Best Mikechb2 Podcasts (2025)

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Retain and Gain Ep 6 - Stop Marketing and Start Conversations 48:33

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2M ago48:33

48:33

Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct info…

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Retain and Gain #5: Your Advertising, Marketing & Sales strategy? Ever ask your ad partner to e... 41:50

4M ago41:50

41:50

Hosts Larry Bruce and Rob Mudd discuss the importance of aligning advertising, marketing, and sales strategies to enhance customer experiences. They highlight challenges with siloed partners and the need for cohesive communication. The episode covers automotive sales, focusing on credit scores and customer choices, while exploring effective marketi…

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Retain and Gain #4 - Amazon: The Next Big Data Heist? 28:01

5M ago28:01

28:01

In this episode, Larry and Rob discuss Amazon's role in advertising and data collection which raises concerns about data attribution methods and pixel tracking. Skepticism about Amazon's intentions with customer data highlights the need for transparency. The discussion also emphasizes the importance of lead attribution and the challenges advertiser…

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Retain and Gain #3 - AI and Where Does it Fit? 37:29

5M ago37:29

37:29

In this version of Retain and Gain, Larry and Rob highlight the significance of customer retention strategies and the transformative role of AI in business growth. It emphasizes the need for proprietary first-party data to effectively utilize AI, addressing challenges faced by CRMs that lack adequate data. AI is portrayed as a tool that enhances sa…

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Retain and Gain Ep 2: CDP’s: What Do They Do Really? 47:52

5M ago47:52

47:52

In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing,…

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Retain and Gain Ep. 1 - The First Time You Heard the Term - Lead 49:10

5M ago49:10

49:10

Rob and Larry discuss tactical insights for car dealerships, honoring Jim Ziegler's impact on the industry. They discuss the sales process, highlighting the significance of advertising and customer engagement, the concept of up count in sales strategies and the evolution of sales terminology. They emphasize the importance of personal interactions i…