Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how ...
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Stephanie Royer Podcasts
Welcome to Kindness in Action, a podcast hosted by Cate Royer, a first grader with a big heart and a passion for helping others! Join Cate as she interviews volunteers and nonprofit champions to hear their inspiring stories of service, the challenges they’ve overcome, and the funny, heartwarming moments that keep them going. With her curiosity and youthful spirit, Cate reminds us that anyone—no matter their age—can make a difference. Tune in for uplifting conversations that celebrate kindnes ...
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67. Let's Pay Less: Do I Need to Pay for Yoast Premium?
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11:02You likely get a lot of value from the free version of Yoast already. Will the premium version supercharge your SEO efforts? Submit a Question: stephanieroyersolutions.com/podcast Mentioned in this episode: Ready to BRING YOUR OWN TRAFFIC? I know your time is valuable and your marketing dollars are precious. That’s why I decided to launch my course…
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Do you see the advanced menu in your SEO plug-in and stay FAR away? There are a couple of things in this menu you might want to use. Subscribe to the Tuesday Traffic Tip: https://stephanieroyersolutions.com/tuesday-traffic-tip/ Mentioned in this episode: Ready to BRING YOUR OWN TRAFFIC? I know your time is valuable and your marketing dollars are pr…
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65. Do I Need to Mark My Cornerstone Content?
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11:03We’ve all seen that checkbox in our SEO tool inviting us to mark a blog post as cornerstone content. But what does that mean? What actually happens when you check that box? Submit a Question: https://stephanieroyersolutions.com/podcast Mentioned in this episode: Ready to BRING YOUR OWN TRAFFIC? I know your time is valuable and your marketing dollar…
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You likely get a lot of value from the free version of Yoast already. Will the premium version supercharge your SEO efforts? Let’s talk about it! Submit a Question: stephanieroyersolutions.com/podcast
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Canva has become a must-have for a large majority of online business owners. In fact, paying for Canva Pro has become pretty commonplace. But is it necessary? Let’s chat about it! Episode Highlights: The Benefits of Canva Pro What I Don’t Love About Canva Pro When Free Canva Might Be Enough If you enjoyed this episode, please leave a review on Appl…
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When your schedule gets busy, it’s easy for blogging tasks to get pushed onto the back burner. Let’s chat about how a monthly Refresh Day can keep things on track. Episode Highlights: Refresh Old Blog Posts Refreshing Your Blog Post Idea Bank Refreshing Your Pin Templates Resources Mentioned: 37 Places to Find Blog Post Ideas: https://stephanieroye…
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You’ve got blog post ideas, products to promote, and maybe even a schedule mapped out. Now it’s time to make your blog posts easier to write AND more likely to rank. Episode Highlights: The Benefits of Outline Day Keyword Research with Outlining Choosing an Outlining Frequency That Works Resources Mentioned: Episode 8: The Lifeline of an Outline If…
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Your content should be doing more than just filling a calendar. Let’s make sure it’s actually working towards the goals you’ve set for your business. Episode Highlights: What is a Big Picture Day? What to Include Revisiting the Big Picture If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business o…
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Looking at your traffic numbers should be a recurring task for your business that you add to your schedule. Let’s chat about why Data Day is such an important addition to your organic marketing calendar. Episode Highlights: Google Search Console Pinterest Analytics Google Analytics Resources Mentioned: Episode 55: Why Aren’t My Posts Getting Indexe…
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58. Let's Pay Less: Do I Need to Pay for Website Security?
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9:21We know how important it is to keep our blogs secure, but how much security should we be paying for? Episode Highlights: The Importance of Website Security Website Security Options Pros and Cons of Paying for Additional Website Security Resources Mentioned: https://stephanieroyersolutions.com/podcast If you enjoyed this episode, please leave a revi…
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57. Is My Niche a Good Fit for Pinterest?
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10:19You’re working hard on your blog content, knowing that you want to market your posts on Pinterest. But what if they flop? Is there a way to know if your content will succeed on Pinterest? Let’s talk about it. Episode Highlights: A Word of Caution About Pinterest Niches Pinterest Niche vs. Pinterest Topic How to Find Pinterest-Friendly Topics Resour…
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56. What Should I Do With Old Blog Images?
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10:13Storage space and site speed are legitimate concerns for bloggers, which is why we don’t want old, unoptimized images weighing us down. But what is the best way to deal with them? Let’s chat about it! Episode Highlights: The Importance of Optimization What to Do with Images from Deleted Posts What to Do with Unoptimized Images Resources Mentioned: …
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It’s happened to many of us: You work hard on a blog post and wait for traffic to roll in. When that doesn’t happen, you start troubleshooting and discover that your post hasn’t been indexed by Google. Let’s chat about why this happens and what you can do about it! Episode Highlights: What is Google Indexing? Why Aren’t My Posts Getting Indexed? Wh…
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54. Let’s Pay Less: Do I Need to Pay for a Standalone Website?
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10:45Do you REALLY need to pay for a standalone website for long-term, passive traffic and sales? Couldn’t Pinterest or all-in-one platforms get the same results? Let’s chat about it! Episode Highlights: Pinterest and TPT Search Bar Only All-in-One Platforms Self-Hosted Website If you enjoyed this episode, please leave a review on Apple Podcasts so we c…
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53. How to Keep the Gears Turning on Your Passive Traffic Machine
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11:41A huge part of passive traffic is creating a web of related content that helps your audience get to know you and your products. Let’s chat about how you can use strategic linking to keep the gears turning on your passive traffic machine. Episode Highlights: Increasing Traffic Increasing Sales Improve Search Performance Resources Mentioned: Bring Yo…
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52. Adding Power to Your Passive Traffic Machine
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10:47The key to creating a passive traffic machine for your business is choosing the right power source. Let’s chat about the best way to increase traffic and sales with the least amount of effort. Episode Highlights: The Power of Search Engines Search Engines vs. Search Bars SEO for Non-Techy People Resources Mentioned: Free Blog Post Idea Guide - http…
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51. Are You Working Harder for Your Traffic Than You Need To?
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11:13Do you feel like you’re stuck on a hamster wheel, working harder for your traffic than you need to be? Let’s talk about some common mistakes that could be standing in the way of passive traffic for your business. Episode Highlights: Mistake #1 - Spending Too Much Time on Short-Term Traffic Sources Mistake #2 - Not Balancing Evergreen and Seasonal C…
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50. Let’s Pay Less: Do I Need to Pay for a Pinterest Course?
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12:14Pinterest is one of the best sources of organic traffic for your website, but it can also be intimidating when best practices seem to shift all the time. Does that mean you need to invest in a Pinterest course? Let’s chat about whether or not this is the best use of your business budget. Episode Highlights: Pinterest Course Outcomes What You Can Le…
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49. How to Safely Ramp Up Your Back-to-School Pinning
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10:55You’re ready to go all-in on your back-to-school pinning strategy, but how much pinning is TOO much? Let’s chat about how you can safely increase your pinning so you can get the most out of back-to-school season without triggering spam filters and tanking your account. Episode Highlights: Why You Can’t Just Blast Back-to-School Pins The Safe Way to…
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You know that timing is important on Pinterest, but when is the right time to start pinning back-to-school content? Pin too early and people might not be interested. Pin too late and you’ll miss the wave. Let’s chat about how you can know exactly when to start pinning your back-to-school content for maximum reach and engagement. Episode Highlights:…
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47. How to Prep Your Best Content for Back-to-School Season
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14:10Now that you’ve identified your best back-to-school content from last year, it’s time to put that data to work! Let’s chat about how you can prep your top content so it’s fresh, optimized, and ready to perform even BETTER on Pinterest this back-to-school season. Episode Highlights: Optimizing the Post for Pinterest Traffic Consider Fresh Content Cr…
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46. How to Find Your Top Back-to-School Content from Last Year
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14:09As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year. Episode Highlights: Why Last Year’s Content Matters (and Why It’s Hard to Find) How to Find Your Top Back-to-Sc…
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45. Let's Pay Less: Do I Need to Pay for Premium Plug-Ins?
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10:05One of the benefits of blogging on Wordpress is the comprehensive plug-in library. But do we need to shell out money for premium plug-ins? Let’s chat about it! Episode Highlights: What is a “Premium” Plug-In? Pros and Cons of Premium Plug-Ins Alternatives to Premium Plug-Ins Resources Mentioned: Episode 44 - SEO Spring Cleaning Tasks If you enjoyed…
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Could your website SEO use a little bit of spring cleaning? Let’s chat about some quick wins you can add to your to-do list this season to make sure your website is in tip-top shape by the time back to school season rolls around. Episode Highlights: Checking for Broken Links Checking Plug-Ins Check for Orphan Pages Resources Mentioned: Broken Link …
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43. The Value of a Content Audit with Jaime Miller
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23:48Jaime shares her experience with hiring out a content audit in today's episode. She talks about the value that it added to her business and how she knew it was time to take this step. Connect with today's guest: https://aspoonfuloflearning.com/ https://www.teacherspayteachers.com/store/a-spoonful-of-learning https://www.instagram.com/aspoonfuloflea…
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The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We’re going to chat about what to do with old blog content that might be cluttering up your website. Episode Highlights: What is a Content Audit? 3 Questions to Ask About Old Content …
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41. Let’s Pay Less: Do I Need to Pay for Website Maintenance?
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12:08Running a website can be complicated and intimidating! That’s why so many people pay for ongoing website support. But is this the right business expense for YOU? Let’s chat about it! Episode Highlights: What is Website Maintenance? Pros of Website Maintenance Cons of Website Maintenance If you enjoyed this episode, please leave a review on Apple Po…
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40. Are Display Ads the Best Choice for Your Blog?
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15:58If you’re looking for a low-effort way to increase revenue for your business, adding display ads to your website can be a great option. But is it the BEST option for YOU? Let’s chat about it. Episode Highlights: Display Ad Options Pros and Cons of Display Ads Are They Right For You? Resources Mentioned: Journey by Mediavine Referral Link: https://m…
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39. Making the Most of Amazon Affiliate Links with Yari Aguilu
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26:54Today we are joined by Yari from Sweet Tooth Teaching. Yari has a lot of experience with sharing Amazon affiliate links on her blog and on social media. She has generously agreed to share some tips and strategies that she’s learned over the years to make the most of this income stream. I hope by the end of the conversation, you’ll have some great t…
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38. Are You Making These Mistakes with Amazon?
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14:37One of the most common methods of affiliate marketing is the Amazon Associates program. However, there are many hurdles that can get in the way of seeing results for your business. Let’s chat about some mistakes you want to avoid with affiliate marketing through Amazon. Episode Highlights: Link Dropping Ignoring User Intent Not Using the Products Y…
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We know how helpful a blog can be in bringing you more traffic and sales for your TPT store. But could it be doing even more for your business? Are you leaving money on the table? Episode Highlights: The Importance of Diversification My Three Favorite Types of Monetization Are You Leaving Money on the Table? Resources Mentioned: Bring Your Own Traf…
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Cate talks with Evansville's Mayor, Stephanie Terry, about her experiences with volunteering and her role as a community leader. Mayor Terry shares her passion for mentoring young girls through the YWCA, the impact of small acts of kindness, and her journey as the mayor of Evansville. She reflects on her time at the Children's Museum and emphasizes…
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36. Let’s Pay Less: Do I Need to Pay for Tailwind?
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10:49With everything on your plate as a teacher business owner, you’ve likely been tempted to open your wallet for time-saving tools. But do you really need to pay for a Pinterest scheduler like Tailwind? Let’s chat about it! Episode Highlights: What is Tailwind? Pros of Tailwind Cons of Tailwind Resources Mentioned: Bring Your Own Traffic Course - http…
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Knowing how much and how often to pin is one of the hottest topics in the world of Pinterest marketing. Let’s chat about how you can find a pinning frequency that works for you AND helps you see results. Episode Highlights: Pinning Routines Aren’t One-Size Fits All Decreasing Frequency Increasing Frequency Resources Mentioned: Pragmatic Pinning Int…
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34. How Being a Pinterest User Makes You a Better Pinterest Creator
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8:44When was the last time you actually logged into Pinterest as a user? Believe it or not: Taking time to actually use the platform can help you see more results for your business. Let’s chat about it! Episode Highlights: Prevent Burnout Spot Glitches and Algorithm Changes See What’s Working You might also enjoy these related episodes: Episode 33: How…
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In this conversation, Kyhle Moers shares his experiences with volunteering at River City Youth Baseball, an organization that provides free baseball opportunities for kids in Evansville. He discusses his motivations for getting involved, the joys and challenges of volunteering, and the personal growth he has experienced through his work. Kyhle emph…
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33. How (and Why) to Shake Up Your Pin Templates
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10:30Are you sick of using the same tired templates when it’s time to make pins? Let’s chat about what makes a great pin so you can update those templates and see more results! Episode Highlights: Switch Up Your Pin Size Switch Up Your Fonts and Colors Vary Your Word Count Resources Mentioned: Bring Your Own Traffic course: https://stephanieroyer.podia.…
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In this conversation, Brittany Nutt discusses her experiences with volunteering, particularly in challenging weather conditions, and the impact of donations on local youth. She shares the joy of giving back to the community, the growth of the Cars and Coffee events, and the inspiration behind her community service efforts. Brittany also offers advi…
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32. Let's Pay Less: Do I Need to Pay for Keyword Opportunities?
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11:24It can be hard to come up with topics for fresh blog posts! Paid keyword research tools are often used by bloggers to find ideas for posts. But are they worth the price tag? Episode Highlights: Why (and How) People Pay for Keywords Pros and Cons of Paying for Keyword Opportunities What About the Cheap and Free Tools? Resources Mentioned: Episode 11…
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"Heartbeats for Heroes" & The Life-Saving Impact of AEDs with Margaret Musgrave
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8:19In this conversation, Cate Royer interviews Margaret Musgrave about her volunteer work, particularly her role in co-founding Heartbeats for Heroes, an initiative aimed at providing AEDs to the Evansville Police Department. Margaret shares the challenges of raising awareness about the need for AEDs, the rewarding experiences of hearing success stori…
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31. Banking Content Ideas for the Whole Year
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13:05What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it! Episode Highlights: It’s More Than Just Saving Time Where to Find Blog Post Topics Topics Are Just the Beginning Resources Mentioned: E…
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In this conversation, Cate interviews her mother, Dr. Allison Royer, about their experiences with the local Girl Scout troop 414. They discuss the various types of cookies sold, the volunteer work involved in leading a troop, memorable moments from their time in Girl Scouts, and advice for new members and leaders. The conversation highlights the im…
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30. Pivoting to New Products with Lisa Markle
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30:38Businesses ebb and flow over time and Lisa has found a way to use the data from her website traffic to inform her most profitable path forward. If your mind is filled with shiny ideas but you're not sure the best way to choose the right next step, I think you'll love this conversation with Lisa about her organic traffic journey. Resources mentioned…
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Rock the Red Kettle with Mitch Royer (@runwithmitch)
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9:49In this conversation, Mitch shares his experiences with volunteer work, particularly focusing on the Rock the Red Kettle event for the Salvation Army. He discusses the challenges of managing diverse personalities in a volunteer setting, the fulfillment that comes from seeing the impact of fundraising efforts, and offers advice for those considering…
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In this conversation, Steve Hamer discusses his volunteer work with Sleep in Heavenly Peace, a nonprofit organization dedicated to providing beds for children in need. He shares insights into the challenges and rewards of volunteering, memorable experiences, and the impact of giving back to the community. Steve emphasizes the importance of finding …
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In this conversation, Cate interviews Ashley Hammer about her volunteer work with Feed Evansville, a nonprofit organization that addresses food insecurity in the community. They discuss the origins of the organization, the challenges faced by families in need, and the rewarding experiences of volunteering. Ashley shares memorable stories from her t…
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Hospital parking lot cart driving with Ron Mayer
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7:07In this conversation, Cate interviews her grandpa, Ron Meyer, about his volunteering experiences at Ascension St. Vincent Hospital. They discuss the nature of his work, the rewarding aspects of volunteering, memorable stories, and the inspiration behind his commitment to service. Ron shares insights on the impact of volunteering on his life and off…
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Northern Lights Sled Dog Rescue with Dawn Mayer
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11:52In this Episode, Cate Royer interviews Dawn Mayer about her extensive volunteer work with Northern Lights Rescue, a 501C3 organization dedicated to rescuing and rehoming Huskies and Malamutes. Dawn shares her journey in animal rescue, the challenges and joys of her work, and the impact volunteering has had on her life. The discussion also touches o…
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29. Making Time for Your Traffic Goals in 2025
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14:20It’s a new year, which means new traffic goals! Let’s chat about how you can make time to work on your goals so you can make the most of your traffic-building efforts this year. Episode Highlights: Have a Plan Have a Timer Have a Schedule Resources Mentioned: Free BYOT Lesson: https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/207…
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28. Let’s Pay Less: Do I Need to Pay for a Blogging Course?
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12:55In the days where you can find an online course to learn pretty much anything, there can be a lot of temptation to open your wallet and buy a course that will solve your blogging woes. But is that the right move for your business right now? Let’s chat about it! Episode Highlights: Will this course help me reach my current goal? Do I have the time t…
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