In this episode of Rethink What Matters, we explore the art and science of branding for small businesses with Charlie Roberts, a freelance marketer, branding expert, and the first female chair of a rugby club in England. Connecting branding with Sustainable Development Goal 8 (Decent Work and Economic Growth), Charlie shares how small businesses ca…

Polly Peart highlights how a well-optimised LinkedIn profile can attract the right clients, boost visibility, and convert opportunities into meaningful connections. She stresses the importance of two key sections: the headline and the about section. The headline is your first impression, often appearing when you engage with others’ posts or when so…

ESG (Environmental, Social, and Governance) principles are increasingly becoming central considerations in the design and construction of built environments. This paradigm shift reflects a growing recognition of the interconnectedness between human activities, the environment, and societal well-being. ESG design in the built environment seeks to in…

Energy storage solutions play a pivotal role in modernising our energy infrastructure. These systems store excess electricity generated during periods of low demand and release it when demand surges or renewable sources like solar and wind are unavailable. Lithium-ion batteries, pumped hydro storage, and emerging technologies like solid-state batte…

Sustainable economies are the cornerstone of a prosperous and responsible future. They prioritise the careful management of natural resources, fostering environmental stewardship and social equity. Such economies seek to balance economic growth with environmental preservation, promoting renewable energy, circular production, and reduced waste. In s…

Greening cities is a vital strategy in the face of urbanisation and climate change. It involves implementing sustainable practices to enhance the environmental quality of urban areas. By expanding green spaces, planting trees, and creating urban gardens, cities can mitigate heat islands, improve air quality, and provide recreational spaces for resi…

Biomimicry, often hailed as nature's blueprint for innovation, is a design approach that draws inspiration from the natural world to solve human challenges. It involves emulating the ingenious solutions that have evolved in various species over millions of years. From Velcro inspired by burrs to efficient wind turbine designs influenced by humpback…

Electric scooter rentals have revolutionised urban mobility. These convenient, eco-friendly vehicles offer a quick and sustainable solution to short-distance travel. Users can easily locate and rent electric scooters through smartphone apps, making them an ideal choice for last-mile commuting, reducing traffic congestion, and lowering carbon emissi…

Integrated solar green roofs combine the benefits of green roofing and solar energy generation, offering a sustainable and multifunctional solution. These innovative systems incorporate solar panels seamlessly into green roofs, creating aesthetically pleasing, eco-friendly structures. They harness solar energy to power homes or buildings while prom…

Biophilic Cities seamlessly integrate nature into urban environments, fostering a deep connection between humans and the natural world. Through green spaces, biodiversity corridors, and architectural designs inspired by nature, these cities prioritise well-being, sustainability, and resilience. Residents enjoy improved mental and physical health, r…

Microfinance plays a crucial role in alleviating poverty by providing financial services to the underserved and financially excluded populations. By offering small loans, savings accounts, and insurance products, microfinance empowers individuals to start or expand small businesses, improve their livelihoods, and gain economic independence. These f…

ESG (Environmental, Social, and Governance) and SDG (Sustainable Development Goals) Impact Assessments gauge the effects of business activities on broader societal and environmental objectives. ESG focuses on a company's ethical practices, its impact on the environment, and the quality of its governance. SDGs are global sustainability targets. Asse…

Green hydrogen, derived from renewable sources via electrolysis, is a clean, versatile fuel with potential to decarbonise sectors like transportation and industry. Despite challenges, its capacity to mitigate climate change makes it a pivotal player in future sustainable energy systems.By Paul Freudenberg of Awardaroo!

Ocean plastic pollution poses a grave ecological threat, imperiling marine life and ecosystems. An estimated 8 million tons of plastic enter the oceans annually, enduring for centuries and disintegrating into microplastics that pervade the food chain. Seabirds, turtles, and marine mammals ingest or become entangled in plastic debris, suffering inju…

Solar panels, also known as photovoltaic panels, are devices that convert sunlight into electricity. They are a cornerstone of renewable energy systems, harnessing the sun's energy to generate clean and sustainable power. Solar panels consist of interconnected solar cells made from semiconductor materials like silicon. When sunlight hits these cell…

Ecotourism, a sustainable travel trend, harmonises exploration with nature preservation. It encourages responsible travel, fostering environmental awareness and local community engagement. Emphasising education and minimal impact, ecotourism promotes wildlife conservation and supports socioeconomic development.…

Marine conservation is vital to safeguard Earth's oceans, preserving their biodiversity, ecosystems, and the services they provide. Overfishing, habitat destruction, pollution, and climate change threaten marine life. Conservation efforts involve creating marine protected areas, enforcing sustainable fishing practices, reducing plastic waste, and m…

Peace, justice, and strong institutions are the cornerstones of a harmonious and equitable society. Peace fosters an environment of stability, where conflicts are resolved through dialogue and diplomacy, rather than violence. Justice ensures that all individuals are treated fairly, regardless of their background or status, and that their rights are…

Sustainability rating platforms are valuable tools that assess and communicate the environmental, social, and governance (ESG) performance of companies and organisations. These platforms utilise comprehensive data and criteria to evaluate factors such as carbon footprint, resource efficiency, labour practices, and ethical governance. By assigning s…

Corporate sustainability refers to a company's commitment to conducting business responsibly, considering environmental, social, and economic impacts. It involves integrating sustainable practices throughout the organisation to minimise ecological footprints, promote ethical behaviour, and ensure long-term success. Embracing sustainability fosters …

Permaculture, short for "permanent agriculture" or "permanent culture," is a holistic approach to designing sustainable systems that mimic the patterns found in nature. Developed in the 1970s by Bill Mollison and David Holmgren, permaculture aims to create self-sufficient and regenerative environments by integrating diverse elements like plants, an…

Good health and well-being are fundamental pillars of a fulfilling and productive life. Achieving optimal physical, mental, and emotional health empowers individuals to lead a balanced and meaningful existence. Regular exercise, a nutritious diet, and sufficient rest contribute to physical wellness, while addressing mental and emotional needs throu…

Cactus to gas, also known as cactus biofuel, is an innovative concept exploring the utilisation of specific cactus species as a renewable energy source. The process involves harvesting cacti, extracting their sugars, and fermenting them to produce bioethanol. This bioethanol can be utilised as a greener alternative to traditional fossil fuels in tr…

Tyre pyrolysis is an innovative process that involves thermally decomposing used tires in the absence of oxygen, converting them into valuable byproducts like pyrolysis oil, carbon black, and steel wire. This eco-friendly method addresses tyre waste and offers opportunities for sustainable resource recovery, contributing to a circular economy. http…

Indoor vertical farming is a sustainable and innovative approach to agriculture that utilises stacked layers to grow crops in controlled environments. It maximises space, reduces water usage, enables year-round production, and offers precise control over environmental conditions for optimal plant growth. https://www.localgrownsalads.com/…

Rewilding is a conservation approach that aims to restore ecosystems to their natural state by reintroducing and protecting native species. It involves creating larger and connected habitats, allowing wildlife to roam freely. Rewilding promotes biodiversity, enhances ecosystem services, and helps mitigate the impacts of human activities on the envi…

Regenerative agriculture is a holistic approach to farming that aims to restore and enhance the health of the land, improve soil fertility, and promote biodiversity. It involves practices such as cover cropping, crop rotation, agroforestry, and minimal tillage to regenerate the soil and ecosystem. By mimicking natural processes and working with nat…

Sustainability in property management has become a paramount concern in recent years, as individuals and organisations recognise the urgent need to address environmental challenges. Property managers play a crucial role in promoting sustainability by implementing eco-friendly practices. They prioritise energy efficiency by adopting renewable energy…

Food waste recovery refers to the process of reclaiming and repurposing food that would otherwise be discarded. It is a sustainable approach aimed at reducing the environmental and social impacts of food waste. Through various methods such as composting, anaerobic digestion, and food redistribution, food waste recovery helps minimise methane emissi…

Adrian discusses heat pump policy referring to government initiatives and incentives aimed at promoting the adoption and usage of heat pumps for heating. Heat pumps are energy-efficient devices that transfer heat from one location to another, making them an environmentally friendly alternative to traditional heating and cooling systems. Effective h…

Embracing the value of excess building materials fosters economic, ecological, and social benefits. There are cost-saving opportunities for individuals and businesses engaged in construction projects. Moreover, these materials contribute to sustainable practices by minimising waste and reducing environmental impact. Reusing surplus materials promot…

The Scottish Enterprise, a government body, has been focusing on "Green Heat" to accelerate the transition to sustainable heating systems. Through incentives and investments, it promotes using renewable heat sources like solar, heat networks, and biomass. These efforts support Scotland's goal of net-zero greenhouse gas emissions by 2045. The Scotti…

Green roofs, or vegetated roofs, are structures covered with living plants that enhance urban biodiversity. They provide habitats for various species, improving the overall ecological balance. By creating new green spaces in urban areas, green roofs support diverse plant and animal life, including birds, insects, and small mammals. These roofs offe…

Heat pumps are highly efficient heating and cooling systems that extract heat from the air, ground, or water sources and transfer it indoors or outdoors as needed. They offer significant energy savings, lower utility bills, and reduce greenhouse gas emissions.By Paul Freudenberg of Awardaroo!

Igniting the conservationist in all of us especially children through realistic nature stories told from the point of view of Mother Earth. Reconnecting and empowering children with the natural world in a positive way.By Paul Freudenberg of Awardaroo!

Planet-friendly packaging offers numerous benefits, including reducing environmental impact, minimising waste, conserving resources, meeting consumer preferences, complying with regulations, and enhancing brand reputation. By transitioning to sustainable packaging solutions, we can contribute to a more sustainable and eco-conscious future. About Pr…

Technical obsolescence refers to the state when a technology or product becomes outdated or irrelevant due to the emergence of newer, more advanced alternatives. In today's fast-paced world, technological advancements occur at an unprecedented rate, rendering once cutting-edge devices obsolete in a short span. The rapid evolution of technology ofte…

E-waste management is an urgent global challenge in our rapidly advancing technological era. As electronic devices become obsolete at an alarming rate, the proper handling and disposal of electronic waste are crucial. E-waste contains toxic materials that pose significant environmental and health risks if mishandled. Effective e-waste management in…

Green roofs, living walls, and rain gardens are innovative solutions that promote sustainability and enhance urban environments. Green roofs, covered in vegetation, provide numerous benefits. They improve air quality, reduce stormwater runoff, and help insulate buildings, reducing energy consumption. Living walls, vertical gardens installed on buil…

The Rethink What Matters podcast by awardaroo.io is dedicated to helping you improve your life, your business performance, your wellbeing, happiness and the planet one behaviour at a time. Hosted by Paul Freudenberg, this is episode zero, an introduction to the Rethink What Matters podcast series to come. We start recording this series on the day J…