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Turning Profit

Pete and Heather Reese

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Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com. Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate invest ...
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In this week’s episode of the Turning Profit podcast, Heather and I will be sharing with you the scripts we use to ask sellers questions before buying land. You see, as we’ve stressed over and over again in the last few episodes, not all lands are created equal. Separating the bad deals from the good deals and the good deals from the truly great on…
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In this week’s episode of the Turning Profit podcast, Heather and I discuss hidden opportunities within the land investing space. We cover unique investment niches such as easement properties, landlocked properties, and flood zone properties, emphasizing creative problem-solving and strategic marketing. If you want to learn more about maximizing va…
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In this week's episode of the Turning Profit podcast, Maddie and I discuss the implications of tariffs on the land investing market. We explore how tariffs and the potential retaliatory measures can influence construction costs, agricultural land values, and overall consumer confidence. Our conversation covers various aspects such as higher constru…
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In this week’s episode of the Turning Profit podcast, Maddie and I discuss our new business venture, Sunland America, an early-stage solar farm development company. We explore the steps we're taking to build the company, focusing on community-scale solar farms, and discuss the key aspects and challenges of the solar development industry. We also hi…
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In this week’s episode of the Turning Profit podcast, Heather and I discuss our 25-year journey in real estate investment, sharing some of our stories of success, crazy mishaps, and valuable lessons learned along the way. We delve into specific experiences such as navigating the Great Recession, dealing with hostile neighbors, and managing a motel …
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In this week’s episode of the Turning Profit podcast, Heather and I explore various creative business concepts that can transform vacant pieces of land into profitable ventures. We discuss five unconventional business ideas, while also delving into practical steps such as zoning, site preparation, marketing strategies, and the importance of underst…
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In this week’s episode of the Turning Profit podcast, Heather and I discuss strategies for achieving exponential growth, particularly through the key concepts from Dan Sullivan's book “10x is Better than 2x.” We explore various points from the book and how adopting a 10x mindset can lead to radical business innovation. We also cover the surprising …
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In this week’s episode, Heather and I dive deep into Felix Dennis’ book “How to Get Rich.” We discuss eight key concepts detailed in the book, which include analyzing the need for wealth, focusing on great execution, eliminating negative influences, and maintaining ownership. We also share some updates on our solar development venture and current s…
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In this week’s episode of the Turning Profit podcast, Heather and I discuss resistance to technology, drawing parallels between historical Luddites and modern attitudes toward AI. We delve into the origins of the Luddite movement, its implications for today's technology resistance, and the opportunities presented by embracing advancements like AI. …
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In this week’s episode of the Turning Profit podcast, Heather and I discuss various strategies and stories that can impact your journey toward success. Starting with a story about a significant land deal involving Amazon, we use it as an example of the possible opportunities to explore in the land development space. We also touch on how practical a…
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In this week’s episode of the Turning Profit Podcast, we delve into the complexities of infill lots, why we’ve decided to stop buying them, and why you should too. Over the past year, infill lots have proven to be more complicated and riskier compared to rural properties, leading to losses and extended holding periods. We explore the various issues…
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In this episode of the Turning Profit Podcast, we dive into advanced real estate investment and tax strategies with Mathew Owens, CPA and seasoned real estate investor. Mathew shares his journey from leaving his CPA firm to flipping over 1,000 houses, the lessons learned from the 2008 financial crash, and the importance of setting up the right lega…
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In this week’s episode of the Turning Profit podcast, Maddie and I discuss the importance of setting actionable steps to achieve your real estate investing goals for 2025 through reverse engineering. We delve into how to define your vision, set specific goals, and break them down into manageable milestones. We also cover the importance of tracking …
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In this week’s episode of the Turning Profit podcast, Maddie and I discuss strategies for doubling your real estate investing business by 2025. We cover the importance of focus, lead generation techniques, and the benefits of automation and AI in streamlining processes. Our conversation includes practical tips for improving key business metrics suc…
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In this rerun episode, Heather and I bring you one of our most popular episodes – the ultimate guide to land splitting—a topic that continues to generate a ton of interest from the Land Conquest Community. This is a strategy that anyone—even beginners—can use to unlock huge value from land. We break down the process of taking large parcels, splitti…
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Wondering where the real estate market is headed in 2025? We’ve got you covered with the trends that we think will shape the land investing space. I’m joined by my oldest daughter, Maddie. She’s an integral part of our land investing business and knows her stuff. Together, we’re predicting the real estate market in 2025. We talk about the increasin…
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Pricing land can make or break your deal. Land investors who have been in the industry for a while understand this clearly. Money is made when buying, not when selling. How do we get it right most of the time? My guest today taught me a lot about what I know about pricing land, and he’s here to share his knowledge. Andrew Walters is the land broker…
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Real estate investing is tough. It demands long hours, meticulous research, and a constant hustle. Investors need every edge they can get. But what if you could automate many of those time-consuming tasks? In this episode, Heather and I dive into one of my favorite topics: using AI as a real estate investor. AI could handle your tedious tasks, anal…
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If you've ever wondered what it takes to make money flipping land, you're in for a treat. In this rerun episode, Heather and I are revisiting one of our most popular episodes, where we break down our proven land flipping strategies. For those of you new to the show, we’ve spent years perfecting our real estate strategies, focusing primarily on land…
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As land investors, we normally want to buy land and flip it as quickly as possible for profit. We don’t want to have land staying long in our inventory. But there’s the other side of land investing that involves holding land for a longer period of time. It could be the missing piece in your investment strategy. Land speculation has the potential to…
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As a land investor, you’ve probably driven past a sprawling field of solar panels and thought, “Why not me?” Solar farms are transforming unused land into a sustainable and highly profitable energy source—and the best part? You can get involved. In this 100th episode of the Turning Profit Podcast, Heather and I break down everything you need to kno…
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Many real estate investors struggle with acquiring properties, often feeling overwhelmed by the sheer volume of leads they need to generate. But the secret to transforming your business lies in building a powerful acquisition machine. In this week's episode, Heather and I are revealing how to do exactly this. We have built an acquisition machine th…
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Want to maximize profits from your land investing without doubling your workload? Imagine putting in the same effort you already do but getting bigger returns on your land deals. Sounds good, right? In this episode, Heather and I are talking about scaling your investment with strategies that transform small efforts into big gains. From minor subdiv…
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In today’s episode, I welcome Brooke Bergmann, an emerging land investor who combines her full-time career as a clinical pharmacist with her passion for land investing. Brooke walks us through her motivation for starting her investment journey during the COVID-19 lockdown and how she incorporated her family’s diverse skill sets to streamline their …
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We have a question for you: Have you ever heard of creative financing? In this episode, Heather and I sit down with creative financing expert Pace Morby, who shares his secrets for building a real estate empire using other people's money. Morby explains how to use strategies like seller financing and subject-to-play deals to acquire properties with…
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You’ve been scouring Zillow and Realtor for hours, trying to find the perfect piece of land for your next investment. But no matter how hard you try, the data feels scattered, and decision-making is slow. This is a familiar experience for many land investors. That’s exactly what Tim Jemison experienced as a land investor – until he created an ingen…
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Are you worried that land investing might be on its last legs? With high interest rates and a slowing market, some investors are nervous. But we see it differently. In this episode, Maddie and I address the all-important question, "Is Land Investing Dead?" by looking at the data and facts around the market and sharing our insights on how we see it.…
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In this episode, I am joined by my daughter, Maddie Reese, to talk about private money for real estate investing, with a particular focus on land deals. Maddie and I explain the benefits of using private lenders, especially in an industry where traditional bank financing is less common. We also discuss the importance of thorough due diligence to de…
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Have you ever felt lost about what your next step in life should be? That was Mary. Moving to a new state, her business closed during COVID-19, unsure of what the future held. And Ann? She was halfway across the world in the Philippines, locked down and searching for a new opportunity. Then, they discovered land investing. In our latest episode, An…
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In this week's rerun episode, Heather and I explain the land flipping business model. We'll cover all the essential steps, from start to finish, so you can learn how to flip land successfully. While we won't go into every single detail (that would take several episodes), if you're eager to learn more, join our free land investing community, Land Co…
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In this week's rerun episode, Heather and I will be discussing how to negotiate effectively in real estate. Negotiation is an important step in any deal, yet it often feels like an afterthought. Many people find negotiating uncomfortable, especially when it involves adjusting prices—whether lowering them as a buyer or raising them as a seller. We’r…
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If you’ve always wanted to start land investing but don’t know exactly where to start and the steps to take, we’ve got you covered. In this rerun episode, Heather and I discuss how you can start your own land investing business. Imagine buying a piece of land for a fraction of its market value, making a few smart improvements, and then flipping it …
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In this episode, I sit down with Jesse Davis, a registered nurse turned land investor. He first dipped his toes in real estate with single-family homes but quickly found his calling in land investments. Jesse has built a successful business by learning from every deal and leveraging partnerships, particularly the "Partner with Pete" program, to sca…
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You’ve done your research, crunched the numbers, and found the perfect piece of land. But something critical is missing - local insight. In this episode, I talk to real estate salesperson and land specialist Dustin Pavelski about the untapped value of working with a local expert. Dustin is a seasoned land agent with deep roots in Northeastern Penns…
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Lot splitting is the process of dividing a single property into two or more separate legal lots. Lot splitting can be a lucrative strategy for savvy land investors looking to maximize returns. By dividing a larger property into smaller parcels, you increase its overall value and potentially generate more profit. But wait, before you go all Willy Wo…
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Are you tired of wasting time and money on land deals that don't pan out? In this episode, I welcome Daniel Apke, co-founder of Land Portal software and experienced land investor. Daniel shares his insights on how to build the perfect list for land investing using innovative software tools. These tools also provide custom filters that allow investo…
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Have you ever been in land negotiations that felt like a dead end, with no prospects of closing the deal at a good price? I know I have. It’s frustrating when you want to close on a deal but can’t seem to find common ground with the seller, especially when you had sent an earlier offer but realized it was too high. Every land investor who wants to …
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Land flipping can be a good business due to its potential for high profits. Unlike house flipping, it requires less upfront investment since there are no renovations to deal with. Transactions are typically faster as well, avoiding the hassle of tenants and repairs. However, it's not all roses. If the market takes a dip, selling your land for a pro…
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One of the questions we get asked a lot is how to determine the amount you should pay for a property. The right purchase price will enable you to minimize risk and maximize profits. Many investors struggle to find the perfect formula, often oscillating between paying too much or trying to get properties for pennies on the dollar. However, the key i…
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As a land investor, you'll occasionally come across properties that seem like great deals on the surface but, upon closer inspection, present unique challenges. One such challenge is dealing with landlocked properties. These are parcels of land with no legal access to public roads. My first experience with a landlocked property was a learning lesso…
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Building a team for your land flipping/real estate business is one of the most important tasks you’ll ever do as a business owner. In this episode, Heather and I share the step-by-step guide on how we built our successful team and the lessons we have picked along the way. We share our own experiences and strategies for expanding our team, from hiri…
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When many people think of land investing, they are not likely to associate it with technological advancements. But tech like AI, Chatbots, and robots is set to dramatically change the way we buy, sell, and develop land. Imagine buying a piece of land as easily as buying stock. Blockchain technology has the potential to make this a reality. By placi…
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The land investment world is full of opportunities for both new and seasoned investors. One of the biggest prerequisites for success is having a solid plan and a willingness to adapt the plan as your business grows. Heather and I lean on our vast experience in both real estate and land investing to guide you through the process of designing a succe…
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Land investing is all over social media these days. Lots of people are talking about flipping land quickly for massive profits and working from anywhere in the world. It almost sounds like a dream. But is it really that easy? Is land investing really all sunshine and rainbows? Or is there more to the story? In this episode, Heather and I give an ho…
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Not all land is worth owning. In fact, it’s possible to own land that has a negative impact on you, your net worth, and your sanity. I am joined by Maddie to expose 7 types of land that you should NEVER buy, no matter how cheap it is. Maddie steps in for Heather to share her expertise on evaluating properties and common land-buying mistakes. When I…
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Unlock Your Path to Profit with Pete Reese! Welcome to another exciting episode where we reveal the secrets to successful land flipping through our unique Partner with Pete program! In this special feature, we have Arturo Paturzo, a motivated individual who teamed up with Pete and experienced the transformative power of land investing, earning a re…
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Land investing promises financial freedom and flexibility, but are you getting the full story? The truth is, there are some hard-hitting realities that most gurus conveniently leave out of their sales pitches. In this episode, Heather and I expose the nine shocking truths of land investing. Here's a sneak peek of what you'll learn: 👉 The unexpected…
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Welcome to another exciting episode where we reveal the secrets to successful land flipping through our unique Partner with Pete program! In this special feature, we have Jeshua Livstrom & John Burks, a motivated individual who teamed up with Pete and experienced the transformative power of land investing, earning a remarkable $38,000 in just 83 da…
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As a land investor, I've always been a big believer in the power of direct mail. But lately, I've been getting curious about pay-per-click (PPC) advertising and whether it could be a viable strategy for finding motivated land sellers. My initial results have been promising, and I wanted to share my journey and results with fellow land investors in …
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Join Pete in this inspiring interview with one of our recent Gauntlet graduates! Dive into a real-life journey of transformation and triumph in the world of land flipping. In this exclusive episode, our recent Gauntlet grad, James, shares their firsthand experience with the program, revealing how it laid the foundation for their successful land fli…
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