Short voice notes, reflections, and ideas from the quiet corners of the Social Media Escape Club.
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Seth Werkheiser Podcasts
Off The Grid is a podcast for artists, writers & small business owners who want to leave social media without losing all their income. āļø Our host, Amelia Hruby PhD, shares stories, strategies & experiments for growing your business with radical generosity & energetic sovereignty. š Get the FREE Leaving Social Media Toolkit at offthegrid.fun/toolkit
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Honey & Hustle is a video podcast featuring conversations with creative entrepreneurs, small business owners, and non-profit founders in North Carolina. On this show, you can expect vulnerability, motivation, laughs, and candid discussions about what it takes to pursue meaningful work that makes a positive impact. This is where storytelling and entrepreneurship collide to give you a real-world MBA that feels like a movie. Grab some popcorn, a pad, and your favorite pen. Hosted and produced b ...
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š The State of Substack & How to Fall Back in Love with the Internet ā with Seth Werkheiser
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1:00:50Seth Werkheiser was one of the first 3000 people on Twitter. Now he runs Social Media Escape Club and helps people get off X, Facebook, Instagram, and more. In this conversation, we chart how weāve each spent 20+ years online ā beginning with AOL, Tumblr, and Twitter all the way through Instagram, TikTok, and the current state of Substack. This oneā¦
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āāļø Why Iām Not Putting My Book on Amazon
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22:28The most radical choice Iāve made in self-publishing is not putting my book on Amazon. Tune in to this episode to learn: Why I made this decision What it means for my book How Iām going to find readers anyway & Exactly how many books Iām hoping to sell Then join me in my journey of self-publishing without giving Jeff Bezos more money⦠by joining thā¦
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Welcome back to Book Week! In this behind-the-scenes episode (from the Clubhouse!), I tell you all about: The story of my first book (& why I had to rewrite that story to move forward) Why I decided to write this book (instead of just making more podcast episodes) My process for writing the 15,000 word manuscript in ONE WEEK (a wild choice) How I eā¦
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š Demystifying Publishing: From Idea to Manuscript to Book in Your Hands ā with Bailey Lang
1:08:22
1:08:22
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1:08:22Bailey Lang is a book coach, editor, and ghostwriter who helps business owners, creatives, and academics tell stories that matter. In this episode, Bailey and I pull back the curtain on the book-writing process. I share the messy middle and behind-the-scenes challenges of bringing my own book to life, while Bailey offers grounded guidance on what tā¦
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š«¶ Moving Past Perfectionism & Procrastination ā Parts Work for Creative People with Tracy Candido
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57:38
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57:38Tracy Candido is a creative coach and the host of Hidden Parts, a podcast about the inner voices that shape how we live, work, and lead. Today she joins me on the podcast to help me unpack how my inner perfectionist, procrastinator, and hyper-achiever showed up in the book writing process. To do that, she teaches us a lot about Parts Work. Tune in ā¦
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āļø Deleting Instagram, Practicing Attention & the Magic of Self-Publishing ā with Cody Cook-Parrott
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57:25
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57:25This summer, Cody Cook-Parrott deleted their Instagram account. In doing so, they ālostā 80,000 followers and gained so. much. more. In this conversation, we dig into why Cody decided to delete IG, how their creative attention has shifted since, and what it really looks like to build a business (and publish a book) off the grid. Tune in to this epiā¦
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I dive into what happens when real-world connection replaces scrolling. From a punk rock flea market table with some neon flyers and old music gear, the conversations quickly turned to leaving social media, quitting Spotify, and the hunger for face-to-face exchange. Along the way, I reflect on why proximity carries so much energy, and how experimenā¦
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š« How to (Self) Publish a Book Without Social Media
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25:17Welcome back, welcome back, welcome back! Season 7 of Off the Grid officially kicks off next week. š„³ This season we'll be digging into all things (self)-publishing without social media. I'm talking to writers, coaches, witches, and more about the magic of bringing our ideas to life and selling them in the marketplace. š¬ To get you in the mood, I'm ā¦
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š Your Attention is Sacred Except on Social Media ā Exclusive Book Preview!
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15:41It's finally here, my friends... your first preview of my book! In this episode, I fill you in on exactly why Your Attention is Sacred Except on Social Media. Then in a you-heard-it-here-first moment, I play you the beginning of the audiobook! And I implore you to join the book waitlist at yourattentionissacred.com ā so you can get a copy when it rā¦
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Leave social media and grow your creative business. | Seth Werkheiser
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54:18This is a slightly edited version of my conversation with Seth Werkheiser, founder of the Social Media Escape Club newsletter. We spoke on Substack live about leaving LinkedIn (and social media in general), and what it truly looks like to build your own newsletter and website. I hope you enjoy and join us for the next one (hint: it's Monday, Augustā¦
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šĀ 21 Tiny Pep Talks for You & Your Creative Business
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1:12:20Welcome to part one of our season six finale! Today Iām joined by TWENTY past guests sharing tiny pep talks recorded just for you. Tune in for encouragement on everything from surviving Capitalism to fixing your sales page to overcoming overwhelm and getting exactly what you want. Youāll hear from: [6:30] Blaize Hall of Weeping Willow Wellness [12:ā¦
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My Mid-Year Creative Business Report Card
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38:57This is a 3-part episode where I share my reflections, progress toward my yearly goals, and creative experiments for the first half of the year. Thanks for listening! Let's keep the convo going: Join the community, Please Hustle Responsibly: https://pleasehustleresponsibly.beehiiv.com/ Find all episodes here: https://www.honeyandhustle.co YouTube: ā¦
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The Southeasts Hottest Tech Conference (literally) | Inside Sloss Tech 2025
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13:04I attended Sloss Tech 2025 in Birmingham, AL to connect with folks building local ecosystems, media, and marketing companies. Here are my thoughts and reflections. Original article can be found here: https://pleasehustleresponsibly.beehiiv.com/p/the-south-s-hottest-tech-conference Thanks for listening! Let's keep the convo going: Join the communityā¦
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šŖĀ Clear Channels, Secret Marketing & Making More Money Sans Socials ā with Sarah Gottesdiener
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53:10Hereās my truthā I am absolutely, positively obsessed with this episode. Today on the pod, Iām joined by the one-and-only Sarah Faith Gottesdiener. Sheās popping over from Moonbeaming to pull back the curtain on how the Moon Studio has made more money than ever this year ā with a secret marketing strategy and a super minimal social media presence. ā¦
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Based off of this post: https://socialmediaescape.club/2025/youre-not-marrying-a-platform/ And here's a link to that James Hart post.By Seth Werkheiser
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Why Businesses Are Crushing it on Threads (And How You Can Too!)
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15:34Our latest guest is Michelle Thames, the founder of Thames Media Solutions and the host of the Social Media Decoded podcast. She shared her tips for leveraging the newest social media platform from Instagram, Threads, for business. Here's a short masterclass on creating engaging content, building a loyal community, and converting followers into cusā¦
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𤳠Put Down Your Phone & Abandon Your Brand ā with Casey Johnston
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47:29Casey Johnston is a weight-lifting memoirist and former editor at Vice, Ars Technica & the New York Timesā Wirecutter. Sheās been reporting on social media and smart phones for over a decade, and in that time, she built her career on Twitter then left it behind in favorite of a paid newsletter and a phone with fewer than ten apps on it. In this conā¦
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Elevator Pitch - Reviewing 6 Women Business Owner Pitches with Dionne McGee (Business Coach)
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56:20In this segment of Honey and Hustle, I am joined by Dionne McGee, founder of Dionne McGee Enterprises, to critique and provide feedback on elevator pitches submitted by six incredible women entrepreneurs. These women, from diverse industries, present their pitches, and Dionne and I discuss their value propositions, clarity in messaging, target audiā¦
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Elevator Pitch trailer - a new series on Honey & Hustle
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1:07We're starting a new series and a new season on Honey & Hustle. Submit your elevator pitch to be considered in the next episode! Submit here: https://forms.gle/HNwmKoR3CaGmtoZi8 Thanks for listening! Let's keep the convo going: Join the community, Please Hustle Responsibly: https://pleasehustleresponsibly.beehiiv.com/ Find all episodes here: https:ā¦
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Indie Thinkers interview with Angela Hollowell: https://indiethinkers.substack.com/p/angela-hollowellBy Seth Werkheiser
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Substack Live Replay: Featuring Daniel Hunter, the founder of IndieThinkers
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55:45In this Substack Live conversation, I spoke with Daniel Hunter, the founder of IndieThinkers. I share the origin story of my newsletter community, Please Hustle Responsibly, which started from my early 2023 posts on Medium before transitioning to Substack and later beehiiv. We also discussed the evolution of content platforms, the challenges of maiā¦
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šø āHow Do I Grow Without Social Media??ā ā Live Coaching with Melissa Wong
1:15:27
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1:15:27Welcome to an episode unlike any other! Today I'm joined by Melissa Wong of Coherence Studio for a live advising session where I help her work through the age-old question: "how do I really grow my business without social media?" Then she turns the mic around on me to dig into how Off the Grid has actually grown ā and what you can learn from that pā¦
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š» 3 Ways Iām Gently Reinventing My Work Right Now
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36:45Welcome to Paradigm Shift Summer! š This month on the podcast, we're rooting into radical change with ease, softness, and poolside vibes. Today I'm taking you behind-the-scenes of my business and sharing 3 ways I'm releasing 2025-so-far and gently redesigning my work/life this summer. I'll guide you through the deep shifts and practical actions I hā¦
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Thatās a little catchphrase I came up with: When you hit send, itās not the end. Maybe I invented it, maybe someone else didābut itās true either way. Right now, itās summertimeāopen rates are down, comments are down, ālikesā are down. But when you hit send, that doesnāt mean youāre done. Especially if youāre on Substack, you have the direct URL foā¦
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A lot has changed since the last Voice Note in May. Iāve moved all paid memberships to Memberful, and Iām now posting these audio entries here on Transistor. That means a new RSS feed, which you can grab here: https://feeds.transistor.fm/smec-currents And all episodes are here: https://smec-currents.transistor.fm/episodes This new podcast (called Sā¦
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šĀ How Your Business Can (& Canāt) Make You Happy ā $300k+ Launches with Sam Vander Wielen
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53:34
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53:34Iām not a fan of the #girlboss. But I am a fan of women who build wildly successful businesses. And I especially appreciate when they offer eyes-open advice about what it really took to get there. Today on the show, Iām joined by Sam Vander Wielen, a lawyer-turned-entrepreneur whoās built a multi-seven-figure online business through consistently $1ā¦
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š¦Ā How Freelance Work Can Solve Your Problems ā with Sarah Jutras
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58:27
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58:27I started my self-employment journey by freelancing⦠but somehow Iāve never talked about it on the pod! So today Iām joined by Sarah Jutras of Huzzah Studio and Freelance for Life to dive into how to build a freelance career and/or land a few gigs to make ends meet. Together we unpack a few common Qs, including: What is freelancing? 𤺠Who is freelaā¦
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Write, Publish, Repeat. How we started our newsletters on beehiiv
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54:19I sit down with fellow podcaster, small business owner, and newsletter writer Brian Ondrako to talk about our journey to writing newsletters in beehiiv. He started his podcast, Just Get Started, in 2017 and has published over 450 episodes. He's now leveraging his sales expertise to help others through his newsletter. It was great to talk about our ā¦
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š ļøĀ How to Create Biz Systems (for Neurodivergent Entrepreneurs) ā with brigitte
56:18
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56:18When my business becomes overwhelming, I turn my focus to my systems. Why? Because systems are the how of everything I do in my work and life. I have a system for doing my laundry, a system for checking my inbox, and a system for making this podcast. And even when I have no system for doing something⦠thatās still a no-system system! Designing my sā¦
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š©āš»Ā How to Reinvent Yourself (& Your Website) ā with Anita Cheung
55:23
55:23
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55:232025 has been a year of pivots, restarts, and beginning again. So this week on the pod, weāre talking about reinventing yourself and your website! To do that, Iām joined by yoga-teacher-turned-meditation-studio-owner-turned-designer Anita Cheung AKA Neets! Anita has pivoted business topics, models and personal brands many times over the past decadeā¦
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An African Ice Cream Maker Shares Her Recipe for Originality
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28:45I sat down with Samantha Kotey, founder of Auntie's Ice Cream, and a lawyer by day. We talked about her journey into making ice cream and then into making a business. Her flavors paint the picture of the African diaspora, inviting your taste buds along for the ride. We explore what it means to be an Auntie, how to create a food product that is inteā¦
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āŖļø Knowing When to Pivot ā The Realities of Food-Based Retail with Molly Clark of Taking Stock Foods
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56:16Welcome to Off the Grid CPG edition! š Today on the show, Iām joined by Molly Clark of Taking Stock Foods to talk about farmersā markets, food retail, and the realities of consumer product goods businesses. Molly is the co-founder and CEO of Taking Stock Foods, a functional beverage company based in St. Paul, MN. She is dedicated to being a leader ā¦
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š Navigating the Messy Middle ā Small Business in Slow Times with Jen Carrington
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1:13:10Popping in with a behind-the-scenes bonus episode ā where Jen Carrington and I pull back the curtain on everything that's been messy, feel-bad, and chaotic in our businesses this year! We talk about exactly how much our revenue is down, the problems we've diagnosed with our marketing and messaging, and what we're focusing on to stay in business thrā¦
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š£ļøĀ The Relationships that Change Everything ā Creatively Unleashing with Lauren LoGrasso
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54:06We talk about community all the time on this show. But what does it actually look like when relationships change the trajectory of your creative career? In this episode, Iām joined by Lauren LoGrasso to unpack all the relationships that led her to her current roles as an award-winning podcaster, producer of We Can Do Hard Things, and VP of Programmā¦
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The Food Truck Founder of Birmingham's Best Kept Secret
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23:41In this episode, Zebbie Carney shares their journey of establishing Eugene's Hot Chicken in Birmingham. Starting from humble beginnings with a food truck at local breweries and companies to opening a restaurant in Uptown near the BJCC, our conversation discusses the challenges and rewards of transitioning to a brick-and-mortar location. Zebbie compā¦
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šĀ How to Break Up with Google, Amazon & Spotify
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47:28I broke up with Amazon and Google when I left social media in 2021, and this year I decided it was also time to quit using Spotify. Why? Well because my values are not aligned with enriching billionaires like Jeff Bezos, letting Google track my behavior everywhere, or supporting Spotify in paying artists pennies. So in this episode, I share a bit mā¦
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Iām starting to think of all this as a delivery truck. I make the thing, and the delivery person comes and picks it up. It goes on the truck, and then itās out of my hands. Youāve seen the disclaimers from online shopsāāweāre not responsible for what happens during shipping.ā Iām kind of feeling that for myself now. Once I hit send, Iām out. I donāā¦
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š» Can We Still Thrive Online? ā Digital Wellness & Ethical Marketing with Amelia Knott
1:03:54
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1:03:54Today on the show, Iām joined by art psychotherapist Amelia Knott to explore and untangle the intersections of mental health, social media, creativity, and small business. We specifically take on the concepts of ādigital wellnessā and āethical marketing.ā And we have a nuanced conversation about how we really feel online and what it means to marketā¦
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015 - Your newsletter isn't your permanent address
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3:54Put something new on your website, and link it in your next newsletter. Your newsletter isnāt your permanent address, itās a delivery vehicle. Build an archive of work on your website and link to your stuff from your newsletter! Oh, and this is the Alex Dobrenko` interview where his guest Isabel Cowles Murphy talks about someone else who says writiā¦
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āĀ Make the Movement Irresistible ā Quiet Quitting Social Media with Edgar FabiĆ”n FrĆas
1:05:02
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1:05:02Edgar FabiĆ”n FrĆas is an artist, therapist, educator, curator, witch and so much more. Today, they join me on the podcast to talk about the decision they made to quiet quit Instagram at the start of 2025. Together, we explore: The works of art that changed our lives & nonlinear psychic collaboration Being impersonated on Instagram & how that can imā¦
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