Bite-sized expert insights to get your product Seen, Known, and Loved.
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Stephen J Smedberg Podcasts

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Bonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy Zuelsdorf
29:56
29:56
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29:56Send us a text Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships. Throughout the episode, we discuss th…
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Episode 5 - Have I Got Something Special Just for You
7:02
7:02
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7:02Send us a text In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect en…
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Season 1 Episode 4 Three Tiers and a Hanging Sign
5:33
5:33
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5:33Send us a text Getting to the point Chapter two of Trade Show Tidbits focuses on messaging Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you. We’ll also star…
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Bonus Content: A Room with Many Doors - a conversation with brand expert Carol Phillips
20:41
20:41
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20:41Send us a text A Room with Many Doors A conversation about your brand with Carol Phillips Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, d…
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Trade Show Tidbits Episode 3 Quick Start Guide - When and Where
6:36
6:36
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6:36Send us a text In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, …
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Trade Show Tidbits Episode 2 Quick Start Guide - Who and What
3:46
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3:46Send us a text In this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast. Like pee…
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Send us a text Episode 1 Why Marketer Morsels with Steve Smedberg Season 1 - Why In this episode we dive into the essential question. Why? Why do a podcast? (answer: to share out what we’ve already figured out so you can branch out ) Why are we going to this trade show? Good question, we dive into that a bit, too, right here in this episode. ▶️ Sea…
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Send us a text Marketer Morsels with Steve Smedberg debuts January 22, 2025. Focused on sharing out expert sales, marketing, and business development knowledge in bite sized chunks, episode zero introduces you to Steve and the show Support the showBy Stephen J Smedberg
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