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The Economics of Everyday Things

Freakonomics Network & Zachary Crockett

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Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio, start a free trial for SiriusXM Podcasts+ on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
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winter park locksmith

All American Locksmith

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Winter Park residents searching for a trusted 24/7 locksmith for home lockouts, key duplication, or smart lock installation will find this 3-minute audio guide helpful. It explains how to avoid scams, verify licensing, and get fast mobile service in Winter Park, Baldwin Park, Maitland, and nearby Central Florida neighborhoods. Call a local Winter Park locksmith or visit https://www.allamericanlocksmithfl.com/locksmith-in-winter-park/
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Mobile Locksmith & Car Key Replacement

Mobile Locksmith & Car Key Replacement

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Mobile Locksmith & Car Key Replacement is a company focused and committed to giving customers the most excellent services when it comes to improving their security, especially during times of emergency. Located in San Francisco, CA, our business is the nearest locksmith that can promise to serve you with the best we can all for the sake of your protection and satisfaction.
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Emergency Locksmith Service

Key Maker Near Me - Locksmith San Francisco

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A Key Maker near Me Locksmith San Francisco - Your Neighborhood Lock and Key Hero We provide fast, reliable, and affordable mobile residential, commercial, and automotive locksmith services throughout San Francisco and surrounding neighborhoods. Key Maker Near Me Locksmith is one of the most reputable and sought-after locksmiths in the San Francisco area. Our dynamic team and unique combination of expertise, skills, and modern tools set us apart from the industry.
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Locksmith Website Design

Digital Marketing Services for Locksmiths

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Locksmith Marketing Agency has become a trusted name for locksmith businesses looking to grow online, and one of their strongest offerings is Locksmith Website Design. They specialize in creating websites tailored specifically for locksmiths websites, that are fast, mobile-friendly, and optimized to generate more calls and bookings. Unlike generic web design companies, Locksmith Marketing Agency understands the locksmith industry and builds sites with conversion in mind. Their designs highli ...
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Key Maker Near Me - Locksmith San Francisco

Key Maker Near Me - Locksmith San Francisco

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A Key Maker near Me Locksmith San Francisco - Your Neighborhood Lock and Key Hero We provide fast, reliable, and affordable mobile residential, commercial, and automotive locksmith services throughout San Francisco and surrounding neighborhoods. Key Maker Near Me Locksmith is one of the most reputable and sought-after locksmiths in the San Francisco area. Our dynamic team and unique combination of expertise, skills, and modern tools set us apart from the industry. We offer an unparalleled lo ...
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Magic Lock and Key

Magic Lock and Key

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Your locally owned and operated Locksmith service since 1991. We provide Residential And Commercial Locksmith Services 24-7. Serving Santa Clarita And Surrounding Areas. At Magic Lock and Key, we offer a comprehensive range of services for both residential and commercial needs. Our experts will handle everything from emergency lockouts to advanced security system installations. So don't compromise on your security. Contact us today and open the doors to quality service today. Simply search M ...
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show series
 
Would you pay a professional $2,500 or more to put up your holiday lights? Zachary Crockett is walking in a winter wonderland. SOURCES: Chuck Smith, creator of Planet Christmas. Dean Lyons, founder and CEO of Bright Nights. RESOURCES: "The Suburban Maximalists Making Viral Christmas Displays," by Graham Hacia (WIRED, 2017). "Incandescent vs. LED Ch…
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Trees are more than decoration — they’re living economic assets, with measurable costs and benefits for cities and neighborhoods. Zachary Crockett takes a walk on the shady side of the street. SOURCES: Geoffrey Donovan, owner of Ash & Elm Consulting. Jana Dilley, urban forester for the city of Seattle. Kathleen Wolf, social scientist, former resear…
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Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses. SOURCES: Bob Mellano, vice president of wholesale operations for Mellano & Company. Jasmine Gomez-Gonzalez, chief operations officer at OC Whole…
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Shoe repair shops are a dying breed — but for those that remain, demand is higher than ever. Zachary Crockett goes in for a shine. SOURCES: Jim McFarland, owner of McFarland’s Shoe Repair in Lakeland, Florida. RESOURCES: "Shoe cobbler becomes unlikely TikTok star," (NBC News, 2024). "Cobblers face extinction - and are busier than ever," by Diana Ne…
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The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn. SOURCES: Ed Currie, founder and president of the PuckerButt Pepper Company. Stephanie Walker, associate professor and Extension Vegetable Specialist at New Mexico State University RESOURCES: "Pepper X Dethrones Carolina Reaper as World’s Hottest Chili Pepper…
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How much does it cost to design and build a mini-golf course? And what’s it like to run one? Zachary Crockett putts things in perspective. SOURCES: Katie Conaboy, CEO and co-owner of Harris Miniature Golf. Sal Conaboy, president and co-owner of Harris Miniature Golf. Mike Matsinger, owner of Surf's Up Mini Golf. RESOURCES: "The Evolution of Miniatu…
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How do flavorists capture the essence of a fruit and put it in a can of sparkling water, or a tub of yogurt? Zachary Crockett takes a bite. SOURCES: Terry Miesle, master flavorist at Sensient Technologies Corporation. RESOURCES: "Flavor and Well‐Being: A Comprehensive Review of Food Choices, Nutrition, and Health Interactions," by Sakhawot Hossain,…
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A day on the job includes hundreds of quarters, giant balls of lint, and fishing weird stuff out of machines. Zachary Crockett throws in a load. SOURCES: Jordan Berry, owner of Laundromat Resource. RESOURCES: "Appliances in U.S. homes, by housing unit type, 2020," (U.S. Energy Information Administration, 2023). "How the Washing Machine Liberated Th…
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Winter Park residents searching for a trusted 24/7 locksmith for home lockouts, key duplication, or smart lock installation will find this 3-minute audio guide helpful. It explains how to avoid scams, verify licensing, and get fast mobile service in Winter Park, Baldwin Park, Maitland, and nearby Central Florida neighborhoods. Call a local Winter P…
  continue reading
 
Running a campground isn’t all eating s'mores around the campfire. Zachary Crockett fans the flames. SOURCES: Mark Lemoine, owner, Coloma/St. Joseph KOA Holiday campground; sr. vice president, franchise operations at Kampgrounds of America. RESOURCES: "The Economic Impact of Parks," (National Recreation and Park Association, 2023). "Campground Indu…
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When gas prices skyrocket, do station owners get a windfall? And where do their profits really come from? Zachary Crockett pulls up to the pump. SOURCES: Garrett Golding, assistant vice president of the Federal Reserve Bank of Dallas. Jeetander P. Sethi, founding member of the American Petroleum and Convenience Store Association. Kai Trimble-Lea, o…
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Every year, thousands of products are recalled from store shelves. How does the process work — and who foots the bill? Zachary Crockett gets a refund on his frozen shrimp. SOURCES: Chris Harvey, senior vice president at Sedgwick. RESOURCES: "FDA Advises Public Not to Eat, Sell, or Serve Certain Imported Frozen Shrimp from an Indonesian Firm," (FDA,…
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In a sport that generates more than $3.5 billion a year, teams compete in cars that cost $70 million to develop and build — and a split-second to crash. Zachary Crockett assesses the damage. SOURCES: Steve Cripps, chief financial officer at Williams Racing. RESOURCES: "Everything you need to know about F1 – Drivers, teams, cars, circuits and more,"…
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The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up. SOURCES: Anna Bager, president and C.E.O. of the Out-of-Home Advertising Association of America. Dan Levi, chief marketing officer at Clear Channel Outdoor. RESOURCES: "Advertising Proves Resilient Amidst Economic Uncertainty," (Magna Globa…
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Some singles choose to skip the apps and get fixed up the old-fashioned way — but it doesn't come cheap. Zachary Crockett puts himself out there. SOURCES: Maria Avgitidis, C.E.O. of Agape Match and author of Ask a Matchmaker: Matchmaker Maria's No-Nonsense Guide to Finding Love. RESOURCES: "Dating Apps Have Hit a Wall. Can They Turn Things Around?"…
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They have thousands of congregants and millions of dollars in income. Zachary Crockett passes the collection plate. SOURCES: Julie Roys, founder of the Roys Report. Scott Thumma, professor of sociology of religion at Hartford International University, director of the Hartford Institute for Religion Research. RESOURCES: "The faithful see both crisis…
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Pure maple syrup can be five times as expensive as “pancake syrup,” but maple farmers — and breakfast connoisseurs — say it’s worth it. Zachary Crockett pours it on thick. SOURCES: Emma Marvin, co-C.E.O. of Butternut Mountain Farm. David Marvin, founder of Butternut Mountain Farm. RESOURCES: "Crop Production," by National Agricultural Statistics Se…
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Why did it take so long to invent a longer-lasting bulb? Zachary Crockett finds the answer illuminating. SOURCES: Heather Dillon, mechanical engineering professor at the University of Washington in Tacoma. Jane Brox, author of the 2010 book Brilliant: The Evolution of Artificial Light. Markus Krajewski, philosopher and historian of technology at th…
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Locksmith Marketing Agency has become a trusted name for locksmith businesses looking to grow online, and one of their strongest offerings is Locksmith Website Design. They specialize in creating websites tailored specifically for locksmiths websites, that are fast, mobile-friendly, and optimized to generate more calls and bookings. Unlike generic …
  continue reading
 
How do courts interpret those little icons on your phone? Zachary Crockett brings down the hammer. SOURCES: Eric Goldman, professor of law, associate dean for research, co-director at the High Tech Law Institute at the Santa Clara University School of Law. RESOURCES: "Canadian Court Rules 👍 Emoji Counts as a Contract Agreement," by Michael Levenson…
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How do you turn an empty house into a buyer’s dream home? Zachary Crockett pulls back the curtain. SOURCES: Meredith Baer, founder of Meridith Baer Home. Cindy Lin, founder and lead instructor at Staged4more School of Home Staging. Karen Prince, author and home staging consultant. RESOURCES: "How Artificial Intelligence Is Changing the Real Estate …
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They expose fraud, catch cheating spouses, and track down missing assets — but they don’t come cheap. Zachary Crockett takes the case. SOURCES: Ashley Wardlow, chief operating officer at Nathans Investigations. RESOURCES: "Eugène-François Vidocq and the Birth of the Detective," by Daisy Sainsbury (The Public Domain Review, 2024). "The Pinkerton Sto…
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There are now nearly 12,000 satellites orbiting Earth. What does it cost to put them there, and how do they make money? Zachary Crockett launches an investigation. SOURCES: Tim Farrar, president of TMF Associates. Rachel Jewett, managing editor of Via Satellite. RESOURCES: "How geostationary small satellites are providing strategic access to space,…
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How does a museum place a value on a priceless work of art? And how much does it cost to keep it safe? Zachary Crockett appraises the situation. SOURCES: Glenn Lowry, director of the Museum of Modern Art. RESOURCES: "Why Climate Activists Are Still Throwing Food and Paint at Famous Artworks," by Tala Ansari (Wall Street Journal, 2023). "The Woman W…
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Performing for passersby takes more than talent. Buskers have to cope with hecklers, civic regulations, aggressive competitors — and uncertain pay. Zachary Crockett passes the hat. SOURCES: Brett Dallas, professional street performer. RESOURCES: "Differentiating busking from begging: A psychological approach," by Robbie Ho and Wing Tung Au (PLOS On…
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They’ve long been associated with crime and blight. Now, the investors are moving in. Zachary Crockett follows the trail. SOURCES: Paul Bradley, president of ROC USA. Blaer Roberts, former chef and mobile home resident. Frank Rolfe, co-owner of Mobile Home University. Cheryl Streberger, retired nurse and mobile home resident. RESOURCES: "‘We’re All…
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What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself. SOURCES: Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM. Gabe Roth, editorial director of the Freakonomics Radio Network. Sarah Lilley, senior producer of The…
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We send 10 billion of them every day. Where do they come from? Zachary Crockett hearts this topic. SOURCES: Jennifer 8. Lee, co-founder of Emojination. RESOURCES: "Apple Removes The Gun Emoji, Replaces It With A Squirt Gun," by Carl Franzen (Popular Science, 2021). "Ford’s secret fight for a pickup truck emoji," by Mark Dent (The Hustle, 2019). "Th…
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When security cameras and facial recognition tools fail, law enforcement investigators fall back on a witness's memory and an artist's hand. Zachary Crockett's nose was a little bigger than that. SOURCES: Lois Gibson, forensic artist. David Sarni, adjunct professor at John Jay College of Criminal Justice. RESOURCES: "Fighting Crime With Pencil and …
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How does an industry built on roadside pop-ups make billions of dollars in two weeks of the year? Zachary Crockett gets pyrotechnical. SOURCES: Alex Zoldan, vice president of Phantom Fireworks. RESOURCES: Phantom Fireworks 2025 Wholesale Price List. "The Explosive Growth Of The Fireworks Market," by Greg Rosalsky, Darian Woods, and Julian Ritchey (…
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Why are these sudsy roadside stops one of the fastest growing industries in America? Zachary Crockett takes a look under the hood. RESOURCES: "Private Equity Wants to Wash Your Car," by Miriam Gottfried (The Wall Street Journal, 2022). "California Labor Commissioner Recovers $282,000 for Car Wash Wage Citations," State of California Department of I…
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Americans take more than 20 billion elevator rides every year — and keeping them safe is an expensive proposition. Zachary Crockett makes small talk. SOURCES: Frank Christensen, president of the International Union of Elevators Constructors. Shannon Moore, service mechanic for the International Union of Elevator Constructors Local 8. Brian O'Connel…
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Districts across the country are facing shortages of school bus drivers. Can technology help? Zachary Crockett takes a seat in the back. SOURCES: Keith Corso, co-founder and CEO of BusRight. Marc Medina, transportation supervisor for the Farmingdale School District in Long Island. Jada Melendez, school bus driver in Burlington County, New Jersey. R…
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Everyone loves to complain about it — but preparing a meal that tastes good at 35,000 feet is harder than you might think. Zachary Crockett will have the fish. SOURCES: Molly Brandt, innovation chef for North America at Gategroup. Chris Kinsella, chief commercial officer for North America at Gategroup. Guillaume de Syon, professor of history at Alb…
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Every year, America celebrates its independence with millions of dollars worth of explosives imported from China. Zachary Crockett lights a fuse and backs away quickly. SOURCES: JJ Brau, fireworks coordinator for J&M Displays. Mark Johnson, vice president of J&M Displays. RESOURCES: "The explosive history of fireworks, from ancient China to Revolut…
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These glistening round gemstones have come a long way since your grandmother's time, but procuring them is still a lot of work. The world is Zachary Crockett’s oyster. SOURCES: Jeremy Shepherd, C.E.O. of Pearl Paradise. James Brown, owner of Cygnet Bay Pearl Farm. RESOURCES: "Pearls Have Acquired a New Luster Among Young Designers," by Victoria Gom…
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Youth baseball — long a widely accessible American pastime — has become overrun by $10,000-per-year, for-profit travel leagues. Zachary Crockett peers inside the dugout. SOURCES: Linda Flanagan, author. Nick Mackenzie, future New York Yankees shortstop. R.J. Mackenzie, physical education teacher and baseball dad. John Miller, journalist and basebal…
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Where is “the cloud,” anyway? It’s in a bunch of nondescript warehouses all over the country. Zachary Crockett serves up the story. SOURCES: Chris Kimm, senior vice president of global customer care and customer experience at Equinix. Raul Martynek, C.E.O. of DataBank. Clayton Rosati, associate professor of geography at Bowling Green State Universi…
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A new thrill ride can cost an amusement park $20 million or more — but roller coasters attract customers like nothing else. Zachary Crockett must be at least this tall to host this episode. SOURCES: Korey Kiepert, engineer and partner at The Gravity Group. Dennis Spiegel, owner and founder of International Theme Park Services. RESOURCES: "These two…
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It takes a highly skilled stenographer — and some specialized equipment — to transcribe TV dialogue in real time at 300 words per minute. Will A.I. rewrite the script? Zachary Crockett tries to keep up. SOURCES: Doug Karlovits, general manager at Verbit. Katie Ryan, live steno captioner at Verbit. RESOURCES: "The Long Case for Machine Shorthand," b…
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The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information. SOURCES: Wayne Winton, owner of Tri-County Locksmith Service. Philip Mortillaro Sr., co-owner of Greenwich Locksmiths. Philip Mortillaro Jr., co-owner of Greenwich Locksmiths. RESOURCES: "Tools of the Tr…
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Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett will go on a long journey. SOURCES: Jennifer 8. Lee, documentarian and author of The Fortune Cookie Chronicles. Norman Wong, C.E.O. of Wonton Food. RESOURCES: "Canadian Influencer’s Amazement at Absence…
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When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Crockett shreds the pow. SOURCES: Andrew Gast, general manager of Mt. Ashland Ski Area. Rob Goodell, chief operating officer at Loveland Ski Area. RESOURCES: "State of the U.S. Ski Industry" (National S…
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We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. SOURCES: Stephan Habif, chief technology officer at Colgate-Palmolive. Sergio Leite, global head of Oral Care R&D at Colgate-Palmolive. Peter Miskell, professor of int…
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When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. SOURCES: Julian Ha, partner at the executive recruiting firm Heidrick & Struggles. Jane Stevenson, global vice chair of board and CEO services at Korn…
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Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. SOURCES: Gus Parsons, mall cop in the San Diego area. David Levenberg, owner of Center Security Services. RESOURCES: "Mall of America's security team will start using facial recognition software as part of safety plan," by Derek …
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How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. SOURCES: Bowen Kerins, math teacher and former contestant on Who Wants to Be A Millionaire. Arthur Smith, CEO of A. Smith & Co. Productions and author of "Reach: Hard Lessons and Learned Truths from a Lifetime in Televisi…
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A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. SOURCES: John Karangis, vice president of culinary innovation at Shake Shack. Walter Zuromski, owner and chief culinary officer of the Chef Services Group. RESOURCES: "How Shake Shack’s New Test…
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American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SOURCES: Todd Hutchinson, president and owner of BallHawker. Lashan Wanigatunga, founder of Two Guys With Balls. RESOURCES: "BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful End…
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Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. SOURCES: Peggy Gibbon, director of canine development at The Seeing Eye. Charles Pat McKenna, assistant division director of the New Jersey Commission for the Blind and Visually …
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