Digital Marketing Foundations for Recruitment Agencies
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Recruiters Websites Podcasts
Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunt ...
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Join hosts Steve Gipson and Samantha Prost as they explore the world of recruiting and what it means to modernize the industry through discussions that bridge the gap between the rolodex of yesteryear and the smartphone of today.
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The audio home of Orange Fizz, one of the most popular Syracuse sports websites.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Repair Shop Websites presents The Busy Bays Podcast. A podcast that's all about being the ultimate marketing and business resource for auto repair shop owners. We talk about topics like repair shop marketing, customer service, recruiting and keeping automotive technicians and more!
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How to get your architecture published. 17 part series presented by the co-founders of BowerBird.io, architectural photographer Nic Granleese, and design journalist Ben Morgan. Topics covered include 5 steps to getting published, common mistakes architects make with the media, the purpose of getting published, media kits for architects, the people in architectural media (editors, freelance writers, publishers, and photographers), different types of publications (magazines, newspapers, websit ...
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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Jack Kelly Managing Director, The Compliance Search Group www.ComplianceSearch.com and Publisher of The Compliance Exchange www.ComplianceX.com Jack Kelly is the Managing Director and Co-Founder of The Compliance Search Group (www.ComplianceSearch.com ). The Compliance Search Group is one of the most respected, oldest, and largest recruiting firms specializing in the placement of Compliance, Legal and Regulatory executives. Mr. Kelly has in excess of one dozen years of recruiting experience ...
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“Steer Your Career with Kadima” is a podcast hosted by Alan Stein, Founder and CEO of Kadima Careers. Kadima helps underrepresented, underestimated, and underpaid professionals land high-paying jobs at the world's best tech companies. Join Alan each week as he interviews amazing professionals in the tech industry and beyond. They'll talk about their career journeys and what they've learned, including some SYCK Tricks to help you accelerate your career. Kadima was founded by Alan Stein to add ...
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The podcast where we bring you helpful tips and advice on websites, google and social media.
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Cup of Morning Sunshine is a Web TV production that features the good things in life.
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Stories drive sales. Let's meet Trevor Rappleye, CEO of CorporateFilming.com and FranchiseFilming.com - a national video production agency driving sales through story and video with monthly video content- anywhere in the U.S.! We are passionate storytellers here at CorporateFilming and FranchiseFilming. We tell authentic stories that grow your brand, give clients their time back, and we are doing what we love. Marketing, LGBT, entrepreneur, subscription model, membership, broker, business, e ...
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Turning Your Website Into a Recruitment Powerhouse
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46:17
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46:17When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic leadershi…
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In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, …
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Marketing Agencies Are Feeling an Artificial Uptick in Business
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24:08
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24:08Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops a…
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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hireIn this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance …
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Leading Consistent Brand Strategy Across 19 Campuses
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39:05How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country. From messaging and segmentation to staff mentorship and innovation, Kathie unpa…
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ChatGPT vs Gemini | The Empire Strikes Back
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23:03
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23:03Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribu…
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In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability…
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180. 3 Smart Ways to Design Volunteer Service Awards
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36:26In this episode of the Volunteer Nation Podcast, Tobi Johnson explores smart, research-backed frameworks for designing meaningful volunteer service awards. Instead of relying on traditional recognition tactics, she shows how to align awards with what truly drives volunteers—their motivations, timelines, and the impact they create. Tobi introduces f…
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What to Do If Someone Copies Your Product?
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20:34In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STA…
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In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big En…
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In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touche…
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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
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19:38In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chines…
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179. Transformative Service Experiences with Frederick J. Riley and Jackie Wolven
1:02:44
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1:02:44In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into the topic of transformative service experiences with guests Frederick J. Riley, Executive Director of Weave the Social Fabric Project at the Aspen Institute, and Jackie Woven, Executive Director of Main Street Eureka Springs. They discuss practical strategies for building, gro…
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Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
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25:58In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SH…
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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
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22:13In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small…
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Leading a University Rebrand with Purpose
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49:48What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful rebrands. Dr. Milioni…
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AI Is Killing Junior Jobs, Here’s What’s Replacing Them
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20:29In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTE…
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Ep 130: The Warrior Mindset: Why Fear is Your Career's Best Compass with Jill Schulman
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38:35What if the very thing you're avoiding in your job search is exactly what you need to pursue? Jill Schulman reveals why running toward your fears—not away from them—is the secret to accelerating your career. In this episode, Alan and Jill dive deep into the science of bravery and its practical applications for job seekers. You'll discover how to de…
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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
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32:43
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32:43In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk …
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178. 6 Ways to Help Program Volunteers Avoid Compassion Fatigue
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36:54In this episode of the Volunteer Nation Podcast, Tobi Johnson dives deep into the critical issue of compassion fatigue and secondary traumatic stress among program volunteers. These frontline heroes play vital roles in tutoring, hospice, crisis support and more, but without proper training, boundaries, and support, they risk burnout and emotional h…
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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
24:03
24:03
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24:03In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW N…
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AI for Agencies, Content From CEOs... What’s Actually Worth Doing?
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15:27In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engageme…
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Big Celebration and a Sneak Peep into Season 7
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3:41
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3:41Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads...WHAT?!?!? Thank you for helping shape this community. Next week - Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollm…
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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
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16:09In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshap…
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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
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16:59In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshne…
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177. Manage Volunteers Like a Pro: 7 Rookie Mistakes and How to Avoid Them
37:46
37:46
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37:46In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into the 7 common rookie mistakes non-profits make when managing volunteers and shares practical strategies to help volunteer managers reduce stress and rediscover the joy in their work. Tobi highlights the power of maintaining a positive mindset, setting clear boundaries, and focu…
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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
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15:38
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15:38In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads. TIME-STAMPED SH…
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How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
20:38
20:38
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20:38In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-ST…
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Your Students Will Tell You Everything: Power Your Innovation by Listening
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48:00
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48:00This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to…
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Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
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34:25
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34:25In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates …
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AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
22:40
22:40
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22:40In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance. TIME-ST…
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176. Beyond Pizza Parties: Innovative Appreciation Ideas for Volunteers
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25:47
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25:47In this episode of the Volunteer Nation Podcast, Tobi Johnson discusses the importance of strategic volunteer appreciation. Moving beyond traditional gifts and certificates, she explores how to recognize and value volunteers in ways that are meaningful and aligned with core human needs and organizational goals. Tobi provides 12 innovative appreciat…
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The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
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20:37
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20:37In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations. TIME-STAMPED SHOW NOTES (00:00) The I…
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You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
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23:38
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23:38In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp…
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Putting AI Tools to Work for Your Marketing Team
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47:17
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47:17This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights…
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Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
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21:58
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21:58In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTE…
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175. Outputs vs Outcomes: Why Counting Hours Isn’t Enough
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35:03In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into why it’s time to move beyond traditional volunteer metrics like hours logged and retention rates. She unpacks the difference between outputs and outcomes, sharing practical examples and actionable strategies for measuring and showcasing the true impact volunteers have on commu…
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Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback
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35:01
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35:01In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO an…
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Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
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17:42
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17:42In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more eff…
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Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
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15:48
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15:48In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights…
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How to Leverage Student-Produced, Authentic Content
27:36
27:36
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27:36This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to…
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Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich
18:22
18:22
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18:22In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewho…
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174. Write Volunteer Emails Volunteers Actually Read (and Love)
24:32
24:32
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24:32In this episode of the Volunteer Nation Podcast, Tobi Johnson shares expert tips on how to craft volunteer emails that truly connect and convert. From attention-grabbing subject lines to warm, welcoming salutations and easy-to-read content, Tobi breaks down the key elements that make emails more engaging and effective. You’ll learn why personalizat…
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Your ChatGPT Searches Were Temporarily Visible in Google Search Results
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24:20
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24:20In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concern…
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Peer Groups Will Make You Rich (With A Caveat)
18:52
18:52
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18:52In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits. TIME-STAMPED SHOW NOTES (00:…
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Marketers MUST jump on Claude agents TODAY
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23:16In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success. TIME-STAMPED SHOW …
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Speak With One Voice: Getting Students Involved in Enrollment Marketing
37:25
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37:25This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to…
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In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (…
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What Partnering Can Be a Better Form of Marketing?
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16:22In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teac…
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173. Is Your Volunteer Website Turning People Away?
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46:55In this episode of the Volunteer Nation Podcast, Tobi Johnson shares valuable insights on how nonprofits can improve volunteer websites to attract and engage more volunteers effectively. Addressing common issues such as unclear value propositions, excessive choice options, stock imagery, and poor mobile experiences, Tobi discusses practical strateg…
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