The How to Sell Show with Scott Sylvan Bell is the podcast for anyone who wants to master sales, build better client relationships, and close more deals. Hosted by sales training expert Scott Sylvan Bell, each episode delivers practical sales tips, proven closing strategies, and powerful insights into buyer psychology that help you win in today’s competitive market. This podcast covers everything from sales techniques and communication skills to mental toughness, resilience, and overcoming a ...
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Scott Sylvan Bell Podcasts
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HTSS210 - Clowns Cowards and Cheats How Sales Lost Its Soul
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18:44In this episode of the How To Sell Show Podcast, Scott Sylvan Bell delivers one of his most hard-hitting conversations yet — “HTSS210 - Clowns, Cowards, and Cheats: How Sales Lost Its Soul.” This episode peels back the curtain on the dark side of modern sales culture — where hype has replaced honesty, clicks have replaced competence, and dopamine h…
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HTSS209 - Reducing The Length Of A Sales Slump And Dwell Time
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31:14Every salesperson experiences a dip in performance—but the real pros know how to shorten the slump and get back to peak performance fast. In this episode of The How to Sell Show, Scott Sylvan Bell breaks down the proven Business Growth Strategies and sales performance frameworks that help you reduce dwell time in sales and bounce back stronger than…
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HTSS208 - Setting Expectations In Sales To Help Close Deals
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31:30Your ability to set expectations as a salesperson is one of the most underrated skills in closing deals. In this episode of The How to Sell Show, host Scott Sylvan Bell breaks down how setting clear expectations throughout the sales process helps create alignment, trust, and commitment. When clients can “see” or “hear” the goals early on, they unde…
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HTSS207 - Evolution Of The Sales Representative
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21:05As a salesperson, your roles, responsibilities, and self-image will evolve over time. This evolution is something you can take within a few years or over your lifetime of sales.By Scott Sylvan Bell
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HTSS206 - How To Prepare For A Sales Interview
29:34
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29:34How to prepare for a sales job There are multiple approaches to interviewing salespeople. If you have never been in sales there is a feel to the interview. Some people fly off the seat of their pants while others use a full structure. It is important to note that some Business Owners and or Sales Managers like to see salespeople squirm. You will wa…
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HTSS205 - Why your sales team is failing (part 2) - Scott Sylvan Bell
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22:17The reasons why your sales team is failing This may be a tough conversation for some Executives, Business Owners as well as Managers. It's not always the sales team's problem that creates a lack of sales. For this reason, we are not going to talk about salespeople. We will exclude salespeople from this conversation just for a moment. For a moment w…
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HTSS204 - How to use emotions in sales to close deals - Scott Sylvan Bell
27:09
27:09
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27:09How to use emotions in sales to close deals You can use emotions in sales to close deals. Please make sure to do this right or you will be seen as manipulative. If you are not careful you can induce reactance and skepticism in your presentations. When you reach reactance or skepticism in your sales process you can close the deal but it will probabl…
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HTSS203 - Goal setting process in sales how to set your outcomes - Scott Sylvan Bell
36:09
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36:09How to use goals to sell more If you look at goal setting there are so many pieces of information from you to choose from. You have to find what works for you. There isn't a one size fits all goal-setting process for everyone. It's ok to try something and if it doesn’t work find something that does. Your job is to find a plan, stick to it and work …
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HTSS202 - Money is emotional in sales and business - Scott Sylvan Bell
24:20
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24:20Money is emotional in business and sales You will find that when you spend money or make money it is emotional. This comes down to the money spent vs time to make it. You will want to understand this concept in order to close more deals. When you can grasp the money vs time concept you can have better communication with your buyers. If you add in t…
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HTSS201 - How to create a buyers guide to help close deals - Scott Sylvan Bell
32:05
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32:05How to create a buyers guide One of the coolest things you can do for your service and or industry is create a buyers guide. A buyers guide is an explanation for what a buyer could do to make a good decision. This guide is your way to influence the sales process. You get to put your ideas out in front of the buyer before, during, and after the sale…
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HTSS200 - Celebrate all wins in sales - Scott Sylvan Bell
31:20
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31:20celebrate all wins in sales Sometimes in sales, we are our own worst enemies. It's easy to discount the accomplishments made over the course of a day, week, month, quarter, or year. You may have achieved something great only to tell yourself it wasn't that good. What you tell yourself after you close a deal matters. So often salespeople struggle be…
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HTSS199 - Using risk vs reward in sales presentations for objections - Scott Sylvan Bell
20:49
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20:49Risk vs reward in sales and business Google the words risk or reward and you will see exactly what they have to do with your sales presentation. As you meet with your buyers they are thinking about the risk they have of doing business with you, they just may not say it that way. The risk vs reward levers are used in purchases you make as well as yo…
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HTSS198 - How to keep going in sales when you want to give up - Scott Sylvan Bell
32:22
32:22
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32:22How to keep going when you want to quit sales All salespeople hit a wall in their careers. The thoughts of wanting to quit is normal. Sales is not easy, especially in the begining. You go through ups and downs throughout the time you sell. These spots can be a high or a low. Sometimes it feels like a low all of the time. You will feel like nobody u…
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HTSS197 - Getting past the feeling of shame in sales - Scott Sylvan Bell
33:43
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33:43The problem with shame from sales The emotions nobody wants to talk about are the ones you should. Everyone wants you to close deals and you want to be a closer but we have to talk about side products, bi-products of the sales process. These conversations are what you may think but are scared to say. Shame comes from internal issues and problems, c…
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HTSS196 - How structured sales processes help you consistently close deals - Scott Sylvan Bell
32:25
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32:25Why a structured sales processes help you close deal Flying by the seat of your pants nets nothing except frustration. Your clients know what you are doing, they feel it. Your buyer deserves your best effort. If you really want long-term success in sales you need a system. Consistency in sales only happens what you have a solid game plan. The power…
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HTSS195 - How to reframe rejection in sales - Scott Sylvan Bell
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39:00Reframing rejection in sales Rejection is a common conversation in the sales world, most salespeople are not ready to dig in and have the tough conversation. There are sales trainers and sales managers not prepared to discuss what salespeople go through. As a salesperson, you should always be willing to increase your knowledge in and around rejecti…
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HTSS194 - How to be more assertive in sales - Scott Sylvan Bell
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34:48The power of learning how to be assertive in sales To take your sales skills to the next level you will need to learn how to communicate better. Being assertive in sales is one way for you to move towards being a closer. You have to learn your own path and process. You can take and model what you learn but you will need to expand your zone. How to …
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HTSS193 - Why content creation has been important to me - Scott Sylvan Bell
32:38
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32:38Why I spend so much time putting content together This episode may sound like its all about me, its not. I have to share my experiences to build the road map. This isn’t a cheesy covert hypnosis or inception all about myself. With 2600 YouTube videos and nearly 200 podcasts episodes, you have to know I have an agenda. Every chance I talk I get to r…
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HTSS192 - 5 signs of a toxic sales environment and how to move forward - Scott Sylvan Bell
37:42
37:42
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37:425 Sings of being in a toxic sales environment You can start working at a company and everything is fine. Over time the office can go sideways. You need to know what to do when your company becomes unethical. The company may have been great before but then they change. There is a point where some companies become toxic. This is a process and evoluti…
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HTSS191 - 7 Traits of top closers in sales - Scott Sylvan Bell
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31:447 skills all closers have There are common traits of salespeople in all sorts of industries. When you take a look at styles and skills here are some of the places you can learn from: In home sales Commercial sales Real estate sales SaaS sales Car sales Enterprise sales Phone sales These are the 7 traits closers have. If you look long enough you may…
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HTSS190 - What to do when you lose a sale or a deal - Scott Sylvan Bell
34:19
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34:19What to do when you lose a sale or a deal This is a hidden conversation in sales to the extent most people can't answer it properly. What happens internally to you when you can't close a deal or you lost a sale. Nobody talks about this because they don’t know how to fix your problems. When you take the time to commit to fixing the issues you will g…
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HTSS189 - Is sales a good career to get started in - Scott Sylvan Bell
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18:47Would sales be a good career for me? A common phrase that comes up in Google is "Is sales a good career to get started in". This is something sales trainers and sales experts get asked as well. Know that sales is a great service to be involved with. You get to help people with problems and issues they face. Common fears about sales There is always …
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HTSS188 - Overcoming money objections in sales starts with you - Scott Sylvan Bell
31:08
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31:08Overcoming your money fears in sales Most fears of rejection come in around money. You may be the cause of objections with your buyer. You have to be willing to ask for what you want in sales and that includes money. Salespeople who don’t make money tend to make decisions for the buyer. If you wanted to look for a similar type of energy this can be…
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HTSS187 - 50 Killer questions to ask prospects - Scott Sylvan Bell
41:36
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41:3650 Killer questions for your sales process As a salesperson, you do have to get used to nervous energy, silence, and even pressure. Questions deliver all of these concepts and ideas. Whoever can ask the best questions can win. You should study books on questions. You should get good at interviewing as it will help your sales process. Questions and …
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HTSS186 - Sales systems and processes are required to be a closer- Scott Sylvan Bell
27:32
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27:32How sales systems and processes help you close more deals You listen to enough successful people it's all about systems and processes. This framework is used to get consistency in their life. You can look at interviews with billionaires and or highly successful people. They have a repetitious element for the most part. Most salespeople early on loo…
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HTSS185 - Why is sales so hard to implement and learn - Scott Sylvan Bell
31:18
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31:18Why is sales so hard and why cant I just be a closer? The question of sales difficulty comes up often. This happens in all services and all industries. Sales is a business decathlon it's not just one event or topic it's multiple you have so many things to look at. The more expensive the item the more things to remember. Low ticket items are easy to…
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HTSS184 - Sales rep failure and sales failure reasons - Scott Sylvan Bell
38:18
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38:18Sales rep failure rate and sales failure reasons Being a salesperson can be weird. Most salespeople fail more than they close. Some salespeople want something they cant have early on. What the salespeople want is a career without failure. Most industries have an average of 20 – 30% closing rates. This means 1/3 appointments are closed. The better s…
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HTSS183 - Everyone wants to be a closer until the unexpected - Scott Sylvan Bell
38:07
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38:07Everyone wants to be a closer until they have to put in the work Every time you solve a problem you create a new one, this is true and life and business. This is a lesson you must understand. Once you get this sales does become easier. Sales failures and sales slumps are a normal part of the job. There are times where people say they want to be in …
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HTSS182 - The only shortcut in sales is hard work - Scott Sylvan Bell
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31:47The only shortcut in sales and business is hard work There are no shortcuts in sales except the work you put in. Sure on a Wednesday on a full moon where you stub your toe getting out of bed there may be an exception. Some training isn’t quick, its slow. You have to put in the repetitions. There isn't such a thing as instant learning. Everyone lear…
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HTSS181 - Building confidence in sales calls - Scott SylvanBell
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38:54Confidence in sales – the 7 steps of confidence There is a path, this isn’t automatic, it takes time, energy, and effort. You must put in the hard work to be a closer in sales. This means you have to practice, drill and rehearse. Another way to say this is role play. Your personal life has an influence on your business life. Daily struggles can tur…
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HTSS180 - How to hire top salespeople - Scott Sylvan Bell
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30:34HTSS180 - How to find the best salespeople One of the most common questions business owners and managers ask is "How do I find the right salespeople". If this is the case for you then you must get clear on what you want from your sales team and your office. Most business owners and managers don't understand how important culture is with a thriving …
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HTSS179 - The sales training HACK you must learn and develop - Scott Sylvan Bell
31:23
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31:23The Sales Hack formula for coaching and training There are hacks to sell more goods and better coaching. What you need to know this is hard work. Being in sales is not supposed to be easy. H.A.C.K. is an acronym for you to work from. Most salespeople say they "want it" until they have to put in the hard work. The failure rate in sales and closing d…
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HTSS178 - 7 Basics of negotiation skills - Scott Sylvan Bell
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32:067 basics of negotiation skills you must have Basic negotiation is a need you must have in sales and business. You will find for some business owners and salespeople negotiation freaks them out. This means you have a huge opportunity to close more deals and make things happen. You have to be willing to learn how to negotiate with other people and or…
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HTSS177- Why am I struggling in sales - Scott Sylvan Bell
32:26
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32:26Why am I struggling in sales Questions about struggles in sales are more common than you would know. When it comes to sales you have to know what is normal and what isn’t. Finding yourself without closed leads can happen over time or it can happen quickly. Distractions are common, you have things going on in your life besides closing deals. Sales i…
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HTSS176 - Entrepreneur mistakes and failure - Scott Sylvan Bell
23:20
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23:20Costly Entrepreural mistakes I have made – please learn from them As an Entrepreneur, I have made some mistakes over time. I am hoping that my mistakes will help you. Some of these have been very costly with time, energy, effort, risk or money. YOu have to look at the time you have vs the time you are spending on events. Common mistakes made when g…
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HTSS175 - Nobody is coming to save you in sales or business - Scott Sylvan Bell
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37:54Nobody is coming to save you in sales and business The title may sound negative, its meant to help you understand what you are up against in sales and business. When you watch Shark Tank some entrepreneurs are left to figure out their problems and don't get any money. Problems in sales are cyclical We all go through cycles. Most entrepreneurs have …
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HTSS174 - How to protect your time at work and in sales - Scott Sylvan Bell
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22:35How to protect your time at work and in sales People will chew through your time. You will want to think of your time like an attorney. This may sound aggressive, look at the time value of your money. This may give you insight when you try to connect with others. These examples will give you some ideas of what you can do. Have a morning routine to …
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HTSS173 - What to expect when private equity buys your employer in sales (Part 2) - Scott Sylvan Bell
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30:47What to expect when private equity buys your company (Part 2) When a company buys another it's automatic that the rules will change. These changes will take place quickly or over time. YOu have to be prepared for the changes and know its a not a matter of if they change but when. New management with private equity take overs There will be games tha…
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HTSS172 - Sense of urgency in sales and how to get it - Scott Sylvan Bell
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23:57Sense of urgency in sales and why it matters You must have urgency in sales. This is an absolute. You have to know how to use urgency in sales the right way. There is a scale of urgency that starts with 0 or apathy and goes all of the ways to high pressure/desperation. Intentions in sales People feel your intentions when you meet with them. As you …
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HTSS171 - How gratitude changes you and your sales - Scott Sylvan Bell
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15:34How to have gratitude in your life and in sales Its not uncommon to see people who are in a slump to ask what to do for help. The answer given may surprise you. As salespeople, we get caught up in our own internal events and then reprogram ourselves into losing deals. One of the greatest tools you have for your ability to grow is gratitude. Managin…
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HTSS170 - How to program your brain for success in sales - Scott Sylvan Bell
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25:33Dangerous things you tell yourself in sales Our self-talk is our programming. This may sound like a simple statement. When you look at the conversation it is important. Going through and doing the hard work needed to program your brain can be complicated Salespeople need encouragement I believe in you, you got this is one of the best things salespe…
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HTSS169 - Sales performance management for presentations - Scott Sylvan Bell
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20:04Why you should break your sales calls into quarters Nobody really teaches a framework for looking at and thinking through sales calls. This isn't a negative statement, it's meant to give an idea of direction. When you break your presentation down you have a framework or system to use that helps. You can locate areas your deals are going right and w…
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HTSS168 - How to close sales by being counterintuitive - Scott Sylvan Bell
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18:57You can close sales by being counterintuitive Not all rules in sales are true or applicable to all salespeople. You can be counterintuitive in sales and close deals. You do need to understand the elements of sales basics mastery in order to make this work. This is not a part of sales new salespeople are ready for. Not all sales trainers and salespe…
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HTSS167 - How to model greatness in sales from leading closers - Scott Sylvan Bell
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31:22How to model greatness from fictional television characters AKA Best sales closers of all time from television You don't always have to turn to sales in order to learn about your sales skills. You can use NLP modeling to get a sense of what skills you can use from others. With NLP modeling you do what they do. In essence, you borrow what you like a…
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HTSS166 - Sales training is beyond the book - Scott Sylvan Bell
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17:03Your training is beyond the book At some point, your skills are only enhanced fractionally from what you read in a book. The saying "Beyond the book" comes from Roland Frasier. Beyond the book means your skills and knowledge will happen in real-time with time, energy, and effort. Most sales books rehash content When you look at the books being rele…
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HTSS165 - How to stay memorable in sales - Scott Sylvan Bell
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33:42How to be memorable in sales When people make a purchase from your its not just about the money, the sale is also about who you are. You can offset your investment with the actions you take in a sales presentation. When you are memorable in the sales process you are also being preeminent. You will want to remember, "Its not a sales call, it’s a per…
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HTSS164 - Negotiation sales training - Scott Sylvan Bell
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40:42Negotiation skills training to help you close deals You need negotiation skills for your daily life. In the United States and the west negotiation isn't needed for everyday store items. The magic word for negotiation in any type of aspect is "respect". Sales negotiation skills training The average person buys a big-ticket item 2 – 3 times every 5 y…
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HTSS163 - How to stay focused in sales - Scott Sylvan Bell
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39:13Learn how to stay focused in sales If you want to learn how to stay focused in sales there are a few things you must know. First in the beginning it isn't easy. Second, others will try to get your attention whether on purpose or not. Focus is a major problem for salespeople and even entrepreneurs. Goal setting and focus for salespeople You will fin…
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HTSS162 - How you lose sales and corrupt deals (part 1) - Scott Sylvan Bell
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35:54How do you lose a sale and miss out on a deal You will need to be open for you to close as many sales as you can. The answers may not just be about sales. You have a personal life and it impacts your business life. When you lose deals it can be your fault and you do have input on it. The sales basics you can lose deals with: Its not typically 1 thi…
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HTSS161 - Good sales training is rarely cheap and cheap sales training is rarely good - Scott Sylvan Bell
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15:57When you look at the investment you make in sales, good sales training is rarely cheap and cheap sales training is rarely good. Its not just the cost of the training, it is also the time, energy, effort, and risk taken from the training.By Scott Sylvan Bell
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