Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibbership, but enjoyable jibberish.
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Red Evolution Ltd Podcasts
Red Dot Technologies Pty Ltd is an Australian Technology Company
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The Red Tory mission is to critically make sense of our world while having fun doing so. We’re committed to public education, sharing knowledge, and public policy debates. As researchers our current view is that nothing is sacred when so much is uncertain. For most people, the world seems to be an increasingly chaotic and confusing place. That’s because it is. In “Red-Tory,” Jesse Hirsh and Allan Gregg—two inquisitive friends from different generations—team up to untangle the chaos. With dec ...
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No David, Franz Kafka Didn't Direct It's A Wonderful Life
53:56
53:56
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53:56We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.
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As AI & Google Keep Stealing Your Content, What Can You Do About It?
46:05
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46:05More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.By Red Evolution
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Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed
41:49
41:49
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41:49In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.By Red Evolution
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In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.
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The Episode That Nearly Didn't Happen, And Probably Shouldn't Have
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42:34When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.By Red Evolution
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Websites, ABM And Red Bull, Or Was It Red Thunder?
51:40
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51:40This week Dave and Stu discuss websites, account based marketing gone wrong and Red Bull.By Red Evolution
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From Order Takers To Consultants, The Sales Revolution Has Happened, Mostly
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41:19In this episode, Dave and Stu discuss, among other things, how switched-on businesses use consultants as salespeople—if they can find them. In other words, the day of the order-taker salesperson has, perhaps, gone for good.By Red Evolution
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We've Taken The Nuclear Option And Put It In A Coke Can
35:19
35:19
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35:19In this episode, Dave and Stuart discuss how the nuclear industry got its messaging wrong and how it's addressing that. We also discuss all sorts of subjects tenuously linked to digital marketing.
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30: Canada After the Vote: Resistance or Retreat?
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47:25
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47:25In this post-election episode of Red-Tory, Jesse Hirsh and Allan Gregg unpack the results of Canada’s federal election and ask what’s coming next—not just for Canada, but for the global order. The conversation explores the rare and potent opportunity now available: for Carney to assert Canada’s sovereignty and moral leadership by standing up to the…
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29: Election Day Realities and the Escalating Trade Wars
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51:53
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51:53In this pivotal episode of Red-Tory, Jesse Hirsh and Allan Gregg gather on Canada's election day to reflect on the campaigns, the stakes, and the possible futures. They explore how both major parties have become trapped within closed feedback loops, with voters consuming parallel media ecosystems that create almost separate realities. For the Liber…
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28: Tariffs, Empty Shelves, and the Mirage of Mastery
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51:49
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51:49In this episode, Jesse Hirsh and Allan Gregg unpack the unraveling of Trump’s so-called Liberation Day — a theatrical declaration of economic independence that has instead delivered confusion, chaos, and consequences. Tariffs, touted as a tool of strength, have mutated into instruments of disruption. We explore how incompetence, ignorance, and arro…
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27: The Constitution vs. the President: Who’s Winning?
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1:00:01Is the American Constitution still worth the parchment it's printed on? In this explosive episode of Red-Tory, Jesse Hirsh and Allan Gregg are joined by Professor Tobias T. Gibson to confront the slow-motion legal collapse happening in real time. As the executive branch grabs more power, bulldozes over rights, and dares the judiciary to stop it, we…
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26: Polling, Punditry, and the Politics of Collapse
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43:41In this episode of Red-Tory, Jesse Hirsh and Allan Gregg break down the two recent federal leaders' debates and reflect on what they reveal about the state of Canadian democracy. As the 2025 election unfolds, Canada appears to be sliding into a two-party system, shedding the diversity and nuance that once defined its political landscape. We explore…
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In this episode, Jesse Hirsh and Allan Gregg are joined by author, musician, and philosopher John Lefebvre for a blistering conversation on the tyranny of the selfishly wealthy and the existential stakes in the battle for democracy. As the Trump regime doubles down on incompetence and corruption, its true enablers become harder to ignore: the ultra…
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24: The Illusion of Liberation: Analyzing the Aftermath of Trump's Policies
50:08
50:08
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50:08The discourse presented by Jesse Hirsh and Allan Gregg provides a profound examination of the contemporary socio-political landscape, particularly in the context of the economic upheavals precipitated by the actions of Donald Trump. As we traverse through the complexities surrounding what they term the 'Great American Depression,' Hirsh and Gregg i…
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23: Trump Breaks the Economy, Now Can He Fix It?
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52:54
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52:54In their insightful exchange, Jesse Hirsh and Allan Gregg illuminate the intricate tapestry of economic challenges stemming from the trade war initiated by the Trump administration. The discussion traverses the immediate impacts of soaring tariffs, leading to a precarious environment where investment sentiment is fraught with uncertainty. Hirsh art…
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22: Navigating Uncertainty: Trade Wars, Market Crashes, and Political Shifts
57:41
57:41
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57:41Unpacking the Complexities of Today's Global and Political Landscape In the latest episode of Red Tory, Jesse Hirsh and Allan Gregg delve deep into the treacherous waters of current global events, economic challenges, and the volatile political climate, both in the United States and Canada. This thought-provoking discussion offers a comprehensive a…
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21: Political Vulnerabilities in the Trump Regime & the Canadian Election Landscape
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43:45The discussion highlights the emerging vulnerabilities within the Trump regime, particularly concerning national security, media engagement, and intra-party dynamics among Republicans. As Jesse Hirsh and Allan Gregg delve into these issues, they illuminate the potential fractures in the Republican Party, suggesting that the Democrats may not be cap…
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Well the after party following episide 150 went on, quite literally, for seconds which meant recording this episode was all a bit of a blur. Needless to say Alex rants about AI, in a different way, and Dave does his best to calm him down by taking the p**s.By Red Evolution
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20: Trump, Truth, and Tactics: Analyzing Media and Politics with Bill Fox
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51:45The latest podcast episode features Jesse Hirsh and Allan Gregg in conversation with Bill Fox, addressing the multifaceted challenges that contemporary political entities face in an evolving landscape. The episode opens with a profound examination of polling insights provided by David Shore, revealing a concerning trend: the Democratic Party's eros…
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19: Trump's Trolling: How American Politics Shapes Canadian Elections
52:37
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52:37In a detailed examination of the Canadian political landscape as the federal election looms, Jesse Hirsh and Allan Gregg engage in a critical dialogue that interweaves historical context with contemporary analysis. The conversation begins with an exploration of the Liberal Party's unexpected polling gains, which serve as a stark contrast to their p…
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Google Thinks You're A 23 Year Old Mongoose Who Lives In Auchnagatt
59:43
59:43
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59:43The big deal with some digital marketing is it's ability to stalk the right audience and only pop up to annoy them, and nobody else. But it's broken and gets it spectacularly wrong. There's also a lot of self congratulatory drivel with this being Episode 150.By Red Evolution
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How To Phone In Your Sincerity By Misusing Your CRM
43:55
43:55
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43:55Alex tells us about how someone with whom he'd had several conversations and had a meeting on the calendar with them that day sent him a "Hey, we think you're a good fit for what we're selling" message. Such an abysmal fail. We obviously talk about other stuff as well.By Red Evolution
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The exchange between Jesse Hirsh and Allan Gregg captures the zeitgeist of a politically fatigued society grappling with the weight of current global events. Hirsh's candid admission of exhaustion sets the tone for a conversation rife with introspection and analysis. The duo articulates the emotional toll of contemporary issues, from the war in Ukr…
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17: Democrats Debate While Authoritarianism Rises
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53:52The discourse between Jesse Hirsh and Allan Gregg delves deeply into the contemporary political landscape of the United States, emphasizing the troubling resurgence of authoritarianism. The discussion begins by reflecting upon Francis Fukuyama's notion of the 'end of history' following the fall of the Berlin Wall, which has now transformed into a c…
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Ever had service that felt like the company providing it just couldn't be arsed? We discuss that in this episode. We also thank super fan Amy AGAIN, and recommend the best curry you can have delivered to your house anywhere in the UK, no really, it's simply the best.By Red Evolution
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16: The Power of Disinformation vs Authentic Dialogue
54:18
54:18
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54:18The episode featuring Jesse Hirsh, Allan Gregg, and Jim Hoggan presents a nuanced exploration of contemporary political dynamics and the pervasive influence of misinformation on public discourse. The dialogue begins with a recognition of a temporary reduction in the frenetic pace of news, allowing political figures some respite for reflection. This…
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Are You Signalling That You're A Thirty Bob Company?
58:12
58:12
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58:12Marketing, messaging and signalling are all important aspects of your business. But with digital marketing it's easy to send out all the wrong signals. Also, Dave gets all excited about getting FTTP broadband and super fan Amy gets a namecheck!By Red Evolution
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15: Power and the Courts: Can the Rule of Law Survive Trump?
54:24
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54:24In a thought-provoking episode, Jesse Hirsh and Allan Gregg welcome Tobias Gibson to engage in a critical examination of the rule of law amid the challenges posed by the Trump administration. The conversation begins with an exploration of the judiciary's role as a crucial counterbalance to executive power, particularly in an era marked by contentio…
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14: Canada's Defence Dilemma: From Militarization to Civic Engagement
57:09
57:09
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57:09A profound examination of the current political landscape reveals the intricate vulnerabilities that characterize the Trump administration and its policies. Jesse Hirsh and Allan Gregg engage in a thorough analysis, positing that the recent State of the Union address symbolizes a pivotal moment: the apparent end of the initial honeymoon phase of Tr…
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Is Marketing Just A Bunch Of Tools Using A Bunch Of Tools?
59:21
59:21
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59:21As marketing becomes ever more embedded in AI and data are we getting to the point where people think that being able to use the tools is the clever bit? Because it isn't. We also discuss digital stalking and being bombarded with emails from people who want to do all our work for us.
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13: Geopolitical Crisis and Economic Disruption: The Trump Tariff Effect
57:23
57:23
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57:23The podcast featuring Jesse Hirsh and Allan Gregg presents a comprehensive analysis of the economic turmoil that has arisen as a consequence of tariffs imposed during the Trump administration. The discussion initiates with an exploration of the immediate financial repercussions, such as the decline of the dollar and a significant drop in the stock …
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12: On The Eve of a New Global Disorder: Zelensky in the Oval Office
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59:54
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59:54The conversation between Jesse Hirsh and Allan Gregg delves into the profound implications of President Trump's dismissive demeanor towards Ukrainian President Volodymyr Zelensky during a recent White House visit. This interaction is framed not merely as a diplomatic faux pas but rather as a significant inflection point that may recalibrate the tra…
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11: Drones, AI, and Media: Understanding the New Frontiers of Warfare and Reporting
47:03
47:03
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47:03The dialogue between Jesse Hirsh and Alex Fink delves into the intricate relationship between artificial intelligence and journalism, with a particular emphasis on the implications of AI in the evolving landscape of media. The discussion elucidates the dual nature of AI's influence, highlighting both its potential benefits and inherent challenges. …
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Is Dishonesty Out Of Control And Are You Guilty Of Following The Herd?
55:45
55:45
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55:45In this episode, ALEX and Dave discuss dishonesty in business (and politics) and get into why playing it safe with your marketing might not be the smartest approach. We also discussed inauthenticity and finished off with a little anecdote about our local council phoning it in.By Red Evolution
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10: Canada’s Future in the Age of American Isolationism
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1:00:15In a stimulating dialogue, Jesse Hirsh and Allan Gregg engage in a thorough examination of the geopolitical ramifications stemming from the Trump administration's policies. The discourse is particularly centered on the growing international discontent and the resulting implications for military dissent, a phenomenon that raises critical questions a…
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Fake It Till You Make It And Gated Content Under The Spotlight
1:06:39
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1:06:39This week we have a rather nice time discussing faking it till you make it - or not - gated content and why people are so angry all the time. We also wander off and discuss the Chancellors' CV, more fake it till you make it, and whatever else takes our fancy.By Red Evolution
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9: The Rise of the Trolligarchy in Canada and the US with Vass Bednar
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1:02:52The episode presents a rigorous exploration of the concept of the 'Trolligarchy,' a term coined to encapsulate the growing influence of wealthy individuals who utilize digital platforms to undermine democratic norms in both the United States and Canada. As hosts Jesse Hirsh and Allan Gregg engage with policy expert Vass Bednar, they embark on a met…
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8: Journalism, Mainstream Media, and the Rise of AI
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47:54The dialogue presented in this podcast episode engages with the pressing issues surrounding journalism, specifically the challenges confronting mainstream media in today's digital landscape. At the forefront of the conversation is the role of artificial intelligence in democratizing media production, thereby enhancing accessibility and creativity w…
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7: Trump, Trudeau, and the Evolving Dynamics of North America
1:04:11
1:04:11
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1:04:11The dialogue between Jesse Hirsh and Allan Gregg, featuring guest Che Marville, delves into the complexities of contemporary political dynamics, particularly through the lens of Donald Trump's foreign policy maneuvers and their implications for Canada. Marville posits that the essence of Canadian identity, characterized by collectivism and a commit…
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Too Many Businesses Are Still In The Digital Wilderness
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42:15It still surprises us how many great businesses are floundering with or even failing to engage with the opportunities presented online. We discuss that as well as the usual politician bashing and drivel.By Red Evolution
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6: Democracy in Crisis: A Conversation with Avi Lewis
1:05:32
1:05:32
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1:05:32The conversation between Jesse Hirsh, Allan Gregg, and their esteemed guest Avi Lewis, who is currently campaigning for Parliament in Vancouver Centre, delves into the pressing crisis of democracy faced by contemporary society. Lewis articulates that this crisis is not merely political but significantly rooted in the socio-economic conditions affec…
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5: A Coup in the U.S.: Implications for Canada and Beyond
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56:33
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56:33The discourse presented elucidates the precarious state of political dynamics in Canada, particularly in relation to the tumultuous events transpiring in the United States. We address the notion of a potential coup within the U.S. and its implications for Canadian society, as articulated by our guest, Armine Yalnizyan, a preeminent economist. Yalni…
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4: The Future of Political Parties: Authenticity vs. Discipline
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54:28
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54:28The dialogue between Jesse Hirsh and Allan Gregg embarks upon a profound examination of contemporary political landscapes, with particular emphasis on the implications of social media and the evolution of political discourse. Hirsh initiates the conversation by drawing a parallel between the socio-political commentary embedded within The Clash's mu…
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The discourse engages profoundly with the contemporary geopolitical landscape, particularly focusing on the ramifications of the Trump administration's recent assertions regarding Gaza. The dialogue unfolds with Jesse Hirsh and Allan Gregg reflecting on the immediate consequences of President Trump's controversial claim of 'owning' Gaza, a statemen…
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This week Julie Mitchell-Mehta joins Dave for a chat about digital marketing stuff that's amused us, bemused us and annoyed us. There's the usual unrelated chatter and, thankfully, no Alex.
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The episode commences with a thoughtful discourse between Jesse Hirsh and Allan Gregg regarding the pressing issue of tariffs and their ramifications for Canadian-American relations. As the hosts delve into the complexities of trade, they highlight the significant reliance of Canada on the United States, with 70% of Canadian exports directed southw…
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1: Navigating the Landscape of Modern Politics with Red-Tory
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47:51Jesse Hirsh and Allan Gregg inaugurate the Red-Tory podcast by articulating their desire to engage in substantive discourse that transcends the limitations of rigid ideological frameworks. They express a mutual recognition of the complexities inherent in contemporary sociopolitical dynamics, emphasizing the necessity for open dialogue that embraces…
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Beware Of Self Proclaimed Marketing Gurus - Not Us Then
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46:39
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46:39Marketing seems to attract self proclaimed gurus who spout utter nonsense. Well there's none of that here with these two clueless idiots.
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Are You Playing It Too Safe With Your Marketing?
40:49
40:49
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40:49In our first episiode of 2025 we talk about playing it safe, being like all the rest and then just wang on about all sorts of things. In other words, it's more inane drivel from Alex and Dave.By Red Evolution
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