Best silverpush22 Podcasts (2025)

1
Unlocking the Potential of In-Game Advertising for Brands 4:30

Play Pause

2+ y ago4:30

4:30

In our latest podcast, we will discuss how brands can achieve higher ROIs, and brand safety through in-gaming advertising. Learn about how contextual targeting approach is a game-changer.By silverpush22

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The Future of AdTech: Innovations and Trends in Digital Advertising 2:35

2+ y ago2:35

2:35

In this podcast episode, we delve into the future of AdTech, discussing trends like programmatic advertising, blockchain's role in data security, contextual advertising, and the opportunities brought by connected devices. Join us for insights on innovations shaping digital advertising, while respecting privacy and adhering to ethical practices.…

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Contextual Advertising for YouTube: Techniques to Maximize Reach 2:26

2+ y ago2:26

2:26

This podcast explores the world of YouTube contextual advertising, sharing insider tips and tricks for brands to maximize their reach and engagement on the platform. Listen to this podcast to know the various techniques such as using relevant keywords, targeting specific audiences, retargeting, and video ad sequencing to help brands rise above indu…

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Discovering Advertising on the Open Web Amidst Privacy Regulations 3:19

2+ y ago3:19

3:19

In this podcast, we discuss the rapid evolution of advertising on Openweb with strict privacy regulations taking center stage, and learn how advertisers can leverage the power of Artificial Intelligence, Extended Reality, and Contextual Advertising. Tune in to our podcast to gain valuable insights that will help you optimize your advertising strate…

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Contextual and Behavioral Advertising: Understanding the Key Drivers of Consumer Engagement 2:28

2+ y ago2:28

2:28

The evolution of targeting methods has created ambiguity for advertisers who are tasked with selecting the most effective strategy. In today's episode, we provide a detailed discussion of two popular targeting methods - behavioral and contextual - and explain how each approach engages consumers and increases ROI. Tune into our channel to listen to …

1
Maximizing ROI with Contextual CTV Advertising 2:41

2+ y ago2:41

2:41

Are you ready to unlock the secrets to maximizing your ROI with contextual CTV advertising? Join us as we explore the ever-evolving world of contextual advertising, and discover insights and strategies that will take your CTV campaigns to the next level. Tune in now and take the first step toward CTV advertising success! For more updates follow us …

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Beyond the Cookie: Navigating the Future of Advertising 3:06

2+ y ago3:06

3:06

Stay ahead of the game in the cookieless future with our podcast! Discover the latest strategies and techniques to help your brand navigate the post-cookie era and elevate your advertising game. Tune in now to gain insights and prepare your brand for success!By silverpush22

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Benefits of Connected TV Advertising 2:03

2+ y ago2:03

2:03

Over one-third of American households now rely on streaming for their television entertainment. How can marketers stay caught up when the majority of the audience is cutting cords? According to an IAB survey, buyers are shifting their ad spending away from broadcast (53%) and cable TV (52%), and toward CTV advertising. Dive deep into this blog to l…

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What is Connected TV (CTV)? 0:49

2+ y ago0:49

0:49

Before moving forward, it is important to understand what CTV means in advertising. A connected TV is a device that is used to stream video content over the internet. There are different types of CTVs including: Smart TVs A Smart TV is an internet-connected television set that contains free and paid services such as YouTube, Netflix, Hulu, and othe…

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What’s the Difference Between CTV and OTT? 0:30

2+ y ago0:30

0:30

The Video Advertising Bureau (VAB) defines OTT as “premium long-form video content that is streamed over the internet through an app or device onto a TV (or PC, tablet, or smartphone) without requiring users to subscribe to a wired cable, telco, or satellite TV service.” Connected devices are defined by VAB as “internet-streaming players, game cons…

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The Future of Contextual Targeting 2:01

3y ago2:01

2:01

With the ad tech industry moving on the path to a cookieless world, it’s time to adapt and ensure consumers can provide digitally savvy, privacy-driven end-users with reasonable control over their data. As contextual advertising has proven effective, many marketers seek it as an excellent alternative to third-party cookies.…

1
How In-Video Contextual Advertising Works 3:35

3y ago3:35

3:35

In contextual advertising, ads related to the content being seen or read are placed to ensure better connections with the audience.By silverpush22

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Importance of Contextual Advertising 1:19

3y ago1:19

1:19

Contextual targeting is a demanded tool for companies that have helped them in targeting their segmented audience group at the right time and place.By silverpush22

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How Does Contextual Advertising Works? 1:32

3y ago1:32

1:32

Now comes the real deal! Here we have explained the working of the contextual advertising and the methodology behind it. 1st Step: Choose the parameters for Contextual Advertising 2nd Step: Google analyzes the pages 3rd Step: Ad placement is done contextuallyBy silverpush22

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What is Contextual Advertising? 1:04

3y ago1:04

1:04

Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It allows you to match the content of the webpage to that of the ad. This focuses on providing a unified experience for the user by emphasizing screen content rat…

Silverpush22 Podcasts