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Sigrun Podcasts

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Most advice for women in business makes you feel good but keeps you stuck in the same income bracket forever. Not here. I'm Sigrun Gudjonsdottir—author, TEDx speaker, and advocate for gender equality. I broke that ceiling, going from CEO to €20M online entrepreneur by cracking the code on scalable online businesses. I've helped 10,000 women worldwide escape the time-for-money trap through creating and launching profitable online courses. This podcast shows you how to kickstart your online bu ...
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Be inspired to think big and take action to build a profitable online business. Sigrun is a mastermind business coach, TEDx speaker, and the host of the Sigrun Show podcast. She's the creator of SOMBA, the MBA program for online entrepreneurs, and in only four years she built a multiple 7 figure lifestyle business. Sigrun shares stories, quotes and case studies on how you can create your own lifestyle business. Start listening today!
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Saga Thing

Saga Thing

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Discover what Vikings did when they were at home in this fun medieval history and literature podcast about the Icelandic sagas. Hosted by two medieval literature professors with beards.
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Online Success Journey

Patience Nyesigire

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The Online Success Journey shares the real stories of entrepreneurs who encounter speed bumps and detours, but journey through to find success. This is not your typical podcast, but one that takes a hard look in the rear-view mirror to let you see how successful people overcame obstacles to reach the top.
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Badass Basic Bitch

Brianna Dunbar-DeMike

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Brianna was born in New York and raised by a single mom of 5 kids. Through her struggles with self-worth and battling an eating disorder for over a decade, Brianna found herself packing everything in her Honda Civic and moving 3,000 miles to California where she knew no one, to chase an entrepreneur dream. She found her passion, voice, and used her scrappiness and hardships to achieve something no one ever thought she could; creating a multi-million dollar company, which she sold. But then s ...
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"Done is better than perfect"In this episode, you'll learn why co-creating with your students is the fastest way to make a course people love and want to buy again. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not th…
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A little Halloween treat for all you Saga Thing fans. You'll want to listen with headphones to get the full effect on these two spooky tales. Listen and then share your thoughts on our social media: Sagathingpodcast on Facebook Sagathingpodcast on Instagram Sagathingpodcast on Bluesky Saga Thing’s unofficial official Discord Music Credits Intro Mus…
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"Testimonials are gold - and sell your course in the future" In this episode, Sigrun shows you how to collect feedback throughout your course and turn it into powerful testimonials that do the selling for you. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik…
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"Stop guessing. Start listening." In this episode, learn how to talk to real people, run surveys, and interview your ideal clients. The goal: uncover exactly what they want so you can give it to them. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most po…
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"Stop overthinking. Start taking action." In this episode, you'll learn the exact 8-step Kickstart process to create your first online course and start selling in 10 weeks. Sigrun explains how to identify your dream client, design and promote your course, collect testimonials, and turn it into sales. This is the proven process that has transformed …
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In this episode, Sigrun shares her personal story: from CEO to unemployed, from failed ideas to finally finding her true passion. Discover the decisions that shaped her mission to accelerate gender equality through female entrepreneurship. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, …
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In this episode, Sigrun shares the background behind the book, why she is so passionate about female entrepreneurship, and helping women create an online business. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not thi…
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Sigrun was six years old when she decided to become an author, 45 years later she wrote her first book. A book about that teaches her unique process, Kickstart, the process on how to create a course and make sales online. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich a…
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"Your celebration call is your chance to make sales." In this episode, discover how to use a final celebration call to honor your students' transformation, deliver one last lesson, and make your first sales with confidence. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich…
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"Your future starts today." In this episode, Sigrun wraps up the Kickstart process, challenges you to take action, and invites you to join the Insider List to fast-track your online success. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are…
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In this episode, Sigrun acknowledges those who helped her get this far and right this book in the first place. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS str…
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Thank you for listening to this audiobook. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and g…
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What's next for you? Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not this one. Here, women get the bold stories and no-BS strategies to build online businesses, create and launch courses, and grow from zero to multi…
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"Excuses don't pay bills. Action does." In this episode, Sigrun calls out the most common excuses—no time, no money, no skills, perfectionism—and shows you how women from every background made it happen anyway. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavi…
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"Get signups before you create a course." In this episode, Sigrun explains why your first course should be free, how to grow your email list fast, and why testimonials matter more than revenue in the beginning. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavi…
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"Your first course doesn't have to be perfect. It just has to solve the right problem." In this episode, you'll learn how to design a four-week course that feels like an easy yes for your audience—and delivers transformation. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zuri…
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In this episode, Sigrun explains how she went from struggling with student results to building a program with a 90% completion rate. Learn how a summer experiment became Kickstart, how women create their first courses in record time, and what makes this process so powerful. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigru…
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This book was a labour of love but it wouldn't have been possible without the help of Sigrun's husband, her team and her clients and last but not least her book coach. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are filled with fluff. Not…
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"If you don't know who you serve, nothing else matters." In this episode, discover how to define your ideal client so clearly that marketing becomes simple and sales become natural. This is the foundation of every successful business. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, livin…
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"Your free course is just the beginning." In this episode, learn how to identify the natural next step for your students and design the program that will generate your first real revenue. Welcome to The SIGRUN Show, hosted by former CEO turned entrepreneur, Sigrun Gudjonsdottir — born in Iceland, living in Zurich and Reykjavik. Most podcasts are fi…
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Who is Mithras, and what were the Mythraic Mysteries practiced thousands of years ago? How was the cult organized? What role did Orphic metaphysics and architecture play in communicating its mysteries? Peter Mark Adams - author, poet and essayist specialising in the ethnography and visuality of ritual, sacred landscape, esotericism, consciousness a…
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Hwæt a Movie is back! This time we dive deep into the uncanny valley epic Beowulf from 2007. Released at the height of Robert Zemeckis's motion-capture mania, this version of our favorite Old English classic promised to bring the poem to life like never before. It was slated to be an event like no other, at least for John and Andy. In this star-stu…
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Why should we challenge the assumption that the Greek magical text, the Hygromanteia, is really the source of the Key of Solomon? Why is Frankenstein’s Monster a better way to look at the collection of ‘Solomonic’ manuscripts? What is a ‘Solomonic network’ with ‘genes’, ‘nodes’ and ‘clusters’? Dr. Gal Sofer - scholar, medical doctor and translator …
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After nearly a year of working our way through Ljósvetninga Saga, it is finally time to bring it to the Saga Thing and pass judgments. As always, we'll pass out awards for Best Bloodshed, Nicknames, and Notable Witticisms. We'll send one (or more?) scoundrel in Outlawry. And we'll also discuss the Body Count, pick Thingmen, and offer our Final Rati…
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In this transformative episode, we welcome Keisha Blair—economist, bestselling author, and trailblazing founder of the Holistic Wealth movement. Dubbed the Mother of Holistic Wealth, Keisha is the author of the acclaimed Holistic Wealth book series, including the expanded and updated edition with a foreword by Kelly Rutherford, star of Gossip Girl.…
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In this refreshingly unique episode, we sit down with Abby Beale, lifelong learner, certified classical homeopath, and unapologetic enthusiast of all things unconventional. Abby has carved out not just one—but two careers most people don’t even know exist: speed reading and homeopathy. Abby takes us on a journey through her fascinating career path—…
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In this financially empowering episode, we sit down with Audrey Faust—a strategic CFO, business growth consultant, and Money Mindset Authority—who has helped countless entrepreneurs transform the way they approach wealth. With a unique blend of financial strategy and mindset coaching, Audrey helps CEOs and founders not just manage their money—but m…
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What *actually* makes exorcisms effective? What are demons? What is the Catholic teaching on magic, grimoires and spirit summoning? Jimmy Akin - Catholic theologian, philosopher, author and host of ‘Jimmy Akin’s Mysterious World’ - goes deep into magic, theology, testing spirits, near-death-experiences, answers questions from Patrons and more! ⇓ ⇓ …
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What *actually* makes exorcisms effective? What are demons? What is the Catholic teaching on magic, grimoires and spirit summoning? Jimmy Akin - Catholic theologian, philosopher, author and host of ‘Jimmy Akin’s Mysterious World’ - goes deep into magic, theology, testing spirits, near-death-experiences, answers questions from Patrons and more! ⇓ ⇓ …
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In this episode, we finally come to the end of Ljósvetninga saga! And there are a lot of loose ends to wrap up. Eyjolf Guðmundarson still burns for vengeance against his brother’s killers, but the courts have spared the Möðruvellings, exiling them instead. The outlawed Möðruvellings plan to spread out across Northern Europe, but they have to get ou…
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In this compelling and thought-provoking episode, we sit down with Keren Eldad, known globally as Coach Keren—executive coach, speaker, and thought leader whose mission is to help high achievers break free from the exhausting loop of “more, more, more.” Coach Keren’s clients include Olympic athletes, Fortune 500 executives, startup founders, and ev…
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In this enlightening episode, we sit down with Bridgitte Mallinson, MS, RDN—functional medicine dietitian, business mentor, and founder & CEO of GutPersonal. Bridgitte shares her personal journey of overcoming chronic gut issues and how it led her to create a personalized approach to gut health that has transformed the lives of thousands. We delve …
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Can a global pandemic become the launchpad for your wildest dreams? For Jennifer Hartman, being laid off alongside her husband during COVID created the perfect "now or never" moment that transformed this shy, introverted mom into a bestselling romance author with 14 books in just four years. Jennifer pulls back the curtain on her meteoric rise in p…
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In this episode, we’re joined by Lavinia Rusanda, a dynamic content creator, host of the LoudTalk with Lavi podcast, chemical engineer, and business student. Lavinia brings her unique perspective on balancing multiple passions and responsibilities while maintaining self-confidence and motivation. We explore the journey to skin confidence, discussin…
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In this episode, the Ljósvetnings and Möðruvellings maneuver to position themselves to maximize potential outcomes in the aftermath of the battle of Battle Hill. While Þorvarður Höskuldsson does his best to calm tensions and shield his allies, Eyjólfur Guðmundarson wants more than financial compensation for the killing of his "beloved" brother Koðr…
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In this special Saga Brief, we wrap up our four-part series from Iceland with an interview recorded in the shadow of Snæfellsjökull, one of the most iconic landscapes in the country. This time, we are joined by Ragnhildur Sigurðardóttir, park manager of Snæfellsjökull National Park, for a wide-ranging conversation about the sagas, Icelandic heritag…
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In this inspiring and no-fluff episode, we welcome Sigrun Gudjonsdottir—award-winning business coach, bestselling author, international speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s mission is bold and deeply necessary: to accelerate gender equality through female entrepreneurship. After losing her job twice in two years and faci…
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Why is invoking directional winds vital in ceremonial magic? Who is the Shekinah, and why is calling this powerful feminine presence actually encrypted in the Solomonic tradition? David Rankine - author, esoteric researcher and magician - shares about his upcoming tome from Hadean Press - Claves Spirituum: Expanding the Horizons of Grimoire Conjura…
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In this empowering episode, we’re joined by Kelsey—the CEO, Feminine Energetics Specialist, and founder of Become Your Own Dream Girl. Kelsey has made it her mission to help women heal their wounded feminine energy so they can reclaim their power, rewrite their stories, and become the women they were always meant to be. We dive deep into what femin…
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Though Guðmund the Powerful has been laid to rest, tensions between the Möðruvellings and the Ljósvetnings continue into the next generation. In a bold move toward peace, Eyjólf Guðmundarson (the new leader of the Möðruvellings) attempts to create peace by forming an alliance with Þorvarð Hóskuldsson (grandson of Þorgeir Lawspeaker and leader of th…
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Have you ever wondered what it takes to build a thriving business in a foreign country? Or how someone can turn overlooked problems into profitable opportunities? What about the unique challenges women—especially immigrant women—face in male-dominated industries? For aspiring entrepreneurs, immigrants, and women navigating male-heavy industries, Va…
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This special Saga Brief interview with Anna Melsteð (of the Eyrbyggja Saga Society) was recorded at the foot of Helgafell on a drizzly afternoon following a full day of exploring key sites from Eyrbyggja Saga with Anna, Eyberg, and Guðlaug as our guides. Our day began with a quick viewing of the original site of the Þórsnessþing, mainly to get a vi…
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In this powerful and insightful episode, we sit down with licensed therapist and mental health expert Jordanne Sculler, LMHC, who brings a bold, relational approach to therapy that blends compassion with candid introspection. Based in New York City, Jordanne specializes in helping individuals and couples uncover patterns, build self-awareness, and …
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Atoya Burleson is an entrepreneur, podcast host and influencer whose impact expands multiple generations. As an accomplished educator, motivational speaker, athlete, coach, wife and mother of 3, Atoya encourages balance and empowerment. She’s appeared in top influencing events while continuing to run the successful podcast, insideLINES. The show pr…
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In this special Saga Brief, we visit historic Reykholt, once home to Snorri Sturluson, for a fascinating conversation with Sigrún Guttormsdóttir Þormar, department manager at Snorrastofa. This interview is the second installment in our four-part series recorded on-site during our recent trip to Iceland. Sigrún generously met with us on a Saturday t…
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On part 3 of the Enneagram Series with Jenn Whitmer, we dive into the heart triad, 2-3-4s, and the head triad, 5-6-7s and discuss how they show up in relationships and approach conflict. Jenn Whitmer helps teams and leaders solve conflict, cultivate communication, and create empowered teams. Keynote and TEDx speaker and consultant, she talks about …
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What does the Twelver Shi‘i Hadith tradition say about jinn, astrology, angels and necromancy? Dr. Amina Inloes - scholar, researcher, educator, public speaker, and translator with a PhD in Islamic Studies from the University of Exeter - returns on the podcast to go deep into the Shi‘i hadith corpus! ⇓ ⇓ ⇓ ► ✅ Check out Dr. Inloes’ Articles - https…
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With Þórir Helgason freshly outlawed, Guðmund inn ríki (the Powerful) turns his attention to Þorkell hák (Bully) to sate his thirst for revenge. Speaking of thirst, Þorkell lands one of the sickest burns we've heard in a long while at Guðmund´s expense. After butting heads since the first chapters of the saga, these two finally come to blows in a t…
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On part 2 of the Enneagram Series with Jenn Whitmer, we discuss the three centers of intelligence and conflict resolution styles of each Enneagram number. Then, we take a deeper dive into the 8-9-1 triad and discuss how they show up in relationships and approach conflict. Jenn Whitmer helps teams and leaders solve conflict, cultivate communication,…
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