Propagandist? Truth teller? Influencer? Question Everything unravels the contested work of journalists and the moral complexities surrounding the stories that impact us all. Hosted by Brian Reed (S-Town, This American Life, The Trojan Horse Affair). For outtakes and an inside peek inside the editorial conundrums that confront journalists every day, sign up for our newsletter at www.kcrw.com/questioneverything. Question Everything is a production of KCRW and Placement Theory.
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Placement Theory Podcasts

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The Make More Placements Show for Recruitment & Search Business Owners | More Placements | Higher Fees | Less Work | Fewer Headaches |
The Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing & Search Business Success
The Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing & Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards co-founders of MakeMorePlacements.com
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A blog focused on discussing game design, game theory, and game-ification in all aspects.
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The podcast for anyone who loves cheerleading! Jill Markley is a cheer addict, coach, and gym owner. Each week she interviews an expert who shares insight on a cheer topic - anything from tumbling instruction to fundraising to choreography etc.
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Shelf Matters is a podcast by CAVAL featuring exciting conversations with professionals from the GLAMR (Galleries, Libraries, Archives, Museums, Records) sector who know their stuff. In each episode, we will talk to them about the ideas and issues that matter - The Shelf Matters!
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Brian Can't Stop Fact-checking His Mother-In-Law (from “Proxy with Yowei Shaw”)
53:40
53:40
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53:40After her NPR show was canceled some years back, producer and host Yowei Shaw gave herself a new title: “Emotional Investigative Journalist.” She started a podcast called Proxy, where she helps people who are facing unique emotional or personal obstacles by connecting them with a proxy who’s uniquely positioned to help them. Our host, Brian, recent…
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# 379 5 Transformational Shifts for Recruitment Business Success
40:58
40:58
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Jill discusses what she learned at Score Tour, put on by Deep South Spirit: How scoring is done Tips on how to grow a Cheer GymBy Jill Markley
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# 378 Line in the Sand - Why Top Recruiters Don’t Let the Market Define Them
35:06
35:06
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Jill talks about her experiences being an adult cheerleader and coaching adult cheerleaders.By Jill Markley
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# 377 Reclaim Your Goals: The Mid-Year Reset for High-Performing Recruiters
45:17
45:17
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NCA announced that College Nationals will remain at Daytona until 2030. Jill talks about why she loves the Nationals at Daytona.By Jill Markley
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Badass Local Journalists on How to Fight Corruption
56:24
56:24
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56:24Local reporters from around the country tell stories of using the experiences of their neighbors to confront people in power. Featuring: Anna Wolfe with Mississippi Today Lisa Halverstadt with Voice of San Diego Alissa Zhu with The Baltimore Banner Tony Plohetski with The Austin American-Statesman and KVUE Austin Lisa is a part of the Homelessness …
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# 376 Stop Working Harder: The Recruitment Mindset Shift You Need
48:13
48:13
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SAS coaches went to Brandon Allstars for a weekend training program. Jill talks about the experience, the benefits of the training, and the takeaways.By Jill Markley
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# 375 The Brutal Truths Most Recruiters Avoid
49:29
49:29
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Jill talks about whether parents should watch cheer practice, and about whether coaches/gym owners should allow it.By Jill Markley
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Who’s Behind the Raids? A Mystery in Marion (Part Two)
42:03
42:03
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42:03A TV reporter from Kansas City hears about the brazen newspaper raids over in Marion. Her interest is piqued by the fact that the police chief who oversaw the raids had recently left Kansas City PD. So she heads to Marion to see what she can find out. And what she finds…is basically a Bravo reality series, small-town prairie style. Part One of this…
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# 374 Your Business Will Never Outgrow Your Self-Image
48:47
48:47
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Who's Behind the Raids? A Mystery in Marion (Part One)
30:14
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30:14On a Friday morning in rural Kansas, the publisher of a tiny local newspaper hears a knock at the door. It’s the police—with a search warrant. Within minutes, they’re inside his home, seizing his electronics. At the same time, officers are raiding his newsroom, confiscating computers and phones. No subpoena. No warning. And, according to legal expe…
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# 373 Why Prospects Don't Actually Want Recruitment
45:47
45:47
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Jill talks about how to balance priorities when doing evaluations and placing athletes on teams.By Jill Markley
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The Fight for Your Attention with MSNBC’s Chris Hayes
1:14:22
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1:14:22MSNBC host Chris Hayes discusses his book The Sirens' Call: How Attention Became the World's Most Endangered Resource, and reckons with his own culpability in the corruption and commercialization of our attention. Thanks to “Talk Easy with Sam Fragoso” for sharing this interview with us. “Question Everything” is a production of KCRW and Placement T…
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Supernatural All Stars switched from the United scoring system to the Open Championship Series(OCS) three years ago. Jill discusses the reasons why she switched and why OCS is better for her gym.By Jill Markley
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A group of reporters recently uncovered a closely held secret: the identity of the Israeli soldier who shot and killed renowned veteran journalist Shireen Abu Akleh in 2022. This is the story of how they figured it out. Sign up for our newsletter: www.kcrw.com/questioneverything You can watch the documentary "Who Killed Shireen?" on Zeteo. “Questio…
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# 371 The #1 Thing Clients Buy: CERTAINTY
47:36
47:36
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Jill talks about the Let Them Theory and how it can be applied by gym owners, athletes and parents. This is a great tool to help people accept anything outside of their control and to move forward in a positive, constructive way. Link to the Let Them Theory by Mel Robbins: https://www.melrobbins.com/book/the-let-them-theory/…
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# 370 From Transactions to Trust Building a Sustainable Recruitment Business
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Jill discusses Open Houses: Why should a gym run an open house? Why should prospective cheerleaders go to one? What are the benefits from everyone's perspective.By Jill Markley
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# 369 (Re-Cast): Start StrongThe Recruitment Business Owner's Guide to Crushing 2025
21:08
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From the Fringe Web to Real Life: How Seriously Should We Be Taking Conspiracy Theories?
28:36
28:36
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28:36Back in December, we did an episode about Pyrra, an AI-powered software that tracks sifts through the far corners of the internet – in some places you probably haven’t even heard of – to see what narratives are emerging from the people who post there. A lot of these are conspiracy theories, and also violent threats. This week, we check back in with…
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Evals - Preparation & Placement & Crossovers
29:28
29:28
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29:28Jill talks about how athletes should decide on being Prep vs Elite, and how to prepare for evaluations.By Jill Markley
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Rümeysa Öztürk is Locked Up for an Op-ed: An Urgent Summit with the Student Newspaper that Published It
1:19:34
1:19:34
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1:19:34Where better to huddle up and discuss what to do about Rümeysa Öztürk and the chilling effect that is happening in journalism than on campus at Tufts University with the student journalists at The Tufts Daily? This week Brian and Question Everything co-host a live event with the editor-in-chief and associate editor from The Tufts Daily – Arghya Tha…
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Jill talks about her process for awarding scholarships, and then goes on to discuss how she decides on team placements.By Jill Markley
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Pounding Beers in a Shed, and Other Dispatches from the War on Free Speech
27:49
27:49
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27:49Last episode we discussed the campaign to overturn the Supreme Court decision that protects reporters’ ability to criticize and investigate people in power. But even with that decision still in place, reporter David Enrich has discovered a shocking wave of legal attacks that is being waged on journalists in towns and cities across the country. Thes…
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Freedom of the press is great, until you're the target
41:26
41:26
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41:26For decades, a Supreme Court decision called New York Times vs Sullivan was widely beloved by people across the political spectrum. Hailed as a decision that gives the first amendment teeth and sets our country apart, as a place that prizes free speech. But recently, right under our noses, some of the same people who once sang Times v Sullivan's pr…
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# 368 The Invisible Anchor: Why Recruitment Businesses Stay Stuck
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Jill discusses themes for naming teams. Her gym chooses a different theme each season rather than having team names carry over season after season. Why does she do this? Listen to find out. Jill also talks about why she believes it is important to do annual evaluations for all athletes.By Jill Markley
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The masterpiece Prince documentary Netflix won’t let you see.
48:42
48:42
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48:42The best documentary filmmaker in America spent nearly five years of his life making a nine-hour masterpiece for Netflix. It will never see the light of day. After a nasty estate battle, the series won't be released. No one will ever see it. In his first sit-down interview about this scandal, the filmmaker Ezra Edelman seeks catharsis – if not clos…
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# 367 Why Vulnerability is Key to Professional Success and Making More Placements
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Jill tells a story about one of her favorite team-building games and how it had a transformative effect on one of her teams, and particularly on one of her athletes, this season.By Jill Markley
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# 366 Why Hiring Managers See Recruitment as HIGH RISK Right Now and What to Do About It
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Best Day Scoring & Social Media in the Gym
16:51
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16:51Jill talks about frustrations with best-day scoring at 2 day comps. She also talks about challenges with using social media to communicate with parents and athletes, and challenges with their use of social media.By Jill Markley
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He quit journalism to fight authoritarianism. How’s that going?
25:39
25:39
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25:39Last year, we did an episode with Barton Gellman, who talked about the war games he was running with high-level military leaders and government officials to prepare for a second Trump term. A bunch of you have been asking us to have Barton back, to find out what he’s doing, now that the second Trump term is here. So we called him up. Barton works a…
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A Rant or a Slant: When Should Reporters Speak From the Heart?
41:15
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41:15It’s easy to get frustrated with the charade reporters are supposed to keep up, where they pretend they don’t have opinions or feelings or any kind of human thoughts about a story they’re telling. Plenty of journalists have been trying to break out of that charade. But the decision to do that: it can be a fraught one, with real implications. Dana B…
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# 355 High Performing Leaders - Personality Traits That Separate The Best From The Rest
40:30
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Do you have questions for us? If so, we want to talk to you! If you have thoughts about Question Everything, critiques of our episodes, or anything you're curious about, that we're covering, or not covering…please tell us. We want to set up some conversations between listeners and Brian and our staff for an upcoming episode. Write to us at hey@plac…
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A Teen, a Reporter, and a Grand Jury Leak (Over BBQ)
34:34
34:34
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34:34Journalists jailed for an article they published. In America. How did this happen? Brian tells the story of a reporting trip he took to Alabama, where two small-town journalists had been locked up, which led to one of the most honest - and surprising - conversations about journalism he’s had in a long time. Sign up for our newsletter to see some st…
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# 354 Why Contingency Recruiting is Rigged Against You (And What to Do Instead)
29:06
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# 353 What if Satan Advised Your Competitors?
38:19
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The News is Coming from Under the Desk… on TikTok (live from On Air Fest)
52:18
52:18
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52:18As trust in traditional journalism plummets, social media content creator V Spehar of Under the Desk News is ascendant, with over 3.4 million TikTok followers. But recently, V found themself in a public dustup with NPR over, in part, how the outlet had classified V in an interview. In this special episode of Question Everything–largely recorded liv…
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# 352 Why the APEX Coaching Program Isn’t Working
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47:43
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As billionaires hoard more control over our politics, it seems more important than ever to ask: What makes them tick? Four reporters gather after hours at a wine shop to discuss – over drinks – what they’ve learned from covering billionaires for years, and how it can help us hoi polloi make sense of what the ultra-rich are doing right now. Featurin…
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