The Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game. If you're a founder, brand strategist, or creative director tired of being ...
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Shayne Mackey Podcasts
1
The Four Pillars of Modern Brand Architecture
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Episode 3: The Four Pillars of Modern Brand Architecture Most founders are building inside the wrong brand architecture — and they don’t even know it. In this episode, Shayne Mackey breaks down the four pillars of modern brand architecture and explains how influencers, experts, founders, and enterprise brands actually work behind the scenes. This i…
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Episode 2: This Is Not That In this episode, Shayne Mackey draws a clear line between trend-driven content marketing and timeless brand strategy. If you’re tired of chasing algorithms, overwhelmed by daily posting, or unsure why your brand feels inconsistent, this episode explains the difference between noise and strategy — and why building a brand…
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Episode 1: What Is Branding, Anyway? If you’ve ever wondered what “branding” actually means—or why every expert seems to define it differently—this episode brings you back to the foundation. In the premiere of The Brand Atelier Show, brand strategist and creative director Shayne Mackey breaks down the true meaning of branding and why it remains the…
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