Most small business owners feel overwhelmed and confused about how to market their business so that it grows and stands out from the competition. On The Marketing Domination Show, Digital Marketing Consultant, Agency Owner, & Certified StoryBrand Guide Sean Garner, gives small business owners digital marketing tips, strategies and interviews with industry leaders to show you how to get more customers and leads online and be seen as the clear leader in your industry. Connect with Sean: https: ...
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"Robin Versage reveals his every action, his every emotion from the first day another man ever touched him, sexually, to the last great romance of his sexually inverted career. All the brutality of dirty sex, ethereal love and the madly erotic morass between extremes is revealed as Robin marches upward through the years." — Join hosts Sean Drohan, Cody Gohl, and Chris Murphy as we dive deep into Leland Garner and Robin Versage's deliciously shocking 1964 tell-all memoir, "Tops, Bottoms and S ...
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Over the last near decade, Gerry DeFilippo has trained THOUSANDS of athletes from the youth to pro level across all major team-sports. Gerry started his gym and brand, Challenger Strength, as an ambitious 22 year old still finishing his college degree. In the time since, he has built his facility and following into a nationally recognized performance company training thousands of athletes both in-person and online. Gerry brings guests across all areas of sports and performance training, givi ...
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About Connective Tissue with John C. McGinley Multi-dimensional creative force John C. McGinley has created a space where storytelling and storytellers, current events, conflicts, creativity and kindness come together at the same table to find the connective tissue between them. A safe space for critical thinking, McGinley and his guests explore different perspectives in the kind of candid conversations listeners will not hear in normal interviews. With guests ranging from Academy Award winn ...
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Episode #244 Ross Garner on Coaching Track Athletes, Hamstring Rehab, and Sprinting Mechanics
43:53
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43:53Send us your questions, or thoughts on today's episode! In Episode 244 of Muscles and Management, Gerry sits down with Ross Garner, a performance coach and sprint specialist with experience working with elite track athletes and football players. The two dig into the details of developing speed, the biomechanics of sprinting, and effective strategie…
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Episode #243 Andrew Sacks on Sports Science, Data-Driven Coaching, and Building Better Athletes
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49:22Send us your questions, or thoughts on today's episode! In this episode Muscles and Management, Gerry sits down with Andrew Sacks, founder of Prime Sports Performance, to dive into the world of sports science and its application in real training environments. With experience across private sector coaching and deep data analytics, Andrew brings a gr…
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Episode #242 Zack Zillner on Building Resilient Athletes and Simplifying Performance
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52:52Send us your questions, or thoughts on today's episode! In Episode 242 of Muscles and Management, Gerry chats with Zack Zillner, Head Performance Coach for Texas Women's Basketball and former coach with the University of Kansas, University of Illinois, and the Chicago Bulls. Zack brings a no-BS approach to training—removing fluff, prioritizing foun…
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Episode #241 Arno Rheinberger on Injury Rehab, Achilles Epidemic, and the Strength-Training Disconnect
45:37
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45:37Send us your questions, or thoughts on today's episode! In Episode 241 of Muscles and Management, Gerry sits down with Arno Rheinberger—former NFL and Division 1 athletic trainer with stops at the New York Giants, Rutgers, Minnesota, and more—for a raw, in-depth conversation on injuries, rehab, and the complicated relationship between performance a…
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Episode #240 Culture Consistency and Coaching Beyond the Weight Room with Brijesh Patel
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45:01Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry sits down with Brijesh Patel—longtime Director of Athletic Performance at Quinnipiac University—for a masterclass in building culture, earning athlete buy-in, and leading with purpose in the strength and conditioning world. Brijesh shares lesson…
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Episode #239 In-Season Strength, Online Coaching Myths, and Building a Sustainable Training Model with Joe Aratari
1:03:07
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1:03:07Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes back Joe Aratari for a raw conversation on the realities of in-season training, youth sport culture, and what too many coaches get wrong when it comes to online content, business, and development. Joe shares lessons from over a decade t…
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Episode #238 Who You Should (and Shouldn’t) Listen to on Social Media with Pratik Patel
56:07
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56:07Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes back Pratik Patel—former NFL and Division I performance coach—for a raw and unfiltered conversation about the current state of social media, training misinformation, and why athletes (and coaches) need to be way more critical of who the…
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Episode #237 Strength, Speed, and Data-Driven Development at UCLA with Sean Swetnam
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53:00Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes Sean Swetnam, Assistant Director of Football Performance at UCLA, to break down how elite-level training, data integration, and interdisciplinary collaboration are fueling performance gains at one of college football’s top programs. Sea…
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Episode #236 Reframing Strength, Conditioning, and Sport Culture with Malorie Henderlong
1:11:33
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1:11:33Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry sits down with Malorie Henderlong, Assistant Director of Sports Performance at Auburn University, to discuss her journey through college strength and conditioning, breaking down outdated training mindsets, and creating performance systems that a…
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Episode #235 Sprint Mechanics, Positional Speed Work, and High/Low Programming with Matt Gebert
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54:19Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry is joined by Matt Gebert, newly appointed strength and conditioning coach for Auburn Football, previously at Arizona. Matt brings a deep dive into real-world speed development for football players, with a focus on position-specific programming, …
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Episode #234 Building Speed, Absorbing Force, and Contextual Coaching with Jorge Carvajal
1:10:04
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1:10:04Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes speed and performance specialist Jorge Carvajal for a deep dive into building real-world speed, athlete resilience, and cutting through the noise in the world of performance training. Jorge shares insights from over 30 years in the fiel…
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E33: How to Scale Your Local Business Using Instagram | Dr. Hunter Alario
44:18
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44:18Most local business owners rely on SEO and ads, but what if Instagram could be your biggest growth tool? In this episode, we break down how one entrepreneur built a thriving business using only Instagram—no Google Ads, no SEO. We dive into what makes content effective, how to engage the right audience, and why personal outreach turned followers int…
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Episode #233 Breaking Plateaus, Training Smart, and Calling Out Gimmicks with William Wayland
1:02:42
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1:02:42Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry sits down with elite strength coach and performance consultant William Wayland to dig deep into what truly drives long-term athlete development—and what doesn’t. They waste no time diving into the overuse of unstable surface training, especially…
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E32: What Marketing Experts DON'T Tell You About Rebranding | Jim Heininger
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27:49Rebranding isn’t just about changing your logo—it’s about repositioning your business for long-term success. But how do you know if you actually need a rebrand or if a simple refresh will do the trick? In this episode, we cover: The three types of rebranding and when each one makes sense. The step-by-step process to ensure a smooth transition. How …
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Episode #232 Sprint Mechanics, Speed Trends, and Building Better Athletes with Justin Wickard
58:15
58:15
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58:15Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry sits down with Justin Wickard—track and field coach, speed expert, and founder of Tier One Athlete—to break down what it really takes to get athletes faster. With nearly two decades of experience across Division I programs like TCU and Air Force…
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E31: How to Do Print Marketing Right for Your Business | Jessica Embree
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16:56Today’s market is overloaded with digital ads and AI-generated content, but print is making a comeback— only if you use it the right way. In this episode, Jessica Embree from Tulip Media Group shares how small businesses can combine print and digital strategies to build credibility, attract customers, and increase sales. We’ll break down why print …
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Episode #231 Speed Development, Strength Training, and the Evolution of Coaching with Brad Dixon
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53:43Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes Brad Dixon, head football coach, track coach, and advocate for the Feed the Cats training philosophy. Brad shares his journey from traditional, old-school coaching methods to a more data-driven and athlete-first approach, optimizing bot…
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E30: Small Business PR Secrets To Dominate Your Local Market! | Mickie Kennedy
27:36
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27:36Think PR is only for the big guys? You might be missing out on a game-changing marketing strategy! In this episode, we’re breaking down how small businesses can use PR to grow their audience, establish credibility, and attract customers—without spending big bucks on ads. Our guest, Mickey Kennedy, founder of eReleases, has spent 26+ years helping s…
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Episode #230 The Evolution of Pitching, Strength Training, and Social Media’s Impact with Ben Brewster of Tread Athletics
45:44
45:44
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45:44Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes back Ben Brewster, founder of Tread Athletics, to discuss the evolving landscape of pitching development, strength training, and how technology and social media are shaping modern training methods. Ben shares insights on the advancement…
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Episode #229 Effective Protocol in Performance and Avoiding Gimmicks with Quentin Wiley of UNC Football
1:11:06
1:11:06
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1:11:06Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes Quentin Wiley, a Doctor of Physical Therapy and strength coach at the University of North Carolina, to discuss the intersection of rehab and performance training. Quentin shares insights on the growing hype around fascia-based training, movement variability for …
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Episode #228 The Blueprint to Building a HUGE Vertical Jump with Brandon Davis
1:20:08
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1:20:08Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes Brandon Davis, a strength and conditioning coach, to discuss vertical jump training and performance strategies. They dive into the importance of altitude drops, resisted sprints, and the role of eccentric training in athletic development. Brandon shares insights…
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Episode #227 Maximizing Athletic Longevity and Injury Prevention with Wesley Wang
1:00:18
1:00:18
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1:00:18Send us your questions, or thoughts on today's episode! On this episode of Muscles and Management, Gerry welcomes Wesley Wang, a sports physical therapist specializing in injury rehab and performance optimization. Wesley shares key insights into preventing and recovering from ACL injuries, common mistakes athletes make in training, and how to struc…
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Episode #226 In-Season Training, Speed Myths & Social Media’s Impact on Coaching with Brendan Thompson & Joseph Potts
1:45:38
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1:45:38Send us your questions, or thoughts on today's episode! In this episode of Muscles and Management, Gerry welcomes back two highly respected performance coaches, Brendan Thompson and Joseph Potts, for an unfiltered conversation on the state of strength and conditioning. The trio dives into pressing topics such as the role of social media in coaching…
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Episode #225 Everything You Need to Know About Speed Development for Athletes
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59:22
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59:22Send us your questions, or thoughts on today's episode! In this episode, Gerry discusses the critical elements of speed development for team sport athletes, particularly baseball players. He breaks down acceleration, top speed, and the nuances of sprint training, emphasizing how these factors impact performance on the field. The episode highlights …
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Episode #224 Strategies for Speed Development, Rotational Power and More with Cameron Dietz (Cincinnati Baseball)
59:20
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59:20Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes Cam Dietz, Director of Performance at the University of Cincinnati Baseball program, to discuss performance training strategies. Cam shares insights on rotational power, resisted sprints, and balancing intensity with recovery for athletes. He highlights the valu…
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Episode #223 How to Begin and Structure Off-Season Training with Scott Leech (URI Football)
1:05:16
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1:05:16Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes Scott Leech, Director of Performance for the University of Rhode Island football program, to discuss the intricacies of off-season training for Division I athletes. Scott shares how his team navigated their most successful season in 39 years, culminating in a co…
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Episode #222 How Performance Training Has Changed and What it Means with AJ Blue (UNC Football S&C)
1:06:18
1:06:18
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1:06:18Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes AJ Blue, Associate Head of Strength and Conditioning for the University of North Carolina football program, to discuss his unique journey into coaching. AJ shares how he transitioned from a communications major and former collegiate football player to a seasoned…
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Episode #221 Speed Development for Team Sports with Matt Talarico (Chicago Cubs)
1:18:34
1:18:34
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1:18:34Send us your questions, or thoughts on today's episode! In this episode, Gerry welcomes Matt Talarico, Director of Speed Performance and Base Running for the Chicago Cubs, to discuss the evolving landscape of speed training in baseball. Matt shares insights from his time with the New York Yankees, highlighting how speed development is becoming a vi…
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Episode #220 The Roadmap for Athletic Development with Deven Morgan of Driveline Baseball
1:38:19
1:38:19
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1:38:19Send us your questions, or thoughts on today's episode! On episode 220 of the Muscles and Management podcast, Gerry welcomes Devin Morgan from Driveline Baseball. Devin dives into the challenges and opportunities in youth sports development, discussing what's broken and what works in fostering athletic success. He shares insights into Driveline’s a…
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E29: The Secret to Boosting Google Reviews for Small Businesses
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24:48Google reviews can make or break your local business's online presence. But gathering them consistently? That’s the tricky part. In this episode, discover how to solve the two biggest problems with review generation: knowing what to say and automating the process. Learn the exact scripts and tools we’ve tested to help businesses like yours skyrocke…
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Episode #219 Why Athletes Need to STOP Training Like Bodybuilders with Jeff Lo Vecchio
1:30:36
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1:30:36Send us your questions, or thoughts on today's episode! On Episode 219 of the Muscles and Management Podcast Gerry welcomes Jeff Lo Vecchio, a former professional hockey player turned performance coach. Jeff shares his journey from playing college hockey at Western Michigan to pro hockey in the Bruins organization and Europe. Now a coach, he focuse…
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E28: The Guiding Principles Framework To Make 2025 Your Best Year
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24:25Ready to make 2025 the best year ever for your business? This episode dives into the essential framework for success: guiding principles. From crafting a mission statement that inspires action to identifying the key characteristics your team needs and implementing critical daily actions, this framework ensures clarity and results. Whether you’re ju…
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Episode #218 Building a Quality Sports Performance Program with Chris Martin (LSU Baseball)
1:08:58
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1:08:58Send us your questions, or thoughts on today's episode! On episode 218 of the podcast, Gerry welcomes Chris Martin, LSU Baseball's Director of Performance. Chris shares insights from his work with the Houston Astros and Kent State, diving into sports science strategies like velocity-based training, force plate data, and Catapult GPS monitoring. He …
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E27: Master Local SEO to Outrank Competitors
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30:25How well is your local business performing online? In this episode, I reveal how to dominate local SEO and drive more traffic to your sales funnel. We’ll cover the three pillars of success: optimizing your Google Business Profile, automating your five-star review strategy, and leveraging on-page SEO to rank higher than your competitors. I’ll even s…
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Episode #217 Training Athletes To Run Sub 4.3 Second 40 Yard Dashes With Tony Villani
1:21:08
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1:21:08Send us your questions, or thoughts on today's episode! On episode 217 of the podcast, Gerry chats with Tony Villani, founder of XPE Sports. Gerry and Tony discuss the secrets behind some of the fastest athletes, deliberate on the fairness of NFL Combine timings, and lay out practical tips for enhancing athletic performance. If you have an athlete …
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E26: How to Dominate Your Industry with a Sales Funnel
1:07:12
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1:07:12Are you ready to take your marketing strategy to the next level? In this episode, I talk about the three steps to dominate your market: building a high-performing sales funnel, filling it with targeted leads, and continuously optimizing for success. Whether you’re a local business or an online entrepreneur, you’ll walk away with practical tips to e…
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Episode #216 Elevating Athletic Development with Marc Lobliner
1:21:26
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1:21:26Send us your questions, or thoughts on today's episode! On episode 216 of the podcast, Gerry chats with Marc Lobliner, owner of Legacy at Carbon, an athletic performance and S&C facility in Tennessee. Mark brings his experience developing team sport athletes to the show to discuss overall enhancement of athletic development. Gerry and Marc cover th…
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E25: How Digital Marketing Can Help You Dominate The Market | Jeff Yeats
31:06
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31:06Ever wonder how a small business can dominate its local market? In this episode, I chat with Jeff, a client and owner of Measured Home Services, who’s leveraged digital marketing to become a true industry leader. From creating a professional website to collecting and responding to customer reviews, we discuss the exact strategies that will help you…
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Episode #215 Evolving Mindsets for Effective Speed Development with Tony Holler
1:22:34
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1:22:34Send us your questions, or thoughts on today's episode! Muscles and Management is BACK after a two year hiatus. From 2018 to 2022, we produced over 200+ episodes with some of the BEST performance and sports coaches in the WORLD and we are BACK to build even better than ever with even MORE guests! Host Gerry DeFilippo is bringing back the show with …
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E24: 10 Key Homepage Sections to Get More Leads
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22:59Ever looked at your website and thought, “Is this even doing anything for my business?” I’m sharing the 10 sections every homepage needs to grab attention, show value, and get visitors to take action. We’ll talk about the small changes that make a big difference, like a clear call-to-action, simple messaging, and a design that makes you look legit.…
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E23: Key Strategies to Legally Secure Your Business | Scott Reib
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48:07Is your business as protected as you think it is? Join me and my business attorney Scott Reib as we break down the essential legal steps every business owner needs to have in place to protect their brand and secure long-term success. We’ll dive into everything from trademarks and copyrights to choosing the right structure and nailing down solid con…
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Sean Penn is a powerhouse film performer capable of intensely moving work, who has gone from strength to strength during a colorful film career, and who has drawn much media attention for his stormy private life and political viewpoints. Sean Justin Penn was born in Los Angeles, California, the second son of actress Eileen Ryan (née Annucci) and di…
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E22: How To Use StoryBrand To Make Your Business Stand Out | Ali Garbero
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34:27Standing out in today’s crowded market isn’t easy, and the way you communicate your brand can either make you the go-to choice or just another option. In this episode, we’re diving into the StoryBrand framework—how you can use it to cut through the noise and truly connect with your customers. We’re covering the biggest mistakes business owners make…
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E21: 7 Marketing Books Every Small Business Owner Should Read
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14:41If you’re overwhelmed by all the marketing advice out there, I’m diving into my seven favorite marketing books specifically for small businesses—each with practical tools you can use right away. From becoming an avid reader to sharing how each book provides incredible strategies for traffic, lead generation, and building a powerful brand, I cover i…
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E20: How to Use Google Reviews to Stand Out as a Local Business
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21:03Getting more Google reviews isn’t just about asking—it's about having a system that works. Most small businesses struggle to collect reviews consistently, but in this episode, I’m giving you the exact blueprint to change that. If you're ready to stand out as the top business in your industry, grab our free Google review script template at https://w…
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E19: What It Really Takes to Build a 7-Figure Business | Courtney Garner
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41:39Want to know what it really takes to build a successful small business? I’m sitting down with someone who’s been with me every step of the way—my amazing wife, Courtney Garner. Together, we own and run multiple businesses, and today we’re talking about what it’s like to leave a stable job and jump into entrepreneurship while juggling family life. Y…
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E18: Everything You Need To Dominate The Market as a Small Business
23:37
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23:37Struggling to get your marketing to deliver real results? In this episode, I break down the Marketing Domination Checklist that every small business needs to stand out online. I cover the fundamentals of building a powerful sales funnel, including crafting a clear one-liner statement, designing a website that converts, and utilizing lead generators…
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E17: Don’t Make These StoryBrand Marketing Mistakes
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13:37Storytelling marketing can be a game-changer for your business, but only if you do it right. Many small business owners struggle to implement the StoryBrand framework because they don’t really know how to do it correctly. I share the top three mistakes I see, including focusing on the wrong story, misunderstanding the StoryBrand framework, and fail…
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Zach Braff was born and raised in South Orange, New Jersey, to Anne Hutchinson (Maynard), a clinical psychologist, and Harold Irwin Braff, a trial attorney. His father is from Russia and Austria, while Zach's mother is from a family with deep roots in New England. Zach attended Columbia High School in Maplewood, New Jersey, and also graduated from …
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E16: 4 Website Mistakes Killing Your Small Business (And How to Fix Them!)
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11:59Many local business owners struggle with websites that aren't driving the conversions they need. In this episode, I share the top mistakes I see local business owners make and offer solutions to help fix them. We cover everything from improving your calls to action and lead generators to optimizing your website copy and its placement. By making the…
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