Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Prateek Panda Podcasts
Off to the Valley is a podcast that brings to light incredible stories of those who left the familiarity of home for new horizons. Inspired by Silicon Valley culture, it really extends to a global community of individuals who've dared to step outside their comfort zones.
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From Fishing Boats to AI: Evan Burkosky’s 22-Year Journey in Japan
42:35
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42:35In this episode of Off to the Valley, I sit down with Evan Burkosky, Co-Founder & CEO of Kimaru.ai, to explore his extraordinary journey, from growing up on Vancouver Island and working summers on his family’s fishing boat, to spending over two decades building businesses in Japan. I share in Evan’s reflections as he talks about how an early dream …
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Meta’s Top UGC Expert Explains the Future of AI Creators and Fake Content
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30:21In this episode, we’re joined by Donatas Smailys, CEO & Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy. We explore why authentic conten…
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Why Edelman Leads With Humanity in Creator Marketing
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36:32
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36:32In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact. We dive deep into th…
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Why Yang Cheung’s Kids’ Art Startup Is the Next-Level Lemonade Stand
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36:01Yang Cheung turned her kid’s doodle into a business idea, and it’s now helping children become creators, earn royalties, and build confidence through their art. In this episode of Off to the Valley, Yang shares the journey behind PixyIt, a platform where children’s artwork is transformed into products like t-shirts, mugs, and more. But it’s more th…
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How Michael Kempner (MWW) Is Rebuilding Trust in a Crisis-Driven World (With AI & Purpose)
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40:07🎙️ Welcome to S3E018 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we’re joined by Michael Kempner, Founder & CEO of MikeWorldWide (MWW) — one of the wor…
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How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)
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21:41🎙️ Welcome to S3E17 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — …
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0 to 2000 Users in 5 Months, Joseph Lee Breaks Down the Supademo Launch
36:08
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36:08Joseph Lee started his entrepreneurial journey at 15, flipping electronics on Craigslist to fund his education. Today, he’s the founder and CEO of Supademo, a fast-growing platform that’s transforming how teams create interactive product demos. In this episode of Off to the Valley, Joseph shares how he went from dropping out of university to launch…
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How Vidovo Is Changing the UGC Game (With No Ads or Funding)
30:51
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30:51🎙️ Welcome to S3E016 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 🔍 Explore what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly gr…
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How EvolveMKD Balances Compliance and Creativity in Influencer Marketing
33:03
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33:03🎙️ Welcome to S3E015 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👉 Discover what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we’re joined by Megan Driscoll, Founder & CEO of EvolveMKD — a fiercely independe…
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From Zero Network to Full Pipeline – How Nida Ateeq Grew Her B2B Brand
35:49
35:49
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35:49In this episode of Off to the Valley, I sit down with Nida Ateeq, founder and CMO of Anagar Media, a marketing agency that helps B2B companies transition from brand confusion to pipeline clarity. Nida shares her journey of moving from India to Canada, launching a business in a new country, and landing her first clients through trust, community, and…
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How Sherlock Scaled Global Brands in LATAM (Without Losing Control)
28:36
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28:36🎙️Welcome to S3E014 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👉 Explore what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digit…
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Nino Melikidze on Starting Over When Nobody Knows Your Name
34:57
34:57
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34:57What happens after the visa gets approved? In this episode of Off To The Valley, I sit down with Nino Melikidze, co-founder and CEO of Immitracker, to talk about the invisible side of immigration, the identity shifts, career resets, and emotional weight that don’t make it onto official paperwork. Nino shares what it felt like to start over in Canad…
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Toni Hopponen on Why Listening to Customers Can Kill Your Product!
31:25
31:25
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31:25What do you do when customers ask for the wrong things? Toni Hopponen, founder of LandingRabbit and previously Flockler (acquired in 2023), joins Off To The Valley to unpack what 13 years of bootstrapped SaaS taught him. From building a self-serve product without a sales team to decoding landing pages that actually convert, Toni shares real, hard-e…
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How Zeno Group Builds Safe & Scalable Creator Campaigns with AI
33:07
33:07
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33:07🎙️ Welcome to S3E13 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... 🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre... In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a globa…
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How Obviously Built a 200,000+ Creator Network (Backed by WPP)
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25:57Welcome to S3E012 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Mae Karwowski, Founder & CEO of Obviously — one of the most tech-forward influencer marketing agencies globally, now backed by WPP. Mae has scaled …
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How A One Rupee Side Hustle Became The Blueprint For Palash Soni’s SaaS Journey
33:10
33:10
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33:10From one rupee rentals to building Goldcast, Palash Soni’s founder story is as real as it gets. In this episode of Off to the Valley, Palash, Co-founder and CEO of Goldcast, walks us through his early entrepreneurial sparks in a small Indian town, launching a side hustle at age 10, and eventually founding a VC-backed SaaS company out of Harvard. We…
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The PR Agency Behind Australia's Viral Food Brands
27:52
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27:52Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food an…
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How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers
30:14
30:14
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30:14Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury h…
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Burnt Out and Ready to Quit, Aashni Shah Found a New Way to Build HypeDocs
39:49
39:49
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39:49In this episode of Off To The Valley, Aashni Shah, founder and CEO of HypeDocs, opens up about hitting a breaking point and what it took to rebuild with more clarity, purpose, and joy. From navigating a tough pivot, shutting down a version of her product, and questioning everything, to rediscovering her spark through a completely new approach, this…
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How This PR Agency Predicts Influencer Success with AI
40:54
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40:54Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Megan Hueter, EVP & Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer…
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What It Really Takes to Scale Influencer Marketing Globally
34:06
34:06
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34:06Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing age…
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“Nobody Even Noticed” — Sneha Saigal on Pivoting Without the Pressure
37:41
37:41
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37:41What does it really take to build something from scratch in a new country, without a blueprint or a safety net? In this episode of Off to the Valley, I sit down with Sneha Saigal, founder and CEO of Geeks and Experts, to discuss building a startup as an immigrant, navigating the hidden pressures of PR, and the often-overlooked art of knowing when t…
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What 94% More Conversions Taught This Founder
37:24
37:24
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37:24Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into w…
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How a Penn State Professor is Training Future Influencers
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49:47
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49:47Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thriv…
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Gorish Aggarwal on Sybill as the Sales Rep’s Therapist
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31:53
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31:53In this episode, I sit down with Gorish Aggarwal, co-founder of Sybill, an AI-powered platform that helps sales teams have more authentic conversations and close deals more effectively. Gorish shares why he thinks of Sybill as the therapist salespeople didn’t know they needed, how they are standing out in a crowded AI space, and what it really mean…
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Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from in…
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How to Build Authentic Creator Campaigns That Don’t Get Cancelled
47:28
47:28
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47:28Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact. Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work …
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How traditional PR fails both clients and employees
28:48
28:48
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28:48Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast! In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritiz…
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Why Most People Hate 90% of Their Jobs (and How Bob Moesta is Fixing That)
33:31
33:31
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33:31In this episode of Off to the Valley, I sit down with Bob Moesta, innovator, entrepreneur, and co-creator of the groundbreaking Jobs to Be Done framework, which is trusted by companies like Apple, Intercom, and GitLab. Bob shares incredible stories, including how breaking both legs as a child led him to uncover his superpower, why customers lie (an…
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The $100M Growth Strategy Every Brand Needs to Know
48:15
48:15
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48:15Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast! In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation. Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands li…
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How Shruti Kapoor Used Sales Data to Build a Startup and Land a Game-Changing Exit
28:24
28:24
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28:24You Are Not Your Startup! And Other Hard-Won Lessons from Shruti Kapoor What happens when an investment banker turns tech entrepreneur, builds a sales enablement platform, gets into Y Combinator, and then sells her company to an industry giant? You get a masterclass in navigating the founder journey. In this episode of Off to the Valley, Shruti Kap…
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Arjita Sethi on Building Without Breaking!
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40:55
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40:55Arjita Sethi’s entrepreneurial journey began at just 16 when she co-founded a vocational school that transformed the lives of over 100,000 people. Fueled by a deep passion for education and impact, she made her way to Silicon Valley, where she faced the realities of building a startup as an immigrant founder. From visa restrictions to raising ventu…
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The Future of Gaming Influencer Marketing with Kira Chesalina
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36:40S3E01 of IMpulse: The Influencer Marketing Podcast 🎙 We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing. With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging …
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If You’re Not Using AI in Marketing, You’re Already Falling Behind!
39:39
39:39
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39:39Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data
40:08
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40:08Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi
40:30
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40:30Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing
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44:37Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Marc Richard on Attribution, Influencer Marketing & Growth
29:18
29:18
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29:18Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Archana Dhankar on Influencer Marketing Strategies & the Creator Economy
27:22
27:22
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27:22Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Kristyn Snell on the Future of Digital PR & SaaS for Creators
41:57
41:57
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41:57Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Triller’s CTO on the Future of Mega Creators & Social Platforms
58:15
58:15
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58:15Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Can AI Really Make You More Creative? Nick Jain Thinks So
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29:39In this episode of Off to the Valley, Nick Jain, CEO of IdeaScale, shares his insights on AI, innovation, and leadership. From turning around struggling businesses without layoffs to leveraging AI for creativity, Nick provides a data-driven perspective on what it really takes to foster innovation in today’s competitive landscape. Key takeaways from…
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The Secret Superpowers Behind Black Girl Digital’s Success!
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29:40Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Turning Big Tech Experience into AI Innovation with Tara Sakhuja
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35:50
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35:50In this episode of Off To The Valley, I sit down with Tara Sakhuja, Founder & CEO of Data Dumpling, to explore her transition from big tech to startup life and how she’s leveraging AI to revolutionize B2B customer acquisition. Tara’s career has taken her around the world, from Meta and Bumble to launching her own venture in London. She shares how w…
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The #1 Design Mistake SaaS Founders Make. Peter Loving Shares How to Fix It
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31:05
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31:05I’m kicking off Season 2 of Off to the Valley with a special guest: Peter Loving, founder of User Active. This product design agency helps B2B SaaS companies transform user experiences and drive meaningful growth. In this episode, Peter and I explore what makes great product design and why good UX can be a game-changer for SaaS founders. We discuss…
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SEASON 1 Finale - Off To The Valley Is Off To The Holidays!
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11:54Welcome to a special year-end episode of Off to the Valley! In 2024, we journeyed across borders, cultures, and industries to uncover the inspiring stories of founders and innovators who left the familiar to create something extraordinary. In this episode, we’re looking back at the most unforgettable moments from our first season. From Melissa Kwan…
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Top 3 Business Lessons from Working with Influencers
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33:14Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Jeff Bullas on AI in Influencer Marketing
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36:30Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Secret Marketing Hacks, and the Future of AI ft Mike Allton
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44:53Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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