The RevOps spot explores the world of Revenue Operations bringing you applied insight that you can use to grow your business. Hosted by Chris Bayliss, Managing Partner of RevOpsLab a top tier HubSpot partner and former agency-side head of CRM for Lexus in the UK and Charles Proctor, a leading MarTec Architect and technologist responsible for shaping the sales and marketing technology strategies of businesses like Shell, Nokia, British Gas, UPS, Nestle and a host of others through his work wi ...
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Revopslab Podcasts
1
The RevOps metrics that matter and how to get people to use them
46:55
46:55
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46:55
In this episode, we are joined by a special guest - James May, who heads up Revenue Operations at tech scale-up hackajob. Together we discuss the metrics that really matter in the world of RevOps and how to get your internal teams to embrace them and align around them. We get James' thoughts on how he uses key metrics at hackajob not just to track …
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1
How to choose the right CRM to power RevOps
1:03:35
1:03:35
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1:03:35
In this episode, we talk about how to choose the right CRM system to power your RevOps function. A CRM is now so much more than a contact database; it’s the engine that powers your customer’s experience with your brand. Whether you’re looking to invest in CRM software for the first time or move your organisation away from a legacy solution, your ne…
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1
Thinking in systems: blending people, processes, data and technology
38:25
38:25
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38:25
In this episode, we talk about systems thinking, which is to our mind the guiding light for effective revenue operations thinking. It is, in a nutshell, the theory and indeed practice of considering the business itself as a system and how people, processes, data and technology work together to deliver against the organisation's primary purpose. We …
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1
How to analyse (And rationalise) your tech stack
56:37
56:37
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56:37
In this episode, we talk about the tech stack, how to assess what you have and how to build it around the needs of your people. We explore the technology landscape and how it has evolved and how this is having a detrimental impact on the ability for firms to make good decisions about the technology they need to power growth. We end by discussing ho…
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In this episode, we start with the fundamental principles of RevOps, unpacking what has to be one of the most non-uniformly defined critical business functions. We explore the ways key industry players like HubSpot and Salesforce see RevOps, as well as looking at some research by people like Forrester into what revenue operations is all about. We t…
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