Best Rick Larkin Podcasts (2025)

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Future-proof your marketing career: Ad Age Future of Advertising 2030 12:49

Play Pause

25m ago12:49

12:49

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy. This series …

1
How tech will reshape marketing: Ad Age Future of Advertising 2030 13:50

24h ago13:50

13:50

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how marketers can strategize for the industry’s AI future. This series is in celebration of Ad Age’s Future of Advertising 2030 editorial package, which incl…

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AI search ads 101—everything marketers need to know, with Asa Hiken 25:17

5d ago25:17

25:17

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits. YouTube announced new ad tools that will …

1
Inside agency hold co power dynamics, with Ewan Larkin 22:16

12d ago22:16

22:16

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon’s DSP. The p…

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Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse 21:23

19d ago21:23

21:23

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand’s practices. P…

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett 26:23

26d ago26:23

26:23

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…

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Marketing Trends of 2025 so far, with Tim Nudd 24:55

1M ago24:55

24:55

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…

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Introducing Ad Age Insider 1:12

1M ago1:12

1:12

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media’s biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and brand campaigns—from the rise of AI and streaming ads to the future of ad creativity—with the Ad Age reporters who cover it all.…

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Reddy! Steady! Plan! 49:10

2M ago49:10

49:10

What if Ireland's cities were planned with the same vision and coherence as Barcelona, Copenhagen, or Helsinki? Tony Reddy, Director of Reddy Architecture and Urbanism, reveals how our planning system has trapped us in a development model where uncertainty reigns supreme and city-building happens in fragmented, piecemeal fashion. Drawing from over …

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Sharing Solutions 52:37

3M ago52:37

52:37

Housing shouldn't be a one-size-fits-all proposition. Yet in a decision that stands alone in Europe, Ireland banned an entire category of housing with a ministerial pen stroke. Why? Peter Horgan, co-founder of Lucas Capital and Grayling Properties, takes us inside the world of co-living - professionally managed, community-focused accommodations tha…

1
Seeking Validation 1:18:45

8M ago1:18:45

1:18:45

Tom Phillips is a town planner and an art history buff. We sat down to discuss his somewhat unusual road to becoming a town planner, why so many planning applications get invalidated, what all the acronyms mean, why Children can lobby local councils, podiatry (yes, really!) and why Ireland had, until recently, more than 80 separate planning authori…

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Cirque du Planning Act 1:21:02

10M ago1:21:02

1:21:02

We speak to Brendan Slattery of McCann FitzGerald LLP about the new Planning & Development Act. Brendan is a partner at McCann in the Environmental and Planning law division. He does an incredible job of breaking down the new law and what its likely effects are. There are a lot of surprises, and not the good kind. I throughly enjoyed the chat with …

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Family (Business) Matters 50:33

11M ago50:33

50:33

Kate Rhatigan, with her brother and sister, runs Winterbrook, a home builder based in Dublin. In our chat, Kate describes the contribution small builders like Winterbrook make to the supply of housing, describes what it is like working in a male dominated industry and tells a quite incredible story about why her face was on posters around south Dub…

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O, Canada 59:23

1y ago59:23

59:23

We talk about our domestic problems a lot, but do we have any worse than other places? This month on The Build I speak with Mathieu Fleury of Leader Lane Developments who tells me all about how difficult it is to get building in Toronto, Canada. Some of their problems will sound very familiar, others are very surprising. Did you know the Canadian g…

1
Numbers and how to count them 1:03:15

1y ago1:03:15

1:03:15

Kate English from Deloitte succinctly explains the overwhelming amount of data that exist on the need for housing, along with some upcoming demographic trends that really matter. This episode is a must listen if you care about the future of the housing sector. And of course we talk about Taylor Swift. Some details from the episode: Taylor Swift pos…

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Money, Money, Money 47:36

1+ y ago47:36

47:36

Chris Wilson, the chief executive of Fairfield Real Estate Finance, takes us on a remarkable journey through his influential career in our latest episode. From his pivotal role at RBS during the financial crisis to navigating the complexities of the NAMA Project Eagle debacle at Jefferies, Chris brings a wealth of experience that is both insightful…

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But first... 2:52

1+ y ago2:52

2:52

I'm back, and I'm here just to say thanks. Disclosure of conflicts from Season 1: Episode 3 with John Downey, John did a little bit of work for a JV entity we were involved with a number of years ago but we have no current business relationship with his firm. Episode 4 with Fidelma McManus, no current or past business relationship with her firm. Ep…

1
Cloud Cuckoo Land 48:12

2y ago48:12

48:12

Join me in search of the elusive and fascinating cuckoo. I am joined by a great group of guests including Sean Keyes from the Currency who discusses the media's influence on policy. Pat Farrell for IIP defends his supposed winged members and David Tilson from Cantor Fitzgerald explains why Leo doesn't need to fear the Lettuce just yet. And you thou…

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The Agent Chronicles 42:45

2y ago42:45

42:45

Ken MacDonald's illustrious career has shaped the Irish real estate landscape across five decades. Starting with a humble leaflet campaign back in 1967, Ken's journey has seen him play a pivotal role in the emergence of apartment living. Brace yourself for an anecdotal tour through time as Ken unravels the evolution of Irish property and its tryst …

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The Kitchen Sink (and other cost savings) 1:15:29

2y ago1:15:29

1:15:29

Paul Mitchell, Director and Co-founder of Mitchell McDermott talks about costs, viability, what is happening in other countries along with MMC and Sprawl. Note: There is now an AI-generated transcript with each new episode. Please excuse any errors. I for one am grateful to our new robot overlords and any errors they make in transcription are obvio…

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On the Origin of Sprawl 1:15:49

2y ago1:15:49

1:15:49

UCD Economist and former member of An Bord Snip (and An Bord Snip Nua!) Colm McCarthy on the mistakes we have made and continue to make. Also, why the ECB was incompetent during the bailout and why the Army are still in Rathmines. As always, please send any suggestions for the show to [email protected] Some links on topics from today's episo…

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How to Build a House 1:18:21

2+ y ago1:18:21

1:18:21

Architect John Dobbin talks us through how to go about building a house, from the very beginning and why it can be difficult but rewarding. Also, bungalow bliss, high density but low rise housing and converting offices. Joint Oireachtas recommendatons on Planning: https://data.oireachtas.ie/ie/oireachtas/committee/dail/33/joint_committee_on_housing…

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The Law 1:04:51

2+ y ago1:04:51

1:04:51

On today's episode: the contributions waiver is explained and we talk to Fidelma McManus, partner and head of housing at Beauchamps LLP about conveyancing, AHB's and how the law touches every part of your life. And obviously we find a way to mention Taylor Swift. Send us a text

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The System Will Change You 1:05:31

2+ y ago1:05:31

1:05:31

John Downey, a town planner with 20 years experience, talks to us about how the planning system is meant to work, why it is completely broken, and what could possibly be done about it. Please note that there is a small bit of colourful language in this episode, just in case you're listening in the presence of younger ears. You can find more informa…

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Nightmare on NIMBY Street 57:52

2+ y ago57:52

57:52

Brian Hanlon is the CEO of California YIMBY, a non-profit whose mission is to make California an affordable place to live, work, and raise a family. As well as being every NIMBY's worst nightmare, he is a committed environmentalist with a long history of advocacy and is a genuinely lovely person to chat with. I highly recommend the report that Cali…

1
It's Easier in Russia 59:44

2+ y ago59:44

59:44

A discussion with Brian Moran on how difficult it is for even a well funded, global developer like Hines to develop housing in Ireland. —- The CJEU ruled on the planning application discussed in the episode. Please see links below to more information. Judgement: https://curia.europa.eu/juris/document/document.jsf?text=Ireland&docid=271075&pageIndex…

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The Why 3:48

2+ y ago3:48

3:48

Do we really need another podcast? Send us a textBy Rick Larkin

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Why Rick Astley is never gonna give up snacks or drums 39:31

5y ago39:31

39:31

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.By Jessica Wohl

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How The Lincoln Project’s endless stream of viral ads were actually made (in record time) 41:00

5y ago41:00

41:00

Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viralBy Ad Age

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Behind Hendrick's Gin's quirky ad approach 29:51

5y ago29:51

29:51

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has in…

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Behind Calm's unexpected Election Night win 28:49

5y ago28:49

28:49

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the me…

1
How Activision Blizzard found success amid a global pandemic 32:37

5y ago32:37

32:37

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandem…

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How streaming news channels made their mark in the 2020 election 22:18

5y ago22:18

22:18

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.By Jeanine Poggi

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How to not miss the mark in multicultural marketing 43:38

5y ago43:38

43:38

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, glo…

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The state of the CMO 31:05

5y ago31:05

31:05

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.By Ad Age

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How a microbe from Yellowstone could shake up the food industry 28:38

5y ago28:38

28:38

When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company, now called Nature's Fynd, as its chief marketing officer and first marketing hire. Now, she and her Chicago-based team are just starting to get the …

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LinkedIn’s head of global sales on the early pandemic ad panic 33:01

5y ago33:01

33:01

Ad Age spoke with Penry Price, LinkedIn’s VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors like travel pulled back on spending while other industries pulled ads temporarily to make them more appropriate for the national mood.…

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Omnicom Media Group CEO on how covid has changed the ad landscape 26:58

5y ago26:58

26:58

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the industry overall.By Lindsay Rittenhouse

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Marketing a Mexican import 38:01

5y ago38:01

38:01

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.…

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Main Street One CEO Curtis Hougland on the launch of a senior political influencer network 32:23

5y ago32:23

32:23

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for campaigns and brands to leverage older (55+) influencers.By Ad Age

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Defeating D.C. Council's ad and personal information tax 27:50

5y ago27:50

27:50

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of “personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.…

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Moving from CMO to CEO 32:42

5y ago32:42

32:42

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.…

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Marketing the (delayed) Olympics 33:08

5y ago33:08

33:08

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.By Ad Age

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The latest ad law news 35:54

5y ago35:54

35:54

Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new ‘Made in the USA,’ ad regulations and what to expect at the FTC if Democrats take over. Plus, she explains how ad lawyers can co-exist with creatives.By Ad Age

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Mark Robinson 50:32

5y ago50:32

50:32

The author of “Black on Madison Avenue” talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.By Ad Age

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Taking Latin-inspired creative to the mainstream 40:06

5y ago40:06

40:06

Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls for diversity. He weighs in on other topics, like his love of jazz music and how he would rebrand the Catholic Church.…

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Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role 42:01

5+ y ago42:01

42:01

Justin Billingsley has one hell of a Lego set. Publicis Groupe’s first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company’s Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, compose…

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Behind the AP’s new marketing push 39:04

5+ y ago39:04

39:04

Julie Tucker, global marketing director for the Associated Press, on the news wire service’s new marketing and what separates it from the ‘Truth’ campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.…

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There’s no mistaking Leeann Leahy 38:31

5+ y ago38:31

38:31

Portland Maine’s Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.By Ad Age's Judy Pollack

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Auto marketing during the pandemic 34:55

5+ y ago34:55

34:55

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it’s here to stay. Plus, she shares management tips she learned while wor…