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Sol Wolf Podcasts
Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.
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1
Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)
1:10:45
1:10:45
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1:10:45The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance. This episode features insights from world-class inves…
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Bernie Marcus: The Home Depot Story [Outliers]
1:00:47
1:00:47
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1:00:47Bernie Marcus is the co-founder and former CEO of Home Depot. This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of the most successful retailers in history. ----- Approximate Timestamps: (00:00) Introduction (02:00) Part 1: An Accidental Miracle (09:29) Part 2: A Golden Horses…
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How to Think Like a World-Class Marketer | Rory Sutherland
2:01:07
2:01:07
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2:01:07Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives ch…
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Mary Kay Ash: The Greatest Salesperson In History [Outliers]
1:03:41
1:03:41
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1:03:41How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This episode breaks down how she did it. You’ll learn her tw…
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7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy
1:17:32
1:17:32
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1:17:32Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. A persona…
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Charlie Munger: The Psychology of Human Misjudgment [Outliers]
1:13:38
1:13:38
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1:13:38Charlie Munger spent his life studying one question: why do smart people make bad decisions? In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think. From incentives and social proof to denial, envy, and authority bias, you’ll learn how these hidden tendencies shape b…
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Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the fast casual restaurant segment. Now he's the chairma…
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Steve Wozniak: The Engineer Who Built Apple [Outliers]
56:06
56:06
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56:06Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn't understand: he gave millions of his own money away to early employees, walked away from power, and refused to play the game everyone else was playing. While HP rejected his design and competitors built walled gardens, Wozniak's philosophy of open archi…
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Forensic Account Anthony Scilipoti: The Bubble No One is Talking About
1:34:47
1:34:47
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1:34:47Anthony Scilipoti is one of the sharpest minds in investing. He's the President and CEO of Veritas Group of Companies. He called the collapses of both Valeant Pharmaceuticals and Nortel before they happened, and now he has some thoughts on AI. We talk about asking better questions, reading the fine print, the role of short selling, and what it mean…
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Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
1:04:50
1:04:50
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1:04:50The incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator. He started over and rebuilt following an unconventional playbook. He refused bad loans, vertically integrat…
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Tracy Britt Cool: Building Great Businesses
1:44:51
1:44:51
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1:44:51Warren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses. Today, Britt Cool is the co-founder of Kanbrick, where she applies her knowledge to the middle market. In this episode, you’ll learn how she went from writing a cold letter to Buffett to being sent in to fix str…
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Hetty Green: The Witch of Wall Street [Outliers]
46:53
46:53
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46:53Hetty Green was the richest woman you've never heard of. In the late 1800s, she built a fortune worth billions today in a world designed to stop her. Women couldn't vote, couldn't own property in most states, and were banned from the New York Stock Exchange floor entirely. She was a force that couldn't be stopped. She bought entire towns, crushed r…
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My guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about his successes and failures. With surprising candor he details the rules he's lived by: trust first, confront directly, and make the call when the clock starts. In our conversation, he shares why succe…
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Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]
1:20:14
1:20:14
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1:20:14Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is the story of what he did, how he did it, and the lessons you can learn. ----- Some of the things you'll learn in this episode: Never rely on the ki…
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How To Build A Cult | Lulu Cheng Meservey
1:49:21
1:49:21
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1:49:21Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments.We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground.-----About Lulu:Having been CCO and EVP of Corporate Affa…
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Fred Smith: The Story of FedEx [Outliers]
52:10
52:10
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52:10Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built FedEx and the lessons he learned along the way. This story proves that impossible is just another word for opportunity. ----- Timestamps: (00:00) Introduction (03:36) P…
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Why Everyone Is Wrong About AI (Including You) | Benedict Evans
1:13:24
1:13:24
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1:13:24Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real people do with AI when nobody's watching. Evans sees patt…
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Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]
1:08:00
1:08:00
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1:08:00One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a single share made him unstoppable. My interview with John…
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The Science of Lasting Love with Dr. Sue Johnson
2:10:25
2:10:25
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2:10:25This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real signals to look for in a partner. Why people actually cheat (not what you think) and how to spot it coming a mile away. Plus she offers a …
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Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]
58:17
58:17
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58:17The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. Have you ever wondered why you can still buy a hot dog and soda for $1.50 today at Costco? We can thank Sol Price for that. To him, keeping promises to customers mattered more than profit margins. Sam Wa…
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Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps…
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Katharine Graham: The Woman Who Took Down a President [Outliers]
57:36
57:36
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57:36When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bl…
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Daniel Kahneman: Algorithms Make Better Decisions Than You
1:12:52
1:12:52
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1:12:52Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn't equal better thinking. Kahneman also reveals the mental model he discovered at 22 that still guides…
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Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
58:42
58:42
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58:42They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered somet…
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Harley Finkelstein: You Must Requalify for Your Role, Every Year
1:47:56
1:47:56
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1:47:56Shopify’s Harley Finkelstein reveals the one standard that actually scales your career and your family. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good at storytelling. They discuss AI's real advantage, the calendar system that keeps him accountable, and how he m…
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