Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones
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Steve Chou Podcasts

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The Profitable Audience Podcast - Grow And Monetize Your Online Business
Steve Chou & Toni Herrbach
The Profitable Audience podcast is a podcast that will teach you how to grow and monetize your online business. Through a series of conversations and lessons based on personal experience, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online. They answer all of the hard questions based on their extensive knowledge running their 7 figure businesses.
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Derek Gehl is a noted Internet marketing strategist, software developer, ecommerce columnist and seminar speaker. Find out more about me at: ----> https://ProjectIgnite.com
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In-depth money conversations and reader Q+A from the team that created The College Investor. Get insights into personal finance, investing, side hustles, and more, plus get your questions answered!
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Welcome to The New Wave Podcast with Daniel DiPiazza, where we dive headfirst into Web 3.0, cryptocurrency, personal sovereignty, spirituality and psychology. These conversations are unfiltered access to brilliant minds and actionable advice that will prepare you for the rapidly changing world. So jump in. The water is warm and the tide is rising.
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603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer
42:56
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42:56In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly ov…
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602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways
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43:15In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to …
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601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market
51:33
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51:33In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How …
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600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach
43:30
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43:30In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when y…
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599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford
48:26
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48:26In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revea…
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598: I Turned My Course, Blog, And Podcast Into An AI Bot – Here’s The Tech Behind It
41:49
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41:49In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach. What You’ll Learn How I built my AI Bot from my course, blog, and podcast The cool tech that makes it all wor…
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597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
46:21
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46:21In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up. What You’ll Learn Your social selling options on YouTube How…
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596: Why Building a Community Might Be the Most Important Thing You Do This Year
46:27
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46:27In this episode, Toni and I share what we’ve learned so far about building a community from the wins to the awkward missteps. We talk about what’s worked, what definitely hasn’t, and some of the little moments that surprised us along the way. What You’ll Learn Why community matters more than ever How to grow your own tribe Easy ways to connect and …
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595: How To Launch A 75k/month Tiktok Shop With 0 Followers
55:12
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55:12In this episode, Ian Page from Bullseye Sellers breaks down exactly how to launch a TikTok Shop and scale it to $75k/month even if you’re starting with zero followers. You’ll learn the smartest strategies, fastest growth hacks, and real tactics that actually work right now. What You’ll Learn Common mistakes new Tiktok Shop Owners Make How to build …
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594: This Amazon Feature Looks Helpful – But It’s Stealing Your Customers
13:13
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13:13In this episode, I discuss a new Amazon feature that seems super helpful but might actually be sneaky and stealing your customers. We’ll break down how it works and what you need to watch out for so you’re not caught off guard. It’s a must-listen if you’re trying to stay ahead in the e-commerce game! *** There’s is an error in this episode. Amazon …
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593: Why So Many Entrepreneurs Hit A Wall And How to Break Through
39:45
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39:45In this episode, Toni and I dive deep into what it really feels like to get stuck even when your business is working and life looks “successful” on the outside. What You’ll Learn Why entrepreneurs often get stuck The mental roadblocks holding you back Simple ways to push past the wall Sponsors SellersSummit.com – The Sellers Summit is the ecommerce…
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592: How To Find High-Margin Products Without Spending a Dollar Upfront With Izabella Ritz
44:55
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44:55In this episode, I sit down with Izabella Ritz, founder of Ritz Momentum and one of the sharpest minds in eCommerce, to break down exactly how to find high-margin, profitable products that actually sell. What You’ll Learn How to find high-margin products to sell without any upfront cash Simple tricks with AI to discover profitable items fast How va…
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591: What the Top 1% of Ecom Founders Revealed at Sellers Summit 2025
46:43
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46:43In this episode, Toni and I do a full recap of Sellers Summit 2025 while it’s still fresh in our minds. We’re breaking down the biggest takeaways, behind-the-scenes moments, and the strategies that had everyone talking. What You’ll Learn Full Recap of Sellers Summit 2025 Secrets to skyrocketing sales Building a winning brand Scaling strategies from…
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590: Why People Dumber Than You Are Millionaires (And What You Must Do Now!)
12:18
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12:18In this episode, I’m going to break down exactly why people who are likely dumber than you are killing it in business. Then, at the end, I will share with you the secret of success that I learned from running my own businesses. What You’ll Learn Why smart people tend to stay broke The number 1 reason people don’t succeed How to flip your mindset to…
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589: Still Not on Camera? Here’s What It’s Costing Your Business in 2025
45:06
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45:06In this episode, Toni and I reflect on YouTube’s 20-year anniversary and why not doing video is one of the biggest mistakes you can make in 2025. We share personal regrets, real success stories from our students, and the exact strategies we’re using to grow new channels from scratch. Whether you’re selling physical products, digital courses, or jus…
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588: Tariffs, Trade Wars, and Billion-Dollar Consequences
39:31
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39:31In this episode, Toni and I break down how tariffs and trade wars are quietly reshaping global commerce and what that means for your business and your wallet. From rising costs to supply chain chaos, we unpack the billion-dollar consequences no one’s talking about. What You’ll Learn The latest on the tariffs How tariffs are affected ecommerce busin…
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587: More Efficiency, Less Waste: How To Streamline Your Business In 2025
40:33
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40:33In this episode, we’re breaking down how to apply “Doge-like” principles to improve your business practices and boost your productivity. The economic climate is shifting and now’s the time to trim back the fat. What You’ll Learn Where you should be cutting costs How to improve efficiency with AI Real examples of how we’re trimming the fat Sponsors …
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586: AI Just Replaced Your Entire Marketing And Graphic Design Team. Here’s What’s Happening
44:23
44:23
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44:23In this episode, Toni and I dive into the latest AI image generation announcements from OpenAI and Google and how they are completely disrupting marketing agencies, graphic design and ecommerce overall. What You’ll Learn OpenAI’s latest image gen release Why graphic designers are in trouble How to adapt to work alongside AI tools Sponsors SellersSu…
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585: What’s Actually Working in Email Marketing Right Now (Real Examples)
43:39
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43:39In this episode, Toni and I dive into the key takeaways from the Email Newsletter Summit she recently attended. From list-building strategies that actually work in 2025 to content frameworks that boost open rates, we’ll break down the most actionable insights, trends, and expert tips shared at the event. What You’ll Learn The latest email marketing…
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584: Traditional Media Is Dying – Why Building An Audience Matters More than Ever
44:46
44:46
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44:46In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct connection with your followers is key. What You’ll Learn Why traditional media is dying. How to build…
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583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?
39:09
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39:09In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if you’re feeling the impact or just curious about the buzz, listen in! What You’ll Learn What the algori…
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582: Hyper-Targeting Customers For Your Online Store Just Got Shockingly Easy
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42:56In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the power of automation and …
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581: The Must-Attend Sessions at Sellers Summit 2025 : Here’s The Agenda
42:26
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42:26In this episode, Toni and I walk through the must-attend sessions at Sellers Summit 2025. We’ll break down the key sessions that offer the most value, whether you’re an experienced seller or just getting started. Tune in to find out what’s on the agenda and how to make the most of the event! What You’ll Learn Discover the latest strategies for boos…
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580: Is Starting A Podcast Worth It In 2025? Here’s Our Take
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40:09In this episode, Toni and I discuss whether starting a podcast is really worth it in 2025. With the podcasting scene booming and also becoming saturated, it’s the perfect time to weigh the pros and cons before diving in. Join us as we share our insights on the opportunities and challenges that come with launching your own show! What You’ll Learn Di…
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579: Million Dollar Business Ideas For The Taking With Nick Loper
52:09
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52:09In this episode, Nick of Side Hustle Nation and I discuss some exciting million-dollar business ideas just waiting for someone like you to grab them. We’ll dive into innovative concepts across various industries that could really take off with the right approach. So, if you’re ready to turn your entrepreneurial dreams into reality, stick around for…
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578: 5 Dirty Tactics Amazon Is Using To Screw Sellers And Raise Prices
13:50
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13:50In this episode, I expose five dirty tactics Amazon uses to undercut sellers and raise prices. From sneaky fee increases to private-label knockoffs, you’ll learn how Amazon stacks the deck against small businesses. You’ll also learn how to protect your profits and navigate a marketplace built to benefit Amazon. What You’ll Learn Uncover the sneaky …
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577: An Inside Look at Our Content & Ecommerce Masterplan For 2025
39:39
39:39
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39:39In this episode, Toni and I discuss our exciting content and ecommerce masterplan for 2025! We’re diving into some fresh strategies and trends that we believe will reshape the way we connect with our audience. Explore our vision and what it means for our brand moving forward! What You’ll Learn The latest content trends to keep your audience engaged…
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576: ChatGPT’s Biggest Threat? China’s AI Breakthrough Could Change Everything
41:43
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41:43In this episode, Toni and I discuss how China’s recent AI breakthroughs might just be the biggest threat to ChatGPT’s dominance. We’ll dive into what these advancements mean for the future of artificial intelligence and the potential impact on the global landscape. What You’ll Learn Discover the key advancements in China’s AI technology that could …
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575: Google Search Is Collapsing — Do This Now Or Lose All Your Traffic
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13:52In this episode, I explore how AI tools like ChatGPT and Perplexity, along with recent legal challenges to Google’s monopoly, are transforming the future of search and SEO. You’ll learn how these changes impact your website traffic and discover actionable strategies to stay ahead in this shifting digital landscape. What You’ll Learn Why Google Sear…
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574: A Quick TikTok Ban Update And The State Of Social Media
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43:08Today, Toni and I are talking about the TikTok ban and what’s really going on with social media. From all the drama to what it means for creators and regular users like us, we’re breaking it all down. We’ll chat about what’s popping off, what’s fading away, and where things might be headed. What You’ll Learn What’s really going on with the TikTok b…
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573: Forget Resolutions—Here’s the Secret to Building Habits That Stick
39:03
39:03
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39:03In this episode, Toni and I are tackling a big one: New Year’s resolutions. Every January, millions of people make them, and by February, most of those goals are already abandoned. Why do they fail, and what’s a better way to achieve the life you want? Here are strategies to actually follow through. What You’ll Learn Understand why traditional reso…
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572: Amazon Just Destroyed ALL FBA Sellers – Why You Should Be Worried
13:52
13:52
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13:52In this episode, I dive into Amazon’s latest announcement and reveal how they’re totally destroying the profits for FBA sellers. I’ll break down what’s really going on and why it’s hitting small businesses hard. Anyone selling on Amazon or thinking about selling on Amazon should listen. What You’ll Learn The Big Amazon Announcement Why It Matters T…
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571: 2024’s Biggest Winners and Losers: Who Crushed It and Who Crashed?
50:35
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50:35Today, Toni and I are doing our first annual awards episode! From the Best Investment of the Year to the Coolest Moment of the Year, we’ll celebrate the wins, laugh at the losses, and reflect on the lessons that shaped the past 12 months. Stick around as we crown the Biggest Winner, call out the Biggest Loser, and share the life hacks, personal cha…
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570: Trump’s Tariffs Are Coming: What Amazon FBA Sellers Must Do To Survive
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13:14Today, I’m breaking down why President Trump introduced tariffs and what they mean for trade with countries like China. We’ll look at how these tariffs affect American consumers, businesses, and global trade. Plus, I’ll cover the bigger economic picture and the debates surrounding this policy. What You’ll Learn he Policies That Donald Trump Has Out…
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569: The #1 Way to Get More Shoppers Without Spending a Dime
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45:12In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those conversations. Plus, we’ll break down how to amplify the buzz with strategies like referral programs and authentic…
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568: Amazon’s Dirty Tactics Are Costing You 61% More On Every Purchase
13:34
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13:34In this episode, I break down exactly what’s going on with Amazon right now and show you real-world examples of how Amazon is causing price inflation on everyday items. What You’ll Learn Amazon’s Last Income Report The Recent Amazon Prime Membership Changes Amazon’s Ever Increasing Fees Sponsors SellersSummit.com – The Sellers Summit is the ecommer…
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567: Why Everyone Needs a Side Hustle in 2025 – And the Best Ones to Start Today
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43:12These days, relying on just one source of income is like putting all your eggs in one basket—it’s risky. A side hustle isn’t just about making extra cash; it’s about taking control of your financial future. Whether it’s paying off debt, saving for a dream, or creating a safety net, a side hustle gives you options. And the best part? You can start s…
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566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know
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13:03In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you. What You’ll Learn The new deminimus legislation Why this affects China dropshipping Why the new rules kill this business model Sponsors SellersSummit.com – The Sellers…
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565: Why Your Social Media Strategy Isn’t Working—and How to Fix It
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44:36Today, we’re continuing on with our multi part series on how to create content to promote your business. In this episode, you’ll learn how to use social media to grow your brand. What You’ll Learn The right and wrong way to use social media The best social media platform for promotion What it takes to be successful Sponsors SellersSummit.com – The …
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564: Blogging Is Dead…Or Is It? What’s Actually Happening With Google
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42:50Is blogging still worth it in 2024? With Google favoring AI answers, quick snippets, and big-name sites, it’s getting tougher for blogs to stand out. In this episode, we break down what’s going on and whether blogging still has a shot in today’s online world. What You’ll Learn Google’s Answer To AI Spam Is Blogging Still A Viable Option Today When …
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EP305: #1 NYT Bestselling Author Keith Ferrazzi on Teamship and Why You Should Never Lead Alone
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33:08In this insightful episode of the New Wave Podcast, host Daniel DiPiazza welcomes the legendary Keith Ferrazzi, a pioneer in relationship building, bestselling author, and visionary thinker. Known for his transformative books, Never Eat Alone and Never Lead Alone, Keith shares groundbreaking insights into "teamship," a revolutionary approach to lea…
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563: Email Marketing Hacks To Drive Engagement and Sales
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44:15Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales. What You’ll Learn How to keep your open rate high How to drive sales with every send How to keep your subscriber engaged with your list Sponsors SellersSu…
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562: US Sellers Rejoice! The Govt Just Destroyed Temu And Shein
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14:08In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup. What You’ll Learn How Temu Has Been Able To Dominate Ecommerce In The US The new changes to the deminimus rules Why these changes hurt Temu and Shein Sponsor…
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561: How To Create Long-Form Videos That Blow Up on YouTube
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39:48In this episode, we dive into how to make long-form videos that actually take off on YouTube. You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research. What You’ll Learn How to structure your video for the YouTube algorithm The most important part of your video Which AI tools to use …
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560: The Ultimate Guide To Short Form Video Marketing And Getting Results Fast
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45:33This episode marks the beginning of a 4 part series on “Creating Content To Promote Your Business”. Toni and I will be covering everything from video, blogging, to email marketing and podcasting. To kick things off, we’re starting with one of the hottest trends, short-form video. Enjoy! What You’ll Learn The building blocks of video Which platform …
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EP304: How I sold $500k in books...and made $0
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9:59Did you know that my first book made $500,00 the day it released...and I didn't see a dollar? (Don't cry for me, I more than made up for it on the back end.) Yesterday, I was sharing this story with an entrepreneur who is excited about publishing a money / investing book in 2025. On the call, I was telling him more about how we work with authors at…
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559: The Brutal Truth About Playing It Safe And Why It’s Holding You Back With Chase Jarvis
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48:33Today I’m thrilled to have my friend Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur who has worked for top-tier brands like Apple, Nike, and Redbull. His work has been featured in prominent publications such as New York Times and Wired Magazine. In this episode, Chase and I discuss the levers you can pull t…
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558: How To Be More Productive Than 99% Of The Population
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43:20Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning…
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EP303: I could have died last week (serious)...
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32:47The Tuesday before last, I woke up with a searing pain in my left leg that felt like a hot, jagged scalpel was being dragged from the bottom of my mid-thigh, across the inside of my knee, down my calf and to my ankle. As it turns out, I ended up in the ER with a potentially life-threatening illness. Here's what happened... ***************** Every w…
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557: Why You’ll Never Get Anywhere In Business If You Don’t Stop THIS Habit!
43:29
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43:29Today, Toni and I cover a topic that plagues almost every single entrepreneur that we know. We dive into the pitfalls of shiny object syndrome and how it can derail your focus and productivity. We explore why we’re so easily tempted by new ideas and projects, and how to break free from the constant urge to chase the next big thing. What You’ll Lear…
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