Podcast by Staring at a Blank Page
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Don’t “get over” grief—grow through it! Join grief coach and author Shelby Forsythia as she shares practical tools and comforting guidance to navigate life after death, divorce, diagnosis, and other major transitions. Through solo episodes and heartfelt conversations with experts, you’ll learn new ways to tend to your grief, regain hope, and grow through loss. New episodes every Thursday.
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience
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12:24Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…
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E7: Ask Shelby: How Do I Announce a Death on Facebook or Instagram?
33:14
33:14
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33:14When someone dies, social media can feel like the last thing on your mind. But often times, posting online the best way to update lots of friends and family at once. In this episode, I'll give you a clear, step-by-step framework for announcing a death on Facebook, Instagram, or other social media platforms with heart, compassion, and care. You'll l…
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E6: Grief Is NOT "Just Love With No Place to Go." Here's What It Really Is.
19:59
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19:59The quote: “Grief is just love with no place to go” is everywhere, but it doesn’t tell the whole story of life after loss. In this episode, explore what grief really is, especially when love isn’t the defining emotion. You’ll learn: Why “grief is love” doesn’t work for everyone How grief shows up after painful or distant relationships What grief in…
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E5: Loss, Grief, Mourning & Bereavement: What’s the Difference?
28:23
28:23
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28:23You’ve heard the words loss, grief, mourning, and bereavement—but what do they really mean? In this episode, we explore how language shapes your healing and why getting clear on these terms can help you feel more grounded in your grief. You'll learn: What “loss” actually refers to How the word “grief” holds both “bereavement” and “mourning” Why lan…
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160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy
12:57
12:57
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12:57Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …
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E4: Marking 5 Years of COVID Loss: What Grievers Still Need with Rebecca Soffer
55:44
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55:44Five years since the world first shut down due to the COVID-19 pandemic, grievers are still asking: Where is the acknowledgment? In this powerful conversation with Modern Loss founder Rebecca Soffer, we talk about: Why COVID grief is still so raw for so many How good leadership supports—instead of minimizes—grieving people Our fantasy grief rituals…
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E3: Staring at a Blank Page? 7 Journaling Prompts for Grief That Actually Help
41:10
41:10
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41:10Journaling for grief can feel impossible when you're overwhelmed by loss. In this episode, I’m sharing seven compassionate journaling prompts to help you approach the blank page and begin writing—whether you're grieving a death, divorce, diagnosis, or identity shift. You’ll learn: Why the blank page feels so intimidating when you're grieving How me…
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159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training]
27:04
27:04
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27:04Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…
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E2: Growing Through Grief: What Does It Mean to Be a "Grief Grower"?
26:34
26:34
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26:34Grief isn’t something to “get over”—it’s something we grow with. In this episode, we explore what it means to be what I call a "grief grower" and how to grow through grief instead of "getting over it." You'll learn: Why society gets grief wrong (and what to do instead) How to build a lifelong relationship with grief The truth about growing around g…
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158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere
14:28
14:28
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14:28Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …
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Welcome to Grief Grower, your home base for tools and conversations to navigate life after loss. Hosted by grief coach and author Shelby Forsythia, this podcast offers support for all types of loss—death, divorce, diagnosis, and more. Each week, gain practical tools & compassionate wisdom to grow through grief. Listen on Apple, Spotify, or YouTube.…
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157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies
36:10
36:10
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36:10Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…
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156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques
13:08
13:08
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13:08Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…
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155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales
15:46
15:46
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15:46Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…
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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience
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39:41In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…
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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience
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18:13Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…
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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience
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14:58Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…
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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!
16:46
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16:46Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…
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150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions
14:51
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14:51Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…
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149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators
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20:50Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …
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148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert!
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16:15
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16:15Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…
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147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me!
5:22
5:22
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5:22Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…
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146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator
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13:52
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13:52Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…
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145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator
19:01
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19:01Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…
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144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate
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20:26Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 📌Are you ready to move forw…
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143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth]
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16:15How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth. We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's…
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142 | Email Marketing 101: 11 Tips for Connection & Conversion in Your Email Community as an Online Course Creator
24:33
24:33
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24:33Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! 📌Are you ready to move forward on cr…
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141 | Building Credibility: 4 Reasons People Stay Engaged with Your Content [Spotlight Series on Personal Growth]
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20:19
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20:19Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nugg…
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140 | Communication that Converts: 5 Reasons Why Audience Connection Boosts Online Course Sales
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16:09
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16:09How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. …
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139 | 10 Strategies to Strengthen Your Self Value & Confidence as a Course Creator [Spotlight Series on Personal Growth]
23:21
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23:21Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways …
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138 | Tackle these 2 Messaging Layers to Turn Your Words into Paying Online Students
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13:59
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13:59Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deepe…
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137 | Passion Meets Purpose - Dream Bigger as a Course Creator [Spotlight Series on Personal Growth]
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18:10Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today’s episode, I dive deep into John Maxwell’s "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you…
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136 | Strategies for Introverts: Mastering Conversations and Online Engagement with Jenna Tracy
34:31
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34:31How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast epis…
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135 | Growing Intentionally to Help Your Online Business Thrive in 2025 as a Course Creator [Spotlight Series on Personal Growth]
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17:59Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth? Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you …
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134 | Struggling with Time to Create a Course? Top 4 Time Saving Tips to Get You Started!
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14:18Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. 📌Are y…
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133 | Personal Growth Tips to Elevate Your Life and Business as a Course Creator [Spotlight Series on Personal Growth]
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26:30Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better? I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfection…
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132 | Need Course Testimonials? 9 Effective Tips to Get Authentic Course Feedback
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12:38Ever feel stuck trying to get real feedback for your online course? Need some solid testimonials to show off the benefits of what your solutions? In this episode, I’ve got you covered with 9 super practical tips to gather awesome feedback and glowing testimonials from your students. Whether it’s your first course or you’re gearing up for another la…
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131 | Want More Clients? Mastering the 5 Stages of Your Customer Journey to Increase Sales & Engagement
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15:39Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each …
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130 | How Many Courses Should You Create? 4 Crystal Clear Reasons to Help You Decide!
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16:46Do you have a million ideas for online courses but feel overwhelmed about where to start? Are you struggling to focus on one specific area you’re passionate about? In today's episode, I share with you 4 things to consider to help you decide how many courses you should have depending on your stage of business. Let's Go and GROW, My Friend! 📌Are you …
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129 | 4 Marketing Mistakes You Want To AVOID to Grow Your Target Audience Faster!
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13:33Ever found yourself hyped up to market your new online course, only to hit roadblocks you didn't see coming? I've been there too, and it can be super frustrating. In today's episode, I share 4 common mistakes that you want to avoid, so that you can save time and brain space in marketing your course. 📌Are you ready to move forward on creating the ri…
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128 | Is Your Messaging Working? 5 Ways to Know If You Have Effective Copy & Conversions
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16:44Are you confident that your messaging is hitting the mark? Want to know how to ensure it's speaking directly to your audience? In this episode, I'll share 5 key ways to evaluate if your messaging is working—examining everything from engagement and conversion rates to understanding your audience's pain points and ensuring you have quality leads. I'l…
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127 | How to Set Intentions as an Online Course Creator for Your Best Year, Yet! & Birthday Celebration!
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15:54Have you ever taken a moment to reflect on how far you've come and what unique gifts you have to offer? Do you set clear intentions for your year to stay on track? On today’s special episode, it's my 51st Birthday, and I'm thrilled to be sharing it with you. I dive into the importance of reflection, embracing our unique talents, and setting intenti…
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126 | The Story Behind Online Courses Made Easy & Why I Am Such a Passionate Course Creator
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12:59BONUS Episode: I ask my students often what is their why! What is your driving force to make this course a reality? Come celebrate my birthday with me, as I given you more insight on my passion that continues to grow with every birthday! In today's episode, I’m taking a little detour to share my personal journey with you. From overcoming obstacles …
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125 | Struggling with Students Following Through with Your Online Course? 4 Strategies to Have Higher Completion Rates
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16:20Curious about techniques to boost your course's completion rate? Ever wondered how to make sure people not only buy your online course but actually complete it? In this episode, I dive into 4 strategies that go beyond just creating and marketing your course, but focusing on ensuring students finish what they start. 📌Are you ready to move forward on…
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124 | 3 Growth Mindset Secrets Every Course Creator Needs to Know to Launch a Course
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17:18Wondering how to overcome the fear of failure and embrace the journey of imperfection? In this episode, I share how to have a mindset shift that can transform your course creation journey. Course creators at all levels struggle with some type of mindset struggles. Today I share strategies to make the shift so you can change lives. Let's Go & GROW, …
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123 | Create Course Clarity to INCREASE Your Online Course Sales! The Power of Your Why!
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12:52Are you struggling with clarity on what exactly your online course should focus on? Do you have an overarching topic but are unsure of the specific angle to take? In this episode, I dive into an activity designed to help pinpoint your core message and find your "why." I share my personal experiences of narrowing down my main idea and reveal 3 criti…
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122 | Avoid these 3 Mistakes Before you Create Your Course Outline! This will Save You Time & Money!
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12:52Are you struggling to pinpoint your clients' pain points? Wondering how to transform those pain points into a solid course outline? In this episode of, I walk you through the crucial steps of turning your clients' struggles into a compelling course promise. Let's Go & GROW! 📌Are you ready to move forward on creating the right message, the right cop…
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121 | The 3 C's: Converting Quality Leads into Students as an Online Course Creator
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14:37Curious about the secret ingredients that can lead to successful course conversions? In this episode, I break down the essential elements of building genuine connections with your audience using the 3 C's: Conversation, Connection, and Conversion. Discover actionable tips and strategies for each step, learn how to build a quality audience, and hear…
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120 | LIVE COACHING : Strategies for Your 2nd Course Launch! How Do You Refine Your Messaging?
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40:44How can you refine your course messaging to attract the perfect audience? What are the top 3 ways to improve from your 1st launch to your 2nd launch? In today's episode, I help Samanta refine her message, understand if she has a leak in her marketing funnel, and how to create a clear customer journey. Let's dig in and elevate your own course! *Conn…
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119 | Nail Down Your Online Course Idea with these 2 Simple Steps
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17:34Are you struggling to figure out exactly what your online course should cover? Feeling overwhelmed with all the ideas running through your brain? Let's talk about 2 steps to create the impact you want to make and whom you’re passionate about serving. Ready to Go & Grow, My Friend? 📌Are you ready to move forward on creating the right message, the ri…
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