connections That Drive Business
31:33
31:33
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31:33In this episode, Steve Fretzin and David Ackert discuss: The importance of strategic networking Leveraging existing contacts for business growth The role of influence and prioritization in business development The psychology behind relationship building Key Takeaways: Attendees should prioritize learning about others, finding strategic partners, an…
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TRP 238: Creating Boundaries for a Thriving Practice with Anna Rappaport
28:08
28:08
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28:08In this episode of The Rainmaking Podcast, host Scott Love speaks with Anna Rappaport, business development strategist and legal industry expert, about how lawyers and professionals can create a sustainable rainmaking strategy. Anna emphasizes that business development isn’t about quick wins—it’s about building long-term habits that generate consis…
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Kyle Harbaugh: Fixing the Hiring Crisis in Law Firms with Smarter Strategies
31:57
31:57
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31:57In this episode, Steve Fretzin and Kyle Harbaugh discuss: Challenges in law firm business operations The importance of business strategy in law firms Hiring and leadership in law firms Leveraging AI and technology for growth Key Takeaways: Many attorneys excel in legal practice but struggle with business management because law school does not prepa…
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Nolan Armstrong / Litigation to Mediation
24:13
24:13
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24:13Send us a text lovethylawyer.com A transcript of this podcast is easily available atlovethylawyer.com. Go tohttps://www.lovethylawyer.com/blog for transcripts. In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with: Nolan Armstrong Nolan Armstrong is an experienced attorney with two decades of litigation…
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