If you love Jeeps and off-road adventures, this is the podcast for you! Join the experts at SFJ4x4 as they share decades of experience with all things Jeep. From in-depth discussions on Jeep builds and restorations to honest reviews of top-tier products, you'll get insights rooted in real-world application—not sponsorships. Every product we discuss has been tested in the field, so you know it's the real deal. Tune in for engaging conversations, Jeep history, technical tips, and plenty of lau ...
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Sfj4x4 Simpson Family Jeeps Podcasts
The American Dream isn’t dead—it’s just evolving, and Jeff and Neil are here to prove it. With over 40 years of combined leadership experience, they dive deep into the realities of Leadership, Business Growth, and self-improvement, offering an unfiltered perspective on what it truly takes to succeed. This podcast isn’t about quick fixes or get-rich-quick schemes—it’s about sharing real stories, hard lessons, and actionable insights. From their personal triumphs to their toughest failures, Je ...
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Send us a text In this episode, Neil and Jeff break down what it means to be responsive to customers and co-workers. Enjoy their breakdown on why responding is so powerful especially in today's world.By SFJ4x4 - Simpson Family Jeeps
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Revolution Gear and Axle w/ Special Guest Matt
1:16:48
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1:16:48We want to hear from you, Send us a Text Special Guest: Matt from Revolution Gear and Axle In this episode, Matt from revolution gear and axle joins in remotely to talk gears with Neil, Scott, and Jeff. Find out more about Revolution and how they are taking the market by storm. Learn a little more about gears for your Jeep and talk about quality an…
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We want to hear from you, Send us a Text In this episode, listen in to why winch choice matters. Learn from Neil, Scott and Jeff about the different types of winches, ratings, and purposes. Scott may even find a way to hook to a horse while Jeff and Neil stick to houses. Tune in to hear about their shenanigans with winching and help identify what w…
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We want to hear from you, Send us a Text We apologize for nothing. Neil released a video on YouTube that absolutely tanked and was all about Flat Towing. Now, Neil is out for revenge on the media world and insisted we talk about flat towing on our podcast. We understand if you don't want to listen to this episode, but hey you might just enjoy it. J…
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Built To Last - Habits That Separate Hustlers From Quitters #3 Micro Goal Setting
46:26
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46:26Send us a text In this episode, Neil and Jeff talk about micro goal setting. What is micro goal setting and why is it different than big picture goal setting. How can you use micro goal setting to improve your situation.By SFJ4x4 - Simpson Family Jeeps
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Oil Continued, No Milkshakes for this one
1:18:46
1:18:46
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1:18:46We want to hear from you, Send us a Text This week is a continuation of last episode. The guys dive into more Oil conversation and finish up some topics left unanswered from last week. Synthetic vs Conventional, oiling problems, 3.6L in Jeeps with Lifter/Rocker issues and so much more. Stay tuned for the end to hear if Neil was on the Coldplay Kiss…
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We want to hear from you, Send us a Text Welcome back after a short break for Labor Day. Neil, Scott, and Jeff announce the winner of the swag pack for reviews contest. Guess what, they're not done, we have another swag pack to give away. Write a review, submit it then screenshot and email it to us to enter for your own swag pack! This episode dive…
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We want to hear from you, Send us a Text This episode welcomes Neil back from a trip to GSMJI. The episode starts off a little bumpy as the live audience was not able to hear anything on the streaming platforms. Jeff does a quick reset and pivot to allow the audio recording to continue just without the live audience this week. Also, stay tuned to l…
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We want to hear from you, Send us a Text This episode the guys break down Mud Tires and what that means. Why are mud tires good, when are they not so good? Do people still hot knife their tires? Neil, Scott, and Jeff break down the good the bad and the ugly of the Mud Tire Industry. Support the show Thanks for listening, give us a review and check …
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We want to hear from you, Send us a Text Starting off with some SFJ4x4 Shop updates - a mid year bump. Then Neil jumps into Jeep news. The remainder of the episode is Jeff reading off Would you rather for the remainder of the episode. Of course the mad scientist over analyzed each question and continually tried to change the metrics of the game. Su…
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We want to hear from you, Send us a Text This episode Neil, Scott, and Jeff return after a busy weekend. Neil was at Toledo Jeep Fest with 4 jeeps from the service shop. Tune in to hear a little about that prior to the Brake conversation continuing. This episode talks about the brake fluids and how it is sent to the brakes. Stay tuned to the end to…
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Hold the Brakes - What Makes Your Jeep Stop?
1:11:43
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1:11:43We want to hear from you, Send us a Text This episode lets everyone know about upcoming events in the region as well as getting technical. Neil, Jeff, and Scott break down the basics of Brakes. Learn about how brakes stop your Jeep, what materials are used, and of course the history of brakes in Jeeps. This episode will be 2 parts with lots to cont…
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Send us a text Neil and Jeff continue the conversation of Habits. The first habit was focused on time ownership. Now let's talk about education and daily learning. Tune in for tips and tricks that have helped both Neil and Jeff to continue their self education.
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Behind the Curtain of Logistics Part 2
1:22:15
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1:22:15We want to hear from you, Send us a Text This episode is a continuation of last week's episode. Tune in to learn more about logistics and the challenges we currently face in the automotive industry. Slow Boats to Batch Issues to Speed to Market mistakes in packing. This episode kicks off a special review campaign. We want you, our listeners to revi…
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Pricing and Logistics - Behind The Curtain Part 1
1:16:23
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1:16:23We want to hear from you, Send us a Text Join Neil, Jeff, and Scott as they peel back the curtains to the current pricing and logistics of America in the Automotive Industry. Hang in there with us, there may be a conspiracy to prevent us from talking about it. That's right, this episode was plagued by technical issues such as loss of sound for our …
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Voices from Bantam – On-Site Interviews from the Jeep Heritage Festival
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1:01:14We want to hear from you, Send us a Text This week on I Speak Jeep, we're switching gears! Neil is off the trail and on vacation, so instead of our usual crew in the studio, we're bringing you something special from the field. While at the Bantam Jeep Heritage Festival, we fired up the mics right from our booth and had the opportunity to sit down w…
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We want to hear from you, Send us a Text This episode of I Speak Jeep is brought to you by Windshield Defense by Racing Optics. Windshield Defense is like a screen protector for your windshield and something you should get because your warranty probably won't cover the windshield. Tune in to hear Neil, Scott, and Jeff discuss warranties on Jeeps. D…
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Send us a text Ever know you have a customer that has had a bad experience in the past and so you try with all your might to make it the best experience possible?? And then everything goes wrong along the way... Neil and Jeff break down this phenomenon and explain how to still provide a quality customer service experience despite Murphy's Law worki…
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Toledo Jeep Fest and Jerry Huber - The Man, The Myth, The Legend.
1:18:36
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1:18:36We want to hear from you, Send us a Text In this special episode, we’re joined by the legendary Jerry Huber — retired Plant Manager with a long and storied career at Ford Motor Company, American Motors, and Toledo Jeep. Jerry takes us on a journey through decades of automotive history, sharing rare insights from his time on the factory floor to the…
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Gifts of Bantam and a Father's Day Special
1:21:18
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1:21:18We want to hear from you, Send us a Text A very special post Bantam episode has the guys talking about the overwhelming amount of love and kindness experienced at Bantam. Gifts from customers, great interactions, fun stories and more. Since Bantam was the weekend for the guys, instead of a weekend update, stay tuned for a special Father's Day segme…
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We want to hear from you, Send us a Text With show season starting for Jeepers, what better time than no to discuss kindness. Neil, Scott, and Jeff deliver their views on how everyone can make events more fun and engaging. Tune in to hear Scotts take on getting kids involved. Hear how Neil will do anything for Jeep Parts. Hope to see everyone at Ba…
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How off-road shops can help navigate insurance claims on your Jeep
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1:15:05We want to hear from you, Send us a Text In this episode, Neil, Scott, and Jeff talk about insurance on your Jeep. They break down what it takes to deal with insurance claims and how a good off-road shop can help you navigate the process. Aftermarket parts are often a mystery to regular body shops and more often than not, off-road and custom shops …
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Memorial Day Interviews : Mickey Thompson and Windshield Defense
1:24:20
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1:24:20We want to hear from you, Send us a Text Welcome to this special pre-recorded episode. Our team had the opportunity to interview Mickey Thompson reps Ben and Nick in Grandma's Couch Studio! For Memorial Day, our team decided that we would also make this episode extra special by conducting a remote interview with Tyler from Windshield Defense by Rac…
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Bonus Episode: Ramblings from a Brainstorm Session
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38:31Send us a text Enjoy this behind the scenes content where Neil and Jeff discuss potential topics for upcoming episodes. More episodes to come after a short break for Memorial Day.By SFJ4x4 - Simpson Family Jeeps
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We want to hear from you, Send us a Text Welcome to this special episode all about the trail rides at Bantam Jeep Heritage Festival. Neil, Jeff, and Scott are joined remotely by Rob "Daddy Jeep" Morgan. Rob is the trail manager at Bantam for both off site and on site trails. Rob talks about what it's like to be a new participant, why you should go,…
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We want to hear from you, Send us a Text This episode features a fun conversation about tow rigs. OR is your Jeep your tow rig? Neil, Scott, and Jeff break down common tow rigs and Jeep Tow ratings. Tune in for some helpful tips along the way. Jeep Show season is starting now so getting tow rigs prepped and ready is crucial. This Episode is Sponsor…
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Bantam Jeep Heritage Festival with Patti Jo
1:23:13
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1:23:13We want to hear from you, Send us a Text Welcome to a very special episode where we are joined by Patti Jo of Bantam Jeep Heritage Festival. She has joined us remote for an exclusive interview leading up to Bantam year 14. Tune in to hear some fun behind the scenes details of what it takes to put together a massive event such as this each and every…
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Send us a text Welcome to a very special episode where we are joined by Jim the Barber. We have the pleasure of hearing Jim's business story and how he took over Jim's Barber Shop. Tune in to find out the original name, it's a doozy. This episode is full of great quips from Jim and is definitely one you don't want to miss.…
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Built to Last: Habits That Separate the Hustlers from the Quitters
40:57
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40:57Send us a text This episode brings Neil and Jeff into a discussion of Habits. Tune in for some great tips and tricks utilizing lessons they've learned in real life. Additionally, some tactics from other leadership teachings are discussed in terms of how they can apply to real world settings or if they are simply exaggerated to make a point. This is…
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The Jeep Effect: Why Every Company That Buys It Tanks
1:12:02
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1:12:02We want to hear from you, Send us a Text Our first episode back after Easter break starts off with a bang. New Computer for the studio but some hiccups along the way. In this episode we talk about corporations that have owned Jeep throughout the years. Is Jeep a curse leading to failure or a blessing that breaths a little extra life into companies …
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Myth, Madness, or Mindset, the Debate is ongoing
38:42
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38:42Send us a text The conversation continues on Entrepreneurs. We apologize for the poor audio quality in this episode, we recorded outside of normal methods. Our editors tried their best to bring that high quality audio you've come to expect but just couldn't quite get there. We promise, next episode will be better. In the meantime, please try to enj…
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We want to hear from you, Send us a Text This episode starts off a bit rocky with some technical issues. But don't switch it off, because they guys adapt and overcome while recording live. This episode is all about Easter Jeep Safari. Jeep released news of new badge of honors among a few other announcements. The bulk of the episode is the guys brea…
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We want to hear from you, Send us a Text This week Neil, Jeff, and Scott are inspired to talk about garage storage options. Each one has a different start in tool storage and home garage options. What are some ways they've found that work well for them? Tune in to find out. In the meanwhile, reach out and let us know about any clever tool storage h…
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Send us a text In this episode Neil and Jeff break down what it means to be an entrepreneur. Is there a difference between an entrepreneur and a small business owner? Tune in to part one of this two part episode. Don't forget to stay tuned for the quote of the week.
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Jeep Trucks Uncovered: The Next Evolution
1:09:32
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1:09:32We want to hear from you, Send us a Text The Jeep Gladiator shook up the truck world, but what comes next? A leaked survey gives us hints about what Jeep is planning, and we're here to break it all down. From potential design changes to performance upgrades, we discuss what the future holds for Jeep trucks. Support the show Thanks for listening, gi…
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We want to hear from you, Send us a Text This episode brings a debatable topic on Unibody versus full frame construction. Neil, Scott, and Jeff talk about the pros and cons of unibody and why its become standard in many vehicles. Will the Jeep Wrangler become a Unibody Platform? Tune in to hear what our guys have to say. Support the show Thanks for…
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Send us a text Neil and Jeff resume the book review and continue the next six rules listed in The Energy Bus by Jon Gordon. This book is a fun and short read that Neil and Jeff find very impactful and meaningful. Tune in to hear their interpretations and real world examples.By SFJ4x4 - Simpson Family Jeeps
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We want to hear from you, Send us a Text This special episode continues on the conversation of suspension chronicles. But this episode was recorded on St. Patrick's Day so the luck of the Irish is brought in and they guys enjoy some pie for a belated Pi Day Celebration. Support the show Thanks for listening, give us a review and check us out on You…
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We want to hear from you, Send us a Text Daylight Savings has the guys feeling a little extra punny as they "bounce" their way into an episode all about suspension. Neil, Scott, and Jeff chronicle suspension as Jeff desperately tries to keep the talking streamlined and reserved to just one episode about it. Who nailed the best pun? Let us know. Sta…
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We want to hear from you, Send us a Text Welcome to a unique and fun episode where our primary host, Neil Simpson, is remote in from down south. Neil took a trip to Florida to return a Jeep to a customer and pick up another Jeep on the way back for services. But, what good is a road trip with Neil if there aren't shenanigans and misadventures along…
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We want to hear from you, Send us a Text Join us for a fun game of what's in the box. In this episode, Neil and Scott go head to head and must guess what is in each box without seeing the items. As a special edition, a box was prepared for the live audience to guess as well. Are Neil, Scott, and Jeff mature enough to make it through this episode wi…
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The Legend Continues - Part 2 of Squatch Patrol Chronicles
1:13:25
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1:13:25We want to hear from you, Send us a Text The continuation of our last episode. Expanding on where the build has gone. Support the show Thanks for listening, give us a review and check us out on YouTube -SFJ4x4 and visit our website to grab some great gear or products for your Jeep, SFJ4x4.com. Don't forget, you can email [email protected] for specia…
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Hemis, Gears, and Years - The Legend of Squatch Patrol
1:18:13
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1:18:13We want to hear from you, Send us a Text In this episode of I Speak Jeep, we dive into a legendary Jeep build that’s been turning heads for years—Squatch Patrol. From its HEMI-powered heart to the carefully chosen gears and the years of evolution that have made it a true off-road beast, we break down what makes this rig so iconic. Join Jeff, Neil, …
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Truth Time with Neil - Origin Story
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1:15:02We want to hear from you, Send us a Text Story Time - Today's episode, Scott is out sick leaving Neil and Jeff to do all the random facts about Jeeps. What better way to proceed than story time with Neil. This episode focuses on the origins of SFJ4x4 and the many failings along the way. With so much to talk about, this is only one part of the origi…
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Send us a text The Energy Bus is a fun and short book written by Jon Gordon. Jeff and Neil tackle the book's first 5 rules as well as give an overview of the story.By SFJ4x4 - Simpson Family Jeeps
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4x4 Icons - Jeep's Place in Global Off-Roading History
1:09:33
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1:09:33We want to hear from you, Send us a Text Jeeps have blazed trails around the world, but they haven't done it alone. In this episode, Neil, Scott, and Jeff explore how Jeep has influenced and been connected to other legendary off-road vehicles across the globe. From the Land Rover Defender to the Toyota Land Cruiser, we uncover the Jeep DNA woven in…
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Send us a text Enjoy this behind the scenes look at how Neil and Jeff converse. They sit down to discuss the future of The American Hustle and how to really focus it in. Upcoming, a new mini series featuring a book review.By SFJ4x4 - Simpson Family Jeeps
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Commander-in-Jeep: Presidential Ties To Jeep History
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1:18:36We want to hear from you, Send us a Text From the battlefields of World War II to the lawns of the White House, Jeeps have played a surprising role in American presidential history. In this special episode, airing on both Inauguration Day and Martin Luther King Jr. Day, Neil, Scott, and Jeff dive into the fascinating interaction of Jeeps, president…
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We want to hear from you, Send us a Text This episode is a continuation of last week's Fuel conversations. The guys break down fuel additives. Is this where we finally learn what is in Marvel's Mystery Oil?? Stay tuned for a special sneak peek of an interview with Beth Simpson about the children's book she authored. Join us on Patreon to see the fu…
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We want to hear from you, Send us a Text Welcome to the new year where spelling doesn't matter... or does it? This episode dives into Fuel, specifically gasoline. Tune in for Neil and Jeff to break down the etymology of Gasoline which has been historically spelled a few different ways. Scott chimes in with historical facts regarding the fuel itself…
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