You Feel Me? is an original Skullcandy podcast featuring conversations with musicians, artists, and athletes you should know about. Hosted by Lee Shaner, creator of the popular music podcast, Kinda Neat. Subscribe for new episodes and follow us on social @skullcandy for the latest on product and music.
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Skullcandy Podcasts
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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Hosted by Oli Russell-Cowan, the Rad Season Action Sports Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”
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This is the Married to a Startup Podcast. Each episode we invite an entrepreneur and their spouse to share the realities of raising a family while building a business. Each couple has a unique story to about leveraging each other's strengths to build awesome things. Our hope is that you will laugh along with the couples and maybe even walk away some new ideas about how to tackle your current startup and family endeavors. We hope you enjoy!
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Jay Acunzo on Resonance: How to Become a Sought-After Brand
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56:55Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals …
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Alex Sasha Unwin — Founder of Moana Surf School on Surfing, Adventure and Ocean Therapy
40:05
40:05
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40:05Alex Sasha Unwin is the Founder of Moana Surf School in Cascais, Portugal. Alex shares his unique journey from growing up in Papua New Guinea to becoming a passionate surfer and owner of Moana Surf School in Portugal. He discusses his early experiences with the ocean, the thrill of big wave surfing and the importance of balancing family life with h…
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Group Y Live: Chris Friend Co-Founder of Liveheats on Powering Action Sports
46:44
46:44
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46:44Chris Friend is the Co-Founder & CEO of Liveheats a tech platform that enables action sports communities to experience better competitions. Chris Friend shares his journey from competitive surfing to creating a technology platform that revolutionizes grassroots action sports events. He discusses the challenges faced in developing technology for spo…
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Group Y Live: Mike Ciprari Founder of SJC Custom Drums & Loyal to the Craft on Drums, Hustle & Community
38:52
38:52
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38:52Mike Ciprari is the Co-Founder of SJC Custom Drums and Founder of Loyal to the Craft: Helping Creatives Fuse Passion with Purpose. Mike Ciprari shares his journey from from a passionate young drummer to a successful entrepreneur. He discusses the evolution of his business, the challenges of balancing touring and entrepreneurship, and his commitment…
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Rand Fishkin on Building Brand Influence in a Zero-Click World
58:45
58:45
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58:45In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.By Skyword
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Group Y Live: Adam Wilson Founder of D/CAL on Subcultures, Creativity and Building an Agency
51:23
51:23
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51:23Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discu…
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Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture
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44:14
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44:14Amy Stanton is the Founder & CEO of Stanton & Company Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workp…
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Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead
1:05:54
1:05:54
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1:05:54Why is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and …
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Group Y Live: Courtney Carter Seattle Sounders FC & Reign FC Chief Revenue Officer on The Evolution of Soccer Marketing in America
51:56
51:56
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51:56Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO) In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across tra…
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What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow
37:24
37:24
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37:24How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.…
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Group Y Live: Brian Garofalow CEO at Skullcandy on Reviving a Legend
40:10
40:10
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40:10Brian Garofalow Chief Executive Officer at Skullcandy On this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry. In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio br…
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The Laws of Story-First Marketing with Jessica Gioglio
53:52
53:52
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53:52Does your brand marketing pass the "who cares?" test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separate…
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Group Y Live: Monica Medellin Filmmaker on Women in Sports, Media & Impact
49:13
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49:13Monica Medellin is a Film Director, Executive Producer & Unscripted TV Creator Monica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership…
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AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach
47:30
47:30
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47:30When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, em…
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Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities
45:18
45:18
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45:18Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly aft…
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Brand Love 2.0: The Content Strategy That Transformed Fresh Market's Business
55:23
55:23
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55:23What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years.Discov…
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Group Y Live: Dustin Hinz | CMO at Firestone Walker Brewing on Brand Building, Curiosity & 805 Beer
55:54
55:54
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55:54Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing Co Dustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man, and…
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Group Y Live: Nik Strong-Cvetich | CEO of Save The Waves Coalition on Surfing for Conservation
44:21
44:21
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44:21Nik Strong-Cvetich is the CEO at Save The Waves Coalition and Commissioner, Parks and Recreation Commission at City of Santa Cruz. Nik Strong-Cvetich shares his journey from Washington to Santa Cruz, his passion for surf conservation, and the evolution of the Save the Waves Coalition. He highlights the importance of community collaboration in prote…
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The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz
49:45
49:45
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49:45Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between A…
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Group Y Live: Florian Klaass | Founder of K&CO on Music, Red Bull and Controversy
51:37
51:37
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51:37Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influenc…
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Group Y Live: Trevor Graves | President at Nemo Design on Snowboarding, Photography & Creativity
43:24
43:24
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43:24In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves. Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity …
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Generative AI: Your Blueprint for Effective Business Adoption with Conor Grennan
47:28
47:28
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47:28Everyone’s talking about AI—why aren’t more teams actually using it to grow?In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth op…
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Group Y Live: Nick Tran | Transforming Brands into Cultural Icons
49:25
49:25
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49:25Join us for new season of Group Y Live as host Oli Russell-Cowan sits down with Nick Tran, a renowned marketer known for transforming brands into cultural icons. With a wealth of experience as the former global head of marketing at TikTok and executive roles at Taco Bell, Hulu, and Samsung, Nick shares his insights on brand transformation, crisis l…
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The Innovator's Playbook: Amber Armstrong on Driving Content Marketing Excellence at Salesforce
46:34
46:34
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46:34What does it take to shape marketing for a tech giant like Salesforce? Amber Armstrong, CMO of Salesforce’s Sales Cloud division, shares insights into the company’s unique culture of speed and innovation. Learn how her team is driving sales and educating customers on the brand’s recent Agentforce technology, while building dynamic content and commu…
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Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI
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51:05AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experienc…
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Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap
46:00
46:00
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46:00In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso e…
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The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times
50:05
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50:05In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating…
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Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan
51:01
51:01
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51:01In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, an…
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How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar
44:00
44:00
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44:00In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understan…
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Evolving Audience Engagement in the Digital Age with NPR's Michael Smith
46:25
46:25
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46:25In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes …
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Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
48:04
48:04
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48:04In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.…
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The Power of Purpose-Driven Brand Stories with David Aaker
43:36
43:36
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43:36In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humani…
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