The Human Culture Imperative is a framework for business excellence centered on a human-centric culture in an era of technological disruption and AI. It emphasises that sustainable growth stems from deep engagement across leaders, employees, and customers, a concept reinforced through the Market Responsiveness Index (MRI). It highlights eight behavioural disciplines crucial for fostering a customer-focused culture, illustrating their impact on business performance with numerous real-world ex ...
…
continue reading
Sean Crichton Browne Podcasts

1
Chapter 12: What’s Next? The Risk of Doing Nothing
13:29
13:29
Play later
Play later
Lists
Like
Liked
13:29This chapter centers on the importance of implementing a customer-focused, human-centered culture for achieving sustainable business growth. It outlines a practical approach called the Engagement Framework, which integrates customers, employees, and leaders, supported by the Market Responsiveness Index (MRI) measurement tool for gauging performance…
…
continue reading

1
Chapter 11: The Human Imperative, Leading in the Age of Disruption, Technology, and AI - Have We Lost Our Way to Technology?
20:17
20:17
Play later
Play later
Lists
Like
Liked
20:17This chapter emphasizes the crucial role of humanity in an era dominated by technology and artificial intelligence. It argues that while AI offers immense potential for efficiency and innovation, it should serve to amplify human capabilities rather than replace them, drawing parallels to the story of a lighthouse keeper and a cyclist using an elect…
…
continue reading

1
Chapter 10: Learning from Human Experiences Stories to Ignite - The Bad, The Good, and The Ugly
17:59
17:59
Play later
Play later
Lists
Like
Liked
17:59This chapter emphasizes the profound role of human experiences and storytelling in shaping effective leadership and resilient organizational cultures. It illustrates how empathy, vulnerability, and genuine connection—derived from both positive achievements and significant failures—are more impactful than mere facts or figures in fostering trust and…
…
continue reading

1
Chapter 9: Building a Global Network of Certified Experts - Igniting a Worldwide Force for Customer-Centric Change
15:33
15:33
Play later
Play later
Lists
Like
Liked
15:33This chapter, titled "Building a Global Network of Certified Experts," highlights the MarketCulture Academy's mission to foster customer-centric cultures through various educational programs, particularly emphasizing the Market Responsiveness Index (MRI) methodology. The chapter showcases numerous leaders and innovators who champion customer experi…
…
continue reading

1
Chapter 8: The Leader’s Playbook - Making Customer Culture a Daily Habit
20:45
20:45
Play later
Play later
Lists
Like
Liked
20:45This chapter, titled "The Leader's Playbook," emphasizes that customer-centricity is not merely a slogan, but a daily habit that must be embedded into an organization's DNA through consistent leadership and repeatable actions. It highlights the importance of "customer muscle memory," a concept built through four vital sources of customer reality—as…
…
continue reading

1
Chapter 7: Strategic and Tactical Initiatives - The Glue That Holds Us Together
19:08
19:08
Play later
Play later
Lists
Like
Liked
19:08This chapter outlines how strategic and tactical initiatives are crucial for an organization's long-term success, emphasizing that both overarching vision and daily actions must align. It introduces eight behavioral disciplines—customer insight, customer foresight, competitor insight, competitor foresight, peripheral vision, empowerment, collaborat…
…
continue reading

1
Chapter 6: The Higher Purpose Beyond Profit - The Human Legacy of Leaders
23:17
23:17
Play later
Play later
Lists
Like
Liked
23:17This chapter explores the concept of leadership focused on a higher purpose beyond profit, emphasizing the creation of a human legacy. It introduces "path-benders" as leaders who reshape trajectories by clarifying vision, removing obstacles, and providing support, ultimately building a high-engagement culture and a new generation of human-first lea…
…
continue reading

1
Chapter 5: How Human-Centric Organisations Drive Exponential Growth - I'll Believe It When I see It
17:07
17:07
Play later
Play later
Lists
Like
Liked
17:07This chapter of "The Human Culture Imperative" presents a compelling argument for human-centric organizational cultures as a primary driver of exponential growth. It highlights two distinct leadership perspectives on culture change: those who demand evidence before belief and those who believe in order to see the potential for transformation. The c…
…
continue reading

1
Chapter 4: Measurement Drives Business Performance and Growth: The Measurement - Show Me the Money
20:00
20:00
Play later
Play later
Lists
Like
Liked
20:00This chapter outlines the Market Responsiveness Index (MRI), a diagnostic tool designed to measure and improve an organization's customer-centric culture. The MRI assesses performance across eight specific disciplines crucial for market responsiveness, such as customer insight, strategic alignment, and collaboration. It utilizes a benchmarking syst…
…
continue reading

1
Chapter 3: The Growth Accelerator: The Methodology - The Blood in the System
22:07
22:07
Play later
Play later
Lists
Like
Liked
22:07This chapter introduces the Growth Accelerator, a methodology that helps organizations link cultural initiatives to measurable business outcomes. The core of this lies in eight distinct behavioral disciplines designed to transform abstract cultural concepts into actionable, impactful practices. These disciplines, including Customer Insight, Custome…
…
continue reading

1
Chapter 2: Exponential Growth in Practice: The Framework - Three Pillars of Human Grwoth
20:34
20:34
Play later
Play later
Lists
Like
Liked
20:34This podcast outlines a framework for achieving sustainable organizational success through three interconnected pillars of human engagement: leadership, employee, and customer involvement. It argues that true growth emerges from the alignment of these three forces, rather than isolated efforts. Engaged leaders act as catalysts, embodying vision, sh…
…
continue reading

1
Chapter 1: The Engagement Growth Engine: Employees Are the Life Blood of Any Organisation
16:50
16:50
Play later
Play later
Lists
Like
Liked
16:50"The Engagement Growth Engine," introduces a human-centric approach to organizational success, arguing that happy customers directly foster a happy culture, rather than the reverse. It highlights the authors' frustration with companies becoming too internally focused, emphasizing that customer satisfaction drives employee pride and motivation. The …
…
continue reading

1
Introduction: The Human Culture Imperative: The Leaders Playbook for Innovation and Sustainable Growth
13:27
13:27
Play later
Play later
Lists
Like
Liked
13:27"The Human Culture Imperative," a book by Dr. Linden R. Brown, Dr. Chris L. Brown, and Sean Crichton-Browne, designed as a playbook for leaders seeking innovation and sustainable growth. The central theme emphasises that true business success stems from a people-first, human-led culture, rather than relying solely on products, technology, or proces…
…
continue reading