Best Nicki Krawczyk Podcasts (2025)

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From Teaching to Copywriting While Facing Life’s Biggest Tests - Joana's Story (Episode 256) 26:00

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3h ago26:00

26:00

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why. Like many of us, Joana craved more of what’s most important in life: time with family. A teacher and mom of three, Joana is proof that we don’t need m…

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#272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business 51:59

2h ago51:59

51:59

We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, wen…

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Episode 2: The One Where Things Get Dark 25:10

9h ago25:10

25:10

What happens when three successful women accidentally reveal the unfiltered thoughts they probably shouldn’t say out loud? From Cheetos debates to confessions about hate mail, fake doctors, and one very disturbing (but hilarious) “revenge card” idea, nothing is off-limits. The conversation spirals from business blunders to deep thoughts on boundari…

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How to Write Scroll-Stopping Social Media Bios and Posts 31:29

7d ago31:29

31:29

If you’re going to spend time on social media, {{ subscriber.first_name | default: “my friend” }}, make it count. As you’ve liiiiikely experienced, social media is a major time suck by design. No one is immune. One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched: 👰…

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Episode 1: The One Where We Just Start Talking 46:18

8d ago46:18

46:18

What happens when three middle-aged business besties sit down in a cabin with wine, paintbrushes, and zero plan? Chaos, laughter, and a wildly off-track debate about The Bodyguard, remakes we’ll never make, and what it’s really like to build businesses, raise families, and stay friends through midlife mayhem. We swap stories about dogs, faith, wine…

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Using Copywriting as a Launchpad to Consultancy - Catching Up with Adele (Episode 254) 41:56

14d ago41:56

41:56

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here). The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one…

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#271 E-Commerce Marketing: Shopify Data, Strategy & Selling Smarter with Carlyn Bushman 1:06:18

9d ago1:06:18

1:06:18

Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game. In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently s…

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Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253) 23:41

21d ago23:41

23:41

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list? Last I checked, I had 103 podcast episodes downloaded. Kate told me her Goodreads “want to read” list currently sits at 398 books. Will I listen to some of those podcasts? Absolutely. Will K…

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#270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3) 1:00:21

9d ago1:00:21

1:00:21

If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients. Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you. This is Part 3 of our live event 7 Ways to Land Clients, featurin…

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#269 Booking Freelance Clients Through Networking, Name Drop Referrals & Visibility (Live Event Replay Part 2 53:25

18d ago53:25

53:25

If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients. This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and sho…

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President of the Slow Turtle Club - Elyse's Story (Episode 252) 53:11

28d ago53:11

53:11

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™. In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going t…

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#268 How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals (Live Event Replay Part 1) 1:11:52

17d ago1:11:52

1:11:52

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals. My guest speak…

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#267 Why Confidence is the Ultimate Sales Call Strategy for Virtual Assistants with Emily Reagan 18:33

20d ago18:33

18:33

If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does. In this quick solo episode, I’m breaking down what really makes or breaks a sales …

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Lessons from Nicki's new freelance client (Episode 251) 48:52

1M ago48:52

48:52

You may have heard me say that I only verrrrrry occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one was too good to pass up you know it’s goooood. On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it. And I’ll be hon…

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#266 5 Crossover Skills That Keep Freelancers Booked, Referred, and Recession-Proof with Emily Reagan 25:39

29d ago25:39

25:39

With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof. We’re seeing many businesses cutting costs, hiring fewer employees, and leanin…

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#265 Ask Emily Reagan: How to Quote Prices Confidently as a Freelance Service Provider 13:49

1M ago13:49

13:49

Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a p…

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A Major Midlife Shakeup from Teaching to Copywriting - Vikki's Story (Episode 250) 37:10

1M ago37:10

37:10

By Filthy Rich Writer

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#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work 13:52

1M ago13:52

13:52

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#263 Ask Emily: How to Handle Negative Client Feedback as a Freelancer 19:05

1M ago19:05

19:05

A client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth. In this Ask Emily Anything episode, I’m answering a powerful listener ques…

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The Copywriter’s Guide to Showing Up (Strategically) on Social (Episode 249) 34:16

2M ago34:16

34:16

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no…

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#262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider 20:44

2M ago20:44

20:44

Are you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain fr…

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Police Officer to Copywriter—without Pitching - Martin's Story (Episode 248) 36:35

2M ago36:35

36:35

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest. So, I related so deeply to Martin. Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he…

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#261 Core Foundations for Building Websites that Book Clients with Alyssa Downey 1:05:13

1M ago1:05:13

1:05:13

I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients. That’s why I invited Brand & Web …

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Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247) 28:24

2M ago28:24

28:24

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let them judge. Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business p…

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From Copywriter to Launching Her Own Business - Jeanette's Story (Episode 246) 33:26

2M ago33:26

33:26

What if you pursue copywriting and realize … this still isn’t the right path? After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!). But six months in despite hitting her goals, she realized something still didn’t feel right. So, she pivoted again. On this episode of the Build Your Copywriting Business podca…

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#260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell 53:24

2M ago53:24

53:24

You can’t keep charging by the hour if you want to grow your service provider business. It’s time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it’s hard to even put into words the real value of what you do. I want…

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The Cost of Holding On: Escaping the Sunk Cost Trap (Episode 245) 32:28

3M ago32:28

32:28

“But I’ve already spent so much time and energy on this…” Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywr…

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From Hairstylist to Copywriter (Currently Working from Morocco!) - Katherine's Story (Episode 244) 44:18

3M ago44:18

44:18

She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we’re in awe of Katherine’s path is an understatement. After more t…

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#259 SEO for Service Providers: How Freelancers Can Get Found with Laura Jawad 1:06:14

2M ago1:06:14

1:06:14

What if your dream clients could find you instead of you chasing them down? When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarte…

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Checklist for Taking Your Copy to the Next Level (Episode 243) 30:00

3M ago30:00

30:00

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… …Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.” Think: a mini checklist—but not your typical copyediting or proofreading list. We’re …

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From Almost Giving Up on Copywriting to Being Booked 6 Months Out - Bart's Story (Episode 242) 31:08

3M ago31:08

31:08

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you… …he did it without social medi…

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#258 Nailing Your Next Freelancer Test Project and Application with Lacey Cribb 53:54

3M ago53:54

53:54

Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships. In this episode, I’m talking with Lace…

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ChatGPT: Friend or Foe? - with Amber Smith (Episode 241) 47:47

4M ago47:47

47:47

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong. Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s bee…

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Moving from the Wine Industry in California to Copywriting in North Carolina - Avalon's Story (Episode 240) 33:07

4M ago33:07

33:07

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from…

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#257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean 53:37

4M ago53:37

53:37

Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses." I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium pro…

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Do Copywriters Need a Personal Brand? (Episode 239) 27:09

4M ago27:09

27:09

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succee…

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Part-Time Values-Based Copywriter, Full-Time Mom - Yvonne's Story (Episode 238) 41:29

4M ago41:29

41:29

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid …

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#256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen 47:43

4M ago47:43

47:43

If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are. I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout …

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"AI is Going to Take My Job!!!" ... But Is It? (Episode 237) 44:53

4M ago44:53

44:53

Ready for the truth about AI and copywriting? AI is shifting the way everyone does work. Including copywriters. YAWN! Boring. 🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries” does get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technolo…

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15 Books to Add to Your Summer Reading List 34:09

5M ago34:09

34:09

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Busine…

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Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story (Episode 236) 50:18

5M ago50:18

50:18

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success. And what works for you may change. And then change ag…

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#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton 1:01:59

4M ago1:01:59

1:01:59

Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start? If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabet…

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Major Meta Ads Updates Copywriters Need to Know About (Episode 235) 23:13

5M ago23:13

23:13

Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You …

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"I Can't Ask for Permission. I Just Need to Do It." - Holly's Story (Episode 234) 37:20

5M ago37:20

37:20

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.” That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was…

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#254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan 29:26

5M ago29:26

29:26

Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showin…

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Nicki Remembers Her Dad: A Tribute to Mike Krawczyk (Episode 233) 11:30

5M ago11:30

11:30

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast …

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From Copywriter to Product Marketer (And Homeowner in Spain!) - Alba's Story (Episode 232) 41:23

6M ago41:23

41:23

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast…

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#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy 1:04:05

6M ago1:04:05

1:04:05

Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front an…

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Teacher Burnout, Guilt, and Getting Into a New Profession (Episode 231) 36:17

6M ago36:17

36:17

Raise your hand if you’ve recently felt: 😮‍💨 Burnout. 😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about considering changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to t…

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Copywriting Across the Country in an RV - Sarah's Story (Episode 230) 50:01

6M ago50:01

50:01

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants. By th…