Best No More Heroes Media Group Podcasts (2025)

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A Gen X After School Special: Grab your Garanimals & Lunch Boxes! It's Labor Day Weekend! 42:43

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1d ago42:43

42:43

Want to weigh in? Send us a text! Remember when summer vacation actually lasted until Labor Day? When your biggest back-to-school worry wasn't active shooter drills but whether your Trapper Keeper matched your folders? We're diving deep into the nostalgia of Gen X school experiences this week as we honor the passing of Loni Anderson and reflect on …

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Nine’s MMM trial early results: MAFS boosts trust for Westpac, Love Island Australia smashes Cointreau consideration, Kia prepares to move money – but ROI dangers lurk 58:09

3d ago58:09

58:09

Last October Nine corralled a posse of market mix model (MMM) providers, co-funding a program to prove what its assets could do in hard business terms. Since then Nine has poured over three years of historical data from dozens of campaigns, along with brand tracking, consumer attitudinal research, business case studies and other inputs from the lik…

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Seventh Wave Rising: AI to slash SaaS pricing, collapse tech stacks, kill search as we know it - and why marketers should wait before locking in 36:14

7d ago36:14

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Host: Andrew Birmingham - Editor - CX | Martech | Ecom AI is reshaping the rules of business at breakneck speed - and likewise for marketing. Legendary tech sector analyst, founder, CEO and chairman of global analyst firm Forrester, George Colony, calls this the Seventh Wave. It’s an upheaval that will eclipse previous waves like the internet, mobi…

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Tupperware Dreams and Vitamin Schemes 1:01:33

14d ago1:01:33

1:01:33

Want to weigh in? Send us a text! Remember that moment when your neighbor invited you over for "just wine and apps with the girls," only to ambush you with a sales pitch for overpriced leggings or miracle vitamins? You're not alone. In this episode, we dive deep into the cultural phenomenon of multi-level marketing schemes that targeted Gen X women…

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‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes ... 44:24

24d ago44:24

44:24

Just when you thought the bulging TV, BVOD, streaming and video sector had peaked with too many consumer and advertiser choices, along comes the no-subscription, ad-supported international streamer Tubi with 100 million global viewers dominated by a younger set binging TV shows like the 30 year-old Friends and creating new genre “rabbit holes” like…

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YouTube steaming to ad revenues of $50bn, recasts TV to creator economy as UK broadcasters claim ‘reach fail’, top 200 channels dominated by kids - and Peppa Pig 50:40

26d ago50:40

50:40

YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator Ofcom. YouTube’s ad take is pumping everywhere – it raked $9.8bn in the June quarter, according to its latest earnings results – up 13% year-on-year. YouTube has…

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When Heroes Fall: Childhood Icons Gone Bad 1:05:28

28d ago1:05:28

1:05:28

Want to weigh in? Send us a text! What happens when the stars who shaped our childhoods turn out to be deeply flawed, problematic, or even criminal? Megan and Lesley dive deep into the emotional complexity of reconciling nostalgic memories with disturbing revelations about our once-beloved celebrities. Fresh from their summer break, they tackle thi…

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The CMO Awards Podcast Ep8: Building brand for demand: Michael Hill, Reflections Holidays, Allianz CMOs on the business case and foundations for a brand-first marketing strategy 1:05:36

1M ago1:05:36

1:05:36

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Brand evolution: It’s in the sights of every marketer, but how do you honour the legacy while seeking a new narrative that grabs attention, signals distinctiveness, and builds loyalty? How do you prove it’s worth investing in brand not just demand internally? What team structures and me…

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Wet Hot Summer Soaps REWIND! We will see you in August! 41:47

1M ago41:47

41:47

Want to weigh in? Send us a text! Enjoy this episode from last summer while we get our shit together and take some vacations! We take a nostalgic dive into the world of soap operas and their impact on Gen X women's lives, exploring both daytime dramas and primetime sensations that dominated television from the 1970s through the 1990s. • Daytime soa…

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‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift 51:00

2M ago51:00

51:00

Employment Hero and Salesforce are at opposite ends of the B2B spectrum. One’s a rapidly scaling $2bn platform, the other a $260bn behemoth. But both have adopted a consumer marketing playbook, applied it to B2B and are watching growth power. Employment Hero’s Tasman Page says the approach is notching 700 per cent gains. Lifting B2C’s distinctive a…

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Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future 39:00

2M ago39:00

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Host: Andrew Birmingham, Editor - CX | Martech | Ecom Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the proli…

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‘People’s jobs will be changed’: Salesforce global CMO on how AI agents are the new digital labour force rapidly reshaping customer service, marketing and commerce; plus the ‘false precision’ of brand ... 28:59

2M ago28:59

28:59

It’s less than a year since Salesforce launched autonomous AI agents into the wild. But the bots are already reshaping business functions. In the US, online accounting platform 1-800 Accountants, which handles payroll and book keeping for circa 100,000 firms, has slashed the time staff spend on customer service by 70 per cent. Open Table and Singap…

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We're Taking a Breather While the World Burns (But We'll Be Back) 4:45

2M ago4:45

4:45

Want to weigh in? Send us a text! Need a summer laugh while we take a quick breather? Lesley's holding down the fort this week as Megan vacations with the mouse at Disney, and she's got some hot recommendations from our back catalog to keep you entertained. The summer heat is no match for perimenopausal hot flashes, and Lesley candidly admits she's…

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The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective 1:01:01

2M ago1:01:01

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Their remits and responsibilities seem poles apart, but Guzman y Gomez global CMO, Lara Thom, and Uber CMO APAC, Andy Morley share strikingly similar views on the importance of culture, CMOs aligning personally to company values, brand-led strategy, and bold, progressive marketing that grabs attention and strikes the right cultural chord. It’s surp…

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Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global 45:47

2M ago45:47

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Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns. Mark Ritson landed that message most emphatically via 10 …

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Surviving the Messy 70s and 80s - A Gen X Reality Check 1:05:51

2M ago1:05:51

1:05:51

Want to weigh in? Send us a text! Remember when your parents smoked in the car with the windows up? When teachers could paddle students in front of the class? When asbestos was in our schools and lead was in our paint? Megan and Lesley strip away the nostalgia to examine the genuinely problematic aspects of growing up in the 70s and 80s that shaped…

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School's Out for Summer (We Had Three Months Off and Nobody Died) 51:41

3M ago51:41

51:41

Want to weigh in? Send us a text! Remember when summer lasted forever? Megan and Lesley take you back to those glorious days when school let out on Memorial Day and didn't resume until after Labor Day—a true three-month break that today's kids can only dream about. The hosts share their wildly different summer experiences, from Megan's structured d…

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The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C 57:53

3M ago57:53

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This year’s inaugural CMO Awards weren’t just a showcase of Australian marketing leaders doing an excellent job of marketing stewardship and effectiveness. We also introduced the Best Growth Initiative of the Year award, supported by Publicis Groupe, to single out and recognise strategic growth initiatives led by marketing teams. In this podcast ep…

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Blending Sharp and Ritson: Distinctive differentiation and custom media moves needle for CommBank, Subway, NRMA Insurance as News Australia shifts approach. 42:09

3M ago42:09

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Byron Sharp is a distinctive assets maximalist, suggesting how brands look and are recognised and embedded into people’s minds is more important than focusing on what they do differently to rival brands. Mark Ritson argues brands need differentiation to stand out from rivals and pull customers in. News Australia says you need both to drive growth –…

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Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24% 30:18

3M ago30:18

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Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planni…

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The CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties Foods 1:03:04

3M ago1:03:04

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While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it t…

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GenX - No Retirement, No Supervision, No Ponies 48:57

3M ago48:57

48:57

Want to weigh in? Send us a text! Remember when a birthday party meant friends, pizza, and a Mylar balloon that floated in your house for months? When financial advice was more reassuring than "we just don't know"? When the sound of race cars echoed through an entire city on Memorial Day weekend? In this episode, Megan and Lesley dive into the uniq…

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‘It’s all double duty’: A CMO, a CEO and an agency boss on brand v performance myths, the ‘mother metric’, and expensive mistakes to avoid 46:11

3M ago46:11

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The marketing funnel doesn’t exist, suggests RAA CMO, Michael Healy. He thinks “too many marketers get too ideological about how you have to do brand and then awareness and then conversion”. He has an interesting anecdote about a $329 knife, his wife, and Meta, to support the theory. Healy says “the vast majority of marketers that I talk to – from …

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Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre 30:12

3M ago30:12

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Lawmakers around the world are setting their sights on ‘dark patterns’, the way consumer choice is manipulated wholesale by companies for profit – either directly by upselling and herding them into higher yielding decisions, or locking them into services, or “data grabs” that can be monetised indirectly. Australia is next off the rank, and business…

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Is Kermit a Zaddy? Could Kurt Loder be my Dad? Who's old? Not us! 51:44

4M ago51:44

51:44

Want to weigh in? Send us a text! Megan and Lesley dive into the surprising disconnect between celebrity ages and our mental images of them, sparked by discovering Kurt Loder recently turned 80 years old. • Lesley shares her harrowing experience with a stomach virus that left her with a "puke baby" • Discussion of the new American Pope Leo XIV, his…

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The CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of ... 47:43

4M ago47:43

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Host: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble …

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The CMO Awards podcast Ep3: Why we need ‘growth’ in job titles: Former and current marketing leaders from Lion, SiteMinder and McCain on how they’ve oriented teams and culture to drive new growth and brand ... 52:27

4M ago52:27

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Host: Nadia Cameron - Editor - Marketing | Associate Publisher At its core, the job of the CMO is to deliver business growth. And if Mi3’s story on marketing jobs recently and what company CEOs want in their marketing hires in 2025 is anything to go by, there is a recalibration back to topline growth rather than just pure cost cutting and efficienc…

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Friday Night Was for More than Videos! 52:35

4M ago52:35

52:35

Want to weigh in? Send us a text! Remember when Friday nights didn't require checking your phone every five minutes? When plans were made in person at school and then you just showed up somewhere? Megan and Lesley take us back to their teenage weekend rituals in the 1980s and early '90s, and the nostalgia hits like a caffeine rush from those bottom…

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The CMO Awards podcast Ep2: Tourism Australia, Google and ABC marketing chiefs on how they have won friends and influenced people – from CEO and exec stakeholders to staff 51:31

4M ago51:31

51:31

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Being able to convince others is the most critical skill marketers need to possess – the whole job of marketing is to influence consumers to consider then purchase your brand, after all. But as marketers progress into senior management positions, they also need to get better at getting …

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Short-term ‘trap’: Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code ... 49:23

5M ago49:23

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Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not al…

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We Were Promised Robot Maids and Underwater Cities, But All We Got Was This Lousy Smartphone 1:02:23

5M ago1:02:23

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Want to weigh in? Send us a text! We reflect on what we thought the future would be like when we were kids, compared to the reality of our current world. • Tribute to Val Kilmer, discussing his iconic roles from Real Genius to Tombstone • Expectations vs reality of technology—where are our flying cars and robot maids? • Childhood predictions about …

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Suncorp, OMD and Foxtel talk TV, streaming and sport sponsorships and where media measurement, outcomes need to go next 33:00

5M ago33:00

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It was the sudden declines in footy audiences that did it for Suncorp Executive Manager of Media, Greg Kearney and OMD Chief Media Partnerships Officer, Marelle Salib. They knew that diehard sports fans don’t just ditch their teams overnight. But Kearney and Salib had years’ worth of market mix model (MMM) data that countered the volatile numbers c…

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Eyes on the pies: How Four'N Twenty and QMS struck new customer gold by mashing real-time Olympics content and dynamic ads – sales soar 30% 27:03

5M ago27:03

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Four’N Twenty pies are literally baked-in to footy and Patties Food Group marketing boss Anand Surujpal gets a related proposition across his desk every week. But his challenge is to grow share through new buyers beyond “diehard footy fans” and tradies. So when the prop for the Paris Olympics landed, Surujpal saw an opportunity for a bigger demogra…

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Bench strength: How Freedom Furniture, Wesfarmers Health, REA Group CMOs are keeping the crazy pace on team capability and next for the Australian Marketing Institute’s skills assessment and capability ... 52:42

5M ago52:42

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Host: Nadia Cameron, Editor - Marketing | Associate Publisher Amid all the hype, excitement and trepidation around digital, marketing automation, data utilisation and now AI coming into marketing, is the very real need to build team capability and empowerment to actually use the tools effectively – and in a way that delivers business outcomes. As I…

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Puppies, Periods, and Pac-Man Cereal: An After School Special 56:45

5M ago56:45

56:45

Want to weigh in? Send us a text! What do breakfast cereals, women's health concerns, and government overreach have in common? They're all part of the rich tapestry of Gen X experiences that Megan and Lesley explore in this wide-ranging, authentic conversation. The episode opens with exciting puppy news as Megan introduces her new emotional support…

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‘Time to harvest’: SCA chief John Kelly on LiSTNR’s rise to payback machine, ‘insatiable’ demand, and an opportunity that Meta and co. have missed 28:23

5M ago28:23

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SCA has spent four years building its uber-app LiSTNR from idea to the fulcrum of its audio business. It’s got 2.25m logged-in users, knows their postcodes – handy ahead of the federal election – what they listen to and what they might want to hear next. Kelly says acquisition is no longer core focus – “we’ve got the base we wanted to get” – and SC…

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‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdco’s, retail media pile in; ex-IPG, GroupM, Omnicom ... 48:15

5M ago48:15

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Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who lef…

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‘Size the opportunity, then seize it’: Flight Centre global CMO prepares for category expansion, revenue take-off via owned media-publisher pivot 30:05

5M ago30:05

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Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth. Daunting. But Henderson knew that Fight Centre’s 60 millio…

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We are Super Sick of This Shit - Let's Go to Casa Bonita! 1:05:43

6M ago1:05:43

1:05:43

Want to weigh in? Send us a text! Ever wondered why those kitschy themed restaurants of the 80s and 90s still hold such a special place in our hearts? That yearning for escape isn't just nostalgia—it's a lifeline for the sandwich generation.Between advocating for our own health and caring for everyone else, Gen X women are desperately seeki…

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‘Reach alone no longer works’: Why News Australia fired up engagement debate and how Tubi video streaming rights will shake-up BVOD with audience intent signals to sell more Subways 31:10

6M ago31:10

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Mi3’s most read story of 2024 came via an Oxford University marketing scientist’s peer-reviewed paper underlining precisely why not all reach is equal. Based off analysis of 1,000-plus campaigns and a million customer journeys via Kantar and Wavemaker, the data shows optimising for reach alone rarely tallies with business growth. In fact, in almost…

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The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentless financial scrutiny, growth intent and risk factors driving exec and board expectations of marketing 57:52

6M ago57:52

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Welcome to the first in our CMO Awards podcast series, powered by Mi3. This limited-episode series dives into the key topics and issues making up how marketing as a function, and its leaders, contribute to growth. To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, curren…

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‘The accountability for creativity stops with me’: Suncorp’s brand-CX chief Mim Haysom dukes it with Sir John Hegarty and Val Morgan Cinema’s Guy Burbidge on attention, entertainment, culture and marketing ... 57:48

6M ago57:48

57:48

Mim Haysom’s world-beating, Cannes-winning One House initiative at Suncorp in 2022 was a big bold bet on innovative, mould-breaking marketing that Suncorp’s executive leadership and board only saw days before a documentary on the initiative was set to broadcast on Nine. “The first time the board saw One House, I took them into the auditorium and pl…

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Clash of the Dragon Jellies, Release the Sex Drive 50:07

6M ago50:07

50:07

Want to weigh in? Send us a text! Join us as we explore the nostalgia of 80s escapism through films, cartoons and personal stories. We laugh about our memories of past fantasy films, how they helped us survive adolescence and how they can bring us joy and hope now. • Discuss the re-release of 'Purple Rain' March 5th • Share thoughts on the current …

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Two second rule: System1 and JCDecaux effectiveness research shows 70% of Out-of-Home ads fail, the brands nailing it – and seven easy fixes 41:28

6M ago41:28

41:28

A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how…

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CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaining behavioural insights, and getting ready for AI in their customer data tech but the devil hits in implementation ... 47:00

6M ago47:00

47:00

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return. Companies that have persevered are realising strong returns and extending beyond their early use cas…

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SCA backs hyper-local radio, earlier ad integration to beat rival’s $200m metro talent transplant, rides anti-global, anti-algo new wave 33:07

6M ago33:07

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Rival radio networks are transplanting big talent from Sydney and trying to make it work in Melbourne. SCA Chief Content Officer, Dave Cameron, is taking the opposite strategy. Local talent that “speaks the language of the city” and gets the “fabric” of its suburbs is particularly crucial for breakfast audiences, he says. Plus, as platforms and con…

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Love in the 80s, Romance Scams & Gamer Girls Gone Mildly Wild 1:15:21

7M ago1:15:21

1:15:21

Want to weigh in? Send us a text! LOVE! What is it good for? Gossip and a billion dollar scam industry. Get Megan and Lesley's GenX take on lots of vital (hyper-specific to our own experience) nonsense including the following: Cursing Groundhog Day (fucking winter) BS and Hot Gos: Gossip about 80s celebrity couples and their influences Whose dead N…

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'Marketers are buying this’: Pitfalls and ‘lies’ to avoid on junk user data, clean room matching, MMM, incrementality tests - and B2B tech: Melbourne Business School Associate Professor Nico Neumann 46:27

7M ago46:27

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Nico Neumann is deep in the weeds on digital marketing attribution, market mix modelling [MMM] and incrementality testing – likewise the dangers of narrow audience targeting and junk user data - the latter a $20bn market in the US alone. The Melbourne Business School Associate Professor in 2019 published research proving that closing your eyes and …

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Season TWO! Episode ONE! "Where's the Bean?" Will you be my GenX Valentine? 1:07:26

7M ago1:07:26

1:07:26

Want to weigh in? Send us a text! Megan and Lesley here, back from a holiday break and feelin' spunky. We have made no improvements or changes to this podcast during our time away. We defied capitalism and rested. So, "You get what you get and you don't throw a fit." It's cold as fuck and our streets look like Hoth but we made it to the studio just…

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Flywheels over funnels, intimacy, ‘low martech’ and influence over mass ‘shotgun’ reach: Four Pillars cofounder on repeating the trick globally under Kirin-owned Lion 1:01:19

7M ago1:01:19

1:01:19

Four Pillars Gin is now four times the size of the entire Australian premium gin category when it started in 2013. Much of the category’s explosive growth is down to three cofounders having a crack, while seeing off the cops, who thought they were making meth. Now under Lion’s ownership, itself part of Japanese drinks giant Kirin, two of the founde…