Best Smart Home Amp Beyond Podcasts (2025)

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Top SEO & AEO for Santa Clarita: Beginner-Friendly LLMs (ChatGPT, Gemini, Grok) that Turn Prompts into Booked Jobs 25:24

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13h ago25:24

25:24

If you’re a busy SCV owner—HVAC, plumbing, electrical, real estate—this episode shows how to use Large Language Models (LLMs) without the tech fog. We’ll keep it plain English: where to start, how to stay safe, and the exact prompts that turn AI into faster replies, clearer estimates, more reviews, and real bookings. We’ll also cover family guardra…

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Everything AI Coming Out of California—What It Really Means for Santa Clarita (and What to Do Next) 25:25

42m ago25:25

25:25

Episode link & full show notes: 👉 https://santaclaritaartificialintelligence.com/post/everything-ai-coming-out-of-california-what-it-really-means-for-santa-clarita-and-what-to-do-next Quick Summary California is moving fast on AI—policy, lawsuits, and robotics—and Santa Clarita families and business owners need a simple plan. In this episode I brea…

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I built a custom GPT for Santa Clarita in one afternoon—and you can steal the exact playbook. No fluff. No jargon. 0:53

1h ago0:53

0:53

🚀 I built a custom GPT for Santa Clarita in one afternoon—and you can steal the exact playbook. No fluff. No jargon. https://santaclaritaartificialintelligence.com/post/build-a-custom-gpt-for-your-santa-clarita-business-the-simple-way-connor-with-honors-local-playbook What you’ll learn: • 🎯 Pick ONE job so your bot stays useful • 🧱 Copy/paste house…

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The main reason you can bet that a unicorn property will sell for more than others which are not unicorn in nature - Santa Clarita Open Houses 3:02

2d ago3:02

3:02

🎥 Watch today’s full market update here: https://www.loom.com/share/b1a6d2a946e949009d7991dbac48c425?sid=c0e68408-d059-41bb-8642-819adf3b19ed Santa Clarita real estate is shifting as we roll into fall. 📉 Inventory has tightened to 719 active listings, down from nearly 850 this past spring. That’s normal for our market: families make their moves in …

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7 ways that a Human is now Using Artificial Intelligence against you and how you can protect yourselves and families 39:33

2d ago39:33

39:33

🤯 The Terrifying Rise of AI Scams: How Deepfakes and Fake Friends Are Stealing Your Trust – And What You Can Do Before It's Game Over 💡 TL;DR: AI scams are exploding with deepfakes, voice clones, and phony profiles turning your feeds into fraud traps. As an ex-LAPD motor cop turned AI growth architect, I'll unpack the threats (from kids' games to s…

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Getting FIRED by Artificial Intelligence maybe something that will never happen, or at least in California in 2025? 33:12

3d ago33:12

33:12

🤯 Can Your AI Boss Fire You and Ruin Its Weekend? California's Shocking New Laws Could Change Everything! 🔥 Hey Santa Clarita crew – ever wondered if a glitchy bot could pink-slip you without a human even blinking? As someone who's gone from LAPD high-stakes decisions to cracking AI's code, I'm spilling the beans on California's wild AI regs that m…

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Luxury Legacy Living: Inside a $449K Cape Cod on 1.6 Acres in Springfield, Ohio 8:27

16h ago8:27

8:27

Step inside 144 South Bird Road in Springfield, Ohio — a $449,900 Cape Cod that blends classic 1963 charm with modern updates and rare outdoor amenities. In this episode of Luxury Legacy Living, we break down exactly what makes this 4-bedroom, 2,580 sq. ft. property a standout: 🏡 Timeless Cape Cod architecture & mature landscaping 🌳 A sprawling 1.6…

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Santa Clarita real estate update buyers know this to be positioned in the best way and remember that sellers need to pay attention to pricing 2:42

4d ago2:42

2:42

🔥 🤯 73 New Listings in 7 Days – Santa Clarita Real Estate is BOOMING! 🤯 🔥 Hey, it’s Connor MacIvor, your straight-shooting Realtor (CALDRE 01238257)! The Santa Clarita Valley market is exploding with 73 fresh homes in just one week! Buyers, this is your golden ticket to snag a dream home – more choices mean you hold the power! Sellers, wake up – co…

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Santa Clarita Artificial Intelligence Webinar 5 - Weekly AI training for Santa Clarita Realtors and Local Businesses 38:15

4d ago38:15

38:15

Agents 🚀 Ready to win more map views, calls & appointments? Google’s local results shifted (again). I put together a clean, step-by-step playbook to help you verify your Google Business Profile, post compliant 1,500-char updates, plug in real SCV stats, automate, and convert—without hype. 🔗 Read the guide: https://santaclaritaartificialintelligence…

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What happens when courage meets authenticity? You get a conversation like this 23:17

1d ago23:17

23:17

Send us a text What happens when courage meets authenticity? You get a conversation like this This week on Elementary, I’m thrilled to welcome the powerhouse herself—@chanelle_grosser. In this episode, we dive deep into her journey: the highs, the hard lessons, and the moments that shaped her into the voice she is today. Chanelle doesn’t hold back.…

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Sellers should double check the comparables and their date and if closer to 180 days, Santa Clarita sellers adjust accordingly. 2:59

4d ago2:59

2:59

🚨 Santa Clarita Real Estate Update (9/22/25) 🚨 Inventory drops to 726 total listings (720 active, 6 Coming Soon) – lowest since Feb! Median price: $750K, 65 DOM avg. Rates at 6.26% (Freddie Mac) may spark buyer action. Sellers, price smart & stage well; buyers, pre-approve now! Dive into stats, neighborhood insights, & tips from ex-LAPD Realtor Con…

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Selling Smart: What You Need to Know Before You List 23:05

2d ago23:05

23:05

Send us a text Selling Smart: What You Need to Know Before You List Here’s the deal: let’s be real. Selling a home isn’t about tossing a sign on the lawn and praying to the real estate gods. Nope. Hope is not a strategy. This episode is for every seller who feels stuck, stressed, or flat-out overwhelmed by the thought of putting their home on the m…

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Google Maps Just Changed—Protect Your Santa Clarita business Visibility Now 🚨 14:17

3d ago14:17

14:17

Google Maps Just Changed—Protect Your SCV Visibility Now 🚨 https://santaclaritaartificialintelligence.com/post/google-maps-just-changedheres-how-it-could-hurt-or-help-your-santa-clarita-business-right-now Local owners: Google just shifted the playing field. Ads and AI summaries are crowding Maps and pushing real businesses down the screen—especiall…

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Lowest inventory since February 2025 in Santa Clarita Valley California reported by Santa Clarita Open Houses 2:54

3d ago2:54

2:54

🔥 Santa Clarita Real Estate ALERT: Inventory Crashes – Buyers, Snag Deals Before Prices Skyrocket! 🏠 Hey SCV crew! 🚨 Connor MacIvor here – ex-LAPD cop, Realtor (CALDRE 01238257), AI guru, and 135lb weight-loss champ at 52 via fasting. Santa Clarita Valley’s market is on fire with a 7-month inventory low! Only 719 active listings, 5 Coming Soon, 192…

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Santa Clarita Artificial Intelligence Aliens and Super Intelligence might as well already be here with alignment issues 7:59

4d ago7:59

7:59

This week, the AI world took a monumental leap forward. I'm Connor with Honor, and we're breaking down the events that are shaping our future, right now. We start with Google DeepMind's Gemini 2.5 achieving a new 'Deep Blue' moment, solving problems the brightest humans could not. We then unpack the seismic shift at OpenAI as it embraces a fully fo…

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New CA fire law could halt your home sale dead in it's tracks 2:59

4d ago2:59

2:59

🤯 California’s New Fire Law Could Torch Your Santa Clarita Home Sale – Act Now or Pay Later! 🔥 Homeowners, brace yourselves: California’s Assembly Bill 3074 just changed the game. You must clear a 5-foot ember-resistant zone around your home – no bark, no flammable plants, no wooden fences touching the house. Why? Wildfires don’t mess around, and n…

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Dayton Gem: Effortless Elegance, Smart Home Design & Must-Have Living TrendsEpisode 16:20

6d ago16:20

16:20

Discover why Dayton is more than just the “Gem City.” In this episode, we dive into the latest in smart home design, effortless elegance, and must-have lifestyle upgrades that today’s buyers and homeowners crave. Whether you’re planning a remodel, searching for your dream home, or curious about how design trends impact real estate in the Miami Vall…

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Downtown Dayton’s Urban Oasis: Unpacking the Luxury and Value 12:27

7d ago12:27

12:27

In this episode, we take you inside one of Dayton’s most exciting residential opportunities—luxury living in the heart of downtown. We’ll explore what makes this community a true urban oasis: high-end amenities, walkable access to restaurants and entertainment, and the unique blend of lifestyle and value that’s drawing new homeowners to the city ce…

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Buying a home isn’t all champagne toasts and Pinterest boards. It’s equal parts exciting, stressful, and downright messy. 20:51

10d ago20:51

20:51

Send us a text Buying a home isn’t all champagne toasts and Pinterest boards. It’s equal parts exciting, stressful, and downright messy. The good, the bad, and the ugly all show up—and that’s exactly what makes the journey worth talking about. In this episode, I’m breaking down the 5 easy steps to buying a home—but not the polished version you read…

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Artificial Intelligence - My beginnings for Santa Clarita Artificial Intelligence 2:51

12d ago2:51

2:51

🚀 Everything Has a Beginning For me, Artificial Intelligence started back in the early 80s. My dad was a mechanical engineer working on missile systems, and he’d bring home gadgets that sparked my curiosity. I was coding in BASIC before most people even knew what a computer was. Fast-forward through 17 years as a full-time LAPD officer, 3 years as …

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Saugus California real estate with a glimpse in a neighborhood I have localized interest in by Saugus High School 6:16

15d ago6:16

6:16

📍 Saugus Market Flash (Single-Family Homes) 🔥 Saugus is showing a solid seller’s market with a smart, variable buyer advantage. That may sound fancy, but here’s the plain-English version: if the Fed drops rates, we could see standing-room-only showings—possibly the last big push of 2025. ⏳ What that means right now: For Sellers 🏡 • List before a ra…

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Santa Clarita Real Estate SCAM ALERT: Don’t Get Suckered by Zillow’s Shady Data! 14:26

12d ago14:26

14:26

🤯 Santa Clarita Real Estate SCAM ALERT: Don’t Get Suckered by Zillow’s Shady Data! 🏡💥 Santa Clarita buyers and sellers, wake up! 🚨 The 2025 market is red-hot—median home prices at $841K, condos smashing records at $645K—but Zillow, Redfin, and Realtor.com are serving you dodgy data that could burn you for $50K–$60K. 😡 I’m Connor MacIvor, ex-LAPD mo…

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Getting played by the syndication websites with their Ai Architecture as it relates to prodding you to do something you may not want to do 4:31

17d ago4:31

4:31

🤯 Santa Clarita Real Estate Secrets EXPOSED: Don’t Get Played by Zillow’s Shady Data! 🏡💥 Yo, Santa Clarita house hunters and sellers! 🚨 The 2025 market is HOT—median home prices at $841K, condos smashing records at $645K—but syndication sites like Zillow and Redfin are serving you half-baked numbers that could cost you BIG. 😡 I’m Connor MacIvor, ex…

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Santa Clarita Artificial Intelligence - It's no secret, not for long... 3:12

14d ago3:12

3:12

🤯 Realtors & Santa Clarita businesses! Done chasing dead-end leads or losing clients to competitors? Our AI-powered systems at Santa Clarita Artificial Intelligence are your ultimate weapon! 🚀 Discover our FREE offer to crush your pain points: https://santaclaritaartificialintelligence.com/post/pain-points-addressed-with-free-offering-by-santa-clar…

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Fed Funds rate reduction imminent September of 2025 - I have everything crossed! 2:58

17d ago2:58

2:58

🤯 Fed Rate Cut Incoming! Is NOW the Time to Snag Your Santa Clarita Dream Home? 🏡💰 The Santa Clarita real estate market is buzzing with 763 active listings, and the Fed’s potential rate cut (Sept 16-17) could drop mortgage rates, igniting a buying frenzy! 🔥 Don’t get caught in the rush—get prepped NOW with Connor MacIvor, your no-BS Realtor (CALDRE…

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Buyers crushing their home dreams in Q3 2025 when it comes to buying homes, then losing the deals 11:04

16d ago11:04

11:04

🤯 Santa Clarita Buyers Are CRASHING Their 2025 Home Dreams – Don’t Be THAT Dummy! 😱 Buying a home in Santa Clarita in 2025? Don’t trip over your own wallet! With 770 listings heating up the market, it’s a seller’s party, but buyers are fumbling the ball. 💥 High rates (6.74% avg), sneaky credit moves, and no game plan are killing deals faster than a…

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Biggest mistake is not coordinating key day when buying your home - it involves more than you think and other considerations 9:26

20d ago9:26

9:26

TL;DR: Santa Clarita’s real estate market is shifting fast—770 active listings down from 800+ post-school season, with 82 new listings, 74 price cuts, and 25 expirations signaling buyer opportunities. Ex-LAPD Realtor Connor MacIvor (CALDRE 01238257) warns: Rekey your home ASAP after closing to avoid deadly break-ins from old keys. Get the full scoo…

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🚨 RE-FI DANGERS EXPOSED: Is Your Lender TRICKING You?! 🚨Santa Clarita open houses blog post September 6, 2025 8:21

21d ago8:21

8:21

🚨 RE-FI DANGERS EXPOSED: Is Your Lender TRICKING You?! 🚨 Don't make a costly mistake with those low interest rates! My latest daily recap 🎬 on the Santa Clarita Valley market (Sept 6, 2025) dives deep into why "a great deal" might cost you THOUSANDS. Watch NOW: https://www.loom.com/share/af40d853787c4501b0a5925116f34873 In this CRITICAL video, you'…

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Santa Clarita Artificial Intelligence learning and understanding that knowledge is power September 2025 17:08

18d ago17:08

17:08

🚀 The Future of Business & Real Estate in Santa Clarita Is Powered by AI Artificial Intelligence isn’t coming someday — it’s already transforming how Realtors, contractors, and local businesses connect with clients, automate tasks, and grow faster than ever. I break it all down in my latest article here ⬇️ 👉 https://santaclaritaartificialintelligen…

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Liars in real estate, here is the best way to protect yourself from the ignorant bots and support personnel 13:51

22d ago13:51

13:51

🤯 Shocking Truth: Liars Lurk in Santa Clarita Real Estate! Protect Your Wallet Now! Don’t get burned by slick-talking agents promising unicorns! Mortgage rates are dipping, and Santa Clarita’s 819 listings (761 core) are hot, but scams and half-truths can tank your deal. From sneaky Mello-Roos taxes to bad solar leases, I’m exposing the traps. As C…

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90% absorption rate in Santa Clarita real estate that's like the market on steroids - present company excluded of course! 2:31

23d ago2:31

2:31

🏡💥 Santa Clarita Real Estate Shocker: Rates Plummet, Homes Vanish FAST! 3 Must-Know Buyer Hacks to Win in 2025! 🤯 Santa Clarita’s housing market is wild right now—76 new listings, 76 under contract, 90% absorption! Rates hit a 10-month low, but with 750 homes and holidays looming, you gotta move quick. I’m Connor MacIvor, top realtor (CALDRE 012382…

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DANGER - Call about insurance before writing that offer that Santa Clarita home! 2:58

21d ago2:58

2:58

Santa Clarita Real Estate Market Update – September 3, 2025 Welcome back! I’m Connor MacIvor, your Realtor with Honor (CALDRE 01238257) at SantaClaritaOpenHouses.com , bringing you today’s deep dive into what’s really happening across the Santa Clarita Valley housing market. Whether you’re eyeing Valencia’s Paseos, Canyon Country’s rolling hills, S…

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760 real estate listings for sale and the market in Santa Clarita Valley is becoming more of a buyers market September 2025 9:30

25d ago9:30

9:30

Santa Clarita Real Estate Update: 760 Listings Shift the Game in 2025! 📈🏡 As a top Realtor (CALDRE 01238257), AI specialist, and AI growth architect, I'm diving into the latest SCV housing trends with a strategic edge. On September 2, 2025, we're hitting 760 active listings—a massive jump from the 200-300 unit droughts of late 2020 and 2021. This e…

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August 2025 closing figures compiled for Santa Clarita real estate by Santa Clarita open houses 6:01

23d ago6:01

6:01

🔥 Santa Clarita Housing Market Update | September 2025 🔥 I’m Connor with Honor, bringing you the real story on Santa Clarita real estate as we roll into fall 2025. Watch this week’s market breakdown: ▶ https://www.loom.com/share/3e98076f67524de49f3a8d7bacf4e812?sid=8e2d52e7-6f2e-422e-bb16-ab3ad6398c11 In the past 7 days: 77 new listings hit the mar…

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Fat loss from not eating, what is the problem with that and why better than weight loss drugs? 12:29

23d ago12:29

12:29

https://www.loom.com/share/7b891f65260245d19a702b2fb0ae310b?sid=b00cf180-3b6e-4454-908f-18ad3ff13ad5 Let’s talk about fasting, weight loss drugs, and keeping your muscle strong. 💪 🔥 Fasting works — your body protects muscle by producing growth hormone while burning fat. Most of us eat on autopilot, grazing all day without even realizing it. Breakin…

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Santa Clarita real estate refinancing are coming be careful and make sure you are not overpaying 11:45

23d ago11:45

11:45

https://www.loom.com/share/c75dc282a6a241f0b6c457655d15b46a?sid=bcd62036-6128-45fe-8b09-f7ccb3ec419c Good day, Santa Clarita Valley! 🌞 Today’s August 31, 2025 — here’s your quick Santa Clarita real estate market update: 🏡 Active Listings: Around 759 residential properties (homes, condos, townhomes), plus ~10 “Coming Soon” listings—get in early and …

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3 Level Video Podcast - Real Estate top news | Fat to Fit and Steroids | Artificial Intelligence has started to teach itself 34:47

28d ago34:47

34:47

🤯 Santa Clarita Real Estate Slowdown, Fat-Burning Hacks, and AI’s Epic Rise! 🏡💪🤖 Santa Clarita’s housing market is cooling off as families prioritize school season, but hot homes are still getting snapped up! 🔥 Don’t fall for school district myths or dodgy online data. I’m Connor MacIvor, ex-LAPD motor cop turned Realtor (CALDRE 01238257), spilling…

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Are new home builders causing the market to dip, AI p-doom discussed, Fat to Fit it's time in the game, good time. 26:25

29d ago26:25

26:25

🤯 Santa Clarita Real Estate Cooling? AI’s P(Doom) Threat? Dropped 135lbs with Fasting? Here’s the Truth! 🏡🤖💪 Hey, it’s Connor MacIvor, your First Responder Realtor (CALDRE 01238257), ex-LAPD, AI geek, and fitness transformer. On 8/29/25, I’m breaking down the Santa Clarita market (753 listings—opportunity alert!), AI’s wild future (P(Doom) is real)…

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Are the children really to blame for the real estate market dip September of 2025? 8:28

27d ago8:28

8:28

🤯 Santa Clarita’s Real Estate Market Is Cooling in 2025 – Blame the Kids? Here’s How to Win! Yo, Santa Clarita! The housing market’s taking a breather with 755 active listings, down 60 in just 3 weeks as of Aug 28, 2025. Why? Families are all about school, not moving. But don’t sleep—this is your shot to score big! 🏡 Buyers, hunt assumable mortgage…

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Major dip in the number of Santa Clarita real estate listings for sale and to blame is the children 5:34

1M ago5:34

5:34

🤯 SHOCKING Santa Clarita Real Estate Crash: Listings Plummet to 753! Is NOW Your Shot? 🏡💥 Whoa, Santa Clarita’s market just dropped a bomb! 📉 Active listings fell from 800+ to 753 as of Aug 27, 2025. I’m Connor MacIvor, ex-LAPD turned Realtor, here to spill the tea on why this is happening and how you can win—buyer or seller! 😎 Schools are back, ra…

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Leaving California in 2025? Here is your bullet proof plan so you are not left homeless 6:17

28d ago6:17

6:17

🤯 Leaving California? Don’t Let Your Home Sale Crash! 🚚 Here’s Your Foolproof Plan! 🔥 Thinking of bolting from California to start fresh somewhere else? You’re not alone, but selling your home here while buying out of state is like juggling flaming torches on a unicycle. 😬 In Santa Clarita Valley, 178 homes failed to sell in just 180 days—that’s on…

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If you're considering leaving California you might wanna watch this video and listen to this podcast This will help you prepare your home for sale and be prepared for where you're going 11:34

1M ago11:34

11:34

🤯 Leaving California in 2025? Don’t Let Your Santa Clarita Home Sale Flop! 🏠💥 Selling your home to escape the Golden State? With 78 listings expiring in the last 180 days, you can’t afford mistakes! I’m Connor MacIvor, ex-LAPD motor cop turned Realtor (CALDRE 01238257), and I’ve got the no-BS plan to sell your Santa Clarita home fast and buy your n…

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Mortgage Rates Dropped to a 10 month low - Make sure you are not falling for some sort of Hook Rate Promise 2:53

1M ago2:53

2:53

🤯 Mortgage rates just hit a 10-MONTH low, and Santa Clarita’s housing market is heating up! 🔥 Buyers, this is YOUR moment—inventory’s soaring, and 44.4% of sales are coming with seller concessions. 💰 But California’s affordability crisis is no joke, with only 16% able to afford a median home. 😬 Want to know how to win in this market? I’m Connor Mac…

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The Final Steps to Closing Your Santa Clarita Home: Don’t Get Stuck Without the Keys! 24:32

1M ago24:32

24:32

🤯 Closing on your Santa Clarita dream home? Don’t get locked out—literally! 🔑 As a former LAPD motor cop turned Realtor (CALDRE 01238257), I’m spilling the tea on the FINAL steps to seal the deal without a hitch. From nailing the walkthrough to dodging a $700 water bill (yep, it happens), I’ve got the insider hacks to make your escrow smooth as but…

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Unbelievable! 53 Homes Sold in 7 Days – Buy Now in Santa Clarita and Slash Fees or Miss Out Forever! 9:39

1M ago9:39

9:39

🤯 53 Homes Sold in 7 Days in Santa Clarita – Should You Buy Now and Save Big? 🔥 The market’s absolutely blazing! In the last 7 days, 53 single-family homes changed hands—prices ranging from a steal at $665,000 for a Valencia fixer-upper with 3 beds and 2 baths to a jaw-dropping $1.3 million for a Canyon Country luxury pad boasting 5 beds, 3 baths, …

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🕵️ Before you sign on that shiny new condo, here are the red flags hiding in plain sight. 26:55

1M ago26:55

26:55

Send us a text The Truth About Condos in Toronto & the GTA Let’s be real—condos in Toronto spark strong opinions. Some people swear by them. Others avoid them like the plague. But here’s the truth: condos can be your ticket to smart homeownership—or your biggest headache. It all depends on how much you know before you buy. In this episode, I take y…

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Be careful when you are going to sign your loan documents when buying that home - Buyer advice. 17:48

1M ago17:48

17:48

TL;DR Discover the electrifying truth about signing loan documents at escrow in Santa Clarita as of August 20, 2025! With 767 active listings and 7 new properties hitting the market, this late-night process with a trained notary can make or break your home-buying dream. Ex-LAPD officer turned real estate guru Connor MacIvor reveals insider strategi…

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Buyer Contingency Removals explained: The Insider’s Guide to Sealing Your Santa Clarita Home Purchase in 2025 12:03

1M ago12:03

12:03

🤯 Ready to lock in your Santa Clarita dream home without losing your $30K deposit? 🚨 In this video, I—Connor MacIvor, ex-LAPD motor cop turned Realtor (CALDRE 01238257)—spill the tea on nailing the final steps of buying a home in 2025. From dodging contingency traps to outsmarting other buyers in Valencia or Saugus, I’ve got the no-BS playbook you …

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Fat? Maybe you need to hear this now - I remember when I broke through and it was because of something I heard that made all the difference 19:16

1M ago19:16

19:16

🤯 Moderation? It’s a LIE That Keeps You Trapped! 💪 I’m Connor MacIvor, ex-LAPD motor cop turned Santa Clarita realtor, and I dropped 135 pounds by ditching the “just one bite” myth. Moderation was my ticket to a dozen tacos and a food coma—sound familiar? 😜 In my latest video, I spill the no-BS truth on why moderation fails, how forgiveness saved m…

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Shocking Santa Clarita Real Estate Secrets: Why Your Offer Might Be Sabotaging Your Dream Home Deal 26:10

1M ago26:10

26:10

🤯 Santa Clarita Real Estate Secrets EXPOSED! Is Your Offer Sabotaging Your Dream Home? 🏡💥 The market’s hotter than an LAPD chase, with 789 listings and Saugus rocking 116 homes at $961K median. One wrong move on your offer or repair request could tank your deal. 😱 I’m Connor MacIvor, ex-cop turned Realtor (CALDRE 01238257), spilling insider tips to…