Welcome to the Spectrum Tuition Podcast, where we give you practical advice on how to navigate the Australian education system and to help your child take their skills to the next level.
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Spectrum Tuition Podcast
Welcome to The Enrollment Management Association's (EMA) podcast series, "The Enrollment Spectrum." Each episode will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join host Christina Dotchin, Vice President of Member Relations at EMA, as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.
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Behavioral Economics and Tuition: Signals that Shape Perceived Value [S4:E9]
55:56
55:56
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55:56In this episode, we sit down with Dr. Manoj Thomas, Cornell University’s Sabanci Professor of Management and Marketing and Associate Dean of New York City Initiatives. A leading behavioral scientist, Manoj explores how unconscious mental processes shape consumer decisions, from pricing psychology to the subtle cues that influence how we perceive va…
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Paying for Independent School: Insights from the 2023 NAIS Financial Aid Parent Survey [S4:E8]
55:00
55:00
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55:00In this episode, we sit down with Mark Mitchell, Vice President of Access and Affordability at the National Association of Independent Schools (NAIS), and Amada Torres, Vice President for Studies, Insights, and Research at NAIS. Together, Amada and Mark bring deep expertise on various factors influencing independent schools today, and they are bot…
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A Deep Dive Into EMA's 2025 Special Report: Family Perceptions of Value and Affordability [4:7]
42:22
42:22
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42:22EMA's 2025 report, An Independent School Education: Family Perceptions of Value and Affordability, offers a large-scale analysis of how families across the socioeconomic spectrum perceive the value and affordability of independent school education. The report provides critical insights into the complex factors shaping families' decisions to enroll …
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How to Leverage EMA Reports for Strategic Decision-Making [S4:E6]
39:50
39:50
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39:50In this episode, we sit down with Carolyn Gorowski, Dean of Admission at Lake Forest Academy (IL); Laurel Baker Tew, Assistant Head of School for Enrollment at Viewpoint School (CA); and Victoria Muradi, Director of Strategic Initiatives at Durham Academy (NC). Together, they share practical, actionable strategies for leveraging insights from EMA'…
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Brendan Schneider, Founder and CEO of SchneiderB Media, helps independent and private schools boost enrollment through digital marketing. He is the creator of the MarCom Society, SchoolMarketingCRM, and the author of School Marketing the Right Way. Brendan is also the opening keynote speaker for EMA’s virtual Marketing Symposium, which will take pl…
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Top Risks for K-12 Independent Schools: A Deep Dive into United Educators’ Latest Findings [S4:E4]
18:45
18:45
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18:45In December 2024, United Educators (UE) released their latest Top Risks Report for independent and charter K-12 schools. This survey shows the self-reported most pressing risks across the UE independent and charter K-12 membership and highlights changes they see when comparing the results to previous reports from 2020 to 2024. Join me for an insigh…
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Lessons and Laughter: Insights from Nearly Five Decades in Education [S4:E3]
20:46
20:46
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20:46With nearly five decades of experience in independent schools, Jeff Escabar has a collection of amusing and insightful stories to share. In his book Laugh Your Apps Off, he shares a delightful collection of anecdotes from the world of independent schools. Join me for a conversation with Jeff that's sure to make you smile—and maybe even share a few …
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Independent school leaders are forging innovative partnerships to expand opportunities for their students and communities. In March 2024, Wayland Academy (WI) and Ripon College unveiled a groundbreaking pilot program guaranteeing admission and financial aid to Wayland’s international students who meet specific academic requirements. Join us as we d…
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Live from AC24: The Evolution of Strategic Enrollment Management [S4:E1]
55:52
55:52
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55:52Join us for a special live episode of the Enrollment Spectrum Podcast, recorded at EMA’s Annual Conference (AC24). This session features a dynamic lineup of EMA’s podcast hosts and a special appearance by Heather Hoerle, EMA’s Executive Director and CEO. Together, we explore the past decade’s evolution in strategic enrollment management and share i…
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E7] - Part I
32:23
32:23
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32:23In this episode, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in education and l…
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E8] - Part II
40:22
40:22
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40:22In Part II of our conversation, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in …
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Meet EMA's New Head of School Podcast Co-Hosts! [S3:E6]
29:41
29:41
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29:41The Enrollment Management Association (EMA) is excited to welcome Anne-Marie Kee, Fran Ryan, and Suzanne Walker Buck as the new co-hosts of EMA's Head of School Podcast. This season will continue to focus on topics related to strategic enrollment management, providing valuable insights and discussions tailored specifically for school heads. Tune in…
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#18 - Spectrum is Going Global in 2025 and Why Creating Systems is Crucial in Education, Life and Business
18:02
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18:02How do you ensure that you can consistently perform a task at a high level and teach others to achieve the same outcomes every single time? In this episode of the Spectrum Tuition Podcast, we have some exciting news—Spectrum Tuition is going global in 2025! How can we achieve this? Through our robust systems. Systems provide reliable, predictable, …
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The Power of Visualisation in Achieving Your Goals. How I Prepared for a 5K run in just 7 days and how this can be applied to Selective and Scholarship Preparation
17:21
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17:21With just a few weeks left until the Victorian Selective Exam, it's more important than ever to optimise your skills and prepare to perform at your best on the big day. One powerful, yet often overlooked technique is visualisation, which can play a crucial role in helping you achieve your goals. In this episode, we dive deep into how visualisation …
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2023-2024 The Ride to Independent Schools Report: 3,000+ Families Tell Us About Their Journey [S3.E5]
33:58
33:58
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33:58The 2023-2024 edition of The Ride to Independent Schools Report (The Ride) is The Enrollment Management Association's (EMA) fourth edition of this flagship report. It offers valuable insights into the behaviors and opinions of families applying to independent schools. Previous studies were conducted in 2014, 2017, and 2020. This edition of The Ride…
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Unlocking Success: The Crucial Partnership Between Heads of Schools and Senior Enrollment Leaders
42:07
42:07
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42:07The partnership between the head of the school and the senior enrollment leader is critical to the sustainability of independent schools. Join me as we explore the dynamic collaboration between Perry Martin, President of La Salle College Preparatory in Pasadena, CA, and Keenan Kurihara, Vice President of Enrollment Management and Chief Communicatio…
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Institutional Research in Independent Schools
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36:09
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36:09Institutional research is closely linked to a school’s strategic enrollment management efforts, making this discussion about the Center for Institutional Research in Independent Schools (CIRIS) 2023 Institutional Research State of the Industry Report especially pertinent for independent school leaders. Join us as we explore the key insights and tak…
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Mastering the First Year: Five Essential Tips for New Admission Professionals [S3.E2]
36:02
36:02
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36:02If you are new to the admission profession, join me for a lively conversation with five of EMA's Admission Training Institute (ATI) faculty members: David Baker, Director of Admission & Financial Aid, St. Mark’s School of Texas (Dallas, TX) and Chair of AIT, Dr. Jasmine Harris, Head of School, TMI Episcopal (San Antonio, TX), Molly Dorais, Director…
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Live from AC23: EMA Podcast Hosts All in One Room!
48:48
48:48
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48:48Welcome to a special episode of the Enrollment Spectrum Podcast, where we broadcast live from EMA's 2023 Annual Conference in Las Vegas. In this unique episode, we have gathered all your favorite EMA podcast hosts under one roof. This includes Rebecca Malotke-Mmeslin and Lynne Macziewski from 'Confidently You,' John Gentile and Rohan Arjun from 'Di…
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#15 - From Student to Tutor: A Journey of Excellence, Mentorship, and Giving Back
1:07:05
1:07:05
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1:07:05In this episode of the Spectrum Tuition Podcast, we are thrilled to welcome Ayaan Ahmad, a former student turned tutor at Spectrum Tuition. Ayaan's remarkable journey from a determined student preparing for the Victorian Selective exam to becoming a scholarship recipient at Melbourne Grammar School is truly inspiring. The episode delves into Ayaan'…
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Advice for New Admission and Enrollment Directors
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40:17
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40:17Join us for a conversation with Andrew Weller and Brad Brown. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria, Virginia. Andrew has served in several leadership roles and was a member of EMA's inaugural Admission Leadership Council (ALC). Brad is the Director of Admissions and Enrollment Man…
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Please join us for a conversation with Quentin McDowell, Head of School at Mercersburg Academy (PA), Barbara Eghan, Founding Executive Director of Civic Lab at the Georgetown Day School (DC), Jill Thompson, Director of Admission at Phillips Academy (MA), and Christian Donovan, Head of School at Friends School of Baltimore (MD). Quentin, Barbara, Ji…
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#14 - Master Your Minutes: Unleashing Your Productivity Potential with Our Newest Franchisee, Jane from Spectrum Tuition Kew!
20:53
20:53
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20:53In this episode of the Spectrum Tuition Podcast, we have a special guest, Jane, our newest franchisee from Spectrum Tuition Kew! Jane shares her educational background and experiences that led her to venture into the world of education. We discuss the gaps she sees in the current education system and how Spectrum Tuition addresses these gaps with i…
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#13 - Cracking the Code: Navigating the recent changes to the Victorian Selective Schools Exam Format with Spectrum Tuition
12:06
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12:06Are you up to date with the recent changes to the Victorian Selective Schools exam format? In this episode of the Spectrum Tuition Podcast, we take you on a captivating journey through the recent changes in the exam format and outline how Spectrum Tuition has adapted to help students succeed. We also point out a number of useful resources to help y…
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Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover
23:02
23:02
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23:02Join us for a special crossover episode of the Enrollment Spectrum Podcast and EMA's Impossible Questions Podcast. Guest co-host Ari Betof joins me today. Ari is the Co-Founder and Partner of Mission & Data and the host of EMA’s Impossible Questions Podcast. In this episode, we welcome Christian Donovan, Head of School at Friends School of Baltimor…
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#12 - Scholarship Success: A Journey Of Consistent Effort And Determination With Spectrum Tuition
25:33
25:33
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25:33Get ready for an inspiring episode of the Spectrum Tuition podcast! In episode 12, we are thrilled to chat with Andy and Lisa, who are the proud parents of a student who achieved not one, but TWO scholarship offers from elite private schools. These amazing parents have experienced first-hand the power of Spectrum Tuition's personalised tuition, whi…
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#11 - Behind the Scenes Chat: Thuy Pham and Daughter Annabelle Discuss the Spectrum Tuition Journey
17:59
17:59
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17:59Join our special guest interviewer, Thuy's daughter Annabelle, for a heartfelt conversation about the history and future of Spectrum Tuition which stemmed from one of Annabelle's school assignments. In this episode, Annabelle asks Thuy about her journey into founding Spectrum Tuition, the challenges she faced along the way and where she sees the or…
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State of the Independent School Enrollment Industry 2023
35:40
35:40
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35:40Please join us in welcoming Ari Betof and Sarah Enterline to the show! Ari is the co-founder and partner at Mission & Data where Sarah is an Institutional Research Consultant and Director of Institutional Research at St. Mark's School in Southborough, MA. Mission & Data is a firm dedicated to the effectiveness, health, and vitality of educational…
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The Supreme Court's Upcoming Ruling on Affirmative Action in College Admissions
22:32
22:32
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22:32Please join us for a conversation with attorney Brian Garrett. Brian is counsel in the Litigation Department and Chair of the Education Law Practice Group at McLane Middleton one of New England’s premier full-service law firms with over 100 attorneys and 25 paralegals throughout offices in New Hampshire and Massachusetts. Most recently Brian spoke …
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Plan Your Next Admission Event Like a Pro
38:31
38:31
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38:31Please join us for a conversation with Mary Birnie. Mary is the President of Birnie & Associates, Inc. For more than 20 years, Mary and her team have been coordinating meetings and events that meet strategic goals and make guests feel welcome. Mary is also EMA's partner for the annual conference and she works with many other associations in the ind…
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Reimagining Tuition at Glen Urquhart School
31:18
31:18
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31:18Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS.…
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Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!By Hans Mundahl
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While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schoo…
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Five Marketing Tactics You Can Actually Use Right Now
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44:01
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44:01Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you…
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Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science in…
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Featuring the Different Perspectives Podcast
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48:28
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48:28While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside indep…
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Live From AC22: Considerations for a Return to Admission Assessments
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54:26Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests: Dr. Keith Wright, The Enrollment Mana…
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After 110 episodes of The Enrollment Spectrum Podcast our intrepid host Peter is moving on to the next stage of his career! Join us for a send-off episode where we reflect back and look ahead. But don't worry, even though our host is moving on the podcast will continue!By Peter Baron and Hans Mundahl
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Are You Thinking of Your Parents as Partners?
37:12
37:12
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37:12Please join us for a conversation with Renee DuChainey-Farkes. Renee was most recently the head of school at The Woodward School just outside of Boston, Massachusetts. Prior to joining The Woodward School Renee was the founding head of school at Kingsley Montessori School in Boston which started with 65 students and grew to an enrollment of more th…
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Join us for a conversation with Nikki Turpin. Nikki is the Director of Diversity, Equity, and Inclusion at Chapel Hill-Chauncy Hall in Waltham, Massachusetts. A former teacher at Nashoba Brooks School in Concord, MA, she sits on multiple Inclusivity and Diversity Boards including the Bay State Brawlers and Hudson Sloop Clearwater and is a consultan…
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How to Create an Enrollment Management Strategic Plan
38:47
38:47
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38:47Join us for a conversation with Josh Clark. Josh joined TASIS The American School in England in August 2020 as the Director of Student Recruitment and Admissions. In this episode, we'll hear Josh's thoughts on how to create an enrollment management strategic plan!By Peter Baron & Hans Mundahl
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What’s New and Shiny (and tried and true) in Independent School Marketing
28:04
28:04
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28:04Please join us for a conversation with Angie Ward. Angie is the founder and president of Enroll Media Group based in Massachusetts and she has 15 years of experience in media and marketing, most of which have been within the education industry. Angie has helped over 200 colleges, universities, and K12 schools with result-driven digital marketing ca…
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How COVID-19 Has Affected the Demographics of Enrollment
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34:10Join us for a conversation with Professor Nathan Grawe. Nathan is the Ada M. Harrison Distinguished Teaching Professor of Social Sciences & Economics at Carleton College in Minnesota. Nathan’s 2018 book, Demographics and The Demand for Higher Education examines how recent demographic shifts are likely to affect the demand for higher education. His …
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It's time for a tuition reset! Two schools share their stories.
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40:36If you're considering a tuition reset at your school this episode is for you! Recorded live during EMA's Financial Aid Symposium, this conversation will provide helpful data and actionable insight into what you should do at your school.
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Kal Balaven is the Head of School at Dunn School in Los Olivos, California but that’s not why we asked him to come on the show. In addition to his other duties as Head of School, Kal is also a podcaster hosting a show called The Whole Student Podcast which offers notable people the chance to share the story of the teachers who influenced them. In t…
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Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self
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37:39
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37:39Join us for a conversation with Dr. Aviva Legatt. Aviva is the author of Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self. Aviva is a faculty member in Organizational Dynamics at the University of Pennsylvania and at The Wharton School, teaching in-person and online through Coursera. Her courses on divers…
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Cultivating an Authentic DEI Commitment in Organizations: Pitfalls & Best Practices
45:29
45:29
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45:29Join us for a conversation with Dr. Derrick Gay. Derrick runs a global boutique consultancy focused on strategic inclusion and equity. Over the past 24 years, he has partnered with over 600 organizations to deepen their diversity and inclusion capacity; enhance inclusion and engagement; attract, hire, and retain the best talent; and design strategy…
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Use Tuition Discounting to Help Achieve Your Mission
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34:40Please join us for a conversation with James Palmieri and Elizabeth Dabney. James is the Executive Vice President at the National Business Officers Association and Elizabeth is the Director of Research and Data Analysis. The National Business Officers Association recently published a special report on tuition discounting and we dig into it!…
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Marketing Reports to Enrollment Management at Woodward Academy
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33:02Please join us for a conversation with Nija Meyer. Nija joined Woodward in August 2014 to lead the Academy's marketing and communications efforts and is now the Vice President for Enrollment Management. Prior to joining Woodward she served in strategic marketing and consulting roles for The Coca-Cola Company, Andersen Consulting's Strategic Service…
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How We Launched a Transitional Kindergarten Program in May (and filled it in 21 days)
39:24
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39:24Join us for a conversation with Mark McKee and Laurel Baker Tew. Mark is the Head of School at Viewpoint School in Calabasas, California where Laurel is the Assistant Head of School for Enrollment Management. Mark and Laurel are deeply committed to independent schools and the field of enrollment management. Mark and Laurel are also longtime contrib…
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