The Schmarketing Podcast is a jargon detox for marketers. On every episode, we’ll explore the human side of marketing by breaking down the buzzwords, sharing real stories, and helping rethink how teams achieve success. Your team is perfectly designed for the results you’re getting today—if you want different results, it’s time to change how you do things.
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Stephen Boudreau Podcasts
Send us a text Marketing. The fine line between guiding someone to what they need… and letting them believe they found it all by themselves. It’s like sneaking vegetables into a kid’s mac and cheese—only this time, your “kid” is a fully grown adult, and you’re banking on them loving it without ever noticing. Do it right, and you’re a genius. Do it …
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Send us a text Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s l…
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Bridge Over Troubled Buzzwords ("Clarity")
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14:37
Send us a text Clarity—it’s the bridge between what we say and what others actually hear. But somehow, it’s the first thing to vanish the moment we start talking—or typing. On this podcast, we’ll toss around a few key terms, and I want to make sure we’re all on the same page—or at least using the same secret decoder ring. So today, let’s kick thing…
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Send us a text In this debut episode of Schmarketing, we’re not just introducing a podcast—we’re unpacking a problem. Schmarketing isn’t just the confusing, jargon-laden language of marketing; it’s a communication barrier that turns collaboration into a corporate guessing game. But fear not—there’s a way out. We’ll explore how teams can cut through…
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