Welcome to the Retail Journey where we will cover important topics, interview industry stakeholders, and address emerging trends as we journey through our mission of helping our listeners thrive in retail. Your hosts for this show are CEO James Harris and CGO Charles Greathouse.
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Omni Digital Group Podcasts
Marketing today is louder and messier than ever. On visual noise, Kody Fitzjerrells from Omni Digital Group shares honest insights and real-world strategies to help your business stand out and grow.
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Pride, Purpose, and Production: How Raj Group Balances Technology with Tradition
52:43
52:43
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52:43What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose un…
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Inside the Retail Equation: Unlocking Supplier Success with Casey Roberts of STAT Recovery Services
44:09
44:09
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44:09Join Casey Roberts, Founder of STAT Recovery Services, as he uncovers how suppliers lose revenue through deductions, chargebacks, and other opportunity areas within the retail supply chain. Casey breaks down real-world insights on thinking like a retailer, preventing profit erosion, and optimizing the supplier-retailer relationship. From root cause…
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From Dorm Room to Digital Retail Revolution: The Retail Journey with Brad Godwin
45:34
45:34
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45:34What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences. The retail landscape is evolving rapidly, with value now encompass…
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Behind the Mic: Keeping it Real Jon William’s
47:49
47:49
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47:49Radio personality Jon Williams opens up about the art of authentic endorsements and his journey from failed baseball aspirations to becoming one of Northwest Arkansas' most recognizable voices. Williams shares how he pioneered a unique business model where he receives no salary from his radio station, instead earning his living entirely through com…
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Introducing High Impact’s Private Brand Hub: A Conversation with Simone Parry
24:45
24:45
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24:45In this episode of The Retail Journey, Simone Parry, former Vice President of Private Brands for Consumables at Walmart, joins us to discuss how private brands are evolving in today’s retail environment. She reflects on her time at Walmart, where she worked across cross-functional teams to build private label strategies, improve supplier partnershi…
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Serving More Than Bagels: The Fords’ Mission-Driven Journey
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46:00
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46:00Ever wonder what happens when purpose drives a business more than profit? In this captivating conversation, Bill and Sheila Ford, founders of Ozark Mountain Bagel Company, reveal how a chance question – "Hey, you want to open a bagel shop?" – transformed their lives and the Northwest Arkansas food scene. The Fords share their remarkable journey fro…
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Helping Suppliers Thrive in Walmart's Ecosystem: Lessons from 8th & Walton
40:46
40:46
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40:46When we sat down with Jeff Clapper, President and CEO of 8th & Walton, we knew we'd get insights on supplier training – but our conversation revealed something much more profound about the evolving retail landscape. From its origins teaching suppliers about Walmart's culture and systems to today's comprehensive support services, 8th & Walton has wi…
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Expanding Art and Accessibility in Northwest Arkansas with Jill Wagar
30:03
30:03
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30:03In this episode, we hear all about the artistic and cultural transformation happening in Northwest Arkansas as we chat with Jill Wagar, the visionary director of the Momentary and senior director at Crystal Bridges. Explore Alice Walton's profound philanthropic endeavors, including the Art Bridges Foundation, designed to bring art to communities na…
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Navigating the New Era of E-Commerce with ShelfSight's Founder & CEO Joe Murphy
39:32
39:32
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39:32Join us for a captivating conversation with Joe Murphy, the trailblazing founder of ShelfSight, as he shares his remarkable journey from a sales career to becoming a product management visionary. ShelfSight is transforming the way we understand product listing pages on Walmart, offering groundbreaking insights into search rankings, ratings, and rev…
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Retail at the Heart of Bentonville: Economic Growth & Community Impact
50:48
50:48
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50:48Explore Bentonville, Arkansas with Brandon Gengelbach, President and CEO of the Greater Bentonville Area Chamber of Commerce. Brandon shares what drew him to Northwest Arkansas, including professional opportunities and his love for cycling. We dive into Bentonville's unique vibe, blending local entrepreneurship, major corporations like Walmart, and…
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Embracing the New Omnichannel Retail Landscape with Spark Strategy
25:49
25:49
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25:49Discover the transformative power of an integrated store and online strategy as we explore the journey with Reid Thornton and Adam McFain, the brilliant minds behind Spark Strategy. From their serendipitous beginnings at Walmart to the innovative solutions they crafted for the retail giant, Reid and Adam share about the transformative power of an i…
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Driving Success with Private Brands with Simone Parry
43:25
43:25
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43:25Curious about the secret sauce behind Walmart's successful private brands? Tune in to hear Simone Parry, former Vice President of Private Brands for Consumables at Walmart, share her incredible journey from South Africa to the US. Simone’s insights into her roles at Unilever, Pick and Pay, and Massmart offer a fascinating look at the variations in …
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Responsible Retail Through Ethical Sourcing with Kaylynn Jordan
37:02
37:02
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37:02Imagine the transformative power of a marketplace that not only thrives on quality products but also on the stories of the people who craft them. That's precisely the vision Kaylynn Jordan, the founder of Ethical Sourcing Network and Global Purpose, walks us through in our latest chat. Kaylynn's passion for India and the rights of workers in the gl…
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Prepared for Anything: Walmart's Crisis Management Strategy with Jen Enssle
40:22
40:22
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40:22Curious about how Walmart tackles disasters with precision and preparedness? Join us in a conversation with Jen Enssle, Walmart's Director of Supply Chain Emergency Operations, as she shares her strategies for managing emergencies like hurricanes and tornadoes. From meticulous contingency planning to educating store operators, Jen gives us a front-…
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Crafting a Relevant Brand in the Digital Age with Toby Teeter
41:20
41:20
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41:20Embark on a digital odyssey with Toby Teeter, a former law student turned internet entrepreneur extraordinaire. As Toby narrates his transformation from a legal eagle to a digital marketing maven, he spills the secrets behind creating an online business empire that started with humble one-page websites. Journey with us through the origins of Toby's…
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Charting Retail Success Through Family Fun: Flybar's Andrew Mull
30:12
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30:12As we journey through the winding path of retail adventures, Andrew Mull, the savvy head of sales at Flybar, joins us to unravel his tapestry of experiences. His rise from Michigan's retail roots to the forefront of Walmart's sales floor is a story of grit, innovation, and a keen eye for what shoppers truly want. Through engaging tales, Andrew pain…
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Beauty Industry Insights and Retail Growth Strategies with Walmart's VP Creighton Kiper
40:52
40:52
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40:52Prepare to be mesmerized by Creighton Kiper, Vice President of Merchandising at Walmart for Beauty as he shares expert insights into the beauty industry's seismic shifts and strategies. This episode is an invitation to peek behind the curtain of Walmart's innovative approach to beauty in 2024, from cutting-edge cosmetics and hair care to the digita…
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In the Retail Talks podcast with Mark Denkler, listeners gain valuable insights into the pivotal role of video services for businesses. Denkler emphasizes how leveraging video content not only enhances brand visibility but also fosters deeper engagement with customers, ultimately driving sales and bolstering overall brand reputation in today's digi…
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Leveling the Retail Playing Field: Small Brand Success at Walmart with James Harris
33:54
33:54
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33:54Get ready to unlock the secrets of retail analytics success with James Harris as he joins Charles Greathouse to explore the transformative impact of High Impact on small brands navigating the complex world of Walmart. With James' rich expertise in analytics, replenishment, and sales, we expose the unbalanced battlefield where smaller suppliers freq…
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Mastering Category Growth and Consumer Alignment with Todd Rupp: Evolving Insights in Retail Strategy
43:04
43:04
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43:04Unlock the secrets to successful category growth with the wisdom of Todd Rupp, the 'Todd Father' of Category Management, as he navigates the intricacies of evolving retail landscapes at High Impact. Our Director of Category Growth shares his transformative journey from sales to category mastery, focusing on the power of aligning with consumer needs…
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These 5 tips can serve as a foundation for your success in all of your marketing endeavors for 2024!By Omni Retail Experience
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Discover the secrets to crafting the perfect video ad on our podcast. Learn about the importance of good audio quality, a hint of lighting, and more in future episodes. Subscribe now to elevate your video advertising skills!By Omni Retail Experience
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Revolutionizing Health Supplements with TruLabs' CEO Brandon Pogue
41:42
41:42
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41:42Embark on a flavor-packed journey with Brandon Pogue, CEO of TruLabs, as he shares the remarkable pivot from construction and real estate to the burgeoning industry of natural health products. Brandon recounts how a passion for palatable supplements led to the creation of TruLabs, where great taste meets potent efficacy. You'll be privy to the inno…
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Kody does a deep dive into the Macy's business model and how it affects their marketing and advertising success.By Omni Retail Experience
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In this episode, Kody breaks down stats from Starbucks. How much do they spend on marketing? How many locations? Hint: more than 35,000! Tune in and enjoy!By Omni Retail Experience
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Navigating the Transition from DSS to Walmart Luminate: Insights and Opportunities with Charles Greathouse and James Harris
26:20
26:20
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26:20Are you ready to navigate the turbulent seas of data-driven decisions, especially the upcoming move from DSS to Walmart Luminate? Anchor yourself with our hosts, Charles Greathouse and James Harris, as we chart a course through the coming transition from DSS to Walmart Luminate. We're here to help you understand the differences between basic and ch…
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Deckers Brands, renowned for its portfolio of iconic footwear and lifestyle brands, has built a formidable presence in the global market, and this session provided valuable insights into the key strategies that have driven their success.By Omni Retail Experience
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Unpacking Retail's New Normal: In Conversation with The CPG Guys Bryan Gildenberg
49:13
49:13
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49:13What happens when you bring together retail strategy and influencer Bryan Gildenberg into a deep dive into the transforming landscape of retail? You get to explore the fascinating world of data analysis, the impact of AI, and the powerful new strategies that are trending for category growth. In this podcast, Bryan shares from his experience and exp…
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Listen in and gain valuable insights into the world of marketing and business strategies to broaden our understanding of how successful companies like Lululemon thrive!By Omni Retail Experience
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In this episode, Kody explores a fundamental aspect of retail marketing: the symbiotic relationship between in-store and online advertising. He emphasizes the importance of advertising differently in-store to enhance sales and so much more!By Omni Retail Experience
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Guest Feature: Gingerbread Man Running Company
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44:06
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44:06Listen in to our very FIRST podcast guest on Retail Talks!By Omni Retail Experience
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All About the Customer: Why You Need Customer Data
19:27
19:27
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19:27As e-commerce has continued to evolve and reshape the retail landscape, it's crucial for businesses to stay ahead of the curve. Kody will take you on a journey through the evolution of e-commerce and share cutting-edge strategies to help your retail business thrive in the digital age.By Omni Retail Experience
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Listen to Kody do a deep dive into data and why you need to utilize it in your business!By Omni Retail Experience
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In this video, we explore the differences between organic and paid advertising in retail marketing. We discuss the advantages and disadvantages of working with agencies versus managing marketing in-house. We also provide practical strategies for effective retail marketing, emphasizing the importance of digital marketing for staying competitive in t…
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The Art of Strategic Vision and Focus in the Beauty Industry with e.l.f. Beauty's Nicole Sentivany
28:10
28:10
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28:10Are you ready to unlock the secrets of the beauty industry? Join us for an insightful journey with Nicole Sentivany, Associate Vice President at e.l.f. Beauty, as she shares her inspiring story of transforming e.l.f. from a young brand into Target's number one beauty brand. Having honed her skills at Procter & Gamble over a decade, Nicole is a test…
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Navigating Retail and Healthcare: Insights and Innovations with Ashley Caldwell
31:32
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31:32Get set for a captivating conversation with Ashley Caldwell, Senior Director of Retail and Distribution at Embecta and a two-decade-long titan in the retail and consumer packaged goods sectors. Wonder how a passion for data and hands-on experience can fuel success in sales? You will explore the fascinating journey of Ashley, beginning as a field re…
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Join us on a journey of exploration, where we break down complex data concepts into digestible insights, ensuring you're equipped to make data-driven decisions that can transform your business. Whether you're looking to increase ROI, enhance customer satisfaction, or simply understand the world of data better, this episode does it all.…
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Listen to Kody explain all about social media marketing and finding the best practices for your business.By Omni Retail Experience
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Building Trust at Walmart with Walmart's Merchandising Power Couple, Grant and Brooke Dooley
46:18
46:18
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46:18Ever wondered how a couple can harmoniously work together in the high-pressure world of retail? Get answers from our engaging chat with Grant and Brooke Dooley, who not only share a household but also a passion for retail merchandising at Walmart. Listen in as they trace their journey from internships to playing critical roles in Walmart's merchand…
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Welcome to another enlightening episode of "Retail Talks." This week, we dive deep into the world of SMS services and unveil why it's a game-changer for small businesses. In an age where smartphones are practically glued to our hands, harnessing the potential of text messaging can catapult a business into the forefront of their market!…
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Join Kody Fitzjerrells, the Founder of Omni Digital Group, as he dives deep into the heart of our company. Discover the captivating journey of Omni Digital Group's evolution over the past six years, from its inception to the present day. Kody also walks through his top 3 pieces of advice to help retailers grow their stores in today's retail environ…
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Retail, Film, and Entrepreneurial Spirit: An Unstoppable Vision with Twilla Brooks
39:15
39:15
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39:15What happens when a keen eye for retail meets a passion for inclusivity and the arts? You get Twilla Brooks, a former VP at Walmart and the unstoppable force behind Lynette Create and Innovate and the Bentonville Film Festival. Join us as we journey with Twilla from her humble beginnings at Macy's, through a rewarding career at Walmart, and onto he…
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Customer Centric Shopper Marketing Tactics (with Sean Campbell, CEO of Campbell Creative)
56:02
56:02
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56:02Get ready to immerse yourself in a compelling conversation with Sean Campbell, CEO of Campbell Creative. We'll dive into Sean's journey from working in retail, his agency background, and work in marketing and public relations. We'll also hear about the motivation behind his start of Campbell Creative and their unique value-based agency model and ta…
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How To Disrupt A Category and Partner with Walmart (With VP of Hart, Jack Ford)
55:52
55:52
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55:52We're offering you a golden ticket into the world of power tools and the role of customer loyalty with our special guest, Jack Ford, Vice President of Consumer Products at HART TTI. Jack, who transitioned from Dallas to Milwaukee and then Bentonville on his professional journey, welcomes you into the intricate workings of one of the biggest power t…
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Winning at Walmart and Sam's Club in 2023: Q1 Earnings Recap & Review
32:41
32:41
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32:41Ready to untangle the complex web of Walmart and Sam's Club Q1 earnings report for 2023? We, your hosts James Harris and Charles Greathouse, pull back the curtain on the retail giant's success strategies, examining factors like comp store sales, inventory management, and market share dynamics. We put the spotlight on Walmart's raised outlook amidst…
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The Merchant Mindset (Part 2): From Martial Arts to Walmart with Walmart VP Tasha Tandy
36:35
36:35
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36:35How did a martial arts instructor become a Walmart exec? We had a fascinating chat with Tasha Tandy, a Vice President of food, breakfast, baking, and commercial bread at Walmart. In this episode, Part 2 of our Merchant Mindset Series, we discuss Tasha's journey, her experience in retail during the COVID-19 pandemic, and how data-driven decision mak…
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Unlocking the Merchant Mindset and Building Trust with Former Merchant Matt Musgrave
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33:04
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33:04Ever wondered what it takes to excel with your merchant relationship at Walmart? Prepare to gain valuable insights from our special guest, Matt Musgrave, as he shares his unique journey from a category manager to a merchant at Walmart and ultimately to client growth director at High Impact. Join us for an informative conversation on The Retail Jour…
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How to Succeed At Omni-Channel with Omni Expert Meritt Brothers
37:28
37:28
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37:28Join us as we discuss winning at omni-channel with our friend Meritt Brothers, founder of MB Omni Solutions. In this episode, you'll learn the core fundamentals to making sure your brand succeeds across all sales channels. We cover the importance of having a clear omni-strategy, the value of great product content, the role of mobile devices in stor…
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Welcome to Episode 2 where James Harris and Charles Greathouse discuss the arrival of the new data platform, Walmart Luminate, and all that it means for those who rely heavily on analytics for their business.By High Impact Analytics
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Welcome to the Retail Journey: An Origin Story of High Impact
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43:49In this episode, we introduce our podcast listeners to our purpose, discuss the new era of retail, the arrival of Walmart Luminate, and get to know High Impact CEO James Harris and CGO Charles Greathouse. We also hear from our guest host and friend, Leslie Godwin, CEO of Godwin Retail Group.By Charles Greathouse
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