Best Search Engine Journal Podcasts (2025)

1
Google Ads Subtracts Individual Ad Labels From the SERPS 54:12

Play Pause

4h ago54:12

54:12

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and C…

1
Lorraine Ball - From Agency Builder to Marketing Strategist 24:06

3d ago24:06

24:06

Guest: Lorraine Ball, Host of More Than a Few Words Podcast Experience: 19 years running a digital marketing agency, sold in 2021 Current Focus: Marketing consulting, teaching, and podcasting Key Topics Covered Building and Scaling an Agency Started in 2002 as traditional marketing company Evolved into digital agency with social media emergence Str…

1
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

7d ago55:22

55:22

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

1
SEO & Brand Journalism: A Conversation with Katie Wagner 35:23

12d ago35:23

35:23

In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search. Guest Information Katie…

1
Language's Power: Sociology and Marketing Synergy 11:40

12d ago11:40

11:40

We examine the sociology of language, illustrating how speech patterns are interwoven with identity and societal power structures, serving as markers of belonging or exclusion. Finally, the text bridges these concepts, demonstrating the intersection of language and marketing by explaining how understanding sociolinguistics is vital for targeted, cu…

1
Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy 44:01

13d ago44:01

44:01

Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation Episode Description In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marke…

1
Chris Turnbull: Navigating The Changing Landscape of Local SEO 42:28

14d ago42:28

42:28

Episode: Unscripted SEO Podcast Host: Jeremy Rivera - Unscripted Podcast Guest: Chris Turnbull, Founder of Catalyst Marketing Duration: ~45 minutes Episode Description Join Jeremy Rivera as he sits down with Chris Turnbull, founder of Catalyst Marketing, for an unfiltered discussion about how SEO has evolved over the past 13 years. From Google's mo…

1
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

14d ago1:02:02

1:02:02

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

1
Exploring Entity Optimization and AI with Jason Barnard 41:23

19d ago41:23

41:23

Unscripted SEO Show Notes: Entity Optimization with Jason Barnard Episode Overview Jeremy Rivera interviews Jason Barnard of KaliCube about entity optimization, AI assistive engines, and the future of search. This conversation explores practical strategies for controlling your digital footprint and optimizing for modern search systems. Explore the …

1
The Artificial Spectacle, and the Search for Authenticity 11:31

21d ago11:31

11:31

In the age of AI, the term "artificial" mirrors society's "superficiality," where authentic life is often replaced by mere representations, a concept Guy Debord called the "Society of the Spectacle." While AI could deepen this trend by creating convincing yet hollow imitations of human experience, its very existence forces us to confront the differ…

1
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

21d ago52:58

52:58

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

1
Internal Linking, SME Interviews, and Platform Diversification: Daniel Horowitz's Modern SEO Playbook 40:47

24d ago40:47

40:47

Guest Information Daniel Horowitz Senior SEO Manager at Informatica Connect: LinkedIn Episode Summary Daniel Horowitz shares his decade-long journey in SEO, from agency-side link building campaigns to managing enterprise SEO at Informatica. We dive deep into the impact of Google's Helpful Content Update, the shift from traffic-focused to conversion…

1
LinkedIn SEO Secrets: How Daniel Alfon Turns Profiles Into Lead Generation Machines 39:36

26d ago39:36

39:36

Summary In this UnscriptedSEO conversation, Jeremy Rivera and LinkedIn expert Daniel Alfon discuss the often-overlooked potential of LinkedIn as a powerful SEO tool. They explore the evolution of social media, the importance of authority and identity on LinkedIn, and strategies for targeting the right audience. The discussion also covers the nuance…

1
The Craft of Manufacturing Product Meaning 18:36

27d ago18:36

18:36

In today's market, "manufacturing meaning" is a crucial business strategy that goes beyond the physical product to create an emotional connection with customers. This is achieved by telling a compelling brand story, focusing on the entire customer experience, and maintaining authenticity in all business practices. Ultimately, this approach transfor…

1
Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

28d ago57:29

57:29

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

1
Video SEO & WordPress Technical Optimization: Expert Insights from Anthony Prichard and Paritosh Pareek 1:02:22

1M ago1:02:22

1:02:22

Summary In this episode of the Unscripted SEO podcast, Keith Breseé hosts Paritosh Pareek and Anthony Prichard from WP Sprints to discuss the critical aspects of SEO, particularly focusing on technical SEO and video strategies for local businesses. They explore the importance of optimizing video content for search engines, common mistakes made in W…

1
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

1M ago58:27

58:27

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

1
Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

1M ago1:00:26

1:00:26

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

1
Stop Reverse Engineering Google & Approach ALL Search Equally: Melissa Popp 1:00:54

2M ago1:00:54

1:00:54

Host: Jeremy Rivera - Founder, SEO Arcade Guest: Melissa Popp - Founder, Rickety Roo | @poppupwriter Episode Length: 60 minutes Episode Overview In this deep-dive conversation, Jeremy Rivera and Melissa Popp explore the seismic shifts happening in SEO and digital marketing. From AI overviews decimating organic click-through rates to the fundamental…

1
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

2M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

1
Ai Max is Making Headlines….Really Long Headlines 1:01:17

2M ago1:01:17

1:01:17

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

1
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

2M ago1:08:26

1:08:26

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

1
Chuck McHenry on Modern Local SEO: Location Pages, TikTok Marketing, and Competing with AI Search Engines 43:01

2M ago43:01

43:01

Summary In this episode, Jeremy Rivera interviews Chuck McHenry, who shares his extensive journey in the marketing and SEO industry. Chuck discusses the evolution of SEO, the importance of location pages, and how AI and LLMs are changing the landscape of digital marketing. He emphasizes the significance of social media in local services and the nee…

1
Add to CartGPT: The Future of Shopping... for a Fee 53:29

2M ago53:29

53:29

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

1
Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy 1:00:37

2M ago1:00:37

1:00:37

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the adverti…

1
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

3M ago52:47

52:47

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…

1
Jason Berkowitz is Breaking Silos: How Cross Channel Collaboration Enhances Marketing and SEO 26:47

3M ago26:47

26:47

Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams. Key Topics Discussed: The current st…

1
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

3M ago42:58

42:58

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - h…

1
What's ACTUALLY Working In SEO? Ryan Jones Is Testing The Waters For Us All 38:11

3M ago38:11

38:11

Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing About the Host Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization. Connect with Jeremy: Unscripted SEO Podcast SEO Arcade - White Label Podcast Content Marketing Agency Personal Website About the Gu…

1
Marisa Cali on Leveraging Events, Branding & Long-Term ROI 34:30

3M ago34:30

34:30

In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the signifi…

1
Nick Jain & Leveraging Ai Content Intelligently 25:37

3M ago25:37

25:37

Guest: Nick Jane, CEO & Founder of Content Hurricane Host: Jeremy Rivera, Unscripted Podcast Episode Topic: AI-Powered Content Creation and SEO Strategy About the Guest Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at compan…

1
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13

3M ago52:13

52:13

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com…

1
Drewbie Wilson Breaks Down How Most Businesses Fail To Convert Leads 35:19

3M ago35:19

35:19

Show Notes: Call the Damn Leads with Drewbie Wilson Unscripted SEO Podcast Episode Read the in-depth recap "Why 90% of Businesses Can't Convert Leads (And How to Fix It)" Episode Description Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and…

1
Cauveé: Engineering Inspiration Through Strategic Personal Branding 56:03

3M ago56:03

56:03

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the "Inspiration Engineer®” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI. Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build the…

1
AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

3M ago1:03:46

1:03:46

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video he…

1
Linkedin Expert Strategies For Success With Al Kushner 31:21

3M ago31:21

31:21

Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to vide…

1
Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19

4M ago50:19

50:19

This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.co…

1
Maintaining Control in an AI-Driven Marketing World With Lisa Raehsler 1:16:32

4M ago1:16:32

1:16:32

In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the i…

1
Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19

4M ago38:19

38:19

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpf…

1
Calculators and Digital Assets Value For SEO with Steven Schneider 33:50

4M ago33:50

33:50

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog c…

1
Google Shopping Ads for eCommerce 19:32

4M ago19:32

19:32

Ready to turn search clicks into sales? In this episode we unpack how Google Shopping Ads put your product image, price and brand at the very top of search results. Discover how product feeds replace keywords, how to sync Merchant Center with Google Ads, and the feed-tuning, bidding and ROAS tactics Sambuno uses to capture high-intent shoppers and …

1
Engineering Word-of-Mouth for eCommerce Success 11:12

4M ago11:12

11:12

In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands k…

1
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

4M ago49:28

49:28

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no…

1
Flynn Zaiger on SEO Agency Evolution 34:13

4M ago34:13

34:13

SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who u…

1
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

4M ago1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…

1
Darcy Sullivan: Mastering Local SEO for Health Professionals 37:51

4M ago37:51

37:51

In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO p…

1
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

4M ago47:38

47:38

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…

1
Exploding the SEO Landscape with Melissa Popp 45:50

5M ago45:50

45:50

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving lands…

1
pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

5M ago58:47

58:47

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…

1
Daniel Horowitz & Navigating the New SEO Landscape 40:47

5M ago40:47

40:47

In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the…