Skytale Insights explores the evolving landscape of healthcare through the lens of business strategy, finance, and operations. Each episode brings together market updates, the latest industry trends, and perspectives from leaders and innovators across the healthcare space. Designed for business owners and executives with an appetite for growth, the conversations uncover how to scale effectively, differentiate in a competitive market, and position for long-term success. Hosted by the Skytale ...
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Skytale Group Podcasts

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Platform Perspectives | Daniel Schacter of CPP: Standing Out, Scaling Up, and Driving Growth
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44:44In this installment of Platform Perspectives on the Skytale Insights podcast, host Annie Robertson Hockey speaks with Daniel Schacter, CEO of Cosmetic Physician Partners (CPP). Together, they explore the evolution of CPP, practical tips for preparing teams and culture for a successful transaction, and what it takes for aesthetics practices to diffe…
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Service Mix Secrets to Multi-Location Growth
34:49
34:49
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34:49In this episode of Skytale Insights, host Judy Kozlicki, Head of Aesthetics, Wellness, & Surgery at Skytale, is joined by Ryann Lavenia, CRNA, APRN, Founder and CEO of FIBB Aesthetics & Wellness. Together, they explore Ryann’s remarkable journey from starting in a one-room salon suite to scaling Face It Botox Bar into four thriving locations with o…
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Platform Perspectives | Darcie Surinak from AYA: Integration & The Consumer Experience
34:08
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34:08Darcie Surinak joins host Annie Robertson Hockey for another installment of our Platform Perspectives series to unpack the playbook behind scaling high-performing aesthetics platforms. Now President & COO of AYA Medical Spa, Darcie draws on a decade-plus operating multi-site, consumer-facing healthcare businesses to share how patient experience, di…
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Platform Perspectives | John Wheeler, CEO of Alpha: Leadership with Impact – From Pastor to Platform CEO
45:47
45:47
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45:47In this installment of Platform Perspectives on Skytale Insights, host Annie Robertson Hockey sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to explore what impactful leadership looks like in today’s aesthetics industry. John shares his remarkable journey from serving as a pastor to leading one of the fastest-growing aesthetics plat…
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Platform Perspectives | Sam Schloss of Annie Aesthetic: Leading Quietly, Growing Boldly
32:59
32:59
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32:59In this episode of Skytale Insights, we continue our Platform Series with Sam Schloss, CEO and Co-Founder of Annie Aesthetic. Annie Hockey, President and Head of Management Consulting at Skytale, is joined by Sam for a candid conversation on what it really takes to build and scale a platform in today’s competitive medical aesthetics market. Sam sha…
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Platform Perspectives | Courtney Ellenbogen of Aesthetic Partners: Thoughtful Growth and Successful Partnerships
31:08
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31:08In the second episode of our Platform Perspectives series, Annie Robertson Hockey, President and Head of Management Consulting at Skytale Group, is joined by Courtney Ellenbogen, Co-Chief Executive Officer of Aesthetic Partners. Together, they explore the business strategies and leadership philosophies shaping the next generation of aesthetics plat…
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Platform Perspectives | Alyssa Rapp of Empower: Integration, Leadership, and the Future of Aesthetics
42:13
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42:13In the first installment of our Platform Perspectives series, Annie Robertson Hockey, President and Head of Management Consulting at Skytale Group, interviews Alyssa Rapp, CEO of Empower Aesthetics, a Shore Capital Partners portfolio company. Alyssa shares how her unique journey across entrepreneurship, private equity-backed healthcare services, an…
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Branding Beyond the Logo: Crafting Experiences That Convert
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50:17In this episode, Skytale CEO Ben Hernandez sits down with Tami Vileta, founder and creative director of Pinpoint Strategic Communications, to unpack what truly makes a brand resonate in the world of aesthetics. With more than 30 years of experience and a client base spanning over 400 practices and companies, Tami shares her insights on building bra…
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Turning RCM Into a Growth Lever: A Conversation with Greg Mahoney
18:21
18:21
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18:21In this episode, Skytale’s President and Head of Consulting, Annie Robertson Hockey, and Greg Mahoney, Associate Director of Management Consulting, discuss why revenue cycle management (RCM) is more than just back-office operations, and why it’s becoming a strategic priority for healthcare and dental organizations. Together, they explore what stron…
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How Do I Know If My Marketing Is Working?
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50:47
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50:47If you're investing in marketing but unsure whether it's actually moving the needle, you're not alone. In this episode of Skytale Insights, Ben Hernandez sits down with Joshua Suchanek, Marketing Consultant at Skytale Group, to unpack one of the most common questions we hear from healthcare and aesthetics business owners: Is my marketing strategy r…
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In this exclusive episode of Skytale Insights, we take you behind the scenes of the 2025 M&A Summit with a dynamic panel discussion on how preparing for an exit can lead to building a better business. Moderated by Bradford E. Adatto, President at ByrdAdatto, this session features expert insights from industry leaders, including: Annie Robertson Hoc…
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Overcoming Leadership Doubt: Building Confidence for Success
48:40
48:40
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48:40Even the most successful leaders experience doubt—but how they manage it makes all the difference. In this episode of Skytale Insights, host Ben Hernandez sits down with Robin Pou, an executive coach, author, and speaker committed to transforming leadership by helping individuals become more confident, effective, and team-oriented. As the founder o…
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Leveraging Virtual Teams to Scale Your DSO
37:58
37:58
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37:58In this episode of Skytale Insights, we’re joined by J.W. Oliver, Managing Partner of SupportDDS and Zimworks.com, alongside Skytale’s Director, Management Consulting, Eric Pastan. J.W. shares his expertise on how dental practices and DSOs can leverage virtual and remote teams to increase productivity, reduce costs, and drive growth. From addressin…
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Maximize Your Marketing ROI: Branding, Channels, & Retention
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40:10
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40:10Marketing and branding—what’s the difference, and why does it matter? In this episode of Skytale Insights, host Ben Hernandez sits down with Erica Crawford, President at Influx Marketing, to break down the essential components of a strong marketing strategy for medical practices. With over 15 years of experience in PR and digital marketing—includin…
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Wellness and Medical Aesthetics: Trends, Opportunities, and Integration
35:05
35:05
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35:05In this episode of Skytale Insights, host Ben Hernandez is joined by Judy Kozlicki, Head of Aesthetics, Wellness, and Plastic Surgery for Skytale Group's Management Consulting team. Together, they explore the evolving landscape of medical aesthetics, focusing on the integration of wellness services into medical aesthetic businesses. Judy shares her…
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From Rate Cuts to Regulations: Inside the Healthcare M&A Landscape
36:02
36:02
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36:02In this episode of Skytale Insights, Ben Hernandez and Miguel Mireles are joined by Vik Venkataraman, Middle Market Healthcare Services Lead at Provident Bank, to explore the evolving healthcare market, key regulatory trends, and strategies for growth in a dynamic environment. With extensive expertise in healthcare lending and business development,…
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Entrepreneurship Unfiltered: Raw Truths, Real Challenges, and Valuable Lessons
1:16:06
1:16:06
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1:16:06Skytale Group CEO, Ben Hernandez, and Fifth & Cor CEO, Robin Dimond, open up about the raw realities of entrepreneurship in this compelling episode. Together, they explore the grit required to build and sustain a business, the sacrifices they’ve made along the way, and the emotional weight of pursuing a vision. Robin shares her personal story, reve…
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Evolution in Aesthetics: Behind the White Paper
34:51
34:51
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34:51In this episode of Skytale Insights, host Ben Hernandez sits down with Erik Haines, Managing Director, Head of Guidepoint Qsight, to discuss our recent collaboration, Evolution in Aesthetics, a white paper covering the trends and data shaping the aesthetics industry in 2023 and 2024. Together they discuss highlights from the white paper and the str…
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From Likes to Leads: Mastering Your Business's Social Media Strategy
42:08
42:08
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42:08Mary Robb, CEO and Founder of Social Practice, joins Ben Hernandez on the Skytale Insights podcast to explore the latest trends shaping the social media landscape. From the impact of paid versus organic efforts to the rise of AI, they unpack the essentials that will help businesses tackle their social media with confidence. In this episode, you’ll …
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Buy or Lease? Real Estate Considerations for Your Growing Healthcare Business
37:27
37:27
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37:27In this episode of Skytale Insights, host Ben Hernandez sits down with Colin Carr, CEO & Founder of CARR, to tackle one of the biggest decisions healthcare business owners face: should you buy or lease your practice space? Colin shares expert insights on how to navigate real estate decisions, avoid costly mistakes, and leverage smart negotiations f…
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Mastering Patient Retention in Aesthetics: From the Front Desk to Membership Programs
50:41
50:41
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50:41In this episode of Skytale Insights, host Ben Hernandez, CEO & Managing Director at Skytale Group, sits down with Tiphany Hall, Chief Growth Officer at Aesthetic Record and the voice behind For the Record. Together, they discuss the vital aspects of mastering patient retention in aesthetics. Tiphany shares her expert insights on innovative membersh…
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In this exclusive episode of Skytale Insights, Ben Hernandez, CEO & Managing Director at Skytale, sits down with our new dental investment banking expert, Miguel Mireles, to explore the intricacies of mergers and acquisitions in the dental sector. With over a decade of experience, Miguel brings a wealth of knowledge to the table, offering invaluabl…
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Omni-channel Marketing for Your Medical Aesthetics Business with Robin Dimond
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41:52
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41:52In this episode of Skytale Insights, we are joined by Robin Dimond, CEO & Founder of Fifth & Cor, to explore the power of omni-channel marketing in the medical aesthetics industry. Robin shares her perspective on building a robust online digital presence, a critical element for any modern medical aesthetics practice. She also discusses the strategi…
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A Conversation with Colorescience: The Evolving Medical Aesthetics Industry
10:55
10:55
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10:55While at the 2024 Medical Spa Show, host James Turcott, Partner at Skytale, had the opportunity to catch up with Alisha Merlo and Heather Goodchild, Executive Director of Professional Relations and Vice President of Professional Business at Colorescience. In this episode, the three discuss the evolution of the aesthetics industry. Both Alisha and H…
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From Growth to Patient Experience: Dental Implants Keys for Success with Margaret McGuckin
30:33
30:33
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30:33In this episode of Skytale Insights, host James Turcott of Skytale Group sits down with Margaret McGuckin, Co-Founder and CEO of i3 Ignite, to discuss the vital elements of scaling your dental practice with dental implants. Margaret shares her expertise on the key considerations for implementing a dental implants service line and emphasizes the imp…
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The Digital Dentist: Implementing Technology into Your Dental Practice
27:28
27:28
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27:28Join us for an insightful discussion on the latest episode of Skytale Insights, where we dive into the transformative power of technology in the dental industry. Hosted by Ben Hernandez, this episode features a special guest, Eric Pastan, Director of Consulting at Skytale Group. Together, they explore the vital role that technology plays in modern …
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Unpacking Non-Competes, DSOs, and Strategic Partnerships with Ali Oromchian, JD, LL.M
35:37
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35:37In this episode of Skytale Insights, host James Turcott, Partner at Skytale Group, sits down with Ali Oromchian, JD, LL.M, the Founder & CEO at HR for Health and the Founding Attorney at Dental & Medical Counsel. Ali is a world-renowned employment attorney and a leading authority on medical and dental practice law. In this episode, Ali and James ex…
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Legal Lift Off: Compliance, Contracts, and MSOs with ByrdAdatto
49:05
49:05
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49:05In this episode of Skytale Insights, hosts James Turcott and Ben Hernandez are joined by industry partners Brad Adatto, President of ByrdAdatto, and Michael Byrd, CEO of ByrdAdatto, to discuss the legal landscape in medical aesthetics. The four discuss several common challenges with regards to legality and compliance in medical aesthetic practices …
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Beyond the Smile: The Intersection of Dentistry and Aesthetics
29:56
29:56
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29:56This week on Skytale Insights, host Ben Hernandez brings in a special guest to dive deep into the dynamic world of dentistry. Joining him is Skytale's very own management consultant, Greg Mahoney, for an enlightening discussion on the innovative shift happening in dental practices – the integration of aesthetic service lines. Greg offers a wealth o…
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The Leadership Ascent: Creating Resilience by Taking Your Team with You
36:04
36:04
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36:04In the latest episode of Skytale Insights, host Ben Hernandez, Managing Director & CEO of Skytale Group, had the pleasure of sitting down with Dr. Gretchen Frieling, CEO & Owner of GFace MD, for a second time to discuss her journey to becoming a business leader and its impact on her business’s growth. In their follow-up discussion, Ben and Dr. Frie…
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Adapt and Thrive: Embracing Change for a Successful Dental Business
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37:56
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37:56On this week's episode of Skytale Insights, host James Turcott welcomes Santosh Patel, President & Co-Founder of Complete Specialty Solutions, to the podcast. James and Santosh discuss a variety of topics in the dental industry to aid listeners as they try to grow and expand their practices in 2024. Santosh shares insights and strategies aimed at d…
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The Untapped Millennial Market: Adapting Your Aesthetic Practice to Meet Millennial Preferences
1:07:52
1:07:52
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1:07:52In this episode of Skytale Insights, Ben Hernandez engages in a dynamic conversation with Audrey Neff, the Director of Marketing at PatientNow, shedding light on the fascinating intersection of aesthetics and the millennial demographic. Dive deep into the preferences and beauty trends that define millennials, the first generation with a substantial…
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Beauty and Business: Dr. Gretchen Frieling and Her Venture into Medical Aesthetics
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40:52
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40:52In this episode of Skytale Insights, Ben Hernandez hosts Dr. Gretchen Frieling, MD, as they discuss her journey of entrepreneurship in medical aesthetics. As a triple-certified dermatopathologist and the founder of multiple aesthetic businesses, Dr. Frieling sheds light on the challenges of growing and managing a multi-location medical aesthetic pr…
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Pure Determination: Keys to Building a Multi-Location Practice
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39:34Welcome to another insightful episode of Skytale Insights, hosted by James Turcott and Judy Kozlicki. In today's engaging conversation, we're joined by Julie Accaregui, the visionary owner of Pure Medical Spa, and Business Development Director at Pure, Steve Frost. Together, they unravel the journey of building a multi-location practice, delving in…
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Insights into Scaling a Business: A Conversation with Annie Hockey
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20:44In this week's installment of Skytale Insights, Ben Hernandez, the CEO of Skytale, is joined by our esteemed President and Head of Consulting, Annie Hockey. With a rich history in consulting and the firsthand expertise of successfully establishing and managing a highly lucrative fintech enterprise, Annie brings her wealth of experience to the podca…
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How to Create a Solid Foundation for Effective Marketing Strategies
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39:38In this week's installment of Skytale Insights, we have the pleasure of hosting Michael Antosy, the Director of Practice Growth Consulting at MyAdvice. Join Michael and our host, James Turcott, as they delve into the critical aspects of establishing a strong foundation for your healthcare practice in the realm of marketing. Michael brings a wealth …
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Is Your Practice Management System Leaving You Vulnerable to Data Breaches?
35:14
35:14
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35:14In the latest episode of Skytale Insights, Senior Manager at Skytale Management Consulting, Greg Mahoney, and CEO of Medix Dental IT, Tom Terronez, discuss everything from technology adoption to cloud-based practice management systems (PMS). Tom Terronez is a hands-on leader in the dental technology industry, helping practices their efficiency and …
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What Marketing Strategies Can Set You Up for Success?
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23:38On this weeks episode of Skytale Insights, host James Turcott delves into the world of marketing strategies in the healthcare space. He is joined joined by Cameron Hemphill, CEO of Growth99, to discuss marketing strategies in the healthcare space. Together, they explore different marketing strategies, from website performance to patient referrals, …
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How Can Inventory Management Streamline Efficiency?
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41:55On this week's episode of Skytale Insights, host Greg Mahoney is joined by Alison Farber, Vice President of Sales at Method Procurement Technologies. Alison shares with listeners about Method's inventory management and procurement platform and how it helps dental practices streamline their operations and increase efficiencies. Method gives you the …
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Optimizing Revenue Cycle Management in Your Dental Practice
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55:00In this episode of Skytale Insights, host Eric Pastan is joined by Harold Gornbein, Co-Founder and Partner at Apex Reimbursement Partners. Harold has worked in sales and account management for Ameritas, Dental Benefit Providers, PacifiCare Health Systems, and United Concordia, as well as managed his own insurance agency. His wealth of industry know…
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Beauty with Purpose: Building a Successful Plastic Surgery Practice
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45:15In this week's episode of Skytale Insights, host Judy Kozlicki sits down with Gregory A. Buford MD, FACS, PCEO, a respected author, plastic surgeon, and practice owner. Dr. Buford is nationally recognized for his skillful approach and personalized results in cosmetic plastic surgery. In this episode, he shares his journey in developing his surgical…
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Fidler & Associates: Trends in Dental Recruiting
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27:21Tune into the latest episode of Skytale Insights with host, Eric Pastan, and guest, Jon Fidler! In this episode, Jon Fidler, Founder and CEO of Fidler & Associates, shares his expertise with listeners about recruiting in the dental industry. He provides insights around what candidates should look for in a DSO, challenges and opportunities for DSO r…
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What Is Upneeq?: The Story Behind The New Innovative Eyedrop
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44:18On this week’s episode of Skytale Insights, we welcome JD Schaub, EVP and Chief Operating Officer at RVL Pharmaceuticals, to the podcast! JD and Judy Kozlicki sat down to discuss Upneeq, an innovative FDA approved prescription eyedrop for acquired ptosis! Judy and JD talk about advances in ocular aesthetics and the making of Upneeq. Plus, JD gives …
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Mastering Lead Management and Patient Follow-Up
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36:18On this week's episode of Skytale Insights, Skytale Director Judy Kozlicki sat down with Charlie Winn, Chief Revenue Officer at Liine, to talk about the importance of mastering lead management. Charlie and Judy discuss the ins and outs of lead management and offer practical strategies that business owners can implement into their practices to impro…
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What Are Dental Membership Plans?: Strategies for Implementation
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41:33In the newest episode of Skytale Insights, join this week’s host, Greg Mahoney, Sr. Manager at Skytale Group, and guest, Brad James, Manager of Strategic Partnerships at Kleer. Brad is an expert in leadership and a liaison to key partners and accounts. He seeks to build strong partnerships with practices and organizations whose goals align with rev…
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Single Location to Multi-Location: Advice for Scaling Your Dental Practice with Mary Pham
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38:53This week, host Ben Hernandez is joined by Mary Pham, CEO of Lollipop Pediatric Dentistry and Orthodontics. Mary is also a diplomat of the American Board of Pediatric Dentistry and is part of a small percentage of pediatric dental specialists who are board certified and have demonstrated exceptional knowledge and skill in the specialty of pediatric…
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The Power of Consolidation: Debating the Pros & Cons with Emmet Scott
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50:59In this episode of Skytale Insights, host Ben Hernandez and co-host Tedd Van Gorden engage in a discussion with guest Emmet Scott, co-founder of Community Dental Partners, about centralization and consolidation in dental industry. Listen to Ben, Emmet, and Tedd as they analyze the intricacies in the centralization process, if and how consolidation …
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Trends in Injector Recruiting with Mary Beth Hagen
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38:48On this week's episode of Skytale Insights, we return to the topic of injector recruiting and provider training with host Ben Hernandez and Skytale's Judy Kozlicki who are joined by industry expert Mary Beth Hagen, CEO and Founder of TITAN Aesthetic Recruiting. Since 2005, Mary Beth Hagen has served the needs of the aesthetic industry making her pr…
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Acquisition Vs. De Novo Growth: Which is Right for Your Dental Practice?
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35:51
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35:51In this episode of Skytale Insights, Ben Hernandez is joined by Ken Kaufman, dental industry expert, DEO Partner, and recently published author. Ben and Ken discuss his recent publication, “DEO's Financial Secrets to Grow Dental Organizations: The 9 Required Clarity Tools”, the current economic environment, and the challenges and opportunities of a…
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How to Build a Successful Team with Dr. Steve Markowitz
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33:59In this episode of Skytale Insights, Eric is joined by Steve Markowitz, MD, MFD Dental Management founder and CEO. In this episode, Eric and Steve discuss MFD, a Dentist owned and led dental organization whose mission is to change how people feel about going to the dentist through creating amazing experiences. Dr. Markowitz shares what makes his bu…
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