Sandra Acham, Founder of Ulumous LLC, hosts Everyday Expert Insights. Each episode features down to earth professionals sharing their experiences using brand marketing to stand out. Whether you're launching a business, rebooting your company, or simply want insider wisdom from people who’ve been in your shoes, this podcast shares practical insights you can put to work.
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PSandra Acham Founder Of Ulumous LLC Podcasts

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Empathy Driven Design With Christin Zamora
25:01
25:01
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25:01What would it look like to become a more empathetic business owner? My guest on this episode of Everyday Expert Insights, business infrastructure expert Christin Zamora, says that her clients come to trust them more because she lends them a listening ear. Listen in as Christin shares her journey from the corporate world to entrepreneurship, which h…
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How to Get That Leadership Edge With Adolph Hunter
16:36
16:36
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16:36How do we adapt our communication skills to the rapidly changing times? That’s what we’re diving into on this episode of Everyday Expert Insights. My expert is Adolph Hunter, a marketing expert turned tech guy turned leadership coach. Adolph helps high-performers navigate through major transitions in their lives while staying true to themselves. Hi…
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Business Strategies That Last the Test of Time with Bob Slone
23:50
23:50
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23:50Want to know the secret to staying relevant in your market and with your customers? Communication. In this episode of Everyday Expert Insights, I’m joined by business consultant Bob Slone, a former colleague whose career arc (from journalism to big tech to saving startups) has always fascinated me. Listen in as he shares invaluable tips that all ne…
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Balancing Business Growth and Personal Wellbeing
23:46
23:46
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23:46Burnout isn’t a badge of honor, so why are we still wearing it? In this episode, I sit down with Rosaline Raj, founder of Otterly Brilliant, a business strategist who helps solopreneurs and small businesses clarify their strategy, build authority, and grow sustainably. We dive into everything from smart marketing funnels to integrating wellness int…
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Using Human Design Principals to Connect With Your Target Audience
17:04
17:04
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17:04Do you really understand your target audience? Many small business owners skip crucial steps when it comes to understanding their target audience’s goals, pain points, and behaviors. In this episode of the EverydayExpert Insights podcast, marketing coach Christina Hunt explains the importance of target audience research and how human design work ca…
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How Small Businesses Can Embrace AI Without Losing Their Creative Spark with Colin Poon Tip
29:54
29:54
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29:54Ever felt overwhelmed by the complexities of IT in your business? In this episode, we’re getting a behind-the-scenes look at what the IT department actually does (and doesn’t do) for small to medium-sized businesses with my guest, Colin Poon Tip. Listen in as Colin explains how IT can support your business goals, not simply sell you on the latest t…
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Bonnie Singleton, Founder of Pollinate Marketing shares how to stop guessing how to generate leads and turn data into dollars. While most marketing agencies zone in on the latest trends and platforms, her company focuses on helping businesses get more from what's already working. She's enabled clients to double their monthly leads, drastically cut …
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Taking the Guesswork out of Money Matters, Because I'm a Mom Too
24:13
24:13
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24:13Helping homeowners and investors take control of their financial future is the focus that drives Katlyn Alegria every day. She knows firsthand that financial security isn’t just about numbers, it’s about the confidence that comes from being informed to make wise choices now and for years ahead. We sat down and talked about money matters, travel, co…
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Crafting Your Brand Through the Lens of Photography
17:39
17:39
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17:39Jama Pantel, one of Austin's beloved photographers, dives into the power of photography and brand storytelling. She shares how the right images can convey a brand’s values, vision, and unique personality. Whether you’re a brand owner, a marketer, or a photographer, this episode will inspire you to use photography not just as a tool for visuals, but…
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Elevating Entrepreneurs for Success from Brand to Demand
15:52
15:52
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15:52Meet Kate Hughes, visionary founder of The Brand Incubator. She takes us on a journey through her entrepreneurial path from the challenges of starting her own business to helping other entrepreneurs grow. We talk about her approach to marketing; from branding to demand generation, the importance of connecting with your audience, and how workshops p…
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Rudy Gargioni shares his journey from losing his dream job in auto sales during the pandemic to finding purpose in the financial services industry. He discusses the importance of empowering business owners and their employees through financial literacy, the challenges of being neurodivergent, and the value of authenticity in entrepreneurship. At th…
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Dynamic duo of Adam, social media powerhouse, and Sandra, concierge brand marketer, talk about the power of collaboration and connection to stand out in a competitive marketplace. Owners of their own respective marketing companies, they're united by the same mission, to help small businesses stay competitive, relevant, and timely by simply being th…
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Communications, A Game Changer in Physical Therapy
11:26
11:26
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11:26Gina Tibbs, Owner and CMT of Loosen Up Bodyworks, shares how the right words, and the right listening help her build genuine connections, elevate client experiences, and make a lasting impact. Whether you're in wellness, business, or looking to improve your marketing communication skills, this episode is packed with valuable takeaways.…
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Business, Like Surfing, Is All About Resilience
25:01
25:01
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25:01From reading trends like ocean swells to knowing when to take risks and when to hold steady, Paul Burdette, shares how the mindset of a surfer can lead to business success. Whether you're an entrepreneur, owner of an established company, or just someone who loves a good story of resilience and strategy, this episode will leave you inspired to catch…
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How Visual Design Can Bridge Culture, Geographies, and Purpose
14:08
14:08
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14:08Lisa Kamakina, Art Director at DFRNC Studio in Kyiv City, dives into the power of visual design. From branding to digital storytelling, she shares how creative visuals can spark imagination and convey purpose in ways words alone simply can’t.By Sandra Acham, Founder, Ulumous LLC
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