Best Simon Batchelar Podcasts (2025)

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My last podcast - final thoughts 3:45

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12M ago3:45

3:45

This will be the last podcast I make for this channel. So far, I've created 58 blogs, podcasts, and videos and written a book - Reframing Marketing. So what's changing?By Simon Batchelar

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How to Create Content That Resonates with Your Clients 13:40

1y ago13:40

13:40

Want to create content that truly resonates with your clients? Think of content as a vehicle guiding your client from where they are now to where they want to be. Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement. The key? Experiment and listen to what your audience responds to best. Discover more about…

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How to Make the Client the Hero in Their Journey 12:57

1y ago12:57

12:57

Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey. By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth. Learn more in our l…

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Notes from the Den - 50. What's next? 7:16

1y ago7:16

7:16

This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision. You can see our new Pallant website: https://pallant.studio You can find more about Joel and In Your Corner: https://www.inyourcorner.co You can find more of Tad here: https://marketingforhippies.com…

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The Importance of the Client's Perspective in Marketing 13:00

1y ago13:00

13:00

The best marketing strategy? Start seeing through your client’s eyes. Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear. Imagine how much potential is slipping away each time a client feels misunderstood. Withou…

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Can AI really think? 6:06

1y ago6:06

6:06

AI feels like it's thinking. It often seems to truly understand what we're asking it to do. The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'. What happens when we use these tools…

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Aligning Your Product with Customer Needs and Wants 13:23

1y ago13:23

13:23

To make a product irresistible, stop thinking like a seller and start thinking like a buyer. Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic. When there’s a disconnect between what customers truly wan…

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How to use AI to post on LinkedIn 6:43

1y ago6:43

6:43

Are you tempted to get AI to write your LinkedIn posts? As coaches, consultants, and small business owners, you're under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That's why plenty of people are using AI for their online marketing. But is AI content any good? Won't it just make you …

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Notes from the Den - 20. What direction shall I go in? 5:14

1y ago5:14

5:14

This week I am thinking about where I will go with my content creation and how the world of AI might change in the next few months. If you want to get in touch, please connect with me on LinkedIn or become a subscriber and reply to one of my emails at my website simonbatchelar.co.ukBy Simon Batchelar

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Notes from the Den - 19. Lots of AI ideas 4:25

1y ago4:25

4:25

This week I share the AI ideas I'm working on and how you can access a preview of the AI course I made.By Simon Batchelar

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Is AI playing you? How artificial intelligence might be using you as training data 6:21

1y ago6:21

6:21

When you use AI, have you ever wondered if AI is also using you? Your input is used as part of its training dataset. But it also controls your interaction with that tool. Is that a bad thing? Well, that depends... In this video, I explore the concept that AI-driven platforms might be manipulating your time and attention to serve the goals of the co…

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Why does AI get things wrong? 6:24

1y ago6:24

6:24

Artificial intelligence can feel like it gets things wrong – a lot. As a coach, consultant, or small business owner, you may have had false or factually incorrect outputs from AI tools like ChatGPT. And inaccurate responses can take time to fix – which is frustrating if you’re using these tools to save time. However, this is not a reason not to use…

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Notes from the Den - 18. Squadcast screwed me over 4:55

1y ago4:55

4:55

In this episode, I explain why building your own website is a never-ending task and how Squadcast really screwed up a recording of a podcast (and how I turned that into a positive). Ai course details: https://simonbatchelar.co.uk/how-to-use-ai-in-marketing-for-coaches-consultants-and-small-business-owners/ Become a subscriber: https://simonbatchela…

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How to use AI to write a better blog post 6:27

1y ago6:27

6:27

Writing engaging blog posts takes time and concentration. Something a lot of people don't have much of. You might have tried using AI and found the results generic or even wrong. Creating quality blog posts with AI is possible when you know how. In this podcast, I explain how you can use AI tools like ChatGPT, Claude and Gemini to write better blog…

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5 Questions to Improve Your Marketing 3:39

1y ago3:39

3:39

As a coach or consultant, the key to improving your marketing is to ask the right questions. You might think you know what's important to communicate, the talking points that will make you stand out in a crowded marketplace. But it's easy to get lost in the details (and your own perspective) and lose sight of what's really important to your ideal c…

1
Notes from the Den - 17. Scaffolding 4:48

1y ago4:48

4:48

This week, I share how scaffolding work has turned my week upside down and how the long-awaited AI course is now very nearly ready to go live. Try NotebookLM - https://notebooklm.google.com Become a subscriber and find out about the AI course first https://simonbatchelar.co.uk/email-signup/By Simon Batchelar

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Notes from the Den - 16. What happened at Summercamp? 7:38

1y ago7:38

7:38

This week, I share why I've been away from making regular content for a few weeks and what happened at Summercamp this year. The storytelling workshop was hosted by Ellen De Vries: https://www.linkedin.com/in/ellendevries The Money Mindest workshop was hosted by Charlie Davis: https://www.linkedin.com/in/mrcharlesdavies You can become a subscriber …

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Notes from the Den - 15. AI is getting really good and trademarks troubles 5:22

1+ y ago5:22

5:22

This week, I share what I've been working on and why the trademark system is so frustrating! You can find out more about the AI course here: https://simonbatchelar.co.uk/marketing-courses You can be the first to know when it's ready by becoming a subscriber here: https://simonbatchelar.co.uk/email-signup…

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Notes from the Den - 14. AI and a short break 3:53

1+ y ago3:53

3:53

This week, I talk about taking a short break and my new AI course coming to subscribers first in September. To become a subscriber go to: https://simonbatchelar.co.uk/email-signup/By Simon Batchelar

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Do I need AI in my business? 7:09

1+ y ago7:09

7:09

Do you need AI for your business? The short answer is no. Despite the AI hype machine, it's not essential for your business - yet. That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool. The challenge for any business is knowing where AI offers efficiencies and where…

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Why is AI not helping? 6:13

1+ y ago6:13

6:13

When you're unclear on what you want to say, ChatGPT can't help. The problem is the problem! So, how do you ask AI to help with something you cannot articulate clearly? This is the problem I faced when trying to write my latest podcast, and while I didn't end up writing what I set out to write, it did inspire me to share how sometimes the human in …

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Notes from the Den - 13. Showing up generously 4:55

1+ y ago4:55

4:55

This week, I share a fantastic example of showing up generously and why I make this podcast. I also talk about Asis Patel and his brilliant podcast episode (biased of course!) which you can listen to here: https://open.spotify.com/episode/72CtNcLb6YKNcjE0WDTzbi?si=bba9ac9eea984541By Simon Batchelar

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Google’s new AI is bad news, especially for Google 6:55

1+ y ago6:55

6:55

It’s time to look beyond Google search for results As AI changes Google search results, relying on traffic to build your audience and authority will become increasingly difficult. People are moving away from search engines to find answers, recommendations, and inspiration. To reach them, you need to show up where your audience is hanging out. Your …

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Will AI break the internet? 7:56

1+ y ago7:56

7:56

AI is flooding the internet with content, which means the internet and marketing as we know it are changing. From low-quality spam to near-perfect imitations of human writing, AI's impact is undeniable and unstoppable. In this episode, I explore how things are changing and what this means for marketing. Here are the key points: AI Content Surge: Pl…

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AI scale micro targeting is coming fast 8:55

1+ y ago8:55

8:55

Targeted online ads have so far promised a lot more than they delivered. Having worked with targeted ads for many years, I have found that they work more by accident than design. If you throw enough ads at enough people, some of them will convert by default. However, the world of targeted advertising is about to change – drastically! Thanks to AI, …

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Notes from the Den - 12. Great engagement and a lack of ideas 7:26

1+ y ago7:26

7:26

This week, I share how a recent post got some great engagement and got a lot of people thinking while I was struggling to narrow down my next blog topic.By Simon Batchelar

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Why does no one know how AI works? 7:55

1+ y ago7:55

7:55

No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works? If we created it, we should know how we built it 🤷🏻 I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI. In this e…

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Why has my website traffic dropped? 6:21

1+ y ago6:21

6:21

The tried and tested "landing page" business model is game over. Creating content on your website to get Google traffic is no longer a good idea. In fact, it’s now a waste of your time and effort. Google recently announced that it is going to use AI to start answering search questions on the Google results page. It calls this “doing the Googling fo…

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Notes from the Den - 11. Podcasts and my reluctant return to Instagram 4:42

1+ y ago4:42

4:42

This week I share what podcasts I have been recording and why I am reluctantly coming back to Instagram.By Simon Batchelar

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Notes from the Den - 10. I'm back with some AI updates 4:30

1+ y ago4:30

4:30

This week, an update on upcoming content and why I'm focusing on the fast-changing world of AI. If you want to receive my video updates, you can become a subscriber on my website: https://simonbatchelar.co.uk Find out more about Summer Camp: https://happystartupsummer.campBy Simon Batchelar

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Notes from the Den - 9. I'm taking a break 6:35

1+ y ago6:35

6:35

This week I talk about all the things I've been working on and why I'm taking a break.By Simon Batchelar

1
How to find your own audience 7:25

1+ y ago7:25

7:25

I’ve been tricked into working for social media platforms for free. And so have you. Every time you post on social media, you’re creating content for them to monetise. They position Ads around your content and they keep the Ad revenue. Sometimes, they even get you to pay to put content on their platform, by paying to promote that content more widel…

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What to do when you’re not getting many clients 5:54

1+ y ago5:54

5:54

If you sometimes feel you’re not getting many clients or people aren’t buying what you’re offering then you’re not alone. I speak to a lot of coaches and consultants who struggle to find clients. The most common question they ask themselves when they find themselves in this position, is “What do I need to do to sell more/ better?” Their natural res…

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Notes from the Den - 8. Forced creativity and broken checkout 5:48

1+ y ago5:48

5:48

This week I've been under the weather and low on energy so I've been fixing my broken website and trying not to force the creativity. Order the revised edition of the book: https://reframingmarketing.com/buy/By Simon Batchelar

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How to make selling easier 5:24

1+ y ago5:24

5:24

Why do selling and marketing so often feel like an uphill struggle? I believe it’s because we’re often trying to persuade people to get interested in the products or services that we have created. It’s tough to convince someone they really need something they don’t even know about. Trying to sell coaching or consulting can be especially hard when t…

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How to save money on paid ads 6:06

1+ y ago6:06

6:06

Paid ads are a highly ineffective way to attract new clients for coaches and consultants. Paid ads promise to bring you more business. Paid ads are relatively easy to use. Paid ads are a tempting marketing option… It’s tempting to take what looks like a shortcut. At first glance, paid ads seem to promise to let you skip the queue and get you in fro…

1
Notes from the Den - 7. AI content and IT nightmares 9:54

1+ y ago9:54

9:54

A semi-regular update about what I have been working on. This time, how AI generated content is coming fast and how you can stand out when it arrives, and how an IT nightmare unfolded for me this week. Ezra Klein podcast: https://podcasts.apple.com/us/podcast/will-a-i-break-the-internet-or-save-it/id1548604447?i=1000651522107 https://open.spotify.c…

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When to start marketing 5:52

1+ y ago5:52

5:52

No one opens a restaurant with a Michelin Star on the door. You have to earn it. The same is true with marketing. You can’t go straight from doing no marketing at all to showing up every day with a wide range of engaging multimedia content. Yet this is often the expectation people put on themselves. And not least because they regularly hear from ‘e…

1
How to avoid the comparison trap 4:55

1+ y ago4:55

4:55

It’s easy to fall into the comparison trap. You see someone else doing what you do but more successfully and think, why aren’t I more like them? You see their social media posts: selling out their programs, having six-figure weeks, getting a million views… and you feel you have to try to keep up. But is any of it real? Remember, social media makes …

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Notes from the Den - 6. Editing and coming up with ideas 6:44

1+ y ago6:44

6:44

A semi-regular update about what I have been working on. This time, what I have been editing and a deeper dive into what I use for editing and a real example of how coming up with content ideas is simpler than it might seem at first. https://simonbatchelar.co.uk/email-signupBy Simon Batchelar

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Why don’t people buy what they need? 6:23

1+ y ago6:23

6:23

Are you selling what people want, or what people need? It’s important to consider becuase, people don’t buy what they need. People buy what they want. The two may be linked but they’re not the same thing at all. Wants and needs are very different and in marketing, it’s easy to get the two confused, or focus on the wrong one. So what’s the differenc…

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Notes from the Den - 5. Typesetting and podcasting 5:56

1+ y ago5:56

5:56

A semi-regular update about what I have been working on. This time, how frustrating typesetting can be and how I have been revisiting the content ideas from the last few months to make some new exciting plans. https://simonbatchelar.co.uk/email-signupBy Simon Batchelar

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A better way to find your niche 5:50

1+ y ago5:50

5:50

What’s your niche? Do you describe it as a job title or role? Or do you describe a profile of what your ideal clients look like and where they live? Most people think of these two things when they think of a niche, and I don’t think this works for coaches and consultants. Demographics used to be how marketers divided up the world and it’s still wha…

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Notes from the Den - 4. Niching and typesetting 6:41

1+ y ago6:41

6:41

A semi-regular update about what I have been working on. This time, what I have been writing about, how frustrating I find typesetting and book updates.By Simon Batchelar

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Why do people say no to working with you? 6:52

1+ y ago6:52

6:52

In marketing, rejection can be hard to take. We’ve all had a no, when we were expecting a yes. Perhaps you had a great conversation, and it was all pointing towards someone saying yes to working with you. Maybe you spent ages on a proposal. It was really well received, only to be met with a no in the end. Maybe a referral seemed a good fit and real…

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Notes from the Den - 3. Blogs and getting ahead 6:11

1+ y ago6:11

6:11

A semi-regular update about what I have been working on. This time, what blogs I've been working on and how I try to get ahead when I'm in the flowBy Simon Batchelar

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How to make your first video 6:05

1+ y ago6:05

6:05

So much online content these days is video-related (think of the success of TikTok, Instagram and Facebook have their Reels, and of course, the classic YouTube) it’s no wonder that video is a highly effective marketing tool. So, why does making that first video of you talking feel so hard? Maybe because while video is a great way to share informati…

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Why you need almost no one to make it work 5:03

1+ y ago5:03

5:03

You need almost no one to make your marketing work. If that sounds counterintuitive, it’s because most people will tell you something different – especially influencers and social media channels. Why? Because they have a vested interest in making you think the opposite is true. They want to extend their influence or sell you their services. So, why…

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Notes from the Den - 2. Book news and AI pondering 9:08

2y ago9:08

9:08

A semi-regular update about what I have been working on. This time, a big update about my book Reframing Marketing and some observations about AI and how much it has infiltrated businesses.By Simon Batchelar

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How to do marketing when you don’t like talking about yourself 7:01

2y ago7:01

7:01

Not everyone likes being in front of a camera. Not everyone likes posting on social media. Not everyone likes promoting themselves and their work with clients. Basically, not everyone enjoys being the centre of attention. And yet, most marketing advice will tell you that this is exactly what you need to do – not just once but regularly! I believe t…