Modern Healthcare’s Healthcare Insider Podcast is a sponsored podcast series from Modern Healthcare Custom Media. In this series, we’ll interview healthcare’s most accomplished leaders to learn how they’re addressing the industry’s most pressing challenges, taking an inside look at the innovations that are moving the industry forward.
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Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game. Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need ...
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Solving pharmacy inventory headaches with smart consignment solutions
11:15
11:15
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11:15Managing specialty drug inventory is exceedingly complex as pharmacy leaders contend with rising costs, unpredictable demand and labor shortages. In this episode of Healthcare Insider, Cardinal Health’s James Roof, director of strategic distribution services, and Diana Castillo, national consignment executive, share how modern consignment models, c…
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Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference
10:07
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10:07In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conve…
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The Power of Creative Packaging: Why It Matters More Than Ever
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7:02In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. And that’s where creative packaging comes in. Often overlooked as just a functional necessity, packaging is actually one of the most powerful marketing tools at your disposal. Whether you're selling cos…
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Why provider-led care is the future of healthcare
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17:43
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17:43No one is better equipped to support patients than providers. But do health systems have the power required to improve the healthcare system? In this episode of Healthcare Insider, Premier Inc. President and CEO Mike Alkire explains why a provider-led model—not one led by payers or legacy tech vendors—is the only viable path forward. He outlines ho…
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Healthcare Marketing & Branding Trends Guide
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10:11
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10:11In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organiz…
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The pharmacy as a driver of health system growth
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8:28
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8:28Hospitals today face rising drug costs, workforce shortages, supply chain disruptions and tightening reimbursement, making financial sustainability increasingly difficult to achieve. In this episode of Healthcare Insider, Cardinal Health’s Mike Brown, R.Ph, vice president of managed services, and Michelle Dalton, PharmD, regional director of accoun…
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Empowering health plans to navigate price transparency requirements
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12:11Health plans are under mounting pressure to comply with federal price transparency regulations. But compliance isn’t easy due to vast and complex data sets. In this episode of Healthcare Insider, Heather Cox, president of Insights and Empowerment at Zelis, breaks down the top challenges health plans are facing and offers insightful strategies for a…
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Cracking the Code of TEAM with Data Analytics
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12:22As hospitals prepare for CMS’s upcoming Transforming Episode Accountability Model (TEAM), embracing data and analytics will be crucial for success under the mandatory bundled payment program. In this episode of Healthcare Insider, we sat down with Scott Driskell, Clinical Director of Medical Device Management, and Kim Wright, Assistant Vice Preside…
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How health systems can navigate the specialty drug boom
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16:23
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16:23Specialty medication spending is projected to rise sharply through 2026, intensifying pressure on health systems to control costs while improving patient outcomes. In this episode of Healthcare Insider, Cardinal Health’s Mike Brown, vice president of managed services, and Naveen Mansukhani, director of specialty and ambulatory pharmacy solutions, b…
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Healthcare Insider Podcast: Price Transparency in the Spotlight: Surprise Billing, Cost Sharing and the Power of Data Analytics
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12:04As healthcare regulations continue to evolve, organizations must stay ahead of complex compliance requirements to remain competitive and protect patients. In this episode of Healthcare Insider, Ann Phillips, Senior Director of Regulatory and Standards at PurpleLab, unpacks the current landscape of price transparency rules –including updates to the …
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As healthcare organizations face mounting financial and operational pressures, investing in the right technology is critical to staying competitive. In this episode of Healthcare Insider, Wes Cronkite, Chief Technology and Innovation Officer at TruBridge, breaks down the “triple threat” of automation in revenue cycle management—reducing costs, acce…
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Surgical robotics 101: What providers need to know
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23:22
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23:22Robotics and navigation systems have the potential to drastically change how surgical procedures are conducted across the country, offering greater precision, faster recovery times and new possibilities for complex procedures. As this technology evolves, providers face critical decisions such as how to invest wisely, train staff and integrate robot…
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Mayo Clinic Laboratories’ strategic investment strategy
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20:16When identifying and prioritizing investment opportunities, today’s healthcare leaders must balance immediate needs with long-term growth. In this episode of Healthcare Insider, Mary Jo Williamson, chief administrative officer of Mayo Clinic Laboratories, shares her approach to ensuring teams are equipped to meet future demands while managing risks…
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Phoenix Children’s strategic approach to AI
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10:53
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10:53There’s plenty of buzz around AI’s potential to reshape healthcare, but how are provider organizations actually integrating the technology into operations? In this episode, David Higginson, executive vice president and chief innovation officer at Phoenix Children’s, breaks down the system’s AI strategy. From the importance of gathering clinician fe…
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The State of Social Media: What’s Dominating and What’s Declining
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6:52As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.By Eddie Garrison
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The Problems of Running Your Own Digital Marketing
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8:09
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8:09The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professiona…
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Empowering clinical teams to deliver exceptional care
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17:46
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17:46Phoenix Children’s is making a concerted effort to empower its clinical leaders to provide exceptional care by creating a culture that encourages collaboration, transparency and innovation. In this new podcast, Dr. Jared Muenzer, chief physician executive at Phoenix Children’s, shares the strategy behind building strong clinical teams and the posit…
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Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing
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7:36In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs …
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Future-proofing healthcare: Energy efficiency, compliance and technological investment
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21:23Environmental regulations and energy requirements in healthcare are continuously evolving. Trane’s Christy Fetsch, Healthcare Vertical Market Strategy Leader in North America, joins the podcast to discuss how healthcare organizations can stay compliant and invest in future-ready technology while minimizing costs.…
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Optimizing healthcare revenue cycle capabilities with automation
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19:25
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19:25Fifth Third Bank is addressing critical challenges in revenue cycle management following its acquisition of Big Data Healthcare, a technology solutions provider for healthcare payments and remittance. In this episode of Healthcare Insider, Dee Harding, Chief Product Officer of Fifth Third and Big Data Healthcare, and Connor Craven, Business Analyst…
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The growth strategy of Phoenix Children’s: Insights from CEO Robert Meyer
21:42
21:42
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21:42Robert Meyer joined Phoenix Children’s in 2003 and is credited for the rapid turnaround of the hospital’s finances and its successful growth under his leadership. This year, Phoenix Children’s opened a second hospital and plans to open a third next year. In this new podcast, Meyer shares the strategy for Phoenix Children’s including: Unique aspects…
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The Benefits of Partnering with a Marketing Agency for Your Hospitality Business
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7:57In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial ta…
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Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency
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9:42As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's ess…
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In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle i…
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How Hotels Can Use Word of Mouth to Their Advantage
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7:47
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7:47Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon. Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customer…
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Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand
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6:40As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or …
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Turning hospital utility expenses into savings and safety
16:59
16:59
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16:59Healthcare leaders often see utilities as a cost center. But what if they can be a source of savings? Trane’s Christy Fetsch, Healthcare Vertical Market Strategy Leader in North America, joins the podcast to discuss how building upgrades such as automation can help hospitals reduce utility expenses while enhancing patient safety. Fetch explains tha…
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Redesigning healthcare to drive value through a whole-person lens
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13:13AdventHealth is redesigning its systems to be more longitudinal, holistic and effective at cultivating patient engagement early in the care journey. This entails rethinking front-end primary care, as well as care delivered in the home. David Banks, group CEO of AdventHealth’s primary health division and chief strategy officer, goes in-depth about t…
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The price of inaction: How healthcare facilities can avoid costly mistakes
18:59
18:59
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18:59Limited resources shouldn't stop healthcare organizations from investing in facilities as care demands shift, infrastructure ages and environmental sustainability takes hold. In this episode of Healthcare Insider, we explore how to balance facility investments with other pressing demands facing healthcare leaders. Join industry experts Mark Kenneda…
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Using Hotel Rewards Programs to Drive Bookings
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7:46
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7:46In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-w…
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Creating a sustainable sustainability program
30:16
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30:16Many hospitals and health systems have aging infrastructure, which presents challenges as the industry invests in environmental sustainability initiatives. In order to effectively establish a sustainability program, it's essential for healthcare leaders to critically evaluate their facilities portfolio. Mark Kenneday, director of market strategy an…
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Breaking down barriers for health system specialty pharmacies and claims adjudication
9:44
9:44
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9:44Many health systems are optimizing specialty pharmacy operations as a strategy to improve patient care and drive margin growth. In this episode of Healthcare Insider, Cardinal Health’s Laura McIntire-Hansel, director of revenue cycle development, and Michael D. Brown, vice president of managed services, explore strategies for navigating complexitie…
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Key strategies for optimizing your workforce
16:57
16:57
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16:57Workforce shortages remain a top concern for healthcare organizations. In order to meet patient demand, providers need to focus on new and innovative approaches. Leora Westbrook, president of workforce strategy and optimization at AMN Healthcare, explains the key tenets of a successful and effective workforce management strategy, including the impo…
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Driving decarbonization in healthcare facilities
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23:56
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23:56Amid growing pressure for healthcare organizations to embrace environmental sustainability, addressing emissions directly from facilities is key, with data showing it makes up about 17% of the industry’s carbon footprint. In this new podcast episode, Mark Kenneday, director of market strategy and development for healthcare at Gordian, explains how …
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Highly regulated, under-enforced: How backend compliance operations impact the healthcare ecosystem
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Responding to Customer Reviews in the Hospitality Industry
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10:51In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspe…
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Sun, Fun, and Occupancy: Strategies for Summer Hotel Success
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8:07
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8:07Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore…
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Hiring top clinical talent: Why healthcare organizations are choosing LinkedIn
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15:37Amid fierce competition, healthcare organizations must embrace new methods for sourcing and engaging top candidates. The latest episode of Healthcare Insider features David Ellis, head of healthcare sales, North America, at LinkedIn, joining us to discuss hiring in the face of clinical talent shortages and the ways in which LinkedIn supports health…
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Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and pre…
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Mastering the Art of Hotel Newsletter Marketing
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14:55In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels div…
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Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell
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20:52On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in…
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Unlocking the patient journey to realize operational efficiency
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20:39Most technology innovation in healthcare has so far focused on clinical decision-making, overlooking operational functions. As a result, hospitals and health systems still face inefficiencies and waste, leading to financial constraints, poor patient health outcomes and high staff turnover. In this podcast, featuring Rom Eizenberg, the chief revenue…
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The Psychology Behind Successful Hotel Marketing
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5:47The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencin…
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Outsourced Hotel Marketing: What’s Best for Your Hotel?
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6:20In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll expl…
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8 Strategies to Increase Repeat Guests at Your Hotel
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7:02As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and inc…
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Leveraging the Power of Email Marketing for Transportation Companies
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7:52In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation com…
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I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your regio…
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5 Benefits Restaurants Can Gain by Harnessing Social Media
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5:49In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indisp…
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Attract More Guests With Content Aimed At Travelers in Unexpected Moments
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5:00Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your…
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5 Tips for Leveraging Email Campaigns for Hotels
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3:40The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day. One way to beat the competition is to launch a comprehensive email ma…
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