We help medical device professionals deepen their knowledge of customers, the industry, and their role. Our main objective is to help you become expert in your current position, and through a better understanding of others within your company and the best practices in others in the industry, enable you to fast-track your career.
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Patrick Kothe Podcasts
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Thinking Like a Patient (or Being One!) Can Make Your Company's Device Better featuring Chris McAuliffe
1:03:13
1:03:13
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1:03:13Send us a text In this episode, Chris McAuliffe, CEO of Theragen, shares his extensive journey in the medical device industry with a focus on non-invasive spine fusion. He recounts his personal experience as a patient undergoing spinal fusion surgery and how it has influenced his work and product design. The discussion covers the challenges of spin…
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Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan
59:59
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59:59Send us a text In this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical a…
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How to Build and Manage a Powerful Advisory Board featuring Paul Hickey
52:14
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52:14Send us a text In this episode, the discussion centers around the crucial role of advisory boards in guiding company strategies, product development, and business initiatives within the medical device sector. Featuring insights from Paul Hickey, CEO of ReShape Life Sciences, the conversation delves into best practices for forming and managing advis…
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Commercializing a Disruptive Technology in a Hospital with Multiple Decision Makers and Influencers - Featuring Joe Steele
1:00:54
1:00:54
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1:00:54Send us a text Joe Steele is Head of Commercialization at Hemosonics, where they are providing point-of-care solutions to help clinicians make more informed decisions on blood product usage. In this episode Joe shares why moving up the ladder too fast may not be the best way to go, why experiencing failure will help in the long-run, how to use wisd…
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Open or Closed Robotic Systems – Are We at a Crossroads? Featuring Stuart Simpson
1:04:38
1:04:38
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1:04:38Send us a text Stuart Simpson is CEO of Think Surgical. During his stellar 24-year career at Stryker he led an orthopedic industry transformation that established surgical robotic joint replacement as a standard of care, beginning with the acquisition of Mako Surgical in 2013. In this episode he shares his roots in medical device and how orthopedic…
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How Challenging Assignments and Brutally Honest Feedback Makes You Better with Dave Rosa
1:00:12
1:00:12
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1:00:12Send us a text Dave Rosa is CEO of NeuroOne Medical Technologies, a company that has developed high-definition, minimally invasive diagnostic and treatment devices based on a unique thin film electrode technology, with an initial focus on epilepsy and the fast-growing neurostimulation market. In this episode he shares some times when tough feedback…
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An Inside View of FDA and Three New Guidance Documents on the 510(k) Process with Ken Riordan
1:00:13
1:00:13
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1:00:13Send us a text Ken Riordan, Regulatory Affairs Project Manager at Telos Partners, brings a unique but essential perspective to his clients having worked in both the public and private sector. He was a lead reviewer for the FDA where he conducted scientific and engineering reviews of pre-market applications for cardiovascular devices. Ken’s broad ex…
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How a Serial Entrepreneur Identifies and Evaluates Product Ideas and Brings Them to Market With Dr. Scott Wolf
53:10
53:10
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53:10Send us a text Scott Wolf, MD is the Founder & Chief Medical Officer of Aerin Medical, where they are providing products to bring relief from nasal airway obstruction and chronic rhinitis. Scott is a prolific medical device entrepreneur across a broad range of therapeutic areas, and has also been a venture capitalist. In this episode we discuss how…
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How Cross-Training and Extreme Ownership Help You Advance Your Career with Rollie Carlson
1:10:05
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1:10:05Send us a text Rollie Calrson is the CEO of Immunexpress, a company that is pioneering technology that can rapidly detect sepsis. Rollie contributed to the success of Abbott Laboratories for 20 years, starting off in R&D, then transitioning to leadership positions in global businesses and start-up ventures. His attraction to start-ups led him to be…
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Don’t Go Chasin’ Waterfalls – Why the Agile Method is Preferred for Software Development with Weronika Michaluk
48:49
48:49
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48:49Send us a text Weronika Michaluk is Digital Health Principal and SaMD Lead at HTD Health, a company dedicated to planning, designing and developing custom healthcare software. Weronika is an experienced professional with a diverse background in the fields of biomedical engineering, international business, and public health. In this episode she shar…
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When to Use Contract Manufacturing, and How Life Prioritization and Self-Care Affects All Areas of Your Life with Keith Smith
54:04
54:04
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54:04Send us a text Keith Smith is President of Vonco Products, a medical device contract manufacturer that works with some of the largest companies in the industry. In the first part of this episode Keith shares why companies decide to use contract manufacturers, what they look for when choosing one, the importance of transparency, and how Vonco transi…
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What You Need to Know About the New Cybersecurity Regulations for Medical Device with Milton Yarberry
49:16
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49:16Send us a text Milton Yarberry is Director of Project Management at Integrated Computer Solutions. Milton has developed or managed software development for Motorola, Lucent, Cognex, Inktomi, and FEI, before moving into the medical software sector in 2006 with Foliage, Ivenix and now ICS. In this episode he shares about the Protecting and Transformi…
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Transitions - From Sales Leader to CEO, From COVID Ventilator to Full-Featured Product with Rich Walsh
56:10
56:10
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56:10Send us a text Rich Walsh is CEO of Corvent, a company that is focused on providing solutions in the ventilator market. Rich has a long history in sales and sales management, and has transitioned from sales to become a first-time CEO. At the same time, Rich and the team are transitioning from providing a ventilator for COVID, to a full-featured pro…
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Persevering and Pivoting - The Entrepreneur's Companions with Joe Landolina
58:44
58:44
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58:44Send us a text Joe Landolina is CEO of Cresilon, a company that has developed a technology and product intended to stop bleeding quickly and reliably. In this episode Joe shares how he began his journey at age 17, how a short project has turned into more than a decade of hard work, the impact pivots made on his team and investors, why open communic…
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Solidly Starting Your Medical Device Career with Jordan Griffin
48:13
48:13
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48:13Send us a text Jordan Griffin is a Field Clinical Specialist at Boston Scientific. Jordan’s no stranger to the medical device field, as her dad owns a distributorship focused on spinal implants. In this episode she shares what it was like to be a daughter of a busy, successful surgical distributor, product and sales education and how it differs in …
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How a Non-Medical Serial Entrepreneur is Shaking Up In Vitro Fertilization with Marty Gauvin
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54:10Send us a text Marty Gauvin is CEO of Fertilis, a company focused on helping prospective parents have a better experience with in-vitro fertilization. Marty is a serial entrepreneur and Fertilis is his first in medical device. In this episode Marty shares his views on entrepreneurship, where ideas come from, the differences and similarities between…
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Why You Should Implement a Direct to Consumer Strategy and How You Can Help Patients with Zach Champeau
59:38
59:38
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59:38Send us a text Zach Champeau is Sr. Director of Operations at Saleytics, an inside sales organization that has a program focused on DTC strategy. In this episode he shares the objectives companies have with DTC, where DTC activities have the most influence, types of programs that can help with lead generation, the main reasons why patients who need…
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How a New Autonomous Robot May Help Solve a Patient Access Problem with Johannes Schaeferhoff
54:42
54:42
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54:42Send us a text Johannes Schaeferhoff is CEO of ROPCA, a company focused on an autonomous robotic solution to aid in the diagnosis and monitoring of Rheumatoid Arthritis. In this episode, Johannes shares some of the cultural differences in the countries he has lived in and what he learned, trends in medicine that led their team to develop their inno…
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How to Expand and Effectively Sell in International Markets with Zach Selch
50:53
50:53
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50:53Send us a text Zach Selch is CEO of Global Sales Mentor, and has decades of experience selling medical products in over 135 countries. He has authored books on international sales and has some great free resources that you can access from his website. In this episode he shares why you should consider international sales, whether direct or a distrib…
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Career Pivot - From Clinical Cardiology to CMO of a Startup Focused on Hypertension with Jay Shah, MD
59:07
59:07
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59:07Send us a text Dr. Jay Shah is Chief Medical Officer at Aktii, where they are developing technology focused on identifying and monitoring hypertension. Dr. Shah is a practicing Cardiologist who pivoted his career from strictly patent care, to becoming the CMO of a start-up. In this episode he shares his thoughts on career pivots, how he researched …
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Winning the Complex Medical Device Sale - How to Train Your Team to Act Strategically with Steve Gielda
1:12:55
1:12:55
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1:12:55Send us a text Steve Gielda is President and Co-founder of Ignite Selling, a global sales training, simulation and consulting organization. He’s co-authored two books – Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, and Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity. In this episode we …
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All Plastics Are Not Equal - Choosing the Right One For Your Device with Lucas Pianegonda
56:07
56:07
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56:07Send us a text Lucas Piandegonda is Managing Director of Gradical, which provides specialized expertise to companies that need help with plastic evaluation, material compliance and testing, and training. In this episode he shares the challenge and opportunity of becoming a consultant, considerations in choosing a plastic, how additives and manufact…
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How to Expand a Market Using a Direct to Consumer Strategy with Kevin Hardage
53:44
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53:44Send us a text Kevin Hardage is President and General Manager at Teleflex Interventional Urology. They’re treating a common problem males face as we age - Benign Prostatic Hyperplasia, or BPH. Their minimally invasive treatment provides relief for patients, and an effective way for physicians to better treat the disease. In this Episode Kevin share…
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Changing to Customer-Centric Design While Develping a Major New Product with Rich Wintersteller
58:00
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58:00Send us a text Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to …
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How an Enabling Technology Can Unlock Product Performance with Tim Sullivan
55:40
55:40
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55:40Send us a text Tim Sullivan is CEO of Zeteo Biomedical, a company dedicated to providing drug and biologic delivery systems. In this episode Tim shares how an enabling technology effects the efficacy of treatment, understanding each stakeholders needs, a systematic approach for gathering stakeholder input, working with pharma companies on combinati…
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Moving a Technology Out of a University and Into a Company with Chris Idelson
53:31
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53:31Send us a text Chris Idelson is Co-Founder and Chief Technology Officer at ClearCam, a company dedicated to developing technology to improve surgeons visual field during minimally invasive procedures. In this episode we discuss what a Mechanical Engineering Ph.D. program is like, the importance of hands-on education, how the NSF I-Corps program has…
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How a Clear Vision Clarifies Product Portfolio Strategy and Team Development with Brady Shirley
1:01:57
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1:01:57Send us a text Brady Shirley is President and Chief Operating Officer of Enovis, an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. The Company’s extensive range of products, services and integrated technologies …
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How to Promote Your Product and Company When You're Challenging the Big Dogs with John Gumas
1:04:06
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1:04:06Send us a text John Gumas is the Founder and CEO of Gumas Advertising, a full service advertising agency based in San Francisco. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular books “Marketing Smart” and “Challenger Brand Marketing”. In this episode John shares how the…
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Accelerate Your Success by Engaging with the Right Consultant with Dean Gray
1:06:54
1:06:54
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1:06:54Send us a text Dean Gray is a Partner at PA Consulting, a company with over 4,000 employees that operates globally, and helps companies in several industries become more effective. Dean also has has significant experience within industry at Pfizer, BD, Boston Scientific, Sanofi Genzyme, and Heidelberg Engineering. In this episode he shares how cons…
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Prioritizing Complex Markets, Products, Regulations and Reimbursement with Karen Zaderej
1:06:10
1:06:10
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1:06:10Send us a text Karen Zaderej is CEO of Axogen, where they provide technology solutions to help restore feeling and functionality to damaged peripheral nerves. After a 17-year career at the Ethicon Division of Johnson and Johnson, Karen took on the challenge of a start-up, and has built a successful company that is delivering much-needed solutions t…
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Applying a Consumer Market Mindset to Medical Device with Scott Nelson
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59:57Send us a text Scott Nelson is Co-Founder and CEO of FastWave Medical. He is also the host of the Medsider Podcast, as well as the Founding Partner and Managing Director of Big Sky Biomedical, a leading medtech accelerator. Scott is a medical device veteran, and has held leadership roles at Medtronic, Covidien, Boston Scientific, C.R. Bard and ConM…
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Training with Virtual Reality – Accelerating Confidence, Competence and Experience with Richard Vincent
59:18
59:18
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59:18Send us a text Richard Vincent is CEO and Co-founder of FundamentalVR, a company that is focused on improving patient outcomes by revolutionizing medical training through virtual learning platforms. Richard is experienced in building international businesses and has a keen interest in seeking out opportunities to disrupt markets through development…
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Building a High Impact Customer Education Program with Lori Harada
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53:45Send us a text Lori Harada is Senior Manager of Commercial Technical Excellence at Terumo Blood and Cell Technologies. Starting out as a nurse, Lori found that education was her passion and she’s been involved in it ever since. In this episode she shares the importance of education, what types of people are drawn to it and how to prepare them for s…
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Working With Health Plans to Deliver Value with David Smith
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55:50Send us a text David Smith is President and Chief Revenue Officer of Ilumivu, a company that is taking data from common smartwatches and using AI and machine learning to gain insights into the early detection of certain medical conditions. In this episode he shares how health plans are evolving, how physician perceptions of the plans are changing, …
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Confronting Physician Burnout - Help is on the Way with Dr. Laura Cazier
48:35
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48:35Send us a text Dr. Laura Cazier is a Board Certified emergency medicine physician who is also helping other doctors deal with burnout and other challenges through life skills coaching. She co-founded The Whole Physician with two other board-certified ED doctors, providing mindset and wellness coaching for physicians, by physicians. In this episode …
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Applying AI in Ultrasound - Helping Clinicians Become More Effective with Ohad Arazi
48:23
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48:23Send us a text Ohad Arazi is President & CEO of Clarius, a company that provides a high-definition wireless ultrasound system that includes AI to help reduce the complexity of ultrasound. In this episode he shares about his time in the Israeli military and the surprising environment that encourages entrepreneurship, what you can learn while working…
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Personal ECG - Creating a New Product Category with Dr. David Albert
1:02:29
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1:02:29Send us a text David Albert is a physician, inventor, and serial entrepreneur. He is the Founder and Chief Medical Officer of Alivecor, the leading company in personal ECG technology. He has founded 5 companies, and sold two – one to Arrhythmia Research Technology and one to GE which he joined as Chief Scientist of GE Cardiology. David has 32 issue…
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Managing Your Career - Are You Doing It or Just Letting Things Happen? with Patrick Jamnik
59:39
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59:39Send us a text Patrick Jamnik is President of Episurf Medical, an orthopedic company who provides individualized technology for the treatment of painful joint injuries. In this episode Patrick shares why a company personal development plan may not be the best for your career, why you need to be a lifelong learner, how to seek out mentors and where …
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Medical Affairs and How To Deliver Long Term Results with Dr. Agim Beshiri
1:05:57
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1:05:57Send us a text Dr. Agim Beshiri is the Chief Medical Officer at Nutromics, where they have developed technology for continuous diagnostic monitoring through a ‘lab-on-a-patch’ approach. Dr. Beshiri is a leading industry expert in developing medical affairs organizations and driving medical research and education. Prior to joining Nutromics, he cont…
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How a Regulatory Change Created a Product Opportunity with Ethan Drower
55:12
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55:12Send us a text Ethan Drower is the Founder and Operating Partner at CiteMed Solutions, who provide full Clinical Evaluation Report services for EU MDR. Ethan is a software engineer and entrepreneur, trained to identify problems and implement solutions. In this episode Ethan shares how to listen for new ideas, R&D differences and similarities in ind…
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Tackling an R&D Project When the "R" is as Large as the "D" with Andrew Buckler
1:01:02
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1:01:02Send us a text Andrew Buckler is the Founder, President and CTO of Elucid, a company that is focused on characterizing placque, with the goal of providing clinicians better information on placque stability, vessel structure, treatment options, and risk factors for cardiac events. In this episode, Andrew shares how to found a company when you have a…
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Why You Need to Embrace the New Go-To-Market Strategy with Scott Alexander
1:07:12
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1:07:12Send us a text Scott Alexander is the CEO of iVelocity Marketing, and has been on the leading edge of identifying market shifts and building strategies and programs to embrace a new and improved go-to-market strategy. In this episode he shares what providers don’t understand about medical device companies, what we don’t understand about providers, …
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Choosing the Right Problems to Solve and Aligning Your Core Technologies with Stephen Mariano
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55:59Send us a text Stephen Mariano is Vice President of Global Endosurgical R&D at FUJIFILM Healthcare Americas Corporation. Stephen has a long history of success in research and development for the medical device industry and has helped bring numerous innovative technologies to market. In this episode Stephen shares how a company chooses the types of …
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Studying vs. Experiencing Entrepreneurship - Shortening Your Learning Curve with Amit Vohra
1:02:54
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1:02:54Send us a text Amit Vohra is the Founder and CEO of Promaxo, a medical technology company that is commercializing an office-based MRI system. In this episode he shares why entrepreneurs need a support system around them, how culture is really built in a company, identifying good start-up team members, why everyone needs to be a salesperson, working…
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Objectively Measuring Motion - A New Frontier with Frank Fornari
1:03:57
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1:03:57Send us a text Frank Fornari is the Founder and Chairman of BioMech, a leading company in motion analytics. In this episode Frank shares information on how our movement can indicate health, injury, decline, disease or neglect; why assessing motion can help to understand if we are getting better or worse over time, or after an intervention or surger…
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Patient Preferences and Their Impact on Healthcare Facilities with Amber Schiada
1:04:08
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1:04:08Send us a text Amber Schiada is the Head of Americas Work Dynamic Research at JLL, one of the largest real estate services firms in the world. In this episode she shares the results of their 2022 Patient Consumer Survey and other topics, including the most important consideration in choosing a health care facility, generational differences in healt…
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Leveraging Data to Target Customers and Optimize Sales Territories with Skylar Talley
54:47
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54:47Send us a text Skylar Talley is CEO of MedScout, a company that provides life science companies data and insights to help sales reps and sales managers be more targeted and effective. In this episode Skyler discusses upstream and downstream marketing, bootstrapping a company, why inside sales is becoming more popular, leveraging distributor organiz…
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Proven Processes to Simplify and Assure Sales Success - Part 2 with Jim Surek
46:36
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46:36Send us a text Jim Surek is a recognized sales leader whose teams have performed wherever he has been, based on proven sales principles. Jim is currently VP of Sales at Explorer Surgical and is also host of the podcast, Medical Sales Nation. In this episode Jim shares the sales process, including translating engineering language into customer langu…
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Proven Processes to Simplify and Assure Sales Success - Part 1 with Jim Surek
40:35
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40:35Send us a text Jim Surek is a recognized sales leader whose teams have performed wherever he has been, based on proven sales principles. Jim is currently VP of Sales at Explorer Surgical and is also host of the podcast, Medical Sales Nation. In this episode Jim shares how medical sales has changed, why reps have evolved into enterprise salespeople,…
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Understanding Software as a Medical Device with Vivek Thakkar
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50:10Send us a text Vivek Thakkar has over a dozen years of experience in regulatory affairs for Class II and III medical devices, while at Roche, JUUL, Cardinal Health, and Abbott Vascular. He is also a frequent speaker on software, artificial intelligence, and machine learning. Vivek is now focused on start-ups and consults with medical device compani…
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