Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones
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Steve Chou Podcasts

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The Profitable Audience Podcast - Grow And Monetize Your Online Business
Steve Chou & Toni Herrbach
The Profitable Audience podcast is a podcast that will teach you how to grow and monetize your online business. Through a series of conversations and lessons based on personal experience, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online. They answer all of the hard questions based on their extensive knowledge running their 7 figure businesses.
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Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Derek Gehl is a noted Internet marketing strategist, software developer, ecommerce columnist and seminar speaker. Find out more about me at: ----> https://ProjectIgnite.com
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In-depth money conversations and reader Q+A from the team that created The College Investor. Get insights into personal finance, investing, side hustles, and more, plus get your questions answered!
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Welcome to The New Wave Podcast with Daniel DiPiazza, where we dive headfirst into Web 3.0, cryptocurrency, personal sovereignty, spirituality and psychology. These conversations are unfiltered access to brilliant minds and actionable advice that will prepare you for the rapidly changing world. So jump in. The water is warm and the tide is rising.
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607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach
45:02
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45:02In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for…
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My Wife Quit Her Job So We Built a $1,000,000 Brand | Steve Chou
1:14:25
1:14:25
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1:14:25In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand sel…
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Amazon’s AI Doesn’t Care About Keywords Anymore | Ritu Java
1:14:15
1:14:15
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1:14:15AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, a…
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606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025
53:21
53:21
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53:21In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon i…
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Forbes Riley’s Pitch Formula That Made $2.5 Billion in Sales
1:13:44
1:13:44
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1:13:44What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, …
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605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
58:44
58:44
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58:44In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content…
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AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie
1:17:56
1:17:56
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1:17:56What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about…
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604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson
49:30
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49:30In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shar…
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603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer
42:56
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42:56In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly ov…
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What Brands Get Wrong About Influencers | Gracey Ryback
1:17:03
1:17:03
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1:17:03Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affi…
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602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways
43:15
43:15
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43:15In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to …
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She Built a Fortune 500 Skincare Brand From $0 | Denice Duff
1:12:22
1:12:22
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1:12:22Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beau…
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601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market
51:33
51:33
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51:33In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How …
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The Dark Truth About The Amazon Supplement Industry | Adam Ackerman
1:14:17
1:14:17
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1:14:17In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurti…
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Neil Patel’s SEO Strategy for 2025 (Rank on Every Platform)
40:08
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40:08AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are…
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600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach
43:30
43:30
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43:30In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when y…
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I Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany Ivanovsky
1:14:28
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1:14:28In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today. She…
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599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford
48:26
48:26
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48:26In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revea…
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The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...
1:19:30
1:19:30
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1:19:30In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, an…
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598: I Turned My Course, Blog, And Podcast Into An AI Bot – Here’s The Tech Behind It
41:49
41:49
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41:49In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach. What You’ll Learn How I built my AI Bot from my course, blog, and podcast The cool tech that makes it all wor…
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How to Make $70K in a Day Sending Emails | Nate Kennedy
1:18:42
1:18:42
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1:18:42"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll …
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597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
46:21
46:21
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46:21In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up. What You’ll Learn Your social selling options on YouTube How…
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596: Why Building a Community Might Be the Most Important Thing You Do This Year
46:27
46:27
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46:27In this episode, Toni and I share what we’ve learned so far about building a community from the wins to the awkward missteps. We talk about what’s worked, what definitely hasn’t, and some of the little moments that surprised us along the way. What You’ll Learn Why community matters more than ever How to grow your own tribe Easy ways to connect and …
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How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran
1:03:47
1:03:47
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1:03:47Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Mark…
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How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall
1:11:04
1:11:04
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1:11:04Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of market…
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595: How To Launch A 75k/month Tiktok Shop With 0 Followers
55:12
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55:12In this episode, Ian Page from Bullseye Sellers breaks down exactly how to launch a TikTok Shop and scale it to $75k/month even if you’re starting with zero followers. You’ll learn the smartest strategies, fastest growth hacks, and real tactics that actually work right now. What You’ll Learn Common mistakes new Tiktok Shop Owners Make How to build …
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594: This Amazon Feature Looks Helpful – But It’s Stealing Your Customers
13:13
13:13
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13:13In this episode, I discuss a new Amazon feature that seems super helpful but might actually be sneaky and stealing your customers. We’ll break down how it works and what you need to watch out for so you’re not caught off guard. It’s a must-listen if you’re trying to stay ahead in the e-commerce game! *** There’s is an error in this episode. Amazon …
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How DTC Brands Conquer Retail | Michael Esposito
1:11:39
1:11:39
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1:11:39Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Es…
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593: Why So Many Entrepreneurs Hit A Wall And How to Break Through
39:45
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39:45In this episode, Toni and I dive deep into what it really feels like to get stuck even when your business is working and life looks “successful” on the outside. What You’ll Learn Why entrepreneurs often get stuck The mental roadblocks holding you back Simple ways to push past the wall Sponsors SellersSummit.com – The Sellers Summit is the ecommerce…
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The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai
1:09:52
1:09:52
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1:09:52Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.…
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The Future of Shoe Design: How AI Is Redefining the Sneaker Industry
56:40
56:40
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56:40What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and design…
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592: How To Find High-Margin Products Without Spending a Dollar Upfront With Izabella Ritz
44:55
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44:55In this episode, I sit down with Izabella Ritz, founder of Ritz Momentum and one of the sharpest minds in eCommerce, to break down exactly how to find high-margin, profitable products that actually sell. What You’ll Learn How to find high-margin products to sell without any upfront cash Simple tricks with AI to discover profitable items fast How va…
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Marketing in an AI-First World: How to Sell Smarter | Adam Gilad
1:04:33
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1:04:33Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and commun…
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The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley
1:14:26
1:14:26
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1:14:26Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies,…
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591: What the Top 1% of Ecom Founders Revealed at Sellers Summit 2025
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46:43In this episode, Toni and I do a full recap of Sellers Summit 2025 while it’s still fresh in our minds. We’re breaking down the biggest takeaways, behind-the-scenes moments, and the strategies that had everyone talking. What You’ll Learn Full Recap of Sellers Summit 2025 Secrets to skyrocketing sales Building a winning brand Scaling strategies from…
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590: Why People Dumber Than You Are Millionaires (And What You Must Do Now!)
12:18
12:18
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12:18In this episode, I’m going to break down exactly why people who are likely dumber than you are killing it in business. Then, at the end, I will share with you the secret of success that I learned from running my own businesses. What You’ll Learn Why smart people tend to stay broke The number 1 reason people don’t succeed How to flip your mindset to…
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This Secret Newsletter Strategy Will BLOW UP Your Business
1:08:25
1:08:25
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1:08:25Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter my…
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How Quitting Your Business Can Make You A Millionaire | Mary Harcourt
1:08:09
1:08:09
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1:08:09Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episo…
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589: Still Not on Camera? Here’s What It’s Costing Your Business in 2025
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45:06In this episode, Toni and I reflect on YouTube’s 20-year anniversary and why not doing video is one of the biggest mistakes you can make in 2025. We share personal regrets, real success stories from our students, and the exact strategies we’re using to grow new channels from scratch. Whether you’re selling physical products, digital courses, or jus…
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How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi
1:18:15
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1:18:15What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the e…
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How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)
1:04:17
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1:04:17What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From late-night laughs…
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588: Tariffs, Trade Wars, and Billion-Dollar Consequences
39:31
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39:31In this episode, Toni and I break down how tariffs and trade wars are quietly reshaping global commerce and what that means for your business and your wallet. From rising costs to supply chain chaos, we unpack the billion-dollar consequences no one’s talking about. What You’ll Learn The latest on the tariffs How tariffs are affected ecommerce busin…
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587: More Efficiency, Less Waste: How To Streamline Your Business In 2025
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40:33In this episode, we’re breaking down how to apply “Doge-like” principles to improve your business practices and boost your productivity. The economic climate is shifting and now’s the time to trim back the fat. What You’ll Learn Where you should be cutting costs How to improve efficiency with AI Real examples of how we’re trimming the fat Sponsors …
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The "Billion View Formula" That Will Help Your Videos Go Viral
1:16:35
1:16:35
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1:16:35What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https:/…
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YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry
1:11:01
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1:11:01Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the …
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586: AI Just Replaced Your Entire Marketing And Graphic Design Team. Here’s What’s Happening
44:23
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44:23In this episode, Toni and I dive into the latest AI image generation announcements from OpenAI and Google and how they are completely disrupting marketing agencies, graphic design and ecommerce overall. What You’ll Learn OpenAI’s latest image gen release Why graphic designers are in trouble How to adapt to work alongside AI tools Sponsors SellersSu…
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585: What’s Actually Working in Email Marketing Right Now (Real Examples)
43:39
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43:39In this episode, Toni and I dive into the key takeaways from the Email Newsletter Summit she recently attended. From list-building strategies that actually work in 2025 to content frameworks that boost open rates, we’ll break down the most actionable insights, trends, and expert tips shared at the event. What You’ll Learn The latest email marketing…
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U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...
1:09:57
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1:09:57U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changin…
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584: Traditional Media Is Dying – Why Building An Audience Matters More than Ever
44:46
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44:46In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct connection with your followers is key. What You’ll Learn Why traditional media is dying. How to build…
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AI Just Changed Sourcing FOREVER... Don't Get Left Behind
1:23:50
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1:23:50Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply cha…
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