Best Robert Heldt Podcasts (2025)

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Episode 84: The 2025 Report of B2B Marketing in Japan with Robert Heldt 53:56

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29d ago53:56

53:56

In this episode of the Scaling Japan Podcast, we’re joined by Robert Heldt, CEO of AIM B2B, to explore how marketing in Japan is transforming. Robert shares exclusive data and insights from the 2025 State of Marketing report in Japan and across APAC. From skyrocketing AI adoption to a sharp dip in content marketing effectiveness, this episode unpac…

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Episode 87 : Startup Ecosystem “Japan vs Silicon Valley “ with Kenneth Jeng 53:33

10h ago53:33

53:33

In this episode of the Scaling Japan Podcast, we’re joined by Kenneth Jeng, a Japan Startup Ecosystem Veteran and a long-time ecosystem builder who has worked across the U.S. and Japan. This is Part 1 of a two-part series recorded in November 2024 with Kenneth. Kenneth shares hard-hitting insights on what’s really holding Japan’s startup ecosystem …

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Relationships First: The Unwritten Rules of B2B Sales in Japan with Dr. Greg Story, President, Dale Carnegie Training Japan | Ep 3 41:30

8d ago41:30

41:30

Welcome to Episode 3 of the Asia AIM podcast. Doing business in Japan is unlike anywhere else in the world; if you want to succeed, relationships are crucial. Today, Robert Heldt is joined by Dr. Greg Story, author of Japan Sales Mastery, to uncover why trust and long-term partnerships are vital for Japan’s B2B market. From illustrating and explain…

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Episode 86: The Hidden Language of Japanese Business : Honne and Tatemae with Rina Sakuraba 51:42

7d ago51:42

51:42

In this episode of the Scaling Japan Podcast, we welcome back Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, for Part 2 of our deep dive into Japanese communication and leadership culture. Rina breaks down two essential concepts that drive how people communicate and make decisions in Japan, Honne (true feelings) and Tatemae (public face)…

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Episode 85 : How Ne-mawashi Builds Real Leadership in Japan with Rina Sakuraba 43:50

22d ago43:50

43:50

In this episode of the Scaling Japan Podcast, we welcome Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, an executive coach and cross-cultural leadership expert who helps professionals build deeper communication and emotional safety inside Japanese companies. Rina breaks down the concept of ne-mawashi, Japan’s behind-the-scenes alignment …

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Episode 83 : Increasing Innovation in Japan with Fariza Abidova 59:12

1M ago59:12

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In this episode of the Scaling Japan Podcast, we welcome Fariza Abidova, CEO of Trusted Corporation, and a seasoned expert in cross-border innovation, corporate partnerships, and global HR development. Fariza shares what’s really happening inside Japan’s corporate innovation ecosystem from the invisible blockers within large organizations to the cu…

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Episode 82 : Retail Distribution in Japan with Bela Schweiger 50:43

1M ago50:43

50:43

In this episode of the Scaling Japan Podcast, we welcome Bela Schweiger, President and CEO of Enter Japan K.K. Bela brings over 20 years of leadership experience at global firms including The Coca-Cola Company, Nokia, Häagen-Dazs, and L’Oréal. Bela shares essential insights on how retail distribution works in Japan, including the roles of trading h…

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Navigating Japan’s SaaS Market: Localization & Partnerships with Shay Khosrowshahi, MD YuLife Japan | Ep 2 40:30

1M ago40:30

40:30

Hello and welcome to Asia AIM, the podcast that uncovers the strategies and stories driving business success in Japan and the APAC region. Robert Heldt, CEO of AIM B2B, is joined by Shay Khosrowshahi, Managing Director of YuLife Japan and Asia. From scaling a SaaS startup in the UK to leading its explosive growth in Japan, Shay reveals how to navig…

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Cracking B2B Marketing in Asia: How AIM’s Adapt-Implement-Maximize Framework Wins Japan & APAC | Ep 1 38:40

2M ago38:40

38:40

B2B marketing in Asia, Japan localization, APAC demand gen, and cultural nuance headlines this kickoff episode of the Asia AIM Podcast. Join AIM B2B CEO Robert Heldt and COO Sam Bird as they break down what it really takes to build trust, localize content, and accelerate revenue in JapaTa n and the wider APAC region. From the inside scoop on AIM’s …

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Asia AIM Trailer 4:18

3M ago4:18

4:18

B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia and the wider APAC region. From generating d…

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Episode 81: B2B Content Marketing Landscape in Japan with Robert Heldt 45:34

8M ago45:34

45:34

In this episode of the Scaling Japan Podcast, we welcome back Robert Heldt, CEO of Custom Media—a comprehensive B2B marketing, branding, and PR agency serving global enterprises expanding into Japan. Robert shares new insights from their latest survey on B2B content marketing trends, revealing what surprised him most and how Japanese companies appr…

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Special Episode: Subsidies and Fundraising in Japan with Nobuji Kanai 1:43:27

10M ago1:43:27

1:43:27

Welcome to another special episode of the Scaling Japan Podcast. In this episode, we delve into the complexities of Japanese government subsidies for startups and small businesses, featuring insights from a seasoned subsidy and fundraising expert, Nobuji Kanai. This discussion is designed to guide both local and non-Japanese entrepreneurs in naviga…

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Special Episode: Localize for the Japanese Market With Nanako Aramaki & Nathan Hoernig 1:41:01

10M ago1:41:01

1:41:01

Welcome to an extra episode on the Scaling Japan Podcast. Today, we're bringing you an insightful, in-depth conversation on how to effectively localize your marketing in Japan. Join experts Nanako Aramaki and Nathan Hoernig as they share practical strategies and crucial insights to help businesses adapt to the Japanese unique marketing environment.…

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Episode 80: Getting a Startup Visa in Japan with Vijayalakshmi Karuppasamy 1:00:18

11M ago1:00:18

1:00:18

Resources on Getting a Startup visa: Getting help to apply for a startup visa More information on Startup visa in Japan Incorporate your business in Japan --- Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re thrilled to host Vijayalakshmi, a seasoned entrepreneur with over 13 years of experience in entrepreneurship, i…

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Japan Scalers | Episode 14: Scaling TokyoDev in Japan with Paul McMahon 1:07:44

11M ago1:07:44

1:07:44

Welcome to another episode of the Japan Scalers Podcast! This week, we’re thrilled to have Paul McMahon, founder of Tokyo Dev, a leading platform that helps software developers navigate and secure job opportunities in Japan. Tokyo Dev has become an essential resource for those looking to break into Japan’s competitive tech industry. In this episode…

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Japan Scalers | Episode 15: Scaling Cooori in Japan with Dr Arnar Jensson 52:42

11M ago52:42

52:42

Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Dr. Arnar Jensson, CEO of Cooori, a cutting-edge AI-powered language learning platform. Dr. Arnar brings a wealth of experience in scaling businesses in Japan's unique market. Cooori has made waves with its innovative approach to language learning, combining advanc…

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Episode 79: Branding in Japan with Apolline Daimaru from nowthen 47:03

12M ago47:03

47:03

Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan. Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and com…

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Episode 78: Entering the SaaS Market in Japan with Yuga Koda 1:17:41

12M ago1:17:41

1:17:41

Welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yuga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan's unique busine…

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Japan Scalers | Episode 13: Scaling Gymdesk in Japan with Eran Galperin 1:16:14

1y ago1:16:14

1:16:14

Welcome to another episode of the Japan Scalers Podcast. In this episode, we are joined by Eran Galperin, founder and CEO of Gymdesk, a leading software platform revolutionizing gym management. Eran walks us through the critical stages of building Gymdesk into a thriving business, from finding product-market fit to scaling across different stages o…

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Japan Scalers | Episode 12: Scaling Recruitment at Uber in Japan with Ray Sato 1:16:19

1y ago1:16:19

1:16:19

In this episode of the Japan Scalers Podcast, Tyson chats with Ray Sato, co-founder of Grow and former lead recruiter for Uber Eats in Japan. Ray shares his journey from being the first recruiter for Uber in Japan to scaling the team from 10 to 120+ employees across APAC, contributing to Uber Eats reaching a $1 billion run-rate. He discusses the co…

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Episode 77: Creating a Corporate Bank Account in Japan with Beau Becker 1:14:49

1y ago1:14:49

1:14:49

Welcome to another episode of the Scaling Japan Podcast. Today we are joined again by Beau Becker, the CEO of Reiwa Pharmaceuticals in Japan. Reiwa Pharmaceuticals produces an anti-flush drink called Akan and has experience incorporating in Japan and helping others incorporate in Japan. Join us as Beau talks about his experiences whilst creating a …

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Episode 76 : Scaling a Podcast in Japan with Tyson Batino 47:13

1y ago47:13

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Welcome to another episode of the Scaling Japan Podcast! In this special solo episode, Tyson dives deep into the questions posed by his LinkedIn audience, providing practical answers that every aspiring podcaster and business leader in Japan needs to hear. Tyson pulls back the curtain on his podcasting journey, sharing invaluable tips on how to sta…

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Episode 75: Japan Startup Ecosystem vs World in 2024 with Eli David Rokah 55:04

1y ago55:04

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Hello and welcome to another episode of the Scaling Japan Podcast. Today we are joined by Eli David Rokah, the CEO of StartupBlink, a startup ecosystem research center working with over 100 government entities, corporate innovation programs, and multilateral organizations worldwide. Their global startup ecosystem map has hundreds of thousands of re…

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Japan Scalers | Episode 11: Scaling DiDi in Japan with Eric Wei 1:00:39

1y ago1:00:39

1:00:39

Welcome to the eleventh episode of the Scaling Japan Podcast. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. In this eleventh episode, we welcome Eric Wei, the CEO of timelyhero, a dynamic platform that connects talented individuals with businesses in need of their skills. With over 15 years of…

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Japan Scalers | Episode 10: Scaling Sollective in Japan with Erika Iwai and Allen Wong 1:09:42

1y ago1:09:42

1:09:42

Welcome to the tenth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. In this tenth episode, we are joined by Erika Iwai and Allen Wong, co-founders of Sollective, which is a Japan based corporation that is re-inventing freelance in Japan by changing the v…

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Episode 74: Yokohama Startup Support with Aya Murota from Yokohama City 23:32

1y ago23:32

23:32

Welcome to another episode of the Scaling Japan Podcast. Today, we are joined by Aya Murota, who, since October 2023, has been the manager of global startups in the innovation promotion division of Yokohama City, with her department being part of the Economic Affairs Bureau. Aya brings a wealth of experience and passion to her role, having previous…

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Japan Scalers | Episode 9: Scaling Haribo in Japan with Paul Kraft 1:07:45

1y ago1:07:45

1:07:45

Welcome to the ninth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. In this ninth episode, we are joined by Paul Kraft, the Founder and President of JapanIQ, who guides multinational corporations enter and succeed well in the Japanese market. He has help…

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Episode 73: Market Research in Japan with Robert Purss from McLaren Group 48:27

1y ago48:27

48:27

Welcome to another episode of the Scaling Japan Podcast. In this episode, we are delighted to welcome back Robert Purss for the third time. He is the founder and managing director of McLaren Group, a Tokyo-based bilingual marketing consultancy offering comprehensive services, including marketing strategy, consumer research, and business development…

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Japan Scalers | Episode 8: Scaling Cornerstone Recruitment in Japan with Alex Zoboli 1:01:21

1+ y ago1:01:21

1:01:21

Welcome to the eighth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this eighth episode, we are joined …

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Episode 72: Paid Advertising in Japan with Milosz Bugajski from Humble Bunny 46:52

1+ y ago46:52

46:52

Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Milosz Bugajski, a partner and advertising lead at Humble Bunny, a Tokyo-based digital marketing agency renowned for its enterprise-level performance marketing services tailored to ambitious brands. The company excels in web design, coding, SEO, pay-per-click ads, …

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Japan Scalers | Episode 7: Scaling Tokyo Family Stays in Japan with Tracey Northcott 1:08:17

1+ y ago1:08:17

1:08:17

Welcome to the seventh episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this seventh episode, we are joine…

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Japan Scalers | Episode 6: Scaling Tripadvisor in Japan with Michael Stobo 1:01:32

1+ y ago1:01:32

1:01:32

Welcome to the sixth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this sixth episode, Michael Stobo jo…

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Episode 71: Influencer Marketing in Japan with Stephen Heller from Hashi Media 48:32

1+ y ago48:32

48:32

Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined by Steve Heller, the Chief Operating Officer of Hashi Media, a rapidly rising social media and influencer marketing agency based in Tokyo. The company specializes in tech, gaming, and lifestyle brands, serving a wide range of clients from small businesses to ind…

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Japan Scalers | Episode 5: Scaling Code Chrysalis in Japan with Yan Fan 1:05:56

1+ y ago1:05:56

1:05:56

This is the fifth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this fifth episode, we are thrilled to …

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Episode 70: Import Compliance and Logistics in Japan with Scott Scofield from COVUE 46:09

1+ y ago46:09

46:09

Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined once again by Scott Scofield, CEO of COVUE. COVUE is well-known as a leading brand operator in Japan which provides a full-service market entry platform. Following our previous discussion in Part 1 where Scott talked about choosing the right e-commerce sites in …

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Japan Scalers | Episode 4: Scaling YouTube in Japan with David Macdonald 50:46

1+ y ago50:46

50:46

This is the fourth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this fourth episode, we are delighted …

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Japan Scalers | Episode 3: Scaling Arigato Travel in Japan with Elizabeth Anne Kyle 58:38

1+ y ago58:38

58:38

This is the third episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. In this third episode, Elizabeth Anne Kyle…

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Episode 69: E-Commerce Websites and Platforms in Japan Part 1 with Scott Scofield from COVUE 54:32

1+ y ago54:32

54:32

Welcome to another episode of the Scaling Japan Podcast. Today we're joined by Scott Scofield, CEO of COVUE. COVUE is well-known as a brand operator in Japan where they provide a full-service market entry platform into Japan. From import to logistics to retail, COVUE is a one-stop solution for foreign brands who wish to enter Japan. We are gonna do…

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Episode 68: Building a Community in Japan with Takuo Urushihara from Venture Cafe 48:28

1+ y ago48:28

48:28

In this episode of the Scaling Japan Podcast, we welcome Takuo Urushihara, who serves as the Program Manager (international) for Venture Café Tokyo. Recommended by acquaintances for his expertise in community building, Takuo has spearheaded the growth of Venture Cafés, initially beginning with events in Tokyo and expanding to numerous other cities …

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Japan Scalers | Episode 2: Scaling Häagen-Dazs in Japan with Bela Schweiger 57:30

1+ y ago57:30

57:30

This is the second episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes, so make sure to follow us on social media and stay up to date with the podcast. In this second episode, Bela Schweiger w…

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Japan Scalers | Episode 1: Scaling One Coin English with Tyson Batino 40:09

1+ y ago40:09

40:09

This is a very special episode of the Scaling Japan Podcast. It will be our first of many episodes on Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episode, so make sure to follow us on social media and stay up to date wi…

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Episode 67: Marketing Agencies in Japan Part 2 with Robert Purss 50:27

1+ y ago50:27

50:27

In this episode of the Scaling Japan Podcast, we welcome once again Robert Purss, Founder and Managing Director of McLaren Group. Following our discussion in Part 1, we will explore the ways to find the right marketing agency for your company. This includes paying for and evaluating pitches from agencies, when you should ask for a second-round pitc…

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Episode 66: PR & Media in Japan with Momoka Ebi from Redhill 54:18

1+ y ago54:18

54:18

In this episode of the Scaling Japan Podcast, we welcome Momoka Ebi, an accomplished professional specializing in PR, sales, and marketing. At Redhill Japan, Momoka oversees key client management while driving sales, human resources, and marketing initiatives. With Redhill's rapid growth since 2014 and its presence in 22 countries across Asia, Momo…

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Episode 65: JETRO Startups Support in Japan with Yusuke Kaga and Will Ferguson 42:27

1+ y ago42:27

42:27

In this episode of the Scaling Japan Podcast, we welcome Kaga Yusuke from JETRO's Startup Support Division and Will Ferguson, an expert in international startup growth. We explored JETRO's role in aiding Japanese and foreign startups, uncovering case studies and tips for navigating the Japanese market. We will also discuss JETRO plans for 2024 to s…

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Episode 64: Marketing Agencies in Japan Part 1 with Robert Purss 49:36

1+ y ago49:36

49:36

In this episode of the Scaling Japan Podcast, we welcome Robert Purss, Founder and Managing Director of McLaren Group, a Tokyo-based bilingual Marketing Consultancy offering end-to-end services including Marketing Strategy, Consumer Research, and Business Development. With over 15 years of experience, Robert's professional journey includes key mark…

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Episode 63: Account Based Marketing in Japan with Robert Heldt 47:02

1+ y ago47:02

47:02

In this episode of the Scaling Japan Podcast, we welcome Robert Heldt, the CEO of Custom Media. Serving as a comprehensive B2B agency, Custom Media specializes in providing marketing, branding, and PR solutions tailored to global enterprises seeking to establish or grow their presence in the Japanese market. Under Robert's leadership, Custom Media …

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Episode 62 : Startup Events in Japan with Antti Sonninen 53:58

1+ y ago53:58

53:58

In this episode of the ⁠Scaling Japan Podcast⁠, we are joined by Antti Sonninen. Antti is the main organizer of Takeoff Tokyo, the place for internationally ambitious entrepreneurs. Originally from Finland, Antti came to Japan 10+ years ago first bringing the Angry Birds game here as the company's first country director. Antti has also worked on se…

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Episode 61: SEO Marketing in Japan with Jeff Crawford 51:10

1+ y ago51:10

51:10

Welcome to another episode of ⁠⁠⁠⁠⁠⁠⁠the Scaling Japan Podcast⁠⁠⁠⁠⁠, we welcome Jeff Crawford, the CEO of Zo Digital Japan. They are a Digital Marketing agency based in Tokyo that provides SEO, Content Marketing, PPC advertising, Digital PR, and more to Overseas companies entering Japan, as well as foreign-minded Japanese companies. In this episode…

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Episode 60: Social Media in Japan with Dustin Ikeda 41:11

2y ago41:11

41:11

In this episode of ⁠⁠⁠⁠⁠Scaling Japan Podcast⁠⁠⁠, we welcome Dustin Ikeda, the co-founder of Hashi Media. One of the leading social media and marketing agencies in Japan for gaming, tech, and lifestyle. Dustin explores social media platforms that are popular in both the West and Japan, highlighting many unique platforms in Japan. He delves into the…

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Episode 59: How to Design Japanese Websites with Goki Sawada 33:26

2y ago33:26

33:26

In this episode of ⁠⁠⁠⁠Scaling Japan Podcast⁠⁠, we welcome Goki Sawada, the co-founder of Mixer, a design service that provides professional digital designs for Japanese businesses. Discover the challenges faced by Japanese companies in accessing global designs due to language barriers and unique design philosophies. Goki delves into the distinctio…