Welcome to Beauty & Beyond Playbook! Hosted by Mitsy Hernandez, a seasoned lash artist and beauty business mentor, this podcast is your essential guide to building a beauty brand rooted in radical self-trust and unwavering client loyalty. Designed for ambitious beauty professionals, each episode reveals the secrets to attracting and retaining clients who truly trust you, while helping you grow your confidence and income. If you're ready to master client relationships, elevate your brand with ...
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Mitsy Hernandez Podcasts

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Episode 163: What Even is Radical Self Trust??
27:56
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27:56Send us a text The Trust Journey is finally OPEN!!! YAYYYYYY For anyone that wants to join click this link: https://the-trust-journey.circle.so/checkout/the-trust-journey-subscription If you have any questions about The Trust Journey you can always DM Mitsy and ask her any questions. Follow Mitsy on Threads and Instagram https://www.instagram.com/m…
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Episode 162: DELUSION is the Way to Success
24:36
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24:36Send us a text Mitsy is giving away a free 30 day group class to help you kickstart your year with her business practices, content help, and her Trust Journey: Business Edition. To join before December 30th, DM her on Instagram @mitsyhernandezz Today's episode is SOOO good. Mitsy talks about how to properly be delusional- yes you hear that right th…
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Send us a text Today we are discussing all things rejection. Where does it come from, how does it show up for you in your life, and what to do about it. Also The Trust Journey is almost done and will be opening its doors soon!!! Mitsy is SO excited about it and cannot wait to have you inside. Youtube: https://www.youtube.com/@mitsyhernandezz Follow…
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Episode 160: How I Am Preparing for Slow Months
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25:51
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25:51Send us a text Mitsy shares what she's been up to and why she has been missing for a couple of weeks. She also shares her strategy to get new clients in during the notoriously slow season of January and February and even spitting balling some ideas you can use in your own business. Follow Mitsy on Threads and Instagram https://www.instagram.com/mit…
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Episode 159: Love Gets You to Your Dream Life With Ease
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32:38Send us a text Today's episode is a more personal episode for Mitsy. She touches on her path with self love, radical self trust, and confidence and how much she has grown since the beginning of her journey. Mitsy touches on how to make life easier, more fun, and lighter with love! Listen to learn how you can do the exact same. The Trust Journey wil…
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Episode 158: How to Make Half Sets Work for Your Lash Business
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28:38Send us a text This episode is for the LASH GIRLIES only. Sorry to all other beauty pros. Stay tuned for the next episode. Today Mitsy discusses half sets, what are they, the dangers of doing them wrong, and how to actually make them work for your business so that you have more clients and make more money. Follow Mitsy on Threads and Instagram http…
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Episode 157: How Shame Drags You Down and Slows Down Growth
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28:01Send us a text After sharing a poll on Instagram asking if y'all wanted to hear about how shame slows you down and getting an overwhelming response that you did HERE IS THE EPISODE where we talk all things shame in business and how to look at things with a neutral mind. This is audio from a visual so bare with Mitsy as she learns to merge both medi…
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Episode 156: Holiday Season for the Beauty Pros Struggling
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17:10Send us a text Today we dive deep into having a holiday season that doesn't look how everyone else's holiday season looks and what to do about it. From mindset shifts to actionable steps you can take Mitsy covers it all! Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Send us a text Money shame can hold even the most talented beauty professionals back from reaching their full potential. In this episode, we’re diving deep into the root causes of money guilt and the mindset shifts needed to break free. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Episode 154: Blurred Lines- Work and Life Bleeding Into Each Other
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28:01Send us a text Today Mitsy talks about how not having boundaries and not using certain skillsets can lead to burnout in our lives, whether it is at work or at home. She gives examples of what that looks like and actionable steps to help you get better. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Episode 153: Know Your Competition, Grow Your Business
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19:21Send us a text Mitsy talks about how to find who your true competition is so that you can market in a way that helps you stand out AND how to stop comparing yourself to every single beauty pro in your industry. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/
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Episode 152: How to Tell if Your Client is Bullying You or Seeking Real Help
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34:27Send us a text As a beauty professional, it's essential to distinguish between clients who genuinely need your help and those who may be crossing boundaries with unfair complaints or bullying behavior. In this guide, learn to recognize the subtle (and not-so-subtle) signs of a bullying client versus one with a legitimate concern. Discover actionabl…
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Episode 151: The Election Mindset Shift - Staying Focused in Uncertain Times
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14:53
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14:53Send us a text Mitsy takes some time to talk about her thoughts surrounding the election WITHOUT making it too political. If you're feeling scared, doubtful, defeated then this podcast episode will offer perspective on a mindset shift you can potentially have. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Episode 150: Shining Without Guilt- Be Unapologetically Successful
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15:54Send us a text Does it ever feel like you're capping yourself at a certain amount of money? Are you frustrated and can't figure out what's happening? Maybe it is your fear of being seen as successful. Listen to this episode to learn more. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Episode 149: Your Dream Life Comes With Responsibility
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21:58Send us a text Mitsy discusses the misconception of becoming AND being wealthy that she sees a lot of people get wrong. She talks about the level of responsibility you will need to take on every time you want to level up your business. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Episode 148: Cult-Like Clientele and Why It Matters for Beauty Professionals
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31:52Send us a text In this episode of Beauty & Beyond Playbook, we dive deep into the concept of a “cult-like clientele” and what it truly means for beauty professionals. If you've ever wondered how some beauty businesses build such intense loyalty that clients come back time and time again—not just for the services but for the connection and trust the…
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Episode 147: Radial Self Trust: The Foundation for Beauty Business Success
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29:29Send us a text Today Mitsy talks about the transformative power of radical self-trust in your beauty business. Learn how trusting yourself impacts client relationships, pricing, and your journey to manifesting a thriving, money making, dream beauty business. Sign Up for The Trust Journey https://mitsyhernandez.thrivecart.com/the-trust-journey-20/ F…
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Episode 146: How People-Pleasing Holds Back Your Beauty Business Success
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25:54Send us a text In this episode of Beauty & Beyond Playbook, we’re tackling a challenge many beauty professionals face but rarely discuss: the need for constant validation from clients. If you find yourself people-pleasing to keep clients happy, feeling drained by unrealistic demands, or anxious about negative feedback, this episode is for you. We’l…
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Episode 145: Why Late Fees Hurt Your Beauty Business
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18:57
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18:57Send us a text Today Mitsy dives DEEP into why she doesn't agree with late fees. She goes into the psychology of it and what is happening inside of your brain. She also touches on who can have late fees and how to create a cult like following without late fees. Make sure you follow her on Instagram https://www.instagram.com/mitsyhernandezz/ Follow …
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Episode 144: Building Unbreakable Client Trust for Lifelong Loyalty
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25:58Send us a text Today Mitsy talks about how to discover the key elements that create deep trust with clients, ensuring they come back time and time again. This episode reveals practical strategies to build authentic connections that lead to a loyal, profitable clientele that becomes obsessed with you and supports your business month after month and …
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Empowering Control for Beauty Entrepreneurs
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19:50Send us a text Mitsy talks about what mentorship is NOT and how she actually can help you inside of her programs. Mitsy gets emotional (when does she not haha) and shares why she feels so passionately about you making your own goals and having control over your own life and how she can help speed up the process of you getting there. Inner Leader 6 …
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Reality Check: Crafting a Better Reality Every Day
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19:30Send us a text Welcome to another episode of Dear Lash Artist. In this episode, Mitsy goes into the art of choosing a better reality every single day to fuel your success in the competitive world of the beauty industry. This episode is packed with a mindset shift that will change the way you view the world. If you'd like to dive deeper into this sk…
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Send us a text Mitsy dives into creating content exactly for your dream client to make money regardless on if you have 100 followers or 100k. If you are interested in more, make sure you follow Mitsy on Instagram @mitsyhernandezz Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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From Toes to Riches: Interview with Jas, a Luxury Pedicure Expert
1:09:55
1:09:55
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1:09:55Send us a text In this exclusive episode, we it down with Jas, a luxury toe tech who has taken the beauty industry by storm, earning an impressive $400 for some of her pedicures. We dive deep into the secret behind her fast success, exploring her unique business strategies, and the client experience she provides that sets her apart from her competi…
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Transforming Vision into Reality: A Mentee's Journey inside of Empowered to Pursue
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44:01
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44:01Send us a text Join Mitsy and her mentee Harmony (all the way from Australia) as we deep dive into the power of mentorship inside of Empowered to Pursue. You'll hear a raw and inspiring testimonial from Harmony who experienced firsthand the impact of Mitsy's guidance. Tune in to learn how the tailored, one on on mentorship approach inside of Empowe…
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Fear Factor: Being Scared of Lash Clients
17:22
17:22
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17:22Send us a text Have you ever felt a sense of fear when a new client walked through your door? Then make sure to listen to this episode! Mitsy dives into the fear that a lot of lash artists experience in their business. She speaks on how to get past it and why you might be dealing with these type of fears. One on One: mitsyhernandez.com Lash Cash Ma…
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Send us a text Mitsy touches on a couple things she left out that are still very important to finding the right place for your business. To work one on one with Mitsy go to mitsyhernandez.com To join a supportive community of lash artists who are ready to be booked join Lash Cash Machine. https://mitsyhernandez.thrivecart.com/lash-cash-machine/ Fol…
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The Landlord Chronicles: Tips on Finding the Best for Your Lash Business
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38:19
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38:19Send us a text Welcome back to the Landlord Chronicles. We started strong with an interview from Shane, the owner of SpaSuitesNC.com, in part one. Please go back and listen to it, if you haven't. This week Mitsy shares tips on navigating the confusing world of renting a space for your lash business. If you're just starting your lash business or loo…
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The Suite Life: A Conversation with Shane, a Successful Salon Suite Owner
1:07:53
1:07:53
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1:07:53Send us a text In this episode Mitsy sits down with Shane Bazer. Shane owns 9 salon suite properties catered to beauty service professionals. He dives into how he entered the industry, why he thinks he is so successful in it, and shares tips on how to find a good landlord in your own area! If you're in the Triangle area of NC and looking for a suit…
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Send us a text Mitsy reflects on her hiatus from the podcast and how you can use her inconsistency as a lesson in your own life. To work with Mitsy visit : www.mitsyhernandez.com Instagram: @beli.lashes Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/By Mitsy
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Lashonomics Part 4: The Reality of Chronically Late Lash Artists
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33:50Send us a text Mitsy touches on the fourth point on how to charge your “worth” as a lash artist. To find out more about this point make sure to listen. This will be a series of how to know what your worth is in the complicated world of lashing. Make sure to listen to all episodes to get the most out of it! Join Mitsy’s newsletter. New emails every …
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Lashonomics Part 3: Power of Using The Right Tools
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21:06
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21:06Send us a text Mitsy touches on the third point on how to charge your “worth” as a lash artist. To find out more about this point make sure to listen. This will be a series of how to know what your worth is in the complicated world of lashing. Make sure to listen to all episodes to get the most out of it! Join Mitsy’s newsletter. New emails every S…
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Lashonomics Part 2: Hold Tight to Great Retention
24:32
24:32
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24:32Send us a text Mitsy talks about the second point needed to be the lash artist that charges whatever she wants, cause she can! Tune in to listen to Mitsy talk about lash retention and how important it is to your lash business. Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Lashonomics Part 1: Boosting Your Price With Your Experience
20:03
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20:03Send us a text Mitsy touches on the very first point on how to charge your “worth” as a lash artist. To find out more about this point make sure to listen. This will be a series of how to know what your worth is in the complicated world of lashing. Make sure to listen to all episodes to get the most out of it! Follow Mitsy on Threads and Instagram …
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Worth the Cash: Charging Confidently for Your Lash Artistry
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11:52Send us a text What does it even mean to charge your worth?? Listen to find simple questions that will help you figure out what you’re worth is! You can now find Mitsy on TikTok! How exciting! Go follow her @lash.cash.machine Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Turning Difficult Lash Clients into Powerful Life Lessons
18:54
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18:54Send us a text Today Mitsy talks about how to deal with one type of difficult clients, that lash artists often have to experience. Listen to learn how to turn a difficult client into a life lesson!! Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/By Mitsy
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Pushing Past Limits: Hustle + Heart = Success
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13:45
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13:45Send us a text To sign up for The Trust Journey Live Webinar on June 3rd, 2023 at 11AM go to https://mitsyhernandez.thrivecart.com/the-trust-journey-live-webinar/ Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/By Mitsy
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The Ultimate Lash Business Hack: The Trust Journey
18:50
18:50
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18:50Send us a text To sign up for The Trust Journey Live Webinar go to https://mitsyhernandez.thrivecart.com/the-trust-journey-live-webinar/ If you’re feeling called to work with Mitsy sign up for Empowered to Pursue by going to www.mitsyhernandez.com Follow Mitsy on Threads and Instagram https://www.instagram.com/mitsyhernandezz/…
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Don’t Sell Yourself Short: A Lash Artist’s Guide to Pricing
12:18
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12:18Send us a text Are you accidentally cheating yourself out of money? Could you be making more? Here is a simple guide on how much you should be charging for your lash services! If you’re feeling called to work with Mitsy sign up for Empowered to Pursue by going to www.mitsyhernandez.com Make sure to follow Mitsy on Instagram @beli.lashes and DM her …
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Get Rid of Your Business Anxiety by Doing This
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14:51Send us a text Oftentimes we think having a successful business will make us feel whole. What happens if day by day you are experiencing so much anxiety that showing up is becoming too much? What happens if clients are running and ruining your life? Listen to find a way to step away from doing this. If you want Mitsy to give you a month’s worth of …
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How Trauma Shows Up in Business feat. Dr. Janier Barton
1:11:49
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1:11:49Send us a text Mitsy and Dr. Janier Barton talk about the intersectionality of all businesses. Dr. Janier Barton owns a dentistry practice in Durham, NC. They talk about trauma, unpack trauma, and talk about meeting clients where they are. To work one on one with Mitsy visit www.mitsyhernandez.com Follow Mitsy on Instagram @beli.lashes To find Dr. …
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Lash Artists Are Like Drug Dealers featuring Bree
1:04:33
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1:04:33Send us a text Bree & Mitsy discuss how the shell life of a lash artist is equivalent to being a drug dealer, what matters in the industry for longevity, and caring about your clients more than money. To learn more about Bree follow her IG @ametrinelashbeautybarmd or ametrinebeautybar.us/ Follow Mitsy on Instagram @beli.lashes To work with Mitsy Bo…
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Lashing a Client With Anxiety featuring Latosha T.
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58:55Send us a text Have you ever had a client that fidgets a ton or asks to go to the bathroom a million times? In this episode, my client Latosha talks about the perspective of an anxious client who is committed to getting lash extensions. Tune in to hear an honest perspective of something lash artists rarely talk or think about! Follow Mitsy on Insta…
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