Hi, my name is Stephen, and since 2017 I've created 3 online course businesses that have reached over 6-figures per year. This show is all about helping you, the course creator, grow your business to over $10k per month in the fastest and simplest way possible.
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Stephen Leung Podcasts
A weekly podcast on ways to stay calm and compel others as you communicate. Along with executive communications tips and strategies, we interview intriguing individuals who've found the "Sage approach" by finding gifts, opportunities, and knowledge within trying situations. New Zealander show host, Debbi Gardiner McCullough, has written on social and business trends and struggles for the Economist, the Guardian, and Financial Times of London. She's a self-retired college professor of writing ...
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58 and Unapologetic. Jacqueline Freeman on living her best years and rising up against ageism
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39:41My guest this week is Jacqueline Freeman, a New Zealander TV industry insider, a media strategist, and the unapologetic voice behind a platform thats rewriting what relevance looks like after 50. After her posts speaking out against ageism went viral, reaching 1 million views (and counting) her podcast interview with the Sage Sayers is her first af…
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Polly Leung on savings, financial planning, and cross-cultural learnings from Hong Kong and California
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27:46Polly Leung has long loved conversations on finance. She enjoys getting us talking and thinking about our money and planning ahead so we can enjoy our lives when retired, taking that time to travel. Her lesson on money came from growing up in Hong Kong and then starting over in her teens in California, US, moving here with her mother and siblings—a…
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College Sharks Lee Norwood on being ourselves, standing out, and not worrying about application videos
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21:07Business owner of College Sharks Lee Norwood helps break down the complexities of college admissions for thousands of college students. And she loves the lessons the teens teach her on humility, storytelling, grit, determination--all which they need to enter a college that will take them places. In a lively, unscripted interview, Lee shares her seg…
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A recent live, online workshop I hosted reminded me of the power of grounding in our bodies, one sense at a time—-and with nature, my favorite tool and companion. A documentary essay of my last few hours before going live. Your show host, D G McCullough is a former reporter for the Guardian, the Economist, and the FT of London. She runs Hanging Roc…
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“My daughters remind me not to take myself too seriously” Nirav Patel on fatherhood, childhood lessons, and podcasting
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29:46British Marketing and Product GTM Leader, Nirav Patel, rejoins us on the Sage Sayers for an update on his life since our earlier episode. He’s now a podcaster, like me, five episodes into his show Unwinding Pursuits, and has learned a lot from his rich conversations with his guests. He’s still thriving as a leader and on Father’s Day weekend, refle…
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The gifts and folly in employing AI for your writings. A conversation with Mark DeSantis
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23:55Experts tell us AI writing adoption's now mainstream with 82% of businesses using AI tools for creating content. Good news for the AI market, now projected to reach a $1.8 trillion global AI market by 2030. And yet we know AI's not perfect at writing. In fact, partners I team with, like Maven, a popular platform for cohort-based learning where I'm …
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"I want women with endometriosis to feel less alone." Dr. Elise Wilkerson on endometriosis, truth, and loss
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18:27My guest this week is Dr. Elise Wilkerson, a culture champion in the workplace, an evaluator, educator, and researcher. Dr. Elise is also a woman eager to share her story with endometriosis, a condition impacting 1:10 women of reproductive age globally—an estimated 190 million. Its symptoms can cause pain and potential infertility, and yet what Eli…
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“It’s not bragging if you can back it up.” So said Muhammad Ali — the late boxer, social activist, and cultural icon known as The Greatest. He was right. And yet, too many of us shy away from bragging in our self-appraisals and self-assessments. We can default to vague, corporate language, light on specifics. Gems — the crowning achievements — get …
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“If you can’t tell a good story, you ought not be in leadership.” Mark DeSantis on storytelling and slide decks
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35:43You don’t get great at entrepreneurship without being an amazing storyteller. And Mark DeSantis, an entrepreneur whose robotics company was acquired by Kubota Corporation, is truly excellent. But not everyone embraces the opportunity of storytelling or knows they can bring these skills they use with their kids, those they love, or friends to work. …
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Baritone Stephen Lancaster: “Be thankful for your voice. Nobody else has it. Let the world hear it.”
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25:50My guest this week is Stephen Lancaster. He’s a vocal artist, baritone, and teacher who has performed song recitals in New York, Paris, Berlin, and Gstaad. Media like Fanfare Magazine describe him as “varied in tone and alive to feeling,” and having invited him to the Sage Sayers, we fully agree. In our delightful conversation, Stephen, who is also…
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Ask like a boss. Mastering the art of asking powerful questions
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11:08Listening well goes beyond silent, bobbing heads and affirming mm-hmm's. If we really want to listen deeply, we must ask powerful questions that invoke and invite reflection, eureka moments, and pause. We've not an exhaustive list here; but in this week's episode I'm offering up my top ten tips to asking questions that help create space, inspire ne…
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Interrupting others before they’re done with their conversation turn brands us poorly in most situations. Coaching has shown me just how much I interrupt and for surprising reasons that bring pink to my cheeks. Sometimes it’s arrogance, thinking I’ve a better or grander idea. Sometimes it’s sloppy coaching and a poor habit I’ve cultivated from bein…
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Fashion model Gina Magro on pulling ourselves together in a cinch
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29:32Select Model Management fashion model, Gina Magro, never cared much for fashion growing up. Like your show host, she enjoyed casual clothes and exploring more than prancing. “I placed a lot of value on comfort so I could climb and move with freedom,” she recalls. Today (with both Select Milan, Paris, and Chicago, and ELITE NYC) she graces runways i…
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Listening in deeper ways reminds me of roaming New Zealand’s hills as a girl: Freedom
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18:37Two weeks ago, I coached and listened in deeper ways that will stay with me forever. I felt deeply connected to my coachee. And she to me. I slowed things down. As did she. I poured in very little. In fact, I only asked questions. I mirrored back. I got deeply curious. I noticed inconsistencies between her non-verbal cues and her words, but without…
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Entrepreneur Mark DeSantis on Brevity, Storytelling, and Captivating vs Selling Audiences on LinkedIn
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32:48Few LinkedIn bios are as concise as Mark DeSantis whose title alone sits within one word: Entrepreneur. Of course, he is so much more. Mark teaches entrepreneurship at Carnegie Mellon’s Tepper School of Business. And his robotics business, Bloomfield Robotics, got on the radar of Kubota Corporation, one of the world’s largest manufacturers of farm …
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Know your strengths. Boost your confidence. Why Lindsay Moskovitz loves Clifton Strengths
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20:05We've oodles of assessments available to understand our strengths; but People Development Strengths Coach Lindsay Moskovitz loves Gallup's Clifton Strengths assessment because the clarity that the report reveals feels pretty "spot on" and profound. She's even built her coaching career around helping teams harness the wisdom from the assessment to e…
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My comfort with strangers. Musings from my girlhood travels
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14:59I once took a 20+ hour journey from New Zealand to Malaysia at age 11 with minimal assistance aside from a sibling, the occasional airline chaperone, and then my Mum from Singapore to Kuala Lumpur. It felt very defining then as it feels today and brings me fodder on how and I why I grew so comfortable speaking with and being around strangers. I’m r…
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Why and how do I podcast? Musings from Coaches Anita Rodriguez, DG McCullough, and Dotun Ayeni
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37:13Many of us listen to eight podcasts a week and three to four million podcasts exist globally (depending on how you define them). I host two bi-weekly podcasts: the Sage Sayers and Competency No 5. Both bring me joy, help me keep my ad hoc presentation skills fresh, and allow me to interview really interesting people—giving them the spotlight. In th…
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Bringing Londoners together. Meet Coach Amy and Coach Malvika, founders of the Coven
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28:57When London-based coaches Malvika Joshi and Amy Outterside went on independent travels, they both struggled reconnecting with friends upon their return. “Many had moved on— and I too had changed,” Joshi recalls. And yet few places to meet like-minded people (beyond pubs) existed, even though London’s huge. With few trusting one another at work eith…
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Meet Coach Xhoni Mimillari, the LinkedIn Coach helping you build your brand (and business) via LinkedIn
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27:59LinkedIn boasts over 1 billion users across 200+ countries and 220 million of those exist in the US alone. But many super smart and articulate professionals struggle building their business or brand there. I get to hear all kinds of blockers from my clients: Fear of seeming stupid, fear of hatred or scorn, fear of seeming 'showy' or smart aleck-y, …
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Jon Arnold: “I’ve bad moments, but no more bad days. Any day alive’s a good one.”
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21:24Almost 50% of U.S. military experience one or more injury each year, according to the Defense Health Agency, and injuries result in 2,000,000 medical encounters annually across military services. The most extreme, deployment-related amputations, are harder to track; but since 2001, the Department of Defense has cared for over 63,000 beneficiaries o…
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How (and why) to say “no” to unnoticed favors—and any work way beyond our remit
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12:21I hear you, dear friends, coachees, and community. Too many requests upon you. Not enough time to get stuff done. And certainly not enough time for the work that really sets you apart. In this week’s Sage Sayer’s podcast, learn tips and tools to say ‘no’ vs. ‘yes’ to the things that bog you down and get in your way of your greater legacy work and y…
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Barbara Reveron on heritage, parental lessons, and confidence
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22:40How do we build our confidence as leaders when our heritage and lessons from our elders don’t quite align with the confidence we need and see around us? Marketing consultant, Barbara Reveron, ponders on this idea when reflecting on how her Puerto Rican parents raised her to do well at work. It’s a delightful conversation which chronicles Barbara’s …
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Meetings can drain most of us. New leaders tasked with connecting and growing their teams endure endless 1:1’s with their team and peer leaders. Without blocked off time for thinking and tasking, empty slots on shared calendars attract invitations like mosquitoes at a nudist beach. Many find that active listening can help; meaning, listening with a…
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Leadership and life lessons learned from taking a 4-week break: Jessica Pelegio
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23:46Like most professionals, PTO brings up mixed feelings for NY-based Head of Technical Program Management, Jessica Pelegio: fear of falling back, fear of burdening others, or fear of a deluge of of work when coming back. The Pew Research Center tells us many professionals in the U.S. do not take their full paid time off for these very same reasons, B…
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Introduce ourselves in less ho-hum ways. Reporting tools to the rescue
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11:51Professionals all over wonder how to introduce themselves, especially to new bosses, teams, or a recruiter — even to new friends. Introductions (done well) become conversation starters, build connections, even elevate our personal brand. But how do we talk about our work — and life — in ways that stand out and align with our personality and values?…
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“Connect technology to peoples' daily life. They'll get it.” CTO Advisor Suhail Syed on demystifying jargon and daring to dream
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29:15When Silicon Valley-based CTO advisor Suhail Syed tells his dear mother back in India about his work helping companies grow business revenue through using products in the cloud, she looks up to the sky. "She's wondering what’s there," Suhail recalls. This sweet story reminds us of the need to clarify any jargon we use and stay audience centered, to…
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A short story about my New Zealand grandmother rescued my otherwise abysmal presentation
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21:24Fear of public speaking has certainly intensified. I first knew this point because my clients kept telling me so. I confirmed the phenomena for sure when I allowed myself recently to feel that intense fear once more, presenting on active listening to a live audience, with a story and a live coaching session within. My essay and musings on being kno…
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“If I see others struggle, I build a bot to help them” Marketer, Builder, and Innovator Simone Morellato on the joys of AI
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25:25My guest today is marketer, builder, and innovator Simone Morellato, an Italian born technologist and marketer based in the Bay Area, California. Having long worked as a marketer for some of the world’s largest IT firms, Simone’s become expert at many things: communicating and demystifying tech for high-stakes audiences, launching beautiful product…
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“Football has built me into a leader.” Defensive Lineman Nicholas McCullough on getting into Harvard
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16:39With some bias perhaps, I think Muskego Highschool’s varsity footballer here in Wisconsin, Nicholas McCullough’s, an impressive teen. He’s the youngest captain in the Muskego Warrior’s team history. He coaches and mentors younger kids on leadership, and is ranked best in his state for his age and position. The bias comes from him being my son and I…
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Kenza Fourati on challenging brands and finding joy and learning from her Tunisian shoe business
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22:21My guest this week is Kenza Fourati, a Tunisian fashion model in New York, U.S. who’s co-launched a shoe business that’s done very well, teaching she and her co-founders many lessons along the way. The business employs local Tunisian shoemakers, helping keep a craft alive, repurposes leather that would otherwise go to waste, and brings comfortable,…
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“You build your brand by getting in front of people.” Hyacinth Tucker, Owner of the Laundry Basket
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21:26Hyacinth Tucker always loved people, enterprise, and community when growing up in Jamaica. Here in the states, she’s found a way to channel that love through her new venture, the Laundry Basket, an on-demand mobile laundry and dry cleaning delivery company in Maryland, U.S. In a short time, she’s scaled, gained a considerable client base, and gaine…
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What fashion models can teach us about leadership and stage presence
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10:57I'm still swooning over the delightful Chicagoans I met on a recent April visit. (They're the nicest and most open people ever!) In another ad-hoc interview, we learn from Gina Magro, a fashion model adorned in an $8.5k leather Carolina Herrera gown, on how to focus when on stage. She's also expert on seeming open, calming our mind, and showing neu…
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“A great communicator really understands their audience.” Product leader Nupur Thakur on demystifying tech
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20:55My guest this week is product, strategy, and operations leader Nupur Thakur who has spent a greater part of her career ensuring that leaders and customers understand her technology well. In a lovely conversation from her Bay Area, SF base, she unpacks what’s helped her understand her audience and how she breaks down and demystifies technical topics…
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“I’m married to my violin” John Chang on the gifts from music and managing audition jitters
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22:27John Chang moved to the U.S. from a balmy part of China with one core goal: To perform violin for orchestras. His practicing’s intense and rigorous as are his auditions. We spoke a few days after auditioning for Chicago’s opera where he and other players must perform their excerpts to faceless judges separated from the musician by a black curtain. …
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“My dad’s my first coach.” Abhijeet Patil on heritage, leadership, and writing
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30:35North Carolina-based executive architect Abhijeet Patil has long led complex hybrid cloud initiatives for Fortune 500s and loved the challenge. A recent self-generated challenge to write in the public space—his “writing spree”— has helped him discover the joy, clarity, and courage that comes from expressing ourselves in the written word. He’s also …
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“I find joy in improving people’s health” Jill Staudacher on pharma, alternative medicine, and sisterhood
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26:18Jill Staudacher has spent the best part of her career in pharmaceutical sales; but since COVID she’s felt drawn additionally to alternative ways to heal—both herself, her family, and friends as well. In this timely interview, from my Muskego, Wisconsin base, Jill shares her journey into a powerful career selling excellent medicines to finding a gro…
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How to make the important words fit. 10 cruel but powerful résumé edits
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14:48If you’ve reworked your resume recently via Resume IO, Canva, or (my favorite platform: My Perfect Resume.com) you’ll see the creative challenge in describing our work efforts, skills, and triumphs within a few words. The summary section on Resume IO rations a cruel 200 characters. The work experience for each role? Three bullets, each worth 200 ch…
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“You know when it’s time for career change. Listen for it. You know.” Rebecca Perreault on changing our work, outlook, and life
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19:15My guest this week has reinvented herself multiple times through multiple life stages—even focuses of her study, career, and the way she chooses to live her life. Her name’s Rebecca, and after several decades in the corporate world—most recently in a high-powered supply chain role—she’s decided to step down, change her focus, and move away from the…
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How (and why) to hook and compel your audience in a minute—or less
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15:25As we rise closer to the top-tier audiences of the companies where we serve, hooking and compelling our audience in our opening sentences feels vital. I know, because I’ve needed to cut to the chase when interviewing experts and executives for articles I’ve written — or anyone with power and visibility. I find this audience more rushed than rude an…
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#5: How Facebook Ads bring in $10k+/mo online course sales for me
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11:47You want to run facebook ads to get more people to know about your online course and make more sales. But maybe you haven’t gotten started yet because you think you aren't ready, or it sounds too scary, or you don’t think you have the budget for it. Or maybe you’ve tried but you haven’t seen good results yet. In this episode I want to share with yo…
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How Do We Share Our Successes When Data is Scant?
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12:28Job seekers and those on the rise within their org need data. Numbers and trends within those numbers quantify how we excel at our craft and trade, become proof, and help paint a story — a vision — of success we can bring our future employer or team. But at least 50% of the coachees I coach struggle here because not enough time has passed to show t…
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#4: How to sell courses with WEBINARS (and generate $10k+/month)
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12:18Maybe you’ve heard of webinars being a great way to sell online courses. You want a piece of that too, but you’ve never run a webinar before and not sure how it works. If that’s you, watch this video to find out how I use webinars to help an online course creator reach her first 10k month in just 2 months. I’ll share how webinars work, and why they…
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#3: Why you shouldn't be scared of refunds (and why they can be a good thing!!)
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10:24As a course creator, you might want to offer a refund policy for your online course to boost sales, but you worry that you will get a lot of refund requests and lose money. Moreover, it makes you doubt yourself - do the students hate my course therefore they are requesting a refund? Should I just not offer a refund policy at all? I have been sellin…
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#2: What is the BEST price to set for your course? (Don't underprice!)
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11:51Both underpricing and overpricing can seriously reduce your earning potential as a course creator. Charge too much and you scare away students. Charge too little and you are making too little profit. Now, there's no one-size-fits-all answer, and for every pricing strategy, there are course creators who are killing it. However, if you are just start…
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Want to Boost Clarity and Confidence? Travel. An Interview with Azra Bandali
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25:59I often get asked how to boost our confidence—a tough question, because so many ways exist! My guest in this week’s Sage Sayer’s podcast shares a passion with me for travel. Her name’s Azra Bandali and she’s ventured to 32 countries, an almost annual practice she started as a girl. Azra feels convinced travel has molded her into the woman she is to…
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Why Cold Calls Nor Outreach Bother Me (Some Reporter Tips)
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14:35Many of us dread cold calling and following up with folks, especially when we want or need something from them. Why? Because we can feel (in these delicate moments) that we’re a bother or demanding or even desperate, when none of the above’s normally true. I’m convinced that our Inner Judge plays a role. Our critical inner voice wants to protect us…
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#1: How the 10k Course Creator Show can help you succeed
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4:14Hey there, thanks for checking out my very first episode! I talk about what the 10k Course Creator Show is, why I've started it, and how it can help you as a course creator to achieve over 10k/month income from your online business. If you have any questions, please contact me at my Facebook inbox: m.me/10kcoursecreator Also we have a free online w…
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“Diwali Connects Us with Our Culture and Celebrates Life” Madhu Chawla on the Gifts of Diwali
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17:25Diwali, an annual Hindu festival of lights, celebrates Lakshmi, the goddess of prosperity, and marks the beginning of the fiscal year in India. For the 17.9 million Indians living overseas, many still celebrate Diwali this month in the countries where they’re based. Madhu Chawla, an Arizona-based Senior Manager at American Express, says Diwali beco…
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The Gifts and Opportunities of Fertility Treatments. One Woman’s Story
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22:53My guest today wants to share her story (anonymously for her privacy) of two fertility treatments she has undertaken (the second still in progress) and the gifts, the learning, and the opportunities she has found along the way. Her motivation: Wanting to plan ahead to ensure she can have a family, when she’s ready. And she’s part of a larger and gr…
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